5 Squarespace Programming Hacks to Grow Your Following

Molly Suber Thorpe, Calligrapher & Graphic Designer

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6 Videos (29m)
    • Introduction & Overview

    • Redirect Form to Custom Thank You Page

    • Create a Download Link

    • Email Capture Downloadable

    • Email Capture Coupon Code

    • Landing Page Email Capture


About This Class


+ Class Overview:

In this class, I will share 5 invaluable programming tips for capturing your site visitors’ email addresses and promoting free materials, coupon codes, and other exclusive content.

If you do any type of online marketing then you probably know that a robust email list is among the most powerful tools. A lot of focus is placed on driving traffic to your website, but once visitors are there, you'll want to capture their details for future marketing.

Squarespace websites have some of the most elegant and user friendly templates out there, and they’re especially popular with creative freelancers for just that reason. Sometimes, though, the widgets and blocks used to build Squarespace sites require creative workarounds to get just the level of customization you want.

All 5 techniques I'll teach you are possible with only a very basic working knowledge of Squarespace, and only two of them require custom code — but fear not! I literally give you the exact code you need to copy/paste so the process is entirely foolproof.


+ Skills & Topics Covered:

  • Redirect visitors to a custom thank you page when they submit your contact form. This is an important function lacking in current Squarespace offerings, but my workaround will allow you to capture your audience's attention longer. A custom redirect page can include a simple note of thanks, ads for products, or prompts to follow you on social media.
  • Offer free, downloadable content to your audience via buttons and text links.
  • Capture visitors' email addresses in exchange for free downloads and/or coupon codes. (This is a great hack, and an easy way to entice visitors to sign up for your newsletter!)
  • Style the text within your form pop-up windows and newsletter confirmation fields, for a professional look consistent with your site's look and feel.
  • Use a cover (a.k.a. landing) page to offer free downloads or coupons in exchange for email sign-ups, and redirect those form submissions to a trackable, custom thank you page.


+ Prerequisites:

  • Squarespace website — it can be super simple, or even a work-in-progress!
  • Very basic working knowledge of Squarespace's back end — you do not need to be a Squarespace pro or have any experience with coding.

==> If you need to learn the basics of Squarespace's back end before taking this class, I suggest Squarespace's own Skillshare class, Personal Branding Essentials: Making the Most of Squarespace.


+ Links:
Below are links mentioned throughout this class.


+ Check out my two books:

  1. The Calligrapher's Business Handbook: Pricing & Policies for Lettering Artists (new!)
  2. Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy

+ Follow my Instagram and tag me in your projects: @plurabellestudio

+ Sign up for my Workshop News Bulletin to stay informed about my upcoming classes.

+ Visit Calligrafile.com, my newest venture: a massive online resource guide for lettering artists and creative freelancers, with 1,000+ recommended supplies, books, online classes, and helpful links.

7 of 7 students recommendSee All

A quick overview of a couple important options for capturing contact information in exchange for a downloadable file or coupon code. Will save you some time figuring these things out on your own.
Super easy to follow. Useful techniques.





Molly Suber Thorpe

Calligrapher & Graphic Designer


Molly Suber Thorpe is an award-winning graphic designer, calligrapher, and bestselling author. She is credited as a driving force behind the modern calligraphy movement and achieved renown for her book, Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy. Her second book, The Calligrapher's Business Handbook, guides lettering artists in crafting a thriving freelance career.


Since its release, Modern Calligraphy has sold over 60,000 copies, been translated into Chinese and Spanish, and was named an "Amazon Favorite Craft Book" of 2013. Her book’s success led Molly to develop calligraphy workshops, which she teaches to sold-out classes as time permits.

Molly's work has been featured in The Guardian, The Wall Street Journal, Martha Stewart Weddings, Los Angeles Times, Country Living, Buzzfeed, and Style Me Pretty. Her client list includes Google Cultural Institute, Martha Stewart Weddings, Michael Kors, Fendi, J. Jill, and Victorio & Lucchino.

After spending nearly a decade in Los Angeles, Molly currently lives in Athens, Greece with her partner, a fashion photographer, and their incorrigible Bengal cat, Mr. Marlowe.


+ Portfolio: plurabellestudio.com

+ Instagram: @plurabellestudio

+ Molly's Calligraphy Workshop News Bulletin

+ Calligrafile.com is Molly's online resource website for lettering artists

+ Molly's books:

     1. Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy

     2. The Calligrapher's Business Handbook: Pricing & Policies for Lettering Artists (new!)