5 Most Common Cold Email Mistakes You Must Avoid In Sales | Patrick Dang | Skillshare

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5 Most Common Cold Email Mistakes You Must Avoid In Sales

teacher avatar Patrick Dang, International Sales Trainer

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Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

3 Lessons (12m)
    • 1. 5 Most Common Cold Email Mistakes You Must Avoid In Sales Intro

      0:57
    • 2. 5 Most Common Cold Email Mistakes You Must Avoid In Sales

      10:48
    • 3. Next Steps

      0:22
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About This Class

Learn the 5 Most Common Cold Email Mistakes You Must Avoid In Sales

Chances are, if you ever worked in sales, you’ve written at least one cold email.

Now here’s the thing…

The idea of writing a cold email is simple, but surprisingly, most people struggle to get any results.

You can be sending a hundred emails, or even a thousand…

But if you’re making the most common mistakes most people make when they send their cold emails, you’re not going to get any responses.

I totally understand. After all, you don’t know what you don’t know.

So in this video, I’m going to be shedding light on the 5 Most Common Cold Email Mistakes You Must Avoid In Sales and show you exactly how to fix them.

And by the end of this video, you'll be one step closer to generating b2b sales leads with your dream client.

Meet Your Teacher

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Patrick Dang

International Sales Trainer

Teacher

Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. 5 Most Common Cold Email Mistakes You Must Avoid In Sales Intro: everybody. What's going on? It's Patrick doing here Now, In this course, what we're gonna do is I'm gonna show you my top five most common cold email mistakes, right? If you're in B two b sales and you're selling anything, whether you're a coach consultant, you work at a company or you have your own business. You already know generating leads as one of the most difficult parts of sales, and you might be sending a lot of emails every single day. But if you're making bees common mistakes that I see people make all the time, you may not be getting any responses. So in this course, where we're gonna do is we're gonna dive deep into the five most common mistakes, and we're gonna show you we're not only gonna show you how to become more aware of these mistakes. Berg. We're also going to show you how to fix them and for our class project. Go ahead and share the top thing that you learned in this course and share with the rest of the community. So that said, if you are excited to learn what the's top five mistakes that you should be avoiding in sales are, make sure you enroll in this course now 2. 5 Most Common Cold Email Mistakes You Must Avoid In Sales: everybody, What's going on? It's Patrick dating here. Now, if you're doing any type of selling you already know, one of the most challenging parts of sales is generating meetings with your dream clients. Whether you work in sales, business development, a freelancer, coach or consultant, or even if you have your own business, generating leads is still one of the most challenging aspects of sales. And here's the thing. You might be sending a thanh of emails every single day, but you might find not many people are responding. So what I want to do in this video is show you the top five most common mint stakes when it comes to cold email, and you might find yourself making these mistakes, too. So we're gonna make you aware of what these mistakes are, and we're gonna show you how to fix them. Now. The first common mistake that I see people make all the time is that they have a bad subject line. Here's the thing when it comes to cold email, First thing people see when they receive any type of email is the subject line. If you don't have the right subject line, it doesn't matter what your writing in the actual email because no one's gonna open and nobody is going to read it. So first thing you gotta do is fix your subject lines. So an important thing to remember when you're writing your subject line is that you're talking to another human being, right? It's not. Don't just think of it as a number or don't think of these people, has an honest people that you want to make money from your really talking to another human being. And that's why you want to avoid certain spammy subject lines. Like, for example, I see a lot of subject lines out there where they'll say something like free consultation or urgent or limited time offer. And the reason for why these things don't work is because if someone receives something like that, it seems a little bit of a scan, right? So, for example, if you were to go into your email inbox right now, whether it's Gmail, Yahoo doesn't matter what you use. Go into your spam folder and look at what type of e mails are going directly to spam. Chances are these are things are saying, like free this or urgent limited time offer that right. And these things do not work, especially when it comes to B two B sales. You want to think of it like you're talking to another human being and you're not trying to trick them and to do something and think of it like this. If you're gonna email, Ah, Fortune 500 CEO, do you think they're going to respond to an email that says free limited time offer? Most likely not right was Fortune 500. CEO is not going to respond or open that type of email, so you should not send that email to these type of people. Instead, you want to change these bad spammy subject lines with something a little bit mawr appealing to human beings. So to fix these bad subject lines, I got a couple techniques that we can use over here. The first technique I have is using short subject alliance. I'll give you some examples. One of my favorites to use is appropriate person, right? Just two words. And then in the first line of the body paragraph, I'll say, Hey, John, I'm looking for the person who handles marketing and I just go explain why I want to talk to them and what value I give right. But the subject line, which is what we're focusing in right now, is just appropriate person. Two words, very simple. I'm just looking for the right person. Other short subject lines you can use could be quick question or need any help wolf and then blank whatever you're trying to help with marketing Facebook ads or whatever the case is right, So these are gonna be short subject lines are quick, easy. It gets to the point and their historically proven to get people to actually open your email. Now you want to be careful not to trick people into open your email because just because someone opens your email and you have a good subject line doesn't mean they're going to respond right. So you have to make sure your subject line actually relates to whatever it is you're talking about in your email. So that's an example of a short subject line, which is a lot better than thes family. Once I'm telling about now, another good subject line technique that you could use is something I call the value proposition. Okay, so the value proposition. All it really is is your results plus method of how you actually get those results. So an example would be scale. Your business with Facebook ads gets directly to the point people know what you're talking about and you know, people click and read it, and that's it. Another example is monetize your following with Webinars, right? You're trying to talk to say, I don't know instagram influencer, and maybe they're not really making that much money, but they have a big following. Maybe they can do webinars to start monetizing their audience, right? And you might be able to help them with that if you have that kind of service. So, as you can see here, are you really doing is what value are you bringing to the person and how you're doing it? You're showing what results you can give to them and attaching the method of how you will get those results. So these air couple subject lines that you can use go ahead and test them out. They do work a lot of surgery lines out there that you find online. They actually do work. But the important thing is making it work for you. All right, So now we're gonna go into the second common cold email mistake I see a lot of people make is that they will have these long, thick paragraphs. Okay, You do not want to do this. I give an example. So go ahead. Look at the paragraph over here. I wrote a cold email as an example. It doesn't really matter what the content is. I just want to show you how we're gonna break down the paragraphs. So in this one, what's going on is like I bunched all the sentences into one long paragraph. And as you can see, it's a little daunting to read. Write. It feels very tiring on the eyes. And when people look at it, they're not gonna want to read it. So you could take the exact same paragraph and you could break it up into smaller sentences . So I'll give you example on this one. So, as you can see here, every one or two sentences, what I'm doing is I'm breaking it into a new paragraph. So when people read this in the cold email, it's a lot more likely they're going to read the whole thing because It's in bite size chunks versus having everything in one large pair of. So when you're writing your cold emails, make sure that you break up every one or two sentences into its own paragraph. So it's easy to read, and you really want to think about you know where people reading these emails. Sometimes you're reading it on their computer. Ah, lot of times they're actually reading it on their mobile device, whether it's iPhone android, right? And when you break up your paragraphs like this, it's just a lot more easy for people to digest, especially when they're on their mobile phones. So make sure you break it up right? All right, so the next common mistake number three, that we're going to talk about we when it comes to cold emails that a lot of times people are way too general. OK, so I understand the point where it's like sometimes when you're starting out, you want to say, Hey, I could do this. This and this like, if you're a marketing, you might say I could do S CEO. I could do your Facebook ads. I could do your website blah, blah, blah, and when you're to general, it's hard for people to understand what value you are truly bringing right, because it's shocking approach, your just betting on someone really thinking about how you might be able to help them, and it requires this person to do too much work instead. What you want to do is you want to focus in on the specific problems that you feel you can solve the best and you want to take educated. Guess on the prospects that have this problem and you want to email those people. And when you email these people, you want to be raised specific on what problems you can solve, right? So, for example, let's say you specialize in Seo marketing. Your email should only be about Seo marketing and don't make it about all these things you can do. Just narrow down on these specific problems that you can stop. Or, if you are selling Facebook ad services, really hone in on Facebook ads right and try to find people that would be a good fit for you. Don't do this shock and approach because it makes people think too much. And when you're to general, people are gonna understand why they should even take a meeting with you. And an exercise that you guys can I should do right now. To understand what your prospects paints are is you just want to think about, okay, Who do I wanna work with? What are the top three pains that they have? Write them down. Okay. And when you're writing your cold email, pick one of these pains and say OK, today, I'm gonna try a campaign where I talk about this specific problem to 20 people and I'm gonna see if it works. If it doesn't work. OK, fine. Let's try pain. Number two, it doesn't work. Try pain. Number three. Eventually, you just keep going down the list until you find something that people in the market is receptive to. So again, shocking approach is the lazy way to do it. You want to narrow down on one specific problem for that cold email for that specific person and try it out and see if it works. Now we're gonna go into Cody milk. Ah, mystic number four. And that is having an unclear call to action. Okay, So even when you get someone to open your email and read your email, you got to get them to take the next step. So that means you have to define what that next that will be. And typically, when it comes to cold email, the next step is obviously to get them, either on the phone or a meeting in person. And you want to make it crystal clear at the end of email what they should be doing at the next stage, right? So if you're saying something to General like, hey, you know when you're gonna be in L. A. Or Hey, let's get a cup of coffee. You know, the other person's gonna read that, and they're going to say, like, should I email you back? Should I schedule a time? I'm not really sure what to do. So when they're confused, they're just like an do anything because it's not worth their time. So instead, what we want to do is we want to give them a clear call to action that will help them and hand hold them into what the next step will be. So an example would be, if you want to schedule someone on your calendar, right, let's say you zap like can only or some kind of software like that, then you could say, Hey, if it makes sense to talk, go ahead and schedule a time on my calendar and and give the modeling and they could schedule times is very clear what they should do. Or if you're not using a software like that, you could say, Hey, if it makes sense to talk, let me know what your calendar looks like and I'll work around that and then they're going to give you a time. And then you'll schedule a meeting with, you know, with email, and that's it. Pretty much when it comes to cold email, make sure the next step is to schedule a time to talk, right? Usually that's next step. And don't leave it vague. Make it crystal clear on what the person should do Now. We're gonna move into cold email Mistake number five, and that is adding attachments and pdf's and links into your cold email. Now a lot of people ask me all the time, right? Should I put in a slide deck? Should I put it in? A pdf of more information may be a link to my website. The thing is you actually don't want to do this. And here's why. When you're writing a cold email, all you're simply doing is your goal was to get the person on the phone or or meeting in person, right? Any more information that you give them that doesn't necessarily help. That goal distracts them from the goal. Right. So if you give them a pdf or like some kind of white paper or something like that, they're going to read it doing and take a look at it. He might decide after looking at it, that hey, you know, actually doesn't make sense of talk. Thanks for the information. And they just don't respond to you. You don't want to give people too much information where they can make the decision on their own. You want to give enough information in the body of the actual email just to get them interested in taking a meeting with you. So if you overload them of information, either they're just not gonna read it and ignore you, or they might read it and decide they shouldn't take a meeting with you. Rarely, rarely, rarely, rarely will somebody read your white paper and say Oh, that's exactly what I need. It doesn't really work that way. You just need to focus on the meeting. So that's why you don't send pdf's. Don't send my papers. Don't send links to anything. So all you want to do is focus on getting the meeting and see whether or not it makes sense to talk to each other. Remember, don't add any attachment links or anything like that because it doesn't help your go. Only give them enough information that they need to make a decision on taking a meeting with U. S. So with that said, those are gonna be the five common cold email mistakes that I see people make all the time . So make sure you are not making this mistakes. And if you are, go ahead and replace those bad habits with some good habits that I showed you in this video . You know I have students who went from having a 5% response rate, meaning if they sent 100 emails Onley five people actually respond to, you know, going through my material and the increasing their response rates to 20 and 30 and 40% and sometimes in some cases even higher than that. So if you want to get started and really get your cold email skills to the next level, increase your response rate. Increase your mirroring so that you can generate more sales. Make sure yet started by clicking the link in the description to get your free cold email guide. So that said, that is it for me. Hope you guys enjoyed this video and I will see you guys in the next one. 3. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses.