5 Important Internet Marketing Lessons Discovered Over The Years | James Canzanella | Skillshare

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5 Important Internet Marketing Lessons Discovered Over The Years

teacher avatar James Canzanella, Affiliate Marketing

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Taught by industry leaders & working professionals
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2 Lessons (14m)
    • 1. Introduction

    • 2. 5 Important Internet Marketing Lessons Discovered Over The Years

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About This Class

Do you consider yourself an internet marketer, affiliate marketer, or digital marketer? Then this quick masterclass is going to be perfect for you. After completing this quick video, I'm going to walk you through 5 important lessons that I discovered over the years and how you can save time, effort, and money by realizing them much quicker than I did. In fact, these lessons might be crippling you right now. So if you want to know what they are, go ahead and enroll now and I'll see you on the other side.

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James Canzanella

Affiliate Marketing


Affiliate marketer, course creator, and fan of everything 90s.

Join my new affiliate marketing Facebook group here.

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1. Introduction: Hey, what's up? It's James Kansan. Alan, welcome to my master class, which is going to be the five important Internet marketing lessons discovered over the years. Now, keep in mind, these are going to be the things that I wish I had learned earlier. And there's a really good chance that these air gonna help you out once you figured them out. And more importantly, how to kind of breakthrough, solve them and implement them, giving you some of my thoughts, some of my lessons and, of course, experiences I've had in the past to overcome a lot of use. So with that being said, if you'd like to get the upper hand in terms of what these lessons are and how to kind of break through so you realize thes much quicker, go ahead and enroll right now, and I look forward to seeing you on the other side 2. 5 Important Internet Marketing Lessons Discovered Over The Years: Hey, what's up? It's James Kansan. Alan, welcome to my master class to five important Internet marketing lessons I wish I had learned earlier. So what I'm gonna be doing is kind of going over them, giving you some examples. And if you're going through some of these yourself how to fix them, why they're important, Why they might not be important. Why my internet keeps going out, as you can see from the top there. I don't know why he keeps doing that, but aside from that, I'm gonna kind of pace the men and I go from there. Give me one second gonna fix this Internet situation, and then we will jump right on in. All right, so we are back in business and the 1st 1 is going to be adapt or perish. I know this isn't exactly the friendliest thing in the world, but this is off utter importance. When it comes to any type of Internet marketing or online business, things are always changing. I mean, look at technology. Pretty soon, computers air gonna computers and machines. They're going to take over humans jobs. It's insane. Aside from that, I remember when I first started it was right around when that Google panda like update hit everyone and people literally lost their businesses overnight, just literally thousands upon thousands of dollars monthly. Heck, maybe even daily completely gone, because Google decided to update their algorithm, and a lot of the content that was there just got washed away. So you literally need to always have some type of contingency plan. What are you doing right now? What if it was the only source of income you had would have got wiped away? What if it got washed away? This is the importance of having multiple income streams, but making sure you at least have something stable. First, there's going to be times when you come online and you're not making any money. You got to start off by making some money, right? So there are going to be those times where you kind of put all your eggs in one basket, so to speak. But as you increase and grow over time, keep in mind that you need to keep things that are consistent and have less chances of being wiped away by some Facebook slap by some algorithm or whatever it's going to be and I found this out first and foremost. It sucked horribly when I was building my Facebook fan page. I remember one night they decide to completely kill the algorithm there as well. I was making around $100 a day, sometimes a little bit more, sometimes a little bit less. And then the reach just got killed, like, literally overnight. Probably want to make it just a few bucks. Maybe I was lucky and make a commission here in there, and it might have well had just been dead. It's horrible. It happens, but you need to adapt to it. You need to have contingency plans. And this is why people always talk about building your list. All right, even that having a. C s view file of your list just in case a Weber get response or whatever out there decides to give you the boot. It's happened before. I don't know the reasons why, but it is a possibility to keep in mind whatever you're doing, always have a backup plan. Always have a contingency plan, and you're going to be good to go, right? You're never gonna know everything that's going to come around and possibly harm your business. What's gonna change? That's why you always need to adapt or perish, right? People who can adapt aren't going to be around very long. Just like that Google Slapper, the Google balloon animal update, Whatever they want to call it was a true testament to that. So keep that in mind. That's why people always talk about building a list. OK, so that's the 1st 1 Next, let's move on to new Moreau dose, which is going to be Don't shy away from creating products. All right, like I just talked about in terms of having a backup plan, a contingency plan. The great thing about products is that they make you step up. If you don't have results, guess what? You can have to go out there and get results, all right. It's It's kind of like a great way of literally almost doubling your income, depending on how much you're making. Let's say you go out there and you start made 50 bucks a day, $100 a day. There's a lot of people who want to know how to do that, so when you can actually go out there and make money with something and then teach people how you did it. It's a great way to really grow your income. And that's what I have done ever since I first started. I started making money, and then I started teaching people about it, started making money. Then I started teaching people about it. And the great thing about any type of products is that they are very leverage herbal. You can sell them in multiple spots. Different prices, different forms via cell could be webinar. You could do affiliate marketing with it in terms of getting JB's. They're just so versatile, and it's a really awesome way to grow your income. Go. You're following whatever you want to do, grow your list, so don't shy away from doing them. When I first started, I wasted so much time I was always looking for, you know, the quickest and easiest thing ever. I was making money, and then I realized, Why am I not creating products? It just hit me one day, and I decided I really need to start doing that. I'm really glad I did, because as to this day, I've probably created in terms of courses, products, blueprint systems, stay close to 200 of them. So I got really good at doing that. It gets to a point where it's just enjoyable. So don't shy away from doing it out of all the activities online, it's very very. It's probably one of the most profitable, just because it costs literally nothing. Like, if you make a pdf, you just need a word document and, you know, turn into a pdf in the our Allies. Insane. Okay. And also, like I said, it could be evergreen. You can sell in multiple starts. Spots don't shy away from doing it. A lot of people do. It's probably one of, like, the least wanted things to do. Okay, just from what I've noticed, you need to get rid of that. Either way, next focus is paramount. Another way of saying that his focus is extremely important. All right. I can't tell you how many times I've been distracted by other systems. Other ways to make money. It's like when you first start, you see so many you're all like, you know, baby, I'd like Oh, I got to try this. I got to try this. This looks awesome. We got all the money I could make here. You just get so excited. You want toe literally do all of them at once. I completely understand that. But there is going to come a time where you need to literally put blinders on, focus on one specific action and completely ignore everything else. All right, I remember a lot of times where I'd go and buy a lot of products, and then I finally find something I really wanted to do. I literally go in and I delete every single other products, so I couldn't get distracted. I wouldn't look at any other sales letters. I wouldn't look at any other products out focused only on what I needed to do, and I would keep doing it until I got results. All right. That's how I started off with the Facebook, where I realized it was such an amazing opportunity. I'm like, this is what I'm gonna do. I'm gonna build up my Facebook fan page using 100% free traffic was going crazy with it. Built it up to around a little over 80,000 plus Now, like I said, I don't use it because Facebook had that Facebook slap so it's pretty much relevant. But I made some really good money doing that, and I talked people about it at the time. This was many years back. But either way, any time you want to get some results, just focus on one aspect and one aspect only and literally turn yourself away from any other thing that comes up like, No, I can't do this because I'm committed to making this work with something else. So focus is extremely important. If you're balancing around from like this to this to this. To this, this and I'm not saying like that's never going to happen because obviously there's many activities you're going to have to do when it comes to Internet marketing. But if you're just dip in your feet in like, 500 pools, then in terms of products, you're probably not gonna be doing too well. All right, see that a lot. So that's number three four. Think like a lazy person, but do not become a lazy person. They're very. There's a very fine line between thinking like a lazy person and being a lazy person. I'm sure we can all agree. Lazy Person's price sits around does nothing. Terms of Internet marketing serves social media, looks for cat pictures, share stuff all day and does nothing when it comes the actual work. You do not want to be like that, Okay? You're literally going to get nothing done. This happens all the time, all right? But thinking like a lazy person is a very smart thing when it comes to Internet marketing, because lazy person literally wants to do nothing and get the result right. And that's kind of a really good mindset toe have in terms of automation. So what you want to do is maybe it's not gonna be as relevant the beginning. But as you get going in Internet marketing and building online business, you're gonna want to delegate. You're gonna wanna automate, or you're gonna want put systems into many aspects. Okay, so you can literally walk away from it and, you know, have things in place. You could be doing whatever the hell you want. And income can still be coming in and whatever is going to be coming in. So, for example, there's a lot of things you can automate. Let's say with a final. Okay, so you got the squeeze page goes to the What's to say the cells letter sales letter goes to the by. Now by now goes to the up, sell up. So goes to the down, sell all that stuff. The product gets delivered on the thank you page. Thank you. Bates goes to a webinar, which is automated. All the product delivery is automated. Everything throughout the entire funnel is automated. All right, So what else are you gonna need to automate in a situation like that? Sending traffic. Once you get good at that, you can literally hand it over to someone who will do it for you. Okay, What else? We're gonna need customers support. You're gonna need someone answering customer support. Gonna have someone reply back to accuse your download in case you missed it. Or if they want refunds or if they want to complain if they want to call you a spammer. Scammer, whatever criticism they're going to give you all that stuff can be delegated. Okay? So when you have all that stuff down, you can literally do whatever the heck you want. Throw all the day, okay? And then you can focus on Lee on the biggest aspects of growing your online business, whether it be selling stuff, creating products or whatever, it's going to be in your specific area of expertise. Okay, so thinking like a lazy person is a really good thing. But actually, being a lazy person is just It's the last thing you want to do, right? So always think about how can I automate this? How can I delegate this? How can I remove myself from this situation and still make a profit? Still, making are alive because you're doing work online. You're not, actually, you know, working for someone else in a factor where you have to do the work. So make sure you take advantage of all this amazing technology that we have. All right, so think like a lazy person. But for the love of God, do not become a lazy person, right? So last but not least, this is a good one. You probably already know more than enough to earn whatever it is you want. Turn. Okay, maybe it's $100 a day. $100 a minute, A second an hour, whatever it's going to be. I don't know what your goals are, but just putting X there so you can kind of plug that in right now. Like I said, depending on where you are if your brand new toe Internet marketing, online marketing, yeah, you probably got a few things you gotta learn, but eventually there's going to come a time in point where you know all the fundamentals. You know how to send traffic to a squeeze page. You know how to capture lead, you know how to create a product and a little bit more advanced, I'd say, like creating a webinar selling and the multiple. I guess you could say modalities of selling a product outside of that, everything else is going to be little finite details that can increase your conversions, which are helpful. But those aren't like you don't have to know those in order to succeed online. I remember when I had a client, Jonas, who I worked with him, who basically launched a product together and like, the first time ever, I think it was from I want to see it was under a week probably generated on. Mom's gonna guess it was like $8000. Okay, Some of that was profit. Someone was revenue some was split. But either way, he had never, like, generated that much money so quickly online. And I remember telling him specifically just because I knew the amount of spirits he had, what he had done in the past. You know, at this point, you literally no more than enough to go out there and make is much money, as you want to see had all the fundamentals, master. Okay, I tell that to a lot of people, especially when they go to any type of event, because I let him know, like, listen, you're going to hear a lot of the same things you already know, but it's going to be maybe in a different context, which isn't a bad thing. But it's gonna kind of rectify and let you know that you pretty much know everything you need to do. You just need to do it. And for a lot of people, that's a kick in the teeth, cause it's like, Hey, if you're constantly looking for it, more information, which isn't a bad thing, but it can be if you're constantly looking for the next thing and the next thing in the next thing and you're not taking any action whatsoever, so keep that in mind. That can be. That could be a very big breakthrough for a lot of people where if you finally say, You know what I do already know more than enough, I'm going to start actually doing stuff instead of wanting to learn more and more and more and more and more, right. So that's kind of the fifth in the last one. Kind of go over these again. Remember Adapter Parish? Because the Internet is always changing you. Sometimes you're not gonna know how it's going to be, but always have some type of contingency plan, and building a list is very helpful when it comes to that. Next, Don't shy away from creating products like the one thing everyone hates doing. Yet it's so profitable, the our allies insane because you're literally creating something for free, all right. It's not like you're going out there and shipping something and creating a product that costs $10 to make $10 to ship. This is all 100% free. Just got to get traffic, too, right? Focus is paramount, literally lock on toe. One thing you know you want to do and do it until you get results. Next thing, like a lazy person. But do not become a lazy person. Think about automation. Think about systems. Think about how you can walk away from something and still make it work and last. But at least you probably already know more than enough to earn whatever it is you want. You just got to go out there and take action. So that's it. Wrapping it up. If you got anything out of this, it got at least one golden nugget. Go ahead, give it a thumb's up, give it a light, give it a common given a shared, greatly appreciated and would love to hear your thoughts. And with all that being said, I am James Kansan. Ella, thank you for watching and I'll talk to you soon.