5 Email Marketing Basics | Jamie Ryder | Skillshare
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6 Videos (31m)
    • Intro to 5 email marketing basics

    • Optimal send time

    • List hygiene

    • Subject lines

    • Testing & optimization

    • Measuring success

15 students are watching this class

About This Class


In this class we'll review the five email marketing basics which include some of the most relevant and common topics of this marketing discipline: 

  1. Optimal send times + frequency 
  2. List hygiene 
  3. Subject lines
  4. Testing & optimization
  5. Measuring success

Students in this class will learn how to optimize and understand their email marketing program better by establishing which day of the week is most effective, how often they should send to their specific audience, how to maintain clean distribution lists, common do’s and don’ts for subject lines, what kinds of tests work best, and how to measure success.

This class is designed for anyone new or starting out in Email Marketing whether you’re a freelancer, small business owner, supporting a corporate email marketing program, or anyone with a general interest in Email!





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Jamie Ryder

Marketing Advisor + Plant-Based Advocate

Hey everyone! I'm Jamie. 

I live in beautiful southern California with my game developer husband, our four-nager daughter and our two Cairn terriers, Skids and Audrey. 

When I'm not salivating over delicious recipes online and testing them out, I help companies pinpoint their single truth (ie. their unique contribution to the world and what makes them thrive) then align their branding and marketing activity to support and amplify this trut...

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