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6 Videos (31m)
    • Intro to 5 email marketing basics

      5:36
    • Optimal send time

      9:03
    • List hygiene

      3:46
    • Subject lines

      3:36
    • Testing & optimization

      5:53
    • Measuring success

      3:26
24 students are watching this class

About This Class

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In this class we'll review the five email marketing basics which include some of the most relevant and common topics of this marketing discipline: 

  1. Optimal send times + frequency 
  2. List hygiene 
  3. Subject lines
  4. Testing & optimization
  5. Measuring success

Students in this class will learn how to optimize and understand their email marketing program better by establishing which day of the week is most effective, how often they should send to their specific audience, how to maintain clean distribution lists, common do’s and don’ts for subject lines, what kinds of tests work best, and how to measure success.

This class is designed for anyone new or starting out in Email Marketing whether you’re a freelancer, small business owner, supporting a corporate email marketing program, or anyone with a general interest in Email!

6 of 6 students recommendSee All

There are so many great takeaways in this class! I've been developing and managing my company's email marketing program for about 6 months now and we implement a lot of these tactics already, but sometimes it's great to re-visit the basics because it sparks new ideas. Thank you for the great class, Jamie!

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Jamie Ryder

Marketing Advisor + Plant-Based Advocate

Hey everyone! I'm Jamie. 

I live in sunny southern California with my game developer husband, our three-nager daughter and our two Cairn terriers, Skids and Audrey. 

When I'm not in the garden trying to grow my own veggies or salivating over delicious recipes online, I help companies pinpoint their single truth and unique contribution to the world, which is what makes them thrive. 

My marketing background in the hospitality industry has taugh...

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