4 Must Haves To Make Music Your Career | Christopher Greenwood | Skillshare

4 Must Haves To Make Music Your Career

Christopher Greenwood, Smartmusicbusiness.com

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6 Lessons (15m)
    • 1. Trailer Video 4 Must Haves Going Full Time

      1:01
    • 2. The Truth About Going Full Time As Music Artist

      1:55
    • 3. #1 - Must Have For Becoming a Full Time Artist

      1:43
    • 4. #2 - Must Have For Becoming a Full Time Artist

      2:38
    • 5. #3 - Must Have For Becoming a Full Time Artist

      4:32
    • 6. Bonus Songwriters & TV/Film

      2:41

About This Class

It was over 10 years ago I wrote out my resignation email to my boss and finally quit my job to pursue music as a full time career. 

It was the scariest and best decision I've ever made but i've never looked back! 

This course will teach you what you need to have in place before you quit your job and just HOPE things will work out.
Hoping things will just work isn't a plan or a strategy. This course will give you some tactical action steps you can put in place today to start working towards your dream.

Transcripts

1. Trailer Video 4 Must Haves Going Full Time: Hey, guys, it's Chris Greenwood here, also known as Manifest. I'm full time rock artist, sold hundreds of thousands of albums millions of singles, and I've toured over 21 different countries. I remember going from working a full time job to eventually quitting. Actually went from five days a week. Four. Ask my boss for Friday's off so I could play more shows. And I never asked for another day off, and I was basically part time at that point. And then eventually I asked for a leave of absence. And then finally, I quit my job. And in this course, I want to show you how you Congar Oh, toe a full time career in music and the must have things you've got to have in place to make that you can do it. It doesn't happen overnight, But if you stick with it, you put in the work, and the things I'm gonna teaching this course are gonna help you to do just that. So look forward to helping you and answering your questions in this course 2. The Truth About Going Full Time As Music Artist: So one of the myths first wanted to bust about going full time is this. You don't need a record deal to go full time. Yes, I went from five days a week to 4 to 3, and then it actually was. When I got signed that I did quit my job, but I didn't get an advance from I didn't actually pay me any more money, I think to be honest, the reason I quit is because it's like I got signed. I thought I was gonna be this rock rap star overnight, but it Nelson start making more money yet allowed me to get a manager. And they helped with that. But he didn't help me really make any more money either. He actually caused me to go into debt and spend more money. But you know what did it? It's like I had somebody to believe in me that I could, and sometimes you need someone else's belief in you more than yourself before you take the jump. But I would encourage you to believe in yourself, because it was when I went full time that I really put myself out there. I was like, I gotta make this work. And so that's where I figured out what it is I needed to do, which was touring and some of the other things I'm gonna teach you in here. But I want to say this is Well, I didn't have a radio hit that didn't cause me to quit my job. Wasn't that even have some big radio in a big, some big viral hit on YouTube or anything like that? No, it's just that I believed, but I had certain things in place because remember, I didn't just quit my job also. And I went from 5 to 4 to three, took leave of absences, and then I finally quit. So I want you to know you don't have to get signed, Teoh a record deal to go full time. Okay? You just got to believe in yourself strategically. Plan it out. Have money coming in basically from your music that can cover your expenses. We're gonna go in this course. I'm gonna teach you what else you need to have in place. But I just want to remind you again. You don't need a radio. You don't have to have a record deal. You just have to have these things in place that I'm gonna teach you in this course right now. So let's go. 3. #1 - Must Have For Becoming a Full Time Artist: Hey, guys. So the first thing you need tohave in place if you want to do music full time is you have to have songs written, recorded and up for sale online. I know it sounds crazy, but a lot of artists and musicians I talk to you don't have him up for sale, especially in the way I'm gonna teach you in this video. But you've gotta have songs written recorded so that you can sell those songs that you can perform those songs and make an income. How do you make money doing that? Well, first of all, you have them up for sale online on iTunes, on Spotify, monetized on YouTube. And there's two different services that I like to use for this either Tune Core, which is a really great company that I've used also CD Baby, and you could go to tune core dot com. Or you could go to seedy baby and upload your music so that you can have it first sale online in over 150 digital stores, but you've got toe have your music available. You've got the have it for sale, and I'm talking about having it written in having recorded so you can have it at your show so you can have it online on your store so you can upload those YouTube videos, whether that's lyric videos, music videos or just the songs themselves so that they're streaming in, earning you an income. This is the foundation of my business. This is the foundation of any artist business, and we build on top, and it's having songs recorded that air. Yours not just covers. That's fine if you want to just do covers to start to promote. But if you want to make a riel income, you wanna have your own songs recorded and available. Okay, you have to have them available for sale four stream so that you can start earning money. 4. #2 - Must Have For Becoming a Full Time Artist: so the very first way I ever got paid for doing music was at my local church. My youth pastor found out that I was into music and he asked me to come and perform. And I said, Okay, so we me and my buddy went there and we did a show there for the youth group and they ended up taking up in offering for us and paying us. And I was like, What we made, like, 40 or 50 bucks or something like that. I was like, This is awesome, man. I actually got paid to do what I love paid to do what I love. And, you know, sometimes I forget that I do love this. I do love to do because it is My job is my full time thing. But performing touring, that is the easiest and the one of the main foundations of artists income. You're looking at Bob Dylan. You're looking at Madonna. You're looking at Britney Spears. You're looking at Celine Dion. All these huge artists constantly tour play shows. Why? Because it's one of the biggest income generators. It drives CD sales. It drives ticket sales. It drives streaming. It drives merchandise says that Dr so much and is probably the easiest way as an artist to make money the fastest way and one of the most lucrative ways is touring is playing show. Sometimes you have to play for free for first. Sometimes you just got to get your name out there and go into the open mikes and then people asking you to come back, and then eventually they pay you and eventually do your own tours and you book your own shows, and then you get a booking agent. It starts to compound over time. But if you want to make this a full time career, you've got to implement touring. And maybe you don't even wanna play live in front of people on stage. You can do it online like this, just like how I'm teaching you online. You can perform online. There's comes companies like Stage it dot com, or you can do Google hangouts and different things in so many different ways where you can monetize you. Performing in front of an audience doesn't have to be, you know, live in front of people. On a clubber are a church or wherever, or a cafe it could be online, just you in front of the camera and you even selling tickets to it. There's a gazillion of artists doing this, and you could do it, too. So let's just stack these on top right now. First you gotta have music recorded, then you've gotta have it for sale online. Then you go out and perform those songs. Whether those air going and doing shows are doing them online like this. That is the quickest way to start making money. Touring has been a huge part of my business and as many of my friends business, that air crushing it. So you want to learn that you want a rocket and start playing shows? 5. #3 - Must Have For Becoming a Full Time Artist: as a full time artist. And if you were to ask any full time artists, they would probably say their social media is very crucial toe having a full time career, especially when it comes to launching an album or a single in getting the word out there about your music to promote it to sell. It is social media. So I really encourage you to choose one or two Social media is that you really love and start building a following on there, Whether that's Instagram, Facebook, YouTube, Snapchat, whatever works for you. I definitely suggest you YouTube is a must okay to start putting videos up there and building a following on there because you can monetize all those videos. But I let me tell you, when I have a single release, I post that on Facebook and I instantly get sales. I promote my A show. I promote merchandise and I make money. I promote a song. So again we have our songs written, recorded up for sale. We were playing shows, and we've got merchandise. Well, we're gonna use social media to just amplify that to drive more sales to your music online on iTunes to drive people to your shows to let them know you're performing in town to come out to the show to say, Hey, I just added this new sign CD to my merchandise store. There's a limited edition is only 10 of them for a special price or, you know, limitation vinyl or signed shirts or whatever. And you let people know when your fans know and so you won't be building your social media . You wanna be social on social media, but I encourage you to create accounts on all of them. Do Pinterest and Instagram and Facebook and Twitter and YouTube. Don't start with one or two or one or three okay and really build those up. And if you eventually want to branch out, two more of them as you build do that. But it's important that you at least have one that is really crushing it, and you're just really owning it there. And maybe that's Instagram. Maybe that's Facebook for me. I love Facebook and I love YouTube also used Instagram, and I actually use my Instagram and connect that to my Facebook. But let me tell you, having ah following on social media is crucial you know, that's how some artists are signed to record deals because they're like, Man, well, he's already got a social media following weaken, just like he can sell records. He's already got a following. Its like social proof. Okay, if a booking agents looking for you to see if, hey, does this person have a falling Look at them, Look at the engagement. Look at the comments. Look at the likes. It's not just about followers. It's about engagement in a really social media following, So I encourage you to put all these into place. And when you have all these crank and altogether, especially the touring component, you'll be able to quit your job because look at it this way. If you have. You know, if you can book 5 to 10 shows a month for 500,000 bucks if you book 5000 bucks is 5000 month. Can you keep a rent and your bills on that at 5000? A bunch of that you can't remember my goal. When I was an independent artist, I was not signed. I was Indeed my goal was to hit $10,000 a month in booking shows, and that's emailing clubs, emailing churches and booking the shows. And I have a whole teaching and training on that separately. But I want to tell you that allowed me to quit my job. The touring was so important, but look, I couldn't tour unless I had songs for sale. If I didn't have songs written, I had nothing to perform. So I really encourage you. Get the songs written, get them recorded, then start playing live, Then get some merchandise made. Then as your touring you're playing these show. Sure, you implement the social media, and that's kind of the the fuel on the fire to really explode it more okay than you tour a lot more and you keep playing shows and you keep playing shows. You know, set a goal for yourself to see only shows you can book, and maybe they're free right now. Maybe you've got to start with the free and just playing everywhere. I played for free forever, and that's why it's important to have a job first. But I'm gonna teach you what I've taught you here is you know you have your job, so you invest your money into making music into making merchandise so you can have that foundation to go play those free shows because you're building a business, you're building a business. That's what you're doing. You're building a music business, a career, and I'm telling you, touring and playing shows is the fastest way to do that. But first you gotta have songs written, recorded first sale online so you can go perform those songs, promote those songs and do this as a full time living. 6. Bonus Songwriters & TV/Film: Hey, guys, I want to make sure I didn't leave out my song writers out there who maybe don't tour who maybe don't want to be, you know, in the front line. But you still want to make music full time. If you want a pitch for TV and film, will some of the same principles apply toe what I talked earlier? And that's this. Well, obviously you need to have songs positioned or have songs cut by other artists. And then those artists are either having radio success or they're touring or they're getting in TV and film, and slowly, when you have a whole bunch of those, the royalty start coming in, and eventually the royalty start coming in to the point that you can quit your job. But you can't always sudden just go ahead. I want to start writing for TV and film, and yet you haven't had a cut yet, so you need to start getting songs cut. Now you need to start recording getting songs in TV and film, start to build up that catalogue and start getting all those placements in there, and the money starts to finally start coming in and allow you to quit your job. Okay? You know, I had an e p. And I had an album. I had all these tours and shows. I started to build the fan base as I was going from five days a week to 4 to 3. And then I finally got signed. I released another album, and but I was already making money from those other albums. Already had shows booked. I had money coming in. I didn't just jump, Okay? I planned it out strategically. And I'll tell you this. Okay? I wish I waited a little longer. I remember I got signed, and I just thought everything was gonna be handed to me on a platter. I didn't realize I had toe book shows and do all these things and meet people and settle these things up. I didn't know all this stuff, okay? And so you want, Make sure you have a plan. Things just don't fall into place. That's why I encourage people to learn to go to conferences and step out there and go for and yes, quitting my job forced me to do that. But am I saying just quit your job and force yourself to do it. No, I think you should plan something really strategically. Have the money coming in, you know, See how much money is coming in plan, like 36 months advance. Make sure you got more money coming in from music. More jobs and make sure it can cover not just your expenses, but mawr. Because crap happens. Emergency's happening. We're also gonna need money to reinvest injury music. Whether it's getting a new guitar, new software, new merch, new whatever. Okay, so don't just jump and just think it's gonna work out because that's one of the things that woke me up. What woke me up Going $30,000 into debt, thinking that just cause I got signed was going to this rock rap star overnight. But no, it didn't happen that way. Had to book this shows. I had to get the merchandise done. I had to get my social media to figure this thing out. So I want you to figure these things out, get him in place and then plan your jump. I believe in you guys. Keep fighting, keep creating and keep marketing. Cheers.