30+ Super Techniques for Driving Traffic to Your Website | Christine Maisel | Skillshare

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30+ Super Techniques for Driving Traffic to Your Website

teacher avatar Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

17 Lessons (1h 17m)
    • 1. Introduction to Getting Immediate Website Traffic

    • 2. Tips for Success

    • 3. Do These 3 Things Before You Promote Your Website

      3 Things To Do Before Promoting Your Website.pdf
    • 4. How To Track Your Website Traffic

    • 5. All About Content Marketing & Maximizing Its Benefits

      Content Marketing & Maximizing Its Benefits.pdf
      Traffic Bait.pdf
    • 6. Sharing Your Knowledge and Work

      Sharing Your Knowledge & Work.pdf
    • 7. Social Media Marketing & Attracting Visual Readers

      Attracting Visual Readers.pdf
      Using Social Media, Social Networking & Social Bookmarking.pdf
      28 Local Search Engines, Online Yellow Pages and Local Business Directories.pdf
    • 8. Getting Seen & Heard to Attract Lots of Attention

      Getting Seen & Heard.pdf
    • 9. What Relationships Will Do For Your Business

    • 10. Interview & Be Interviewed

    • 11. How & Where to Create Relationships That Benefit You and Others

      5 Places to Get Free Press.pdf
      Creating Relationships That Benefit You.pdf
    • 12. Creating for Others, Co-Creations, Offers & Trainings

    • 13. Creating Groups

      Creating Groups.pdf
    • 14. Selling (or Giving Away) Your Knowledge: The How and Where

      Selling Your Knowledge.pdf
    • 15. Using Affiliate Programs

      Affiliate Programs.pdf
    • 16. Finding the Best Methods for You

    • 17. Wrapping Up

      Resources Worth Following.pdf
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About This Class

By applying the strategies in this course I guarantee you will see an increase in your website traffic.

This course is for you if:

  • You'd like to see website traffic to your site starting immediately
  • You're sick of waiting for visitors from search engines and don't have the time or money to spend on search engine optimization results
  • You'd like to get your work in front of more people this week

Even if you don't have any experience with web design or website promotion, you'll fit right in here. This course will increase your knowledge around website promotion, as well as, your website traffic regardless if you're starting from 0 visitors a month or 1,000 visitors a month.

You Will Learn:

  • What you need on your website before you should start promoting it (so you're efforts aren't wasted - and how to do them without web coding experience)
  • How to track your website traffic
  • How to promote the content you already have on your website to save time
  • How to get your work in front of others
  • How to attract different types of visitors to your website
  • How to know what's working

This course is jam packed with resources that will truly boost your website traffic. By applying even half of these techniques you'll be amazed at the results you'll see.

Meet Your Teacher

Teacher Profile Image

Christine Maisel

Designer, SEO & Founder of Portable Entrepreneur


Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

See full profile

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1. Introduction to Getting Immediate Website Traffic: tell me if this sounds familiar, you've come up with a great business idea or an idea of her new blawg. You've spent countless hours creating a beautiful website and writing a lot of good quality articles about a topic you love and you just can't wait to share it. You put your website online and you start to wait for those visitors to come in to start seeing the traffic. But nothing happens. No one visits your site. Nobody is reading the content. You've just spent hours creating. And this is where doubt starts to creep in and where many people just give up. But I know this isn't you because you're here, which means you're not giving up and you're going to make this work. I know you are serious about driving traffic to your website, and that's what I'm here to help you with. But here's the deal. I want to help you drive immediate traffic to your website. I want you to start getting results today, not down the road. That's why in this course we're not focusing on search engine optimization and how to get your website ranked highly and Google although the cool thing is by applying, some of these techniques will be covering. You will unintentionally boost your search engine rankings for the long term as well. In this building, your website traffic from scratch Course. We're going to walk step by step through how you can generate immediate traffic to your website or BLAWG without having to rely on search engine optimization and without putting all of your traffic eggs into one basket. We're going to learn how you can maximize each piece of content you have in your site to generate as much traffic as possible. Spending just a little extra time promoting each piece of content you create can drive tons of traffic to your site right away and have that immediate reward of having people visit your site. No waiting months for getting ranked on Google. Taking this course is the first step in driving lots of traffic to your website quickly, and I'm here to support you through the entire process. I'll be here answering questions and helping you as you build your website traffic. So come on, let's get started 2. Tips for Success: I'm not going to lie to you. There is no quick and easy way to drive traffic to your site while good quality traffic that ISS and that's what we're after. We want good quality traffic. We want visitors that convert when they land on our website, and that's what we're going to talk about in this course, how we can provide quality to new visitors and how we can get them to come back and provide quality to our website by leaving comments, purchasing a product or whatever it is that you may want them to do, we're going to cover a number of topics here. One of them is content marketing. And it's not just all about writing an article posting on your website and hoping that the search engines will find it. There is so much more that you can do with content marketing and we're going to really get into how all that works. There is so much more you can do with content marketing both on and off your site. We're going to be talking about social media marketing, the importance of creating relationships with those within your niche in creating products that can help drive traffic. I won't cover pay marketing options here because I want to stick to freeways. You can drive quality traffic to your website. There is no reason to break the bank to do this. The truth is, when we get started, we don't have a lot of money to invest. But that doesn't mean we have to sacrifice on results. As you go through this course, I want you to think about taking Justin extra 15 to 30 minutes for every type of product. You khoury, whether that's an article of video, a product or some of the other things that we talked about and think about how you can maximize that one piece of content and how you can turn that one piece of content into multiple pieces of content. As you're just learning the process from maximizing each piece of content, it will be a little bit harder, and it'll take a little bit longer. But I promise you it will get easier and easier each time you do it the first time. Even the second time or third time will be your most difficult times because it's going to be the most time intensive. You don't know what you're doing. You've never done this before. It's OK. Don't get overwhelmed. Take your time and plan a little extra time in the beginning. And remember, investing a little extra time now will result in big results later it'll be worth it. 3. Do These 3 Things Before You Promote Your Website: So before we jump right into the first section, there are three things that I want you to do before you start building your traffic. Because if you begin driving traffic to your site and you do not have your website set up to convert those visitors, the traffic is worthless. It will mean nothing. All of your hard work means nothing. So there are three things I want you to do, so that doesn't happen to you. Number one at a newsletter subscribe box to your website, Have it in the header or in the sidebar, or is a pop up. There are lots of options. You want to make sure you are giving visitors the opportunity to leave their email address with you. You can sell them later or get in contact with them and it will increase your traffic down the line as well. Number to set up an R. S s feed. What is an RSS feeds and RSS feed is what users can subscribe to that will actually list out all of their favorite blocks. So if they follow five different blog's that they don't have to follow each blog's separately, they can go to their feet and see all the most recent posts in one place. And another benefit is you can submit your RSS feed to RSS directories providing UME or exposure and more traffic. Remember what I was saying earlier? Maximize everything you do. So I'm going to include in the notes here if you of the RSS directories that you can submit your RSS B two to help drive some extra traffic and get some new subscribers. So don't forget to check that out. And the final task I'd like you to complete before driving traffic is. And don't forget this one because this one is huge is to enable social sharing on your website. In case you don't know, social sharing allows your visitors to share your content with their friends and colleagues on any of the social media platforms out there. This gives them a couple of quick buttons they can click to quickly share your content. Visitors expect this on every website now. It is actually frustrating for them when they want to share something and they can't easily do it. Don't let them leave your sight frustrated, So go ahead, stop what you're doing. That's right. Don't go any further, Go do these three tasks I just talked about and let's get down to business and start driving some traffic. 4. How To Track Your Website Traffic: you won't know how much traffic you've been able to generate if you aren't tracking it. Luckily, this is very easy to set up, and I'm going to walk you through how to do just that. Google Analytics is a great free tool for tracking which traffic sources are driving the most traffic to your website, and even more importantly, it can help you track which traffic sources convert the most visitors. So before I get into how to set this up, you'll want to decide what your conversion goal is. Your goal should be whatever you want a visitor to dio when they land on your site. There is no real plan sending traffic to your site if they don't do what you ultimately want them to do, so your goal could be to have each visitor sign it. Fear newsletter. Buy a product, sign it first service, click on an affiliate offer register as a member, etcetera. Once you know what your goal or goals are, then you can start tracking them in Google analytics. So go ahead, posits video and take a moment to come up with 12 even three goals that you will have no Let's go ahead and take a look at how to set up goals in Google analytics. This actually will only take a minute or two to do. It is very easy, but Google analytics can be a little tricky, so I'm gonna break that down for you here. If you don't already have your website set up on Google Analytics, you'll want to go to google dot com slash analytics and register your website. They will provide you with instructions on how to place a few lines of code on your website so that they can begin tracking your traffic. So after logging into Google analytics, go to the admin section and click on goals, then click on the red button called New Goal. You'll see that Google will provide you with a list of goals of conversion goals that you may have. If your goal does not fall into one of these categories, go ahead and click custom. Otherwise, select the one that works for you and click next step. Now you want to name your goal and then select destination where we will now. After clicking next step, enter the URL that the visitor will end up on once they have successfully completed the goal. So if your goal is to get as many people to sign up for your email newsletter is possible. When someone subscribes to your newsletter, you'll often send them to a thanks page, so that could be your domain, not com slash thanks dot html. If that's the case, then you want to put post. You'll want to paste that you earl into this destination box here. That is how Google will know. A visitor has successfully completed the goal and then go ahead and click. Create goal. Now you'll be able to see how many visitors complete the goal and what the conversion rate is has pretty neat stuff, right, and you can create multiple goals. So if you want to see which traffic sources convert the most people for your mailing list in which traffic sources sell the most products, just follow these steps, and you'll be able to track that towards the end of this course, we'll talk more about how to see which traffic sources are working for you and which are not. You won't be able to know this unless you've set up your goals to track what you're doing, so make sure to do that right now. 5. All About Content Marketing & Maximizing Its Benefits: all right. I hope you're ready. This is really where things start to pick up and we dive more directly into driving traffic to get us started. We're going to be talking about content, marketing and how we can maximize the content we already have or going to create to bring in as much traffic as possible. So get ready. Grab a pen and paper because I bet you're gonna take a lot of notes moving forward. So here's my thinking. If you go to all this effort to set up your website and write content, then you should spend at least a little more time using that same content to maximize the amount of traffic you can get with that same piece. Too often we spend countless hours writing a piece. We're really proud of that. We failed to get it out there in front of people. And this course we are going to break down step by step, how to spend just an extra 15 or 30 minutes with each piece to really drive some serious traffic. So what are you waiting for? Let's do it. Writing articles. We're going to start off small and work her way into bigger and better tasks. The first thing we need to start this process with is to write some articles. I know this sounds generic and basic, but stick with me. You may have read someone telling you if you're just getting started to write a handful of really great articles and the traffic will start to follow, Well, they're right about one thing that content you right does need to be great. It should attract attention, provide a lot of value and leave visitors wanting more. Here's the thing. If you go to all the effort of driving traffic to your website, you want to make sure you're putting Justus much effort into giving readers something worth staying for. So what do you write? If you're someone who gets stuck in the what do I write? Phase? Let me assist. Here's a couple of things to get the ideas flowing. Look at your competitive number one. Look at what your competitors air writing about, Of course, not to copy, but just to check out what they're topper. Most popular posts are you can see what people are most interested in and what gets them commenting the most. Number two use buzz sumo dot com to search for a competitor or a niche to see how many shares their content gets. You'll see what people on topics are most shared on top networks like Facebook, Twitter, Pinterest, etcetera. Number three. Search all Top to search for your niche and see what the top articles are that have been written on popular websites in your niche. So go ahead and look through these sites. Uh, think about this a little bit, and these ideas should get your creative juices flowing. So now that you have the idea, how do you format your post There Definitely certain types of post that are more enticing for visitors to click on into share with others. It's good to know what these formats are, so you can throw them into the mix to attract more visitors and shares. So let's take a look at some of the formats that work Number one list post. You can create a long list of something that would interest your readers. For example, I wrote a block post called Something like 75 ways to make Money from anywhere that is the type of post that easily draws a lot of attention. The high number, as well as the use of an odd number can add in, attracts visitors, and they feel like they're getting in long, valuable list of information. Number two. How to post again Just like it sounds, how to post our tutorials or step by step instructions for completing a specific task again . Visitors love it. Case studies Number three case studies case studies. Let people see the process you've gone through on a project number four controversial post . Of course, you don't want to piss anyone off. But writing about a topic that could be considered controversial or at least get a debate started draws attention and, lastly, number five topless posts. This is typically designed around a group of people or ideas. For example, the top seven tools to grow your online business or the top seven designers share how they made six figures. This is a round up of experts and visitors love to hear about what others are doing in their success. So there you have it. These are the top five formats for creating articles that get red shared in commented on using WordPress. The majority of websites today, especially blog's are built on WordPress. If you have a WORDPRESS website, you'll be able to easily see when someone else has link to your site. When you log into your dashboard, you'll find a section called Incoming Links, where all links coming to your site will be displayed. The same when you talk about others on your website in linked to them like a top list post . For example, if they have a WordPress site, they will also be able to see the incoming link, as will share more about in the creating relationships section. I would still recommend you email the website owner or blogger directly toe. Let them know you've mentioned and linked to them. This will dramatically increase the likelihood of them sharing your content. And of course, that means more traffic. Creating a Wikipedia article is another one for you. Some people will use this technique for S e o purposes, because articles on some extremely large and powerful websites such as Wikipedia tend to get ring very quickly. I know this sounds a little silly, but you can post an article on Wikipedia which links to your site so people can find you through Wikipedia as well. The article can be about your website, a product you have, or even a service you offer. As you see here. This is where you can go for more information about creating an article on Wikipedia, and you can then use Wikipedia's article wizard to actually create the article. And I will definitely include the links to getting to these pages below in the course notes as well. The next idea is to submit articles to pdf sites. When you have created an article as I mentioned, you want to get as much benefit from that one piece as you possibly can. One way of doing this is to submit your article or summary of the article, a portion of the article, etcetera to some top PdF sharing websites. So when you write an article simply taking a few more minutes to turn that into a few slides, you know 10 to 15 slides is fine. Then you have a second piece of content that won't take you nearly as long. To create this second piece of content can help you drive even more traffic. You see how easy that is. For example, if you've created a topless post. You can create a slideshow with half of your list and director readers to your website to read the second half the list. Easy Traffic. One of the most popular PdF sites these days. A slide share on slide share. You'll see a variety of categories from art to business and many more slide share Visitors are allowed to actually embed slide shows on their own websites, which can help increase your views as well. Uploading and fouls extremely easy, you simply click upload, find the following your computer dropbox, etcetera and you'll be directed to log in, and that will complete the upload process. The nice part is you can upload PDF files Power Point, Microsoft Word Files and others so you can use a program that is easiest for you, and you don't have to worry about learning a new program. I know I keep mentioning the course nodes, but I've really put a lot of resource is there for you, and I don't want you to forget to check those out, but I've included in the course notes as well some of the other top pdf submission sites for you to take a look at and potentially start sending some slide shows, too. Lastly, you can create in submit press releases so similar to PDF submission sites. Creedy, in submitting a press release, can bring a lot of exposure and traffic. As you search for where to submit your press releases. You'll notice there will be free and paid options. But don't worry. There are plenty. There are plenty of quality free options available to get you started. And, of course, I'm sure is you've guessed in the course notes. You will find some of the top press release sites that you can submit your press release, too, so make sure to check that out. So far, we've talked about a number of ways to take one piece of content and maximize its benefit by turning that into additional piece of content to help drive more traffic. As we continue on other sections, you'll learn even more ways to use that same piece of content to drive traffic. So stay tuned 6. Sharing Your Knowledge and Work: The truth is, people like to follow others online who have really helped them out, who have given them good quality information that they're looking for and by sharing your knowledge and work online. You can drive a lot of traffic to your website, especially if you can break a task down step by step, for example, that can really help someone out. Generally, people will repay you by sharing the content are following you for more great tips. You'll never get everyone to do this, but by putting your work out there and driving traffic, you can get plenty of users to do so in sharing your knowledge and work. What you're really looking at is creating and sharing tutorials and other work. If your Web designer graphic designer, for example, sharing your designs can help bring traffic through to your site who want to see more of your work, it's a good way to get some initial traffic. Let's jump right into how and where to do this. Let's start with tutorial websites. It's just like what it sounds. There are many tutorial websites where users can search for how to guys for a variety of tasks as I mentioned earlier on how to articles are one of the most shared pieces of content out there. People really like to know how to complete tasks quickly and are constantly searching for information about how to do so. There are a lot of to tora websites out there where you can submit tutorials and they will drive a lot of traffic to your site. There's a couple of to Tora websites that we can take a look at good tutorials. You'll notice here that there are a number of categories, most of which are geared towards the creative professional. So if your Web designer, graphic designer photographer, etcetera, this is a great place to start by looking at the website, you'll see tutorials that have only been posted for a day or two, having 100 or even hundreds off click throughs. And if you click on any of the titles, you notice that you'll be immediately redirected to the submitters website Perfect tutorial ized. After visiting this site, you'll see a number of categories that are geared a bit more towards the design industry as well. But there are also business development and business application categories that you may be able to fit into if your work is not designed related. Clicking on a tutorial here, the visitor will also be redirected to your website, and one or two days submitters are also receiving 100 or even 200 clicks. So there are, of course, lots of tutorial type of websites out there. I will list a couple more in the course notes for you to take a look at. But doing a search in your niche and Google will help you pull up plenty as well. If you do have more of an artistic or creative portfolio, there are some popular portfolio websites that you can submit to, and these are great places to display your work for others to see. So CSS elite, for example, allows you to showcase your designs. And under new submissions, hear clicking on a design will take you directly to the designers website, giving them even more traffic. The hands dot net. This is where people come to showcase their work. But the cool thing about this site as well is that people who want to hire someone can come find people a swell so that could always result in some work as well. Check out the course notes for a few other options. It's a good idea to take a few minutes to go through some of these sites to see which ones may work for you and select a few to start with. Always remember not to spread yourself too thin by trying to be absolutely everywhere right away. Lean more towards the It's a marathon, not a sprint mindset. You'll see the good quality traffic that we're after. 7. Social Media Marketing & Attracting Visual Readers: all right, You're doing awesome so far. Can you believe you're already onto social media marketing? I'm sure you are already feeling like you've learned a lot, but there is still plenty more for you to learn. The first part we're going to talk about is attracting visual readers. Many people like to read articles to consume information, but we've seen a big shift towards viewing images. Instead, we generally don't think about how much information can be consumed through an image. But if you think about it, most billboards that we see on the side of the road or the images we see in magazines and newspapers thes air all meant for the visual reader who is not going to read about a product or service or how to guide an image is simply what suits them best. We want to make sure that we're getting in front of as many different types of visitors as we can, and there are plenty of sites that you can use to do this. So let's take a look at some of those Pinterest. You've probably visited Pinterest dot com At some point, it has 70 million plus users, and it's so popular because of its use of images. A lot of businesses air getting on Pinterest and more more businesses are taking advantage of the traffic coming from Pinterest. When you posted image on Pinterest, you want to keep a couple of things in mind. 1 80% of the users are women and to the top categories that are viewed our fashion, home design, crafts and kit. So if your website doesn't fit into one of those categories, don't brush pinches off just yet. First, there are plenty of other categories on the site for you to choose from second, and this is where you may need to get creative. Try to think outside of the box so you can get your pins into one of the top categories. So here's an example of what I mean. Lows dot com sells home improvement goods, right? Lumber, paint, nails, etcetera. They don't necessarily fit into one of the top categories, but what they have done very successfully to sell their products is displayed great looking images that show these products being used in the home in a visually pleasing way. This helps them fit into the home design, crafts and kids categories. Not bad. If you visit lows on Pinterest, you'll see they show everything from a nice deck layout to a nearly organized kid's closet , which all use their products. They've been linked to a post about how to organize your kid's closet. This has resulted in a few 1,000,000 followers for them. So every time they up later new image, it gets put in front of their followers. Definitely something to think about. If you don't feel like you have great images or can take great pictures, there are a couple of things you can dio one picture. Quotes are very popular. This is a faded out, blurry picture with a quote on top. The focus is all on the quote. People love sharing quotes. Infographics are also used to visually represent a lot of information quickly. If you're not sure how to make these, I'll include a few sites that will get you started in the course. Notes. Pinto win contests have users pennant image in order to enter contests that you've created . People love to participate in contest and will gladly do it, especially if it only takes a second to do, such as with this pin to win technique, create an image, add the text pinned win on it and a little information about your contest. Link this image to a post on your website about the contest, and you'll have more people coming to your site to enter now. I'm sure. As you can imagine, with 70 million plus users, there are millions and millions of images on Pinterest, so I have a few tips for you for making your pin stand out. When you do pin an image, make sure you have a good product description that sounds really not scripted and simple. Think about what words users will be searching for. That could lead them to your pin and include one or two of those words in your description . Pinterest doesn't currently have accomplice Pinterest doesn't currently have a complex search algorithm like Google, but including the right keywords in your description does help. You can also use Hashtags below the description for search term lows, for example, may use hashtag closet organization or hashtag gift guy below their product description. This will help their pins pull up higher on Pinterest search results, and the last part of your description should ask viewers to click through to your website. I mean, that's the whole point of what we're doing here anyway. Right includes some additional tax, such as click here for a full list of the eight most popular dishes this fall to encourage visitors to click through. Pinterest also gives you Web analytics for your pins so you can view what your most popular pins are. What pins have been repent the most, and this is worth checking out so you can see where you should be, focusing your time and effort on Pinterest. The last tip I have for you and a lot of people don't realize that you can do this is that you can invite others to contribute to your boards. If you have a photography board, for example, you call waterfalls in Florida. You can search for photographers on Pinterest who are located in Florida and asked them to contribute to your board. Why would you want to do this when they start pinning to your board? Your followers will have access to this information. But even more importantly for you, when you pin to this board, the followers of the other contributors will be able to see your pins as well. If you were able to invite others with a lot of followers, this could be especially beneficial for driving traffic to your website and increasing the number of follower followers you have on Pinterest as well. You can also turn that piece of content into an info graphic so expanding on infographics, which we briefly reviewed for Pinterest, infographics cannot only be added to Pinterest, but you can share those same graphics on other infographic sites. So when visitors to infographic sites see your work and click through, they will be taken to your website. These also tend to get shared a lot, which is, of course, helpful and increasing your traffic if you've never created infographic before, are not sure where to start. There are a few tools that you can use, and I'll include links to those in the course notes. Once your infographic has been completed, I'll also put in the course, notes some of the sights that you can consider submitting them to instagram. Whether you have used instagram or not, it's a great place for businesses and loggers. What's surprising, though, is not many businesses or bloggers are using Instagram mia and they're really missing out again. If you do not have great images to post instagrammers love quotes, so you're in luck. If you want to promote a post you've written, use the title up on an image or even an awesome quote from the post itself justice. With Pinterest, you can use the hashtag to attract new followers. Use hashtag quote, for example, in the description. You may also want to include the Earl of your website in the description, even though it won't be clickable. Some website owners even add their U R L directly to the image, so viewers confined them that way. A few other quick ones Google Plus, if you use Google, plus it all, you've probably already noticed that they now allow you to post really large images on your post now, and those really attract a lot of attention and increased shares. Facebook the same thing. They also allow you to post large images, and these have been found to attract more likes and more click throughs than any posts without images, so it can seem difficult and time consuming to pose images on all these sites as each site has its own different image size requirement, which means you're creating several images. But here's where I can make it easy. Create an image that is 506 pixels wide by any length you want, and this image will work right on all of these sites very well. This means you don't need to create a separate image for each site. If you do want to create just one image and you will be posting on Instagram, make the image a perfect square, meaning 506 pixels by 506 pixels so that it will work on instagram as well. This actually really isn't difficult. Even if you don't have a graphic design background. There are plenty of tools out there. Many free tools might I add for creating images. So I'm going to list, of course, those in the course notes as well, so that you'll have a list of those Make sure to go and and take a look at some of those. Some of them are more complex, some of them or extremely simple, so it just depends on your preference in your comfort level. But take a look at those and don't not use images because you don't think you can create them. Use one of these great tools 8. Getting Seen & Heard to Attract Lots of Attention: So what are we talking about here? This is where some people might start feeling a little uncomfortable. Some people don't like to talk in front of others or show their face, but this can really drive a load of traffic to your website. Depending on your comfort level, there are a few techniques you can explore here to figure out what is going to work best for your business and what is going to make you the most comfortable? A swell. What I'm talking about here is creating videos, webinars or a form of audio or a podcast. Let's start with videos, and let's start with the most obvious YouTube. YouTube is enormous. And if you don't already know YouTube is owned by Google, Why is that important? When a browser searches Google for a topic, you better bet Google is also seeing what video results they can display as well. You two was basically another search engine. It's just a search engine for video content instead of text. So let's say you have a landscaping and decking company. If I go to Google and type in how to build a deck, I see the second and third non paid results. Our YouTube videos, you may notice the's video results are ranked highly with websites, including lows dot com, that speaks volumes about the power of video on YouTube. This is a way for you to connect with your audience in a different way. Some people just don't want to read a post and would prefer to watch a video. So this allows you to connect with different types of readers while at the same time opening the doors to being found by new visitors coming from YouTube. Are you worried about showing your face or about not having the video equipment you may need to produce a video? The truth is, you really don't need expensive equipment to make great videos. Home video cameras have very high quality thes days, and you'd be surprised that the results you can get audio can also be recorded and added to a slideshow or screen cast so that you do not have to show your face. If you do not want to go with what fits your topic and comfort level. If you don't feel you can put a video together, there are a lot of cheap resource is online, such as fibre dot com Who will compile or even create your video for you. This just depends on what parts you want to do or don't want to do yourself. Once you have uploaded your video, it is important to fully maximize the 200 word description YouTube gives you below each video. Since Google and YouTube can't understand a video to know its content like they can't an article, so make sure toe fully describe the video. Include any related search terms within your description. And don't forget to also include your website. You Earl. If you'd prefer to do a presentation like I'm doing now, where you present information while users listen to your voice, use free APS on your smartphone like voice record for the iPhone. This works great, and I bet no one will be able to tell you're not using expensive equipment. If you decide to do more video in the future than think about getting equipment, then don't let that be the reason you don't do video now. All right, enough about video. Let's talk about Webinars. You may not have thought about Webinars. Webinars is just a presentation where you couldn't give away information. Typically, webinars are either Frito access, but the presenter will try to sell something at the end, or and there may be a charge of access the webinar itself. If you're just starting now and are trying to build traffic, you'll likely want to offer free webinars. When offering a webinar, you can accept questions from your audience in real time. And just like with videos, you can choose to be in front of the camera or have the audience watch a presentation while they listen to you. Either way, your goal here is to promote your website throughout the webinar to get people clicking through. I would encourage you to upload some resource is and or downloads unless you already selling something on your website and tell the webinar attendees to visit your website. Access those resource is or free downloads. This will definitely up your traffic numbers, and you should be able to get those visitors on your mailing list. If you've never done a webinar before, there are several webinar platforms that you can use from Google. Hang out, Go to Webinar Adobe, Adobe Connect I'll. I'll put all the links to those in the course notes that you can use, and they'll help you get started setting up a webinar extremely easily. But really, there's no point in setting ample webinar if you don't have a following to promote it, too. So there are a couple of things you can do to get the word out. Even if you yourself don't have a lot of followers. Number one, you can submit your side on free webinar promotion sites, which I'll list a couple of there are See you on the call dot com. This is a good Web site where they have a following about 10,000 plus people that you're webinar can be promoted to, but their data base isn't really searchable for users. A couple other ones are Webinar base Ah, webinar listings, and there's several others that I'll list in the course notes as well. And a lot of these are good. You can easily copy and paste webinar information to it. Some room give you more room for texts and images, while others limits you a little bit more. Each one varies, so you'll just have to go through and see which one is gonna work best for you. You can also consider co presenting or even having guest speakers on the Web in, or people who will go to the trouble of participating as a present or regressed speaker will likely let their followers know to come check it out. Needless to say, choose presenters who have a healthy following and, of course, have a handful of more ideas for advertising your Web. Bernard. Besides just posting it on some of the Webinar sites, of course. Email your mailing list. I don't care how small it is. Email them to let them know about your upcoming webinar. You never know who was going to attend and who was going to share that webinar with their followers. And they may have a lot post the webinar information on your social media profiles again, even if you don't have a lot of followers. Yet you never know who's going to share that information and what type of following. They have to be a little bit more active. You can reach out to other bloggers who may be interested in letting their followers know about this great resource if they think the topic is going to be particularly beneficial to their followers and remember those forms we talked about earlier. If you've been on their jump on their and share and of course, images infographics, people may not just want to read about Webinars that are coming up. They may want to see a nice image and with the topic written on top, and if they see that, then they may click through and sign up for your webinar, so cement those to some of the image sites we talked about as well. A little bit later, we'll be talking about partnering with others and starting toe work with affiliates. If you've already done that, you can reach out to your affiliates into your partners to help to get help with promoting the webinar. If you are going to be co presenting or you have invited guest speakers, you can nicely ask them to help promote the webinar as well. Ask them to encourage their followers to attend to get all the great information as well. And you don't want to let any of the new subscribers that you do get from all this traffic generation you're working on miss out on your webinar. So when you have a thank you page for signing up for your mailing list. Make sure to include more information about your upcoming webinar so that they can click through and sign up. And lastly, consider writing and distributing a press release and get that out to all the press release sites so that people can find out about the webinar. So, as you can see, even if you don't have ah lot of followers, there's There are plenty of things that you can dio to get people on your webinar, and you just have to work hard in your webinar to really promote your site and to drive the webinar traffic to your website. OK, moving on podcast. This can seem very overwhelming and high tech, and usually just because it's an unknown process before even thinking enough our head. You really want to think about. If this is something that excites you and that you will want to do for the long term, it's important to be consistent with podcasting to attract loyal followers and Villager website traffic. With this technique, this is really a great way to be seen as an expert, just like authors, for example, off there's even though anyone can publish a book are seeing these experts saying with podcasts, anyone can publish a podcast, but you do have to produce valuable work to be successful Podcast. Also, give followers more of a personal connection with you because they can hear you and not just read what you have to say. Podcast can be uploaded to both iTunes and Soundcloud. Soundcloud is typically more for music, but more, more people are starting to use it to publish podcasts as well and game followers there. It's also very easy to upload. Just like with video, you can use voice record pro to create a podcast. If you're serious about podcasting and want more of a step by step guide, I highly recommend you check out one of two. Resource is I'll provide you in the course notes. That would teach you absolutely everything you need to know and save you lots of research time. One of them is podcast Answer Man's Learn How to Podcast Guide and also Pat Flynn's How to Start a podcast tutorial again. I'll include those links in the show notes. So there you have it. This is how you can use being seen and heard to create more website traffic 9. What Relationships Will Do For Your Business: welcome to the creating relationship. Welcome to the creating relationships section. Let's take a look at what creating relationships will do for your business. If you ask any website owner blogger who has really gained momentum, they will talk about a number of ways they used to grow their site traffic, and you'll likely hear one of the top ways being through creating relationships with others . The idea of creating relationships online is to make connections be introduced to others and spark other opportunities of ultimately lead to traffic growth. If you haven't made any connections yet where you don't know where to start, don't worry. And this section I'm going to tell you exactly how to find people to connect with and how to spark opportunities to grow your site traffic through these connections. So let's take a look. 10. Interview & Be Interviewed: If you're wondering how interviews can improve your traffic, let me tell you, there are two options. One you can interview others and to you can be the interviewee and get interviewed by others. Let's break that down The first option. Interviewing others. You can approach experts in your field or in your niche that can benefit your readers when you contact them. Asked for an interview If you think they have a product or service, for example that your audience, no matter how small, could benefit them. You can speak with them to get more information about their product or service for your audience. It's great to create these opportunities where it's a win win. The expert will be happy to get in front of more people, meaning your audience, and you'll be happy to have another beneficial piece of content to share. But it doesn't stop there. The rial gem here is that experts love to share what they're following what they're up to. That means if you interview them, they are very likely to share the interview with their following. Whether that is in an email on Facebook or even putting a link on their website that means you can expect to see some of their traffic coming your way. That's nice, right? The second option, as I mentioned, is having others interview you. You want to come up with something that you can offer to them and their readers. Whether it's something unique, a discount or even a giveaway, you want to make sure there is a reason they will want to take the time to interview you and share the interview with their following. And this again means you can expect to see some of their traffic coming your way. Awesome, right? This is a really great way for someone new, especially to get a lot of exposure in traffic so quick to it. If you're not really sure where to get started or who to reach out to take a look at some of your competitors, look online, see where they've been featured and then approach. Those same people asked to be interviewed or featured there. A lot of times, if you have similar information, you know that is a source that will most likely want to hear more about what you have to say are offered. So go out there, get interviewed and interview others 11. How & Where to Create Relationships That Benefit You and Others: the whole idea behind creating relationships as that you'll benefit others, which will in turn benefit you. So, for example, if you don't already have an audience of your own, you can basically borrow someone else's audience in return for providing their audience with something of value. So what does that mean? There are a number of things you can do when you make a connection with someone. If you don't have a connection with someone, yet you want to be able to provide them with value. You want to be able to give them something that will be proud to give or share with their audience and turn their following can then be driven to your website to check you out and what you have to offer and hopefully follow you as well. The most common is a guest post. This means you're writing a good quality article, and you are posting it on someone else's website for their audience. They love it because they don't have to write the article and you will love it because if you write a valuable article, their traffic will click through to your website. This allows you to steal some of their audience. So let's take a look at how you can create these relationships, Starting with niche specific forms. You can contribute to niche specific forms. Let's say, for example, you are a wedding photographer. What you can do is find specific forms that are related to photography. Wedding photography were making money with your photography, and you can jump into the discussion on those forums. Provide a topic of conversation. You can answer questions or provide a topic of conversation. You can answer questions other people have posted to show your knowledge. And if you're a regular contributing member on the form, you will definitely see a surge in traffic coming from the form as long as you use this method correctly, which means no spamming and no self promotion. Don't go in saying, Hey, I got a really awesome I got really awesome stuff here. Come check me out. You're not really providing value to that community. This isn't really going toe work for you. This isn't the fastest way, but is still a way for you to get quality traffic to your site that is very, very important. Anywhere you can continually provide value, you will naturally gained a loyal following and see a study increase in traffic. So you may be thinking, OK, this sounds like something I can do. But where the heck do I find thes forms? Great question. I have to easy answers for you. First Search Board reader dot com Board Reader is basically a form search engine from the home page. You simply type in your niche click search and view the results. The results will display all the recent conversations related to your niche on a number of Web sites. Look through the results to see where you could be a contributing member and where you can provide the most value. And, of course, try and find out which sites have the most traffic and, more importantly, the most engaged traffic, so you can maximize your efforts. Secondly, you can Google for your niche plus the word forum again using the wedding photography niche . I would type the following into Google Wedding photography plus form. Make sure the word form is in quotes. This will bring up related forms as well. You can also comment on other blog's now this contrive traffic, but I'll be honest. It's not the fastest nor is it the greatest method to use? But why I mention it here is because commenting on other people's websites or blog's can get you noticed by them and can open doors to other opportunities. So I think this is something you should really think about again. This isn't something you need to be doing on 10 2030 websites just picked two or three websites, and you really want to connect with them because it could drive a particular partnership in the future, even if you don't know what that would look like right now, start commenting on on their blawg right away, and I'm talking about Riel comments, not comments like Great Post. Thanks as you're probably sick of me repeating. Provide a valuable comment. Share information about what you found particularly helpful or what you like best or even better, and something to the conversation. Maybe something that was missing, and you can help fill in the gap. Contributing value on a semi regular basis will get you noticed. If you've never left a comment before, you typically into your name email address website address in common. When people click on your name, it will take them to your website. So don't forget to add your website so they can see what you do. If you feel this is a little slow for you right now and you'd like to do something a little faster, don't worry. There is always another option. That option is contacting others directly. That's right. You go contact website owners immediately. Don't wait for them to notice. You go directly to them. If this sounds more up your alley, there are two ways to go about this one right around a post as we talked about content marketing that includes or features them and send them an email to let them know about it. Once it goes live, this could be a double win for you. If it helps you make a connection and they share it with their followers, you could also feature whole website. It doesn't have to just be about a particular person. Your other option is forget the post altogether and just email them directly. What would you say? Share what you have found helpful about their site or what they do reach out to them to add value? Ask a question. We're just Chad. Either way, you're not asking for anything you're writing to them to provide value. Many people are too afraid to talk to people thinking they're nobody. Everyone has something worth while they can share. So don't make excuses. It doesn't take much to stand out many of the ones who aren't too afraid to reach out. Just ask about self promotion and turn off the blogger. This is your opportunity to be one of a few who stand out now you're on the radar. Or even better, they may write you back to say thanks. Ask her question or start a conversation. You never know where this could lead. As I mentioned, the beginning writing guest post is another option for you. It's one of the best and most well known ways for driving traffic to your site. It gives their readers fresh content. The blogger owner doesn't have to spend the time writing and the guest blogger. You gets a generate traffic to their site if they win, win win. If you find a website that has 50,000 followers with a lot of engaged commenters, it's pretty safe to assume you'll see some traffic from posting there. I know I said this course isn't about s e o the bear with me for a second while I go off on a slight tangent. If you've been reading about S e O, you've likely come across someone who who says gas posting just doesn't work like it used to. Guest posting isn't worth your time. What these people are typically talking about is submitting as many mediocre guest posts as you possibly can to as many mediocre sites as you possibly can just to receive a back link to your site so you can potentially improve your search engine rankings without going too far off track. I want to point out that our main focus right now is not s CEO. The guest post were submitting are of high quality and Onley on high quality sites, which means this isn't something we have to worry much about. What I'm trying to say is, this is not going to hurt your scent search engine rankings. It will actually probably help you because your focus is in the right place. And that's what we're talking about here. Just like with the forms. You're probably thinking this sounds free, but where do I find these guest posting opportunities. Here are a number of ways one. Research your competitors, which you probably already have. Find out where your competitors have received press and where they have been featured these air sources that you can now approach to see if you can get covered as well. This works because you already know the source is interested in your niche. Number two. Use buzz sumo dot com to search for competitor niche To see how many shares their content gets. You'll see what people on topics are most shared on their top networks, like Facebook, Twitter, Pinterest, etcetera. And this will also help you get your topic approved. If you're writing about something that is trending number three to find the top quality belongs in any industry used all top search for your niche and see the top sites that feature your topic and what articles have been written. Four. And a lot of people don't know about this one. Google has a special tool just for searching blog's. You can search for your niche i Google's Blawg search, which you can find a google dot com slash blawg search and number five, and this one sounds very simple, but it's actually really effective, just like when searching for forms. Do a Google search for Niche Plus right for us again using the wedding photography niche. I would type the following new Google wedding photography plus right for us. Make sure the word right for us is in quotes, and this will display a list of any photography related websites that are looking for guest post using some of the ideas above. Go ahead and do some searches for your niche. As you find potential places to submit guest post, make sure they have traffic engaged visitors and, most importantly, have readers that would also be interested in reading your website. If one doesn't fit, just move on. There are plenty of options out there. Overall, we're here to build relationships through guest posting, commenting and reaching out to others. So don't be afraid to reach out to other this congee, your most valuable tool for driving traffic 12. Creating for Others, Co-Creations, Offers & Trainings: similar to the last section with guest posting. If you reach out to someone and you want to provide something of value to their readers, you can, of course, right a guest post. But what about doing something a little different? To stand out? This could be a free training, whether a webinar video course, e book or interview or post etcetera, or something completely different that you can think of. Offer this for Frito Other influencers for their audience, and they will be excited to be the one who can deliver this great information resource or deal to their readers. And the whole idea, of course, is there. Traffic will be sent in your way. This is a way you can really stand out and do something a little different by still giving information away and do the same thing on multiple sites. If it's working for you as you begin creating relationships, approach your new partners about potentially co creating a product training or webinar. The reason you would want to do this is that you can either co create a weapon are, let's say, for example, was someone who has a large following, or you can ask them to be a guest speaker on your weapon or I doing this, they're very likely going to promote the webinar to their following again, said any more traffic to your website as you'll be promoting your website on the webinar. Selecting someone with more of a following can help get your site traffic as your partner promotes his co creation or get speaking opportunity with his audience So quick. Tip. To really maximize your time, consider co creating with or inviting multiple guest speakers onto the same project. Co creation, etcetera. This will maximize the number of eyes on the same project, allowing UME or traffic for just about the same amount of effort. Now, whether you are a guest posting or simply reach out to others, you can offer discount that a special for their followers. If you're not giving something away, I'm sure you've come across a post. That is something. I'm sure you've come across a post that has provided some information, and at the end there was something like, If you have found this helpful, I've also created unequal us that provides more in depth information. I normally sell this course for $97 But as a blogged game reader, you can use promo code blogged name 27 or go to your domain dot com slash blogged name to get the course for only $27 through the end of the week. People go for this all the time, and in this case they're not only generating traffic, but they heard generating sales a double win. As you start making these relationships, you'll likely hear about someone else creating a product and offering free bonuses to encourage visitors to buy, think purchases guide for only $37 received these three bonus documents for free a $99 value. So why not suggest to your product report, etcetera? Be one of the bonuses, contact them directly and let them know that you have an e book video, etcetera. That would supplement their product that you'd be willing to give them as a bonus. This creates another win win win situation. They don't have to create additional bonus material. You get exposure in traffic, and the end buyer gets additional valuable information. Although it's free. All the people who make a purchase conceal your work and go to your site. The's air. Also good because they are confirmed. Buyers added bonus. So make sure your website is set up to convert like we talked about early on, because you definitely want to be ready. When confirmed buyers come to your website, you want them on your email list. Co creations are one of the more time and tens of options for generating traffic, but they're also very powerful and have a higher conversion rate than some of the other options. That is definitely something to take into consideration. 13. Creating Groups: you're doing great. We've reached the last part of creating relationships and how that's going to grow your website traffic. You're almost there. The last part we have to look at is creating groups. There are some great tools out there for this, like meet up dot com and Google hangouts. If you're not familiar with meet up dot com, it's a great website for meeting people in your area and, of course, not in your area as well. They have every topic you can possibly think of covered on their site. If you want to meet up with others and paint, play soccer, go bar hopping or even just do some business networking, you can find a group for that part of me. Dev dot com allows anyone to set up a group. There is a fee to set up a group, but you are allowed to charge group members a fee to help you cover the cost if you like. So some group members don't charge members at all. Some groups don't charge members at all. Some charge a small annual fee and others charge per meet up attended. It's up to you. The value could be huge for you here. As the head of a group, you can get a lot of publicity if you offer topic or even training that is enticing. They become seen as the expert, and people continually go to them. For example, a photographer does online training once a month and promotes the group on meet up dot com . Meet up dot com has get ready for this over 18 million members. This makes it very easy, especially if you're giving away content when you set up a group and email goes out to everyone who has selected a similar topic of interest and they can choose to sign up for your group. If you don't want to offer a group in person, you can use tools like Google hang out or you can go with one of the weapon are tools we looked at when you were doing these trainings. You will, of course, be promoting your website and content, even saying Hey, everyone, I have a free report checklist article resource etcetera on my website for you that we didn't get a chance to talk about today, so head on over to my website at your domain dot com slash checklist and get your free copy . Now, if you're giving away something, people are no doubt going to go to your website. Another option is to do a local in person. Meet up if that better fits what you're trying to do. For example, a title agency conducts free real estate investing classes where they direct visitors to their sites, download documents, use an online calculator or read articles for further information. By sharing your expertise for free in that class, those people are going to grow to trust you and bring their business to you. So whether you're doing an in person or online training, this is definitely something to consider. You'll be seen as an expert, and people will continue to go to you. And that's how you can get the best type of traffic. You can ask for thes air loyal followers, so creating groups is definitely something you you'll want to consider 14. Selling (or Giving Away) Your Knowledge: The How and Where: I'll be honest. Product creation is one of my favorite. Not just because it works, but because it's just something in love to Dio. So I'm excited to share this with you. People love to consume. People love to consume information, and they're constantly seeking it out. We've been talking about a number of different ways to get your information in front of as many people as possible. You've been doing this fire, any article showing off your work, making connections in other ways. The thing is, people also love to have something tangible. Ah, product. Even if that product is in digital format, people love to get something for free, and people also love to pay for something and feel like they got a great deal. So that's what you can do. Create a product that will give them what they're looking for, and, in the meantime, encouraging them to visit your website. You can push them to your side by offering a coupon a resource list of free PDF checklist that they will only get on your site. The possibilities of what you can create are endless, so think about what you can do that you can put a unique spin on anything, including information guide, audio course, e book, physical product or even a consultation. Time is all up for grabs. If you're not sure where to start, I would suggest creating an information product simply because it's going to be the fastest and easiest way to get your product out there. We are after a quick traffic, aren't we? If you want to go in another direction because you have an idea, that's fine, too. I promise I won't be mad. Get creative. If you're going to go the information product route, that's great. You can do something simple, like a resource list or free PdF checklist. It could be something small like that. People still eat that up. It's still great if you want to do something a little bit more in depth, such as an online course or a book there those air to definitely good ways to go, even if you don't have much of a following or really, even if you do. So let's take a look at those last two ideas to give you an idea of how this can work. Let's start with E books. Everyone knows what any book is, I won't waste your time going into that. You don't need a huge 300 page e book to promote. Remember, quality is better than quantity. Focus on getting the information to your readers with no extra fluff. They'll appreciate you not wasting their time and giving it to them. Cut and dry was so great about E books, and why they can drive a lot of traffic is because there are tons of places you can promote them. Whether you charge her e book or not is up to you. Just remember that as you're getting started, your goal is to drive traffic as much and as much traffic as you can to your site. You can always sell them on something else. Later, you books could be promoted on Amazon through the Kindle book program, even if it's free. And if you use this method, I would suggest enrolling your book in the KDP Select Program. This allows you to select five days within a 90 day period where your book can be downloaded for free. If you are choosing to sell it, your book should be driving people to your website so this can get your site in front of a lot of eyes. A couple side notes about the KDP Select program always run your five days simultaneously and always end on a Sunday because that's the most popular day for downloading books. Getting lots of downloads sales etcetera can help boost your Rankin's and Amazon, which will again get your book and then, of course, your site in front of more people. When you are enrolled in the KDP Select Program, you can un enroll at any time. You will also be participating in the New Kindle Unlimited program. Readers pay a monthly fee and can access Kindle, eBooks and audiobooks. You are paid any time the user reads at least 10% of your book to promote your book on free E book directories. Some allow you to promote only free books while there's allow you to promote free or paid books. I'll include a list of directories for you to use in the course notes, so don't forget to check that out. But just a free but just a few of them to get you started. Our wit guides, smash words and, of course, Amazon. As I mentioned on a side note, about books. AUDIOBOOKS. If you've already invested the time into creating a book, why not turn it into a digital format and produce an audiobook as well? It's not going to take you that much more time and can get you in front of that many more people. Granted it in the book with only a few pages will prime not be the best sell. If you have a longer book, you can reach more people and sell more. If this interest you. You can work with a c x dot com. Who will distribute your audio book to the three leaving retailers, which are Amazon audible in iTunes. So that's a really great feature, and that can help you get in front of a lot of people as well, moving on to courses just like I mentioned with the E books. You don't need a three hour course to get started again. Quality is better than quantity. Without a following, courses can be promoted on you. To me, which has three million plus users to get in front of tons of traffic. I'm not gonna go all into how to promote your course. You'll definitely want to, although you Timmy can help put your course in front of their users. They also have lots, of course, is to promote at the same time. So there are definitely things that you should be doing to promote your courses Well, whether it's a free course or a paid course, both courses in E books are a great way to show off your expertise, whether you offer the course or book for free or you choose to sell it without a following . Your best bet is to add your course on existing online learning platform, which can put your materials in front of thousands and even millions of students, depending on which platform you select in addition to you. To me, there are other online course platforms that you can use that are worth looking into. Some platforms pay you by course, and others pay you for each minute A student watches your course, so a couple of them you may want to check out our skill feed or skill share in addition to you. To me and all include additional ones in the course notes as well as you can see. It could be rather easy to get a product in front of people using other people's traffic and other people's following and using the existing tools that are available to you so that that's does not need to be a difficult process down the road. You can always provide the products on your own website, but in the beginning keep your focus on the traffic. Use the traffic from these other platforms to drive traffic to your own site. 15. Using Affiliate Programs: Once you have an information product, you should begin recruiting affiliates to help you sell your product affiliate's air like a sales team that go out and advertise your product for you to help you make sales and exchange. You pay them a commission, and you only have to pay them when they actually make a sale. Initially, some people shy away from this idea because they think, Why would I want to give away my product to someone else to sell and lose anywhere from 20 to 75% of my profit? This is one way to look at it, but another is to know that affiliates have their own following that by what they offer. This is an untapped market for you that you probably are not going to be able to reach on your own. Yes, you do have to give away some of the prophet, but it's really no different than hiring a sales team. You'd have to pay them to go out and sell, and ultimately that costs will come out of your profit. So also remember that this is a short term approach. Affiliates or driving traffic to your website. If you sell a product to the customer or even get them on your mailing list. You can now sell to them at full price down the road with the future product. If you do want to set up an affiliate program, the percentage you offered affiliate for selling the product is completely up to you. One thing to keep in mind. The more you offer, the more affiliates you will be able to sign up and the harder they will work to sell a product. If you were an affiliate, would you work harder to sell a $50 product for 20% or for 60% of the prophet? Initially, you need the exposure, which will lead to traffic. Just remember that if you're interested in setting up an affiliate program, you can actually do it really easily. There are a handful of existing programs that you can use to set up your affiliate program . Some of the popular ones are e junkie share, a sale and click bank. All of them do have ah fee, and the fee varies. E junkie is definitely the cheapest one. Ah, where share a sound click bank have an activation fee for the products that you upload, but they really have a lot of affiliates that are signed up and ready to market your products as well. If you'd like to manage your affiliate product from your website directly, you can also purchase software to accomplish this. But this option will take more time to set up and will cost more. But everything could be done on your site without having to refer affiliates to 1/3 party site to sign up. The option you choose depends on your preference in your budget. Once you've set up the affiliate program, you're probably wondering, How do you find affiliates? There are three ways to start finding affiliates right away. Number one. Always start with those you know in your current connections. Reach out to them about promoting your product and let them know what you can offer them in return number to reach out to bloggers in the same niche who do not sell a similar product and ask them if they'd be interested in reviewing and becoming an affiliate. If they like it. And finally, you can submit your affiliate program to affiliate directories. There are many affiliate directories that are out there and Of course, I will list several of those in the course notes as well, so that you will have those toe access. 16. Finding the Best Methods for You: I'm sure you've heard of. I'm sure you've heard of the 80 20 rule. You know how 80% of your results come from Just 20% of your efforts. This is just is true with your efforts in getting website traffic. In the next section, you'll find a checklist for promoting your website to build traffic. Once you've used that to create your own plan for building traffic, you'll want to see what's working and what's not working. I mean, why would you want to spend time continually promoting your work with a technique that is bringing in little to no traffic? What you want to do here? See which few traffic sources are driving the most traffic and forget the rest. That's right. Completely forget them. I know you might be wondering if the other sources air still bring in some traffic. Shouldn't I still use those to every little bit? Helps? No, absolutely not. By forgetting the rest, you can now focus on increasing amount of effort you put into the techniques that produce the most traffic generation. It's better to do a few things great than a lot of things poorly, so focus on what works best, and simply forget the rest. Trial. Try out a variety of techniques equally over a few months and then see which traffic sources bring in the most traffic and convert the best. So as you look at your traffic results analysed quality, quantity and conversion to see what works best for you. Here's what you want to dio if a traffic source drives tons of traffic but little to none, convert which remember means signing a fear mailing list. Buying a product. Sign me up for course, or another conversion method you're using. This traffic source probably isn't worth your time. Others may generate a smaller amount of traffic but have a higher conversion rate. So you're ending up with more subscribers or sales. And that's the ultimate ical. Measure traffic in terms of quality, not just quantity. Track. How many guests track how many guest post article slide share presentations, etcetera. You have to see how many of each brought in what amount of traffic. So, for example, you have 10 visitors. So, for example, you have 10 YouTube videos that brought in 200 visitors, while three guest post produced 1000 visitors do the math on each to see which is best. I'd also recommend picking one new traffic source per month to experiment with. And then you can always adjust, which are your top traffic sources and where you want to focus your effort to reach or exceed the amount of traffic you'd like to receive in your website or block. I can't stress enough the importance of implementing this 80 20 rule to your traffic generation. Efforts don't go toe all the effort of promoting your website and not take a little extra time to track what works and what doesn't. It's almost like writing an amazing article and then not promoting it. 17. Wrapping Up: I just want to say thank you so much for sticking with me through this course. I know you've been given a lot of powerful information, and I'm really excited to see what you do with it. As you try things out, please come back and let me know how things were going for you. I love to hear from you. Remember, most people focus on getting lots of articles on their website, but your focus should be on creating a smaller number of quality articles to post always think quality over quantity. That's what people will remember and come back for. And ultimately you'll have more traffic both now and in the long run, but most importantly, engaged with your readers and visitors. Congratulations on completing the course. This shows you were serious about driving traffic to your website. Now that you've completed the course, the next step is simply to take action. Make sure you review the checklist for getting traffic in the previous section and start making your plan now. Just do a little something every day, and I promise you the traffic will follow. Good luck to you, and I look forward to hearing from you soon