30 Copywriting Secrets from the Best Ad Campaign of All Time

Alan Sharpe, Copywriting instructor

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32 Lessons (2h 52m)
    • 1. Course Promo

      2:02
    • 2. Introduction: Great copy requires great insights.

      8:30
    • 3. Secret 1: Write a weak headline if your visual is strong

      4:53
    • 4. Secret 2: Sync your headline and your visual

      5:33
    • 5. Secret 3: Write headlines that compel buyers to read your copy

      10:07
    • 6. Secret 4: Make your headline a zinger if your visual is lame

      6:08
    • 7. Secret 5: If in doubt, ask a question

      5:27
    • 8. Secret 6: Start telling a story

      4:27
    • 9. Secret 7: Tie your headline to current events

      5:19
    • 10. Secret 8: Aim for the “hunh?” factor

      4:52
    • 11. Secret 9: Make them smile

      3:57
    • 12. Secret 10: Use headlines for features, images for benefits

      5:01
    • 13. Secret 11: Comparing yourself? Better be clever.

      4:48
    • 14. Secret 12: Find headlines in your body copy

      6:03
    • 15. Secret 13: Deliver on the premise of your headline

      5:52
    • 16. Secret 14: If in doubt, ask a question

      4:03
    • 17. Secret 15: Start with irony

      4:24
    • 18. Secret 16: Stick to one idea per ad

      6:12
    • 19. Secret 17: Follow a simple script

      7:48
    • 20. Secret 18: Give multiple benefits for each feature

      4:50
    • 21. Secret 19: Back all claims with proof

      3:14
    • 22. Secret 20: Borrow credibility

      4:41
    • 23. Secret 21: Keep your reader reading

      5:14
    • 24. Secret 22: Build trust with specifics

      7:21
    • 25. Secret 23: Write quirky testimonials

      8:01
    • 26. Secret 24: Use parallel structure

      4:24
    • 27. Secret 25: Spin your strongest feature into a theme

      3:14
    • 28. Secret 26: Use original clichés

      4:35
    • 29. Secret 27: Write in pictures

      4:17
    • 30. Secret 28: Come full circle at the end

      6:03
    • 31. Secret 29: Give your buyer something to think about

      5:30
    • 32. Secret 30: Write like a pro (a few words on style)

      5:02
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