3 by 3 Marketing Matrix - Focus Marketing to Increase Revenue While Saving Time & Money | Vicky Wu | Skillshare

3 by 3 Marketing Matrix - Focus Marketing to Increase Revenue While Saving Time & Money

Vicky Wu, Marketing Guru

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18 Videos (27m)
    • Introduction to the 3 by 3 Marketing Matrix

    • About Your Instructor Vicky Wu

    • What You Will Learn

    • Meet Joe and Find Out Why He Felt Guilty

    • Marketing Matrix Quick Overview

    • Current: Communication - with examples & ideas

    • Current: Funnel - with examples & ideas

    • Current: Value - with examples & ideas

    • Matrix Project Part 1

    • Decision Paralysis & Decision Fatigue

    • New: Communication - with examples & ideas

    • New: Funnel - with examples & ideas

    • New: Value - with examples & ideas

    • Matrix Project Part 2

    • Return on Investment Activities & Tips

    • Matrix Project Part 3

    • Marketing Matrix Rinse and Repeat

    • Final Thoughts


About This Class

This course works for Beginner, Intermediate or Advanced marketing

Vicky Wu designed this 3 by 3 Marketing Matrix ™ for her clients to easily establish a system of continual improvement in their marketing.

This matrix is designed to be a document that is used daily and changed often.  Vicky has developed this plan over 30 years of marketing for companies of all sizes and in all industries.

There is so much confusing information available today about what marketing you should be doing that it can be overwhelming.  This matrix is an easy way to quickly laser focus on new marketing tactics to use in your business, while keeping a tight grip on both budget and time.

In this class, you will learn:

  • Easy three-step process to streamline marketing activities - Learn how to focus on three areas that provide the biggest impact
  • Quickly maximize three major areas of your marketing matrix - Improve your communication, funnel and value
  • Do more with less - Less time, less money, but still bigger results
  • Focusing on current, new, and return-on-investment activities
  • Targeting communication, your sales/marketing funnel, and your value and differentiation
  • Best practices of how many new marketing tactics to add at once and how long to work on your new marketing tactics before adding more
  • Decision paralysis and decision fatigue and how to combat those issues

You will create:

  • Your marketing plan using your own copy of the 3 by 3 Marketing Matrix ™  
  • This plan will quickly help you boost your marketing efforts without wasting time and money

This training is right for you if:

  • You don't have a lot of extra money to throw at paying for a lot of new marketing methods
  • You can't afford to hire someone full time to do all those things for you
  • You don't know how to do some of the marketing things you think you want to do
  • You don’t have a lot of extra time to waste on trying new things you aren’t sure will work
  • Maybe you don't even want to know how to do all of those marketing things that everybody talks about   

I’m going to take you through a simple process on how you can focus in on those things that will work best for you and for your business without spending a lot of time or money.

If those things interest you you are definitely in the right place!


Want to learn more or join the discussion further?  

Join my marketing group on Facebook or read marketing tips on my blog.





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  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv


Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Vicky Wu

Marketing Guru

The marketing you need, only when you need it.

My clients are like family. In over 30 years spent working the marketing and advertising for businesses big and small, I've uncovered some golden themes and tactics that work wonders, no matter the size of the budget.

Check my website at http://vickywu.us

or LinkedIn at https://www.linkedin.com/in/vickypenn/

Follow my Facebook Page at https://www.facebook.com/vickywu.us

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