3 Ways Often Overlooked to get Traffic to Your Blog | Paula Guilfoyle | Skillshare

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3 Ways Often Overlooked to get Traffic to Your Blog

teacher avatar Paula Guilfoyle, CPA, Online Educators, Lifelong Learner

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (12m)
    • 1. 1 intro

    • 2. Lets look at this first

    • 3. Whats next

    • 4. Extra traffic

    • 5. 5 conclusion

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About This Class

In this class you will be introduced to 3 ways that are often overlooked by bloggers, both new and experienced, in getting traffic to your blog. 

The more tools you are aware of that will help you get traffic to your blog, the better the chance of your blog succeeding.

This is a short class, aimed a newbie bloggers to help you get traffic and keep you blogging.

Meet Your Teacher

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Paula Guilfoyle

CPA, Online Educators, Lifelong Learner


Paula is a qualified CPA with over 15 years' experience in the fields of Accountancy, Business Management, Process improvement, Internal Audit, Group accountant, Operations Management and Training. All across a broad range of industries and sectors. Paula has been Key Speaker at many Accounting Events where her talks on Excel are received very positively. Taken from her experiences in Accounting and business fields, Paula also has courses for those wishing to upskill, especially in the area of Spreadsheets, Bookkeeping and Accounting.

Paula is also the owner and author at https://theexcelclub.com/.  The Excel Club is the only Excel blog in the world where you can earn while you learn.  To read more about our Excel Learn and Earn Activities take a read of this

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1. 1 intro: anyone can write a blood post or an article that's face that all you need is a computer on a topic. On a fairness. It's easy enough to churn I post after post, but at the end of the day, what's the point If you're not getting traffic to your boasts, it is said that there's about two million blood posts published every day. So with this much content knocking about every day, how are you going to get traffic to your blood in this class? We're going to look at tree ways, which are often overlooked. Teoh increase the chances of people actually finding your blood posts. 2. Lets look at this first: the need for keywords, so Google will find you, and you can use Google AdWords planner to help you with this Google Edward Planner is a free tool. It's meant to be used for creating Google ads, but it could be used. Justice march to research keywords. Let's have a look. So just do a quick search for Google AdWords and Google AdWords will come upon. I've already logged into my Google AdWords. It came to that If you don't have a Google, AdWords became too. It's very, very easy to set up on. Don't worry, Google ads word it came to us free. It's not going to cost you anything. It is designed for people that want to create ads. Both the tools that are available for keyword research and on Page Seo are really, really good keywords. So when you set up your account and when you log in, you'll have a screen like this, which is kind of your dashboard on. What you want to do is you want to go to tools on you want to go to keyword planner Mr Loading up there for me. So in the keyword planner, you're given tree options. Find new keywords and get search volume data so you can search for new keywords using phrases, websites or current categories. You can get search volume, data and trends, or you can have multiple keywords list to get a new key word. So what I want you to select is the 1st 1 search for new keywords using a phrase, a website or a car or a category on this box will open up for you and have a couple of options in here. First, you can enter wound or more off the following, So for this example, we're just going to enter one. So enter your product or your service. So let's say that your product or your service or your block is on beacon lifestyle. You don't need to put in a landing page or select your product, product or category. The next, then is your targeting. And you can amend this as you wish. So I have selected the United States on the United Kingdom, so I want to find the key words that are most searched for in the United States on the United Kingdom for vegan lifestyle. You can also check the languages you can check the Google or Google on search partners, and you can have negative keywords in here as well. You also have a filter for your data range on. Then you can customize your search so you can look for average monthly search greater than or less than a certain average monthly number of searches or by search bids or by odd search. Okay, so I'm just gonna council this because I don't want it. So we have in here vegan lifestyle. Now what I'm gonna do is select get ideas. So what this is doing is it's brought up a trend chart, aunt. It's also brought up key word ideas. So the keyword ideas for big lifestyle is vegan recipes, vegan diet vegetarian, vegan, vegan meals, Indian recipes, veg recipes, vegetable recipes. What were also given, then is the average monthly search. This is the amount of times that this particular keyword has been searched. Now you can see if you put this up, you can see a little charity can see monthly how the search has actually changed on. Ideally, it look for something that is steady or is increasing in its searches. So for vegan recipes, you've got an average monthly search off 246,000 for vegan diet. You've got 110,000 now. The next thing that that tells you how often that word is searched for. So if it searched for quite a lot, well, then you know there's a good chance that this is a very could key word to use in your block . Now the competition is also a good indicator off key words to use. So if the competition is low, that means that there's very few people using this particular keywords. Your competition is low, so they you would have a better chance of coming up in the search using vegan diet because it's a low search. It's a low competition than vegan recipes because Beacon Recipes has medium competition. Nether would also be hi competition. So down here we have Big and cookbook on. This is high competition. Now, with E. Suggested bid is also an indicator because the higher the bid, the more people that there are actually bidding for that particular keyword. So Vegan Cookbook. There's not that many people actually bidding for that keyword compared to vegan dinner recipes. Now you can change the search. So let's say Mari keyword is learning and it would modify. And you can see then that e learning comes up the learning standards an incorrect spelling of a learning that comes up learning portal learning courses on. We can see the medium, the high the competition for this particular keyword. Now, if you want to find out Maura about competition, you can click on this little question marks in the London See Competition is the number of advertisers showed for each keyword relative to all the keywords across off Google, and you could see how it's calculated and how it's used and you can read Mawr Obey without . So that's how you use Google AdWords as a keyword planner and getting your keywords right. It's fantastic for on Page s CEO, I'm forgetting Google to notice you. Once you have identified your main key word, you need to put the keyword into your title. You need to put the keyword in here mitt matter description on. You need to put it into the first paragraph. Andi, if you can, your whole so need to put it into one of the sub headings. Finally, don't forget images. Name your images and used the key word in the image. So no more using 4567 Hate, Dr J. Peg. You need to actually place your keywords in the images so that they can be found under image search and Google will find them quite easily under image search. 3. Whats next: you need killer content content that contains the tree sees clear, concise and compelling. If you focus some writing clear, concise, compelling articles, you will find that naturally they become rich in keywords you need in depth content. That means posts of about 1500 words once a week is better than post of 500 words three times a week. Consider including something extra to people. Pure content like a free download. Achieve cheat or tick list something extra. You can also add an audio file to your content. Not everybody wants to read a post. Some people just rather listening on these air very, very easy to generate. You can download a free to like audacity on. Just read your post. Now when you're reading it, put a bit of life in a little bit of effort into it. You can then upload it to the likes of Soundcloud, which is free for the first tree hours of audio soundcloud, then offer and embed link so you can then embed your audiophile into your block post. Have a look here At a recent Blawg post there, I published my only published this last week. Subject matter experts make thousands online. Now I have embedded the audio file of a halfway through the post, and you can see here on the right of this post the amount of times this audio file has been listened to. Now these viewers, although there's not many, may have just benched from the post. If this fire was not there now, they're going to be more inclined to share the post on Revisit the site. Andi. I'm delivering content in the format that they want to receive it in. 4. Extra traffic: in January 2000 and 15 Pinterest had 100 and 76 million registered users on 100 million active users, 85% off. These are women. The thing is, Pinterest is often overlooked as a search engine by both small business entrepreneurs on solo. Open yours. People use Pinterest to get inspiration and to get ideas. They pin things to aboard. So what you need to do is add value by offering ideas and views on if you can offer ideas and views that people may have not a fault off before Pinterest, like any other social media platform, is not for direct sales or just leave dropping on. What you want to dio is direct traffic back to your blogged. So when you're painting one of your posts to win your boards, make sure you include the keyword for the post so that it appears in the search on. This is the key word that you identified earlier on. Make sure that you also include a great images on some of the images that often do well on Pinterest are images that include a tip or a quote. Now, if you have never used Pinterest before, or if you're new to Pinterest, what you need to do is you need to set up boards boards for certain topics. For example, if you make clothes, you might have a board for clothes made out of cotton fabrics. You might have a board made out of synthetic fabrics. On these would be two different boards, and the boards themselves will have keywords. And then the posts within the boards will also have your keywords that it's the key words that make this actually searchable. Now, if you have a number of different boards, you may have followers on wound board that are not following another board. So sometimes it is quite useful to crawls post from room board to another board pin. Dressed like any other social media, Teoh takes a knack and takes a little bit of time to getting used to on This is not a class on how to use Pinterest. So if you are born you to using Pinterest, do a Google Sarah Chur. Do a search on one of the course platforms on your find courses on using Pinterest as a marketing tool, but it's definitely a tool that is often overlooked by soul. Open yours by entrepreneurs on by businesses 5. 5 conclusion: thank you for taking this class. And I have a very quick bonus tip for you, but But I four I tell you what it is. If you like this class, I hope that you leave a review on. Don't be afraid to send me some feedback. There are also some social media share buttons, So I hope that you will consider sharing this class on your social media profiles. Instructors like me really appreciate Larry or sharing our castles and courses because your referral is the best referral that I can get. So my bonus tip is to write catchy blawg titles that will grab people's attention from the start. If you keep your eye out for my next class, create catchy blawg titles. Boost social shares and traffic by 100% and it can hop into that class. Teoh, learn how to create catchy blanc titles that will help get your posts opened. Andi shared