3 Step Sales Copy Formula – A Copywriting Blueprint for Web, Email and Other Online Marketing

Steve McDonald, Author, Instructor, Digital Entrepreneur

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8 Lessons (49m)
    • 1. Sales Copy Formula INTRO

    • 2. Sales Copy Formula HEADLINES and TITLES

    • 3. Sales Copy Formula BODY COPY

    • 4. Sales Copy Formula CALL TO ACTION

    • 5. Sales Copy Formula OFFER

    • 6. Sales Copy Formula GUARANTEE

    • 7. Sales Copy Formula SOCIAL PROOF

    • 8. Sales Copy Formula CONCLUSION and ACTIVITY


Project Description


As I lined out in the final video, I want you to do a Google search on your favorite hobby or passion.

Click on the first headline that appeals to you.

Analyze the copy that you find.

Here are the things to look for:

  1. Title/headline - Does it draw you in? How?
  2. Body copy - Does is connect with you? How?
  3. Call to Action - Is there clear and effective call to action?
  4. What is great about the copy?
  5. What could be improved?

Share your answers in the class projects so others can learn from your experience.

Student Projects