3 Business Levers: Create a 12-Month Growth Plan for Your Company

Davis Jones, Co-founder of Eazl

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24 Videos (2h 29m)
    • INTRODUCTION: Meet Andy Angelos, Co-founder of SocialKaty (Acquired in 2014)

      6:35
    • SECTION 1: Putting the Right Systems in Place & Identifying What’s Going on in Your Market

      9:40
    • SECTION 1: Let’s Talk About a Few Concepts Central to Growth Planning (or “Scaling”)

      12:32
    • SECTION 1: IDEO’s T-Shaped Skills: The Basics of Ownership vs. Delegation

      4:10
    • SECTION 1: [SideBYSide] Get Access to the Growth Modeling Tool Designed by Andy

      7:18
    • SECTION 1: Case Study: Using the Growth Modeling Tool for a Digital Business (Optional)

      9:13
    • SECTION 1: Case Study: Using the Growth Modeling Tool for a Service Business (Optional)

      7:53
    • SECTION 1: A Preview of What’s Coming Up in the Business Modeling Section

      1:22
    • SECTION 2: A Quick Introduction to Business Levers and Growth Modeling

      4:39
    • SECTION 2: The Four Things You Need to Know to Create Your 12-Month Growth Model

      7:05
    • SECTION 2: [SideBYSide] Create Your Revenue Model with Andy

      1:17
    • SECTION 2: [SideBYSide] Integrate Your Costs into Your Revenue Model

      1:58
    • SECTION 2: [SideBYSide] Full Circle: Building Business Levers into Your Growth Model

      7:11
    • SECTION 3: Andy’s Experience: How He’s Seen These Levers Work Together

      1:34
    • SECTION 3: Increasing the Number of Transactions and Sales Operations

      2:51
    • SECTION 3: Market Testing when Raising Prices

      5:50
    • SECTION 3: Automation and Other Ways of Finding Cost Efficiencies

      6:15
    • SECTION 4: An Introduction to Bringing in More Vendors and People

      2:09
    • SECTION 4: The Hiring Debate: Davis vs. Andy and Jennifer (One of Andy’s fmr. Employees)

      14:53
    • SECTION 4: What’s Best? Contractors, Part-timers, Remote Employees, and Virtual Employees

      8:07
    • SECTION 4: Joe (Andy’s fmr. CFO) on Hiring Vendors and Andy on “Dating Projects”

      6:58
    • SECTION 4: Avoid the Timesuck: How Andy Streamlines Interviewing and Hiring

      10:06
    • SECTION 4: See Some of Andy’s Favorite Recruiting and Hiring Technologies

      4:55
    • SECTION 4: What it Means to Be the Boss

      3:59

About This Class

Grow Your Business in the Next 12 Months

Learn how to grow your business from the right person: someone who has actually done it. In this class, Prof. Davis Jones works with Andy Angelos, an entrepreneur who launched SocialKaty, his second major startup, with just himself and a co-founder. Within a few years, they had raised venture capital, they employed 30 people, and soon they sold the business to a large competitor. In this collaboration with Eazl’s production team, you’ll take a trip to Chicago to meet Andy, plan your growth over the next 12 months, and learn how to grow your business.

Set Your Strategy, Create Your 12-Month Growth Model, and Learn How to Hire

In an entertaining format that blends entertainment (travel, street footage, and interviews with people who Andy worked with) and instructional design, you’ll learn everything you need to know about developing a growth strategy for your business. You’ll also get access to the Growth Modeling Tool that Andy built in Google Sheets which is an “out of the box” tool that you can use to create your own growth model and financial forecast. You’ll learn things like:

  • How Andy’s venture capital team used “Growth Levers” to scale SocialKaty
  • How to create a 12-month financial forecast with the Growth Modeling Tool
  • How to hire good vendors (like publicists and marketing firms) and teammates
  • ...and other things related to scaling your business

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 60,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. We’re talking drone footage, music, live shots in Chicago, private networking groups, and more. Honestly, we’re serious about creating a fun, inspiring, kick-ass learning experience to help you succeed. If you don’t enjoy the course, you’re welcome to a refund with no questions asked. So come on in and join the course!

Check out some of our other courses on career and entrepreneurship:

Eazl's Entrepreneurship Toolbox (8 part series to help you start your business)

Eazl's Easy MBA Series (6 part series on learning how to lead)

Eazl's Growth Hacking Toolkit (12 part series on growth hacking with digital marketing)

Google Analytics for Beginners with Reva Minkoff

Freelancing: Launch a Creative Writing, Web Design, Photography, or Digital Marketing Business

(Just Legalized in the US!) Crowdfund Investing 101: Learn the Basics of Equity Crowdfunding

Resume/CV Writing: Create Your Own $1500 Resume and Build Your Business Writing Skills

How to Write a Kick-ass Cover Letter

Interview Hacking: Learn to Speak Confidently, Hone Your Messages, and Get Better Job Search Results

LinkedIn Profile Awesomeness: Learn Personal Branding, Visual Communication, and LinkedIn Strategies

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Projects

Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or "headhunter") with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, W...

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