21st Century Presentation Skills | Evgeny Makhina | Skillshare

21st Century Presentation Skills

Evgeny Makhina

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14 Lessons (1h 16m)
    • 1. Announcement

      2:21
    • 2. 1.How to work with this course

      2:36
    • 3. 2.Why should you set 3 goals instead of 1?

      7:12
    • 4. 3.Secrets of attention

      3:59
    • 5. 4.1. Tell me a story

      7:47
    • 6. 4.2 How to stop being an average speaker

      8:47
    • 7. 4.3 There is a myth about that

      4:17
    • 8. 4.4 How to make it clear for your audience

      4:06
    • 9. 5.1 Are you hearing this?

      3:43
    • 10. 6.0 How to start your speech properly

      6:34
    • 11. 6.1 How to avoid being critisized or sabotaged

      6:13
    • 12. 6.2 The Why and How approach

      6:58
    • 13. 6.3 How to use your bonus

      10:17
    • 14. 6.4 The final secret

      0:55

About This Class

In the 21st century, a speaker is no longer the only source of information in a room. Nowadays one cannot get full attention of the audience just because he or she has something to say. One needs to earn this attention.

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Become an interesting speaker by mastering easy-to-use attention-grabbing techniques!

In this course you will learn:

·         How to make content of your speech interesting.

·         How to structure your speech properly so that you don’t get criticized or sabotaged on stage.

·         How to get more sales from stage without forcing people.

·         How to be a “valuable” speaker.

·         How to prepare speeches faster and easier.

The skills covered in the course are essential if you want to make your presentations a part of your content-marketing and promotion strategy. Nowadays people are busy – no one really wants to come to simple sales presentations or watch them online. If you want to make people interested – you need to stand out.

How come Apple does great presentations and so many companies do not?

This course is for:

  • Motivational speakers.
  • Those who prepare to speak at conferences.
  • Managers (those who present projects or speak at corporate meetings to trigger changes).
  • Lectors, college professors, school teachers,instructors.

Attention of your audience is a great resource. You just need a manual.

                       

Transcripts

1. Announcement: he ever been any situation when you were given a well practice speech or presentation? But the audience just wasn't listening. Remember this faces that showed no reaction to what you were saying or eyes staring at their smartphones rather than on you. And you just stand there wondering, What are you doing wrong? And you know, this is when people usually get nervous after you're done, nothing happens. People don't purchase anything. They don't ask questions. Don't sign up for your project, etcetera. And for some people, it is really hard to recover after get in this results. And this is why so many people think that public speaking is just not for them. They simply do not want to get embarrassed. What do you think it happens to so many people? There is a bunch of horses and books and public speaking. But why do so many speakers sexually Seaboard faces some off? The answer to that, my friends, is attention. Traditional techniques help you to deliver information, but the thing is, my friends, that in the more world there is just no such thing as the leg off data were actually overwhelmed with information, so the role of the speaker in the 21st century is not seem to tell something, to deliver some information but to consciously concentrate people's attention on what he or she wants to deliver. And there are special techniques that can help you do that. You probably noticed that I've been holding displaying cart in my hands ever since the beginning of this video. The reason is that I like to use playing cards in magic tricks in my offline seminars. They really help to understand the key points better. You see, this card is very office. There is no real reason why you should pay great attention to it. But once discard, does something unusual you become interested. But what I did is actually no magic. It's a technology because I've been holding two guards hold this time. So what you basically need is the second card. You need some technology behind what seems just like standing in front of people and telling them something. And this is what this course is about. You will learn about what attention is how it works and, most importantly, how to use it while preparing and deliver in your speech to get results. My name is Afghani Maquina, and I am a creativity and communication coach from Siberia, Russia. I have helped Congress off people to become more confident in presented. So go ahead, sign up for this course and let's make you a better speaker. 2. 1.How to work with this course: Hi there. Thank you for taking this course. I've tried my very best to make it as informative. As useful as it, it's possible most of the techniques mentioned in the course will be illustrated with stories and example to help you understand them better. While taking this course, I want you to do two things I want you to observe and practice. What's your favorite speakers offline and online and observe. How did they use techniques mentioned in the scores to attract attention? At the same time, you need to practice. I want you to do one thing. I want you to make a promise to yourself to prepare at least one speech per week. No, seriously, make this promise. I'll wait. Okay, Good. You don't really have to give the species in real life. Just present them to yourself in front of the mirror. You may choose any subject you like. You can be even something crazy like, for example, you might try to convince people toe wear. Star Wars costumes are never day basis. Just try something crazy. It's OK. And then what you need to do is you need to take the techniques mentioned in the scores and try to apply them to making this crazy idea work. Don't try everything at the same time. Give each of the techniques mentioned in the score some time to be practiced separate. The course itself is structured in the following way. In the beginning, we will talk about goals. You will learn about why you should set three goals instead of one. You will learn about what attention is, how it works and how attention getting techniques might help you achieve the goals you set for your speech. After that, we will talk about what volitional attention is and how to attract. It is okay not to be familiar with the term yet because it will be covered in the first lecture. You will actually learn how to make people not just listeners, but rather participants in your speech. In the next block, he will learn about how to attract non volitional attention in simple English. Non volitional attention is some kind of a radar scanning around looking for some interesting stuff, so we will learn how to create that interesting stuff, and finally we will talk about structure. Imagine yourself as an architect that wants to build a very high tower. In order to do that, you have to reinforce the foundation. So in this block you will learn some speech reinforcement techniques that will help you become more confident and mawr interesting as a speaker. In the end of this course, you will get the bones. It is my parent of development, a speech constructor. It is a template that will help you to integrate everything that you will learn in this course. And there will be an instructional video about this very template raise ago. See you there. 3. 2.Why should you set 3 goals instead of 1?: One of my favorite sayings is this. If one does not know to reach port one a sailing no wind is favourable. What it means is that in order to deliver a good speech, you need to set proper goals. In this lecture, you will learn why you should set three goals instead of one and how to do that properly. So let's get started then. One of my favorite questions that I usually ask people that come to my offline seminars is why are you giving this talks? Why are you giving this species? And people usually answer something like, Well, to tell something to sell something. Well, ok, but why don't you just say send the sales letters or emails? Why are you gathering all this people around you to give this speech? They should be a particular reason they should be a particular goal. So how to be set these goals properly? The first insight is that instead of one goal, you should set three goals. They are to inform toe entertain and to moderate. Now let's get a closer look and we'll start with informing people to inform means not to tell people something that you want to tell them it's about telling people. Will they really need to know? What is it people are going to learn throughout your presentation? You should see the difference. Clearly, no one really cares about your product or service. Peoples have somehow managed to survive up to this date without you and your offer. So of course, it is not polite to tell you something like what you're saying is not interesting for me. So would you please shut up? No, people will physically be there, but in their hats they will be thinking about something else. Their attention will be distracted. What is way more interesting is the problems that bother your listeners and how you, your product or your service are able to solve them. You can also provide some valuable data like, for example, market research is trance. What competitors do, etcetera? Think of it this way. Imagine that you are a listener and some other you is delivering a presentation. Nothing. What if you decide not to buy anything from this other, you will you feel that you have wasted your time listening or you have actually learned something valuable? It is actually one of the techniques that can help you get an opportunity to give a speech , because while arranging the meeting, you can already state that you will provide some valuable data, and this makes listening to you worth the time. But the second goal is to entertain. Now let's get this straight. I'm not encouraging you to be a clown on stage. And to do anything that you're not comfortable with is the other thing. To understand this principle, you may take a look at the following example. Have you ever been in a situation when you started really hard for an exam? But once you showed up, you felt like you didn't know anything. Do you still remember everything that you studied in college? A Western person. Can you remember some jokes off finding locations that took place when you were like 10 years old? Why is it then why does Sometimes we have to put great effort into memorizing something, and some things we just remember. The answer to death is emotions. Emotions highlight important moments in our lives. So when your listeners experience emotions in your speech, they a pay attention, be they remember you because you're not just one more speaker. You're an interest in speaker that made them experience and feel something. The third goal East to Marty Way, it's quite easy to understand the concept. What do you actually want you people to do after you're done with your speech? This concept off action is very important, and it's not necessarily some physical action. For example, let's suppose you're preparing a lecture that this case looking at something from some other perspective, is the action you desire. The important part is this. You should see not only the end result but also the process that people need to go through in order to get to where you want them to be. Let me give you a particular example. Let's say you're preparing a presentation off some software or online service. Your motivational goal is to convince people to buy the subscription. So what you have basically is a two step process. Step number one. People do not know anything about you, your company and your service and step number two. They buy the subscription, but but isn't that simple, my friends, Maybe there is something in between. So let's break this process down into three stages stage number one. People need to understand the problem. Let's say, without your service, their businesses losing money. Step number two People need to believe that you, your product and the service are capable off solving that problem. And step number three, actually, by the subscription. So your motivational goal is not to sell right away by the writer to help people move through the sales process. Let's say you gave a good tour concert in the problem, and people actually on now believe that they have this problem and their business is really losing money. So your next goal is to convince people that you and your service and your company are capable of solving that problem. And trust me, not everybody wants to pay to find that out. They will not by the subscription right away. So what should you do? You can always offer them a free, let's, say, one week demo and dedicate some time to teaching them how to achieve some results. Even with this one week demo, let's look at this from the point of view of your audience. Have I learned something valuable? Yes. Now I know that I and my business are losing money. Have I been offered a solution? Yes. This product or service have been forced to make the decision about the purchase on the spot. No, because I don't even know whether this service is as good as the speaker describes. Haven't been offered a way to find that now. Yes, there. Speaker offered me this one week demo have been offered a way how to get results with this one week demo. Yes. The speaker actually taught me everything so well. I actually agree to sign up for this free. Damn Well, there's just no reason not to do it. So the outline is this. You need to find the easiest steps people can take towards the sale or the result you desire. And then you need to make this step so attractive to people so that they will be just no reason not to take them. Different styles of public speaking makes you focus more specific goals. Let's say you are given a lecture that which goal is the most important for you probably to inform, but without motivation or emotions that people may feel this lecture is going to be a little bit bored. Let's say you're conducting an event, your host. So basically what you do is create emotions, but you else in you to inform people about how this whole event is going to go on and you need to motivate them to participate. Oh, let's say you're conducting a sales presentation. So which goal is the most important for you off course to moderate because you want people to actually do something after you're done, but you achieve it through creating emotions and given them valuable and relevant information. So keep in mind three goals, not just one Now let's go ahead and learn how attention works and how it can help you achieve the goals, he said. 4. 3.Secrets of attention: Hi there. In this lecture you will learn what attention is, how it works and how the all the techniques mentioned later in this course actually function now. Attention. What is attention is a behavioral and cognitive process off selectively concentrating on specific data while ignoring other perceivable information. There are actually many ways to break attention into types. In this course, we will use two types of attention volitional attention and non volitional attention. Volitional attention is directed by our consciousness, while non volitional attention basically operates according to our instincts. So how does it all work? To understand the basic principle? I want you to reproduce a simple experiment. I want you to look around the room and in five seconds find as many brown items as it it's possible. Ready? Go. Five, four, three to one. Okay, Now close your eyes and name as menu blue items at it. This possible heart, isn't it? Please. Now open your eyes. Once I made this experiment in the conference room where one of the walls was completely blew. And guess what? Once people close their eyes and look for brown items, nobody could actually remember this blue wall this blue wall just vanished. And now what you experienced is how volitional attention works. You have directed your eyes to finding all the brown items in the room. So at this particle a moment, no blue item sexually existed for you. Well, it is possible for you to actually remember some blue items, but this usually happens when you are in a well known environment. So just invites and people some friends to come to your place and have fun with this experiment. I've done it dozens of times. Volitional attention is a choice that people make every second. Like right now you chose to focus on this particular video, but you could have chosen to focus on something else. So how do we use volitional attention? You actually want to make people interested in what you're saying. You need to provide some valuable data. This is what we call relevant information. For example, imagine yourself at the party talking to your friend. Suddenly somebody nearby pronounces your name. You've probably ignored this person all along, but now he or she has all your attention. Why is that? Because your name is a marker that tells you that somebody is speaking about you. This marker indicates that the following information is relevant In this course. You will earn four psychological triggers that make people interested in what you're about to say. They're actually a lot of techniques off a checked in volitional attention and they will be covered further in discourse is for non volitional attention. It is relatively easy to understand. Imagine that you're in my offline seminar and some text message on your smartphone distracted you. You just look at your screen and then I suddenly clap my heads. I get your attention just like that, all brain is wired to paying attention to all the changes in the environment. Ah lo knows is such a scraps, for example, are indicators off this change a lot. Off T shirts stand to use non volitional attention a lot, especially when some Children are misbehaving. They can start doing what, quite often, day yell. I have some school teaching experience, and I know that in this case, silence works a little better. Let's say you're conducting a lesson, and some Children are misbehaving Charron in the back room. You may simply stop talking, and for them it will be unusual because they got used to you talking all the time. So in this course, you will also learn how to use silence as a tool to attract attention. So which type of attention is better for speaker? Two of them. You need to involve people on cognitive level, and actually you need to create some changes in the environment to get on their radar off non volitional attention. In this course, you will learn how to use both types to your advantage. Now let's go ahead and learn how stories may help you to involve people in what you're saying. 5. 4.1. Tell me a story: welcome to the next lecture. Now we'll talk about how to attract delusional attention, and we'll start with stories. He will learn how to use stories in different parts of your speech. How do they help you achieve the goal, she said. And why do they attract attention so well? So why the stories work? I would like to outline four reasons. Reason. Number one Stories are the most antique way to transfer information and knowledge because, you know, tales, legends. They'll means off transfer invaluable information from one generation to another. At some point, humanity invented writing and guess what? Nothing changed. Now we can use books to tell more stories than we invaded. Cinematography and Morris. Guess what? We use that to tell stories as well. So all culture is basically about telling stories. Reason number two stories are actually the first way. You and I got the first knowledge from our parents. Just try to imagine some child that asked his like your mom or dead toe tell some facts before going to sleep. Now it sounds ridiculous, doesn't it? Because we are where to get information through stories. Reason number three stories to give social proof the watch Your say. It's always nice to sound smart while retail in something you read in books. But given stories actually proves that what you're saying has connection to really life. The combination off theory in practice is very interesting when we talk about stories because in your particular story, theory may come after practice because you may always describe some situation. You experienced some conclusions that you made. It may be only years after you've learned something valuable that that could have helped you tow avoid the situation. And now you're presenting this knowledge to your audience, and that's perfectly OK. And find, too. You can create value by teaching people how to avoid mistakes. The interesting thing is that we usually try to focus more now successes. We try to tell how cool we are and how many great things we've done. But stories can actually help you to share your failures as well, because maybe there are some conclusions that you've made, and you want to pass this knowledge to people so you can use your successes and your failures to your advantage. And that's good reason. Number four stories give context and reasons why do you think or behave in this particular way, you may invite people to follow you through the process off making, Making this off that particular decision summon up would like to say that we're psychologically wired to perceive information through stories is just comfortable for us, and stories are very interactive. Let's say that even if I present some story in the form of a monologue, your brain steel continues to produce images in your head. Like deep inside. You're relieving this story with me, which makes every story very interactive. This is why stories attract attention so well, let me illustrate it with a particular example. When I was in middle school, our English teacher decided to put on the theatrical play Cinderella. And just so you know, I was one of the best students in this class and I could play almost any part. But hopefully not Cinderella, of course, but I didn't express my determination so well while they were distributed the rules. So who do you think I played? I played a horse. Do you know how many words did I have? None. Zero. After that, I understood one simple concept. Knowing something and not applying this something to really life means not know where one should be very proactive, they think for all these people who were present in the audience that day, how could they actually know that I was one of the best students in the class? But there was simply no way for them to find it out, because for them I was just a guy dressed as a horse. Now there is the reason why I told you this story. We need to understand the basic structure off every good story now their different approaches to determine how, when your points a good stories should have, I will simplify the whole concept for you and determined on the to basic points that every story should have. Everything else is just details. But without these two basic elements, you have a risk off not achieving your goal, and your audience might think that you're wasting your and their time. Point number one is conflict, not just some conflict, but the conflict relevant to the audience, you think doesn't really bother the people who are going to listen to you because for them otherwise, there is no reason to pay attention. If it's not the problem they're facing as well. Usually, a conflict is always about something that you want and something that you have. Like in my particular example. There was a conflict between me wanting a good part in display and me actually playing the horse. Remember that stories actually help you achieve your entertainment. Go. So be sure to include as many details and feelings as possible because you want people to actually feel what you or some other characters over the same story felt. Point number two is Resolution and Conclusion. As for resolution, people need to know how the conflict of your story was result. So what happened Finally s for conclusion. Some people think on say that conclusions should not be included in the story. I think Why Syverson? When you present your conclusions, you actually make sure that all the people in your audience understand them to say the difference between a superhero in the supervillain is actually the conclusions they make when something bad happens to them. Let's say some superpower given accident has happened, and now one person decides that now he or she has to protect the world and the other person may decide that now he or she has to destroy. So it's not always about what happens to people. It's about the conclusions they make. And we as good storytellers, need to make sure that people make the right conclusions like this conclusion. In the story that I told you about Cinderella, I said it out loud that when you're learning something, you need to apply it. And this was the conclusion, and I might sure that you actually followed the point. You may use stories in different parts of your speech. Let's say in the beginning, in the beginning, a story may help you to involve people in what you're about to talk about. Maybe there is something terrible that happened to your company, and you want to help people avoid making the same mistakes. And then this story is a good attention getter. In the main part of your speech, a story may help you to explain this key statements that you make, and closer to the conclusion a story may give you a social proof that what you're saying is true. For example, you talked a lot about the problem that the audience cast. You have presented a solution to it. And now a good success story closer to the end. Closer to the conclusion may give you the social proof you need. Now. Let us review the key points. Number one always determined. Why do you want to tell this story? What is the outcome? What is the conclusions that people need to make number to include a good conflict that is relevant to the audience that bothers them as well? Include details, feelings and emotions that will help people feel what you're feeling. Number three. Place a story into their proper position in your structure. It can be in the beginning where a story healthy to unite people around the same problem. It can be in the main part where you help people understand what you're saying, or closer to the conclusion where you give some social proof that you what you're saying is true. Okay, and right now, let's go ahead and learn how to make listeners active. Participants in your speech 6. 4.2 How to stop being an average speaker: welcome to the next lecture. They want to know why so many speakers are boring. Well, that's because giving a speech is usually a very monotonous process. You speak, they listen. And this lecture you will learn how to break this pattern off being a monotonous speaker. Remember the last time you were doing something monotonous? At first, you gave it your full attention. But once you got accustomed to the process, you've probably redirected your attention to something else. The same with public speaking. People get accustomed to you as a speaker as you go on, and they are likely to redirect their attention to something else. If you just keep speaking and speaking and speaking, you become predictable and our brain is not wired to paying attention to predictable things . We pay attention to something that is changing. Imagine flipping a coin while arguing with your friend is not know which side of the coin is going to face you. So you are interested because this coin is not predictable. So let's take this very concept and apply it to public speaking. What you need to do is to bring a little bit off uncertainty in how you're delivering your presentation, especially if you're given a long talk or a lecture. You need to create several poise where people will think something like, Oh, that's interesting. So how do we do that? The easiest way is to change activities, and there are several ways to do it. Number one is a dialogue giving you audience an opportunity to speak actually makes the whole process very, very interact. Now, how do you actually start a dialogue? You can always ask questions and in this particular course will focus on two types of questions. Direct and rhetorical. Direct questions usually imply an answer. You ask a question and then give a microphone to your listeners. You analyze. Here's a here. Answer. Comment. Opponent. So what you need to do is to set the proper spots in your speech. Where are you going to ask questions and you need to think beforehand. How are you going to use the answers that you're going to get from your listeners? The last point is about evading the situation. When you've asked a question, your listener just replied something, and then it's not something that you were supposed to be hearing and that just ruins everything. You also need to set some time gaps in your speech for people to fill them with their answers, because you never know whether a person is going to answer your question with one or two sentences. Or maybe here she will want to tell the whole story dedicated to that subject. And you know, it's always in polite toe. Ask a question and then try to shut this person up, said. In some time, gaps in your speech actually help you to weigh the problem. Now the questions you asked in your speech they do not really have to imply a verbal answer . You might always ask people to raise their hands to say yes or to raise their hands to say no. Watch some famous speakers online, all of them. Most of them used this technique, for example, Tony Robbins. Many times throughout his speech, he asked people to raise their hands if they agree with humans, say I. It's one of the best way to get people on track, especially if you're speaking in front of a big audience. It's also a great way to get people to interact with you because raising hand is already a movement. It's something people do throughout your speech. Let me give you an example from my experience. Once I gave a talk concerning different stretches off getting clients, I was about to talk about the disadvantages off mass media advertisement. So what I did is I asked my listeners colleagues, Do you remember the TV commercial where they had this rabbits running on betters on people notice? Then I asked, Who do you think it Waas? Which brand and son of somebody said Energizer, and somebody then replied yourself. And this is when I asked people who thought it was Energizer to raise their hands. Then I asked people to who thought it waas yourself to raise their hands as well on. Then I showed them the picture off two brands together. You can always google Duracell and Energizer, and you will understand what I mean. And you should have seen the eyes of these people. They were already into participating, and every group thought that they were right. But basically they all were wrong because it was the two brands, not just one of them. And only then I began to talk about the disadvantages a mass media advertisement might have , because people might misunderstand your message and thing that you're financing the promotion off your competitive. And I could have stated this fact just like that. And I think it just wouldn't be so comprehensive for the people. And instead of that, I created some common experience for that, And that's a completely different thing. That is an attention getter. Don't just tell something. Create experience. Number two is slides. Well, this one is easy to understand. It is always nice to have a good power point presentation rating. The key concept you need to understand here is that your power point presentation is a supportive, too, not a substitute to yourself. So if your whole text is written on slide, you must say goodbye to the attention of the audience. Because people read faster than your speak. You just become unnecessary for them. But if your slides are complemented what you're saying, that's a good attention getter, because you may shift the attention of your audience back and forward. Let's say you talked for a while and then you say something like Okay, In order to understand the next concept, I would like you to take a look at the fallen scheme on my slide, and it's a sign that something has changed and your listeners need to involve need to pay some attention and vice versa. Don't be just the person who is common in the slides on the screen, the same with handouts. It's always nice to have them. But if you just give them to people so that they can easily read through everything and then just say OK, everything is clear. You just keep on talking. I will check my email in the meanwhile, then you're done. You need to refer people to hand out, said your key points. Number three is media audio video, maybe demonstrations off something. It's always nice to illustrate what you're saying. So, for example, if you're giving a talk concerning new service standards for your company, maybe it's the right time to hear some phone call your company has just received and to analyze it according to your new service standards. Now, before his activities, experiments, cases, etcetera. It is one of my favorite ways to get attention. A special experiments like you probably remember in that lecture where when we talked about attention and I asked you to find as many brown items in the room. It's possible it was an experiment. Didn't didn't make the whole concept for you. Easier to understand. Well, actually, I have done this experiment dozens of times and even on big audience, and it always is a success. Now. What is that? It's because when you're participated in an experiment, you're actually doing something and you actually learning something interesting, like, right now you actually know one more trick you can play on your friends. So how do you come up with the proper experiment that the good news is that you don't have to be a scientist and to develop your own experiments, you can simply read books, business books, mostly that are written by scientists and researchers. There's just plant information about that. And if you decide to actually use some of the experiments in your presentation a lecture, you should always include a conclusion as if it is a story. Because people need to know what this experiment waas for. What conclusions do they have to make after that? You know, experiments are for Advent speakers, mostly because there is always a risk there something might go wrong. There is one more type of activity that you can undertake, and it is a lot easier. These are cases business cases. Mostly there are different ways to understand the terms. So let me clarify. In our context, we understand business case as a type of a story where we have a conflict, let's say a problem in business and then stand off instead off presenting the solution right away. You ask your audience for opinions. What do they think? How would they solve the problem or an issue? People love to tell what they think about stuff, and business cases actually help you to sell your products and services. Because once you present the real solution to the problem, you can always compare it to the solutions that your audience has presented you. So let's sum up. We've talked about different types of activities. You can undertake your in your presentation of speech, and the good use is that you don't have to improvise on the spot. You can think about the whole concept beforehand and include different changes in activities in your structure. In the following lecture, you will learn how myths and stereotypes may help you sound more convincing 7. 4.3 There is a myth about that: In this lecture, you will learn how to use myths and stereotypes to your advantage. Every one of us has an opinion on almost everything, and this is a valuable resource you should use as human beings will have something income. We'll like to feel competent. You know this feeling when your friend wants to get on the diet and you already have some experience in the field. How cool does it feel to reveal some myth, for example, that in order to lose weight, one should eat only twice a day? You know that did some myth and you want to be a mythbuster. So why not in whites? Your audience to be mythbusters with you? Stating that you are going to talk about myth or stereotypes actually involves your audience, because what it means is that in your presentation or speech, you are going to help people to become more competent, and that's a good value proposition. It's easier to explain this principle through examples. Let's say you're preparing a presentation off your English German French language courses. Now what are the mist that you know concerning learning foreign languages? Let's say that let's say that there is an opinion that one can learn a foreign language in a week. Is it true or not? Well, it simply depends on what do we understand as to learn a foreign language in a week? Is it learning how to ask basic questions or ask for directions once you're abroad? Or maybe it's learning how to read and understand news. You know that these things are different. You can keep asking this questions, and they give a lot of topics to talk about, especially if your school doesn't have some special one week courses that teach people how to ask questions and ask for directions once they are broke. You made then state that in your school it is possible to learn a foreign language in a week because you and your audience have already discussed What do you understand as learning foreign language? One more thing. You may use myths and stereotypes to overcome objections even before they show up. Let me illustrate it to you with a particular example. Let's say, U s social media marketing specialist, and you're preparing to give a speech at the conference where you hope to meet potential customers so they expect you to say something like investing and SMS is the best decision you can make, especially if you hire me. But deep inside this, people might have an opinion that the whole thing doesn't really work. And you should use that opinion to your advantage. You may title you speech. Something like 10 reasons Why s mm. Doesn't work. It will attract attention off your audience. Especially of those people who really think that the whole thing doesn't work. Then you sit down and think, What are the 10 conditions? Not reasons. Conditions? When s MM doesn't work? Let's say number one condition is the absence of your target audience profile. No one really knows. Who should we look for in any social media Know the difference? What you're saying is No, that s mm. Doesn't work. What you're saying is that one should approach this subject professionally, avoid common mistakes and take several factors into consideration. Like your target audience profile. You keeping Listen, this conditions and then you drive people to the conclusion that a SM does work be your professional because you can break the problem down into pieces. See, it was a good idea to invest time into listening to you because now they know what common mistakes they should've worked and how to make the whole thing work. Let's review the key points of this lecture. You should look for me and stereotypes regarding your topic. It will help you to make your speech interesting for your target audience. Number two provides relevant data that will uncover the truth. Now there is one important thing. You do not want to make your audience feel stupid, so you need to stay that it was okay. Toe, have this off that opinion. Do you two have a limited amount of information? So you bring in some new data and then uncovered the truth. You show the whole thing from some other perspective. This is what helps you to look like a professional. Use possible objections to your advantage, called the myth of stereotypes and discuss them during your presentation. It will make the whole thing a lot more interesting for your audience because you are talking about what bothers them right now. Let's go ahead and learn how to use experience off your audience to make your speech more interesting. 8. 4.4 How to make it clear for your audience: Welcome to the next lecture. Let's learn how to make people follow the key points of our speech. Well, there are several techniques that professional business trainers use in their seminars. Let's go ahead, learn them and then apply them. 12. Public speaking Mastery. The key concept of education is that this hard to learn something completely new. All our new knowledge is usually based on the knowledge we already have. Let's suppose I won't explain a concept off building report with people, and you are a 100% technician. All this communication studies are just not your thing. So I tell you that building reports like adjust in different radio transmitters to the same frequency so that the signal can easily go through because both devices are on the same wavelength Now is completely clear to you. Why? Because I took something. You're not familiar with my building report and linked it to something? You are familiar with radio transmitters. You may use the same principle to explain complicated things in your speech. Well, many people are afraid of doing that, and instead they feel day presentations with so many complicated and smart worse because they want to sound smart, but actually, quite often it turns their attention switch off, especially if the whale you off your speech is not clear. Our brain is likely not to use any energy on understanding something that probably is useless to us. Instead, you can always dig into the experience off your audience to make complicated things easier to understand, you could ask questions. Good speakers usually ask questions, starting with Have you ever they look a direction of the audience, and instead of just given new information, they link it, toe everything that has just been discussed. Like, for example, during my old flying public speaking seminars are my ask my female listeners latest. Have you ever been into a situation When a guy walks up to you in the bar, he wants to ask you out, but you had really decided to refuse him even before he opened his mouth. Then we discuss what are the factors that determine your decision. Then we discuss what do these guys in bars and public speakers have in common? Our speakers being judged even before they say the first word? Or can speakers do something to improve how they're perceived by the audience linking something all to something. You is a great resource that can help you achieve great results your involving people because you're talking to them about them. Sometimes you don't even have to link different fields of knowledge. You may ask questions regarding your particular topic. For example, your cell is the market in services, and you ask people to raise hands if they have ever done a marketing campaign and didn't work. You may then talk about reasons why it happens, and this reasons will help you to sell your offer. Now I've mentioned this particular example on purpose because it helps to understand one more concept. You should avoid judging other people's actions. Even if your audience has an experience off doing marketing campaigns that do not work, it's still the best that they could do with the information and resource is provided. If you start to criticize their actions just to show that your offer is better in comparison, you're likely to get a very negative reaction. Why? Because no one wants to feel stupid and no one wants to be embarrassed in public. So if you say something like that, so your listeners will have to defend themselves and you will get the reaction you do not want. How can you avoid? Well, it's quite simple. You just invite your audience to find out the reasons why market in compay sometimes not work. And then you ask people whether they have done some of these mistakes in real life. And if yes, Damon raised a friends. So your listeners are that interested in the topic because you are talking to them about their mistakes. But if you do not want to raise your hands, you do not have toe so you won't be embarrassed in public. So someone up think about what experience off your audience in different fuels off knows you may use to involve people and to make complicated things more clear as questions to clarify it and then connect what you're going to say next to what people answer. Make this speech more about people than about you, and now we'll move on to working with non volitional attention 9. 5.1 Are you hearing this?: Have you ever been wondering why listeners are called listeners? Even though you're president, physical in front of them so that they can hear you? See you smell you touch you will even taste you, but I hope that's never going to happen to you. Well, that's because listening is the only uninterrupted process throughout your speech, because a person may be distracted by a text message, but he or she will still hear you at the same time. Your speech might be so interesting that people will want to ride the key points down, and while writing they will look at the paper. But they will still here and listen to. And this lecture will cover the differences between hearing and listening, and you will learn how to use the auditory channel to your advantage. Now is you know there are two types of attention. Volitional attention is attracted by our own consciousness. It's a decision we make because something is interesting. None volitional attention is controlled by our sub consciousness, and basically this is a reflex mechanism that ensures our survival. Telling stories, jokes asking questions are the means of attracting volitional attention. But who's in Auditory Channel is a way to make people reflectively react to your speech. What you need to understand is that our non volitional attention is some kind of a radar scanning around the environment for changes. Now imagine yourself as a stone age person looking for food in the forced. There are certain things you hear birds singing dry branches crushing under your feet as you step, and all of a sudden you hear some cracks in the bushes nearby. This sounds are not what you're supposed to be here, and so suddenly all your attention is directed towards the source off this change. So how do we use this principle in our everyday presentations? Well, we need to provide some changes in the auditory channel. There are several ways to do that way. Number one is pauses. I may dispose on purpose so that you can feel what we're talking about. Silence is a great change in the audio channel. Just remember this example about the teacher and students were misbehaving. We already talked about you may use poses to highlight the importance off a statement you just made. You should also use poses. When you ask questions, you need to make silence, your friend. Resist the urge to answer questions yourself. Once you ask them, give your audience some time to think it over. You know, confident people usually have no problem with pauses and hesitating people, I usually try to feel era, get possible. This is where mumbling and Gap fillers coming, so pauses will make you more confident as a speaker. Number two is Volume and Temple. I need two parameters in the same time because it's easier to understand them combined. Now listen to the different modes of speaking because I can speak loudly and rapidly. I can speak loudly and slowly. I could speak quietly and rapidly where I can speak, uh quietly and slowly notice the difference in the emotions conveyed by every single combination. Now, which combination is the best first speaker? I usually before speaking loudly and rapidly, but you should remember the concept off change. So no matter which more you choose, try shift into different combinations a little bit, and you do not have to go from whispering to showering. Just try, shift in like 23% and it will do the job. Don't be monotonous. Highlight the important parts of your presentation with the change of your speaking more just as I am doing now. In the next lecture, we will learn how to use the visual channel to your advantage. 10. 6.0 How to start your speech properly: Hi there. Now we can start talking about structure. In this lecture, you will learn how to start a speech properly so that people will want to listen to you. You will also learn how the concept off wind can help yourself from stage. Usually when people prepare for a presentation or speech, they're very concerned about how to start the speech properly. Because what you have is a very assured period of time when people actually decide whether you're worth paying attention to or not. Most likely, people have something else to think about. And the start is also the moment when you experience the biggest, the strongest stage fright because just imagine, you suddenly become the center off everybody's attention and people do expect something from you, so it all makes the start very complicated. So how do you start your speech properly? It actually depends on the context because, you know, sometimes people know you. Sometimes they don't. Sometimes you're the only speaker, and sometimes there are people to speak before you, so you have to take this factors into consideration. So what do you do that? Let's Cipel's. You have a scale from one to 10 now one means for some reason you are considered as a waste of time. And no matter what you say, people will not probably listen to you. Now 10 means you're such a great authority that no matter use what you say, people will probably pay so much attention that they will forget to blink. It usually happens with celebrities of presidents. Just imagine the president walking into your office tomorrow morning to give a speech. Will you pay attention? Oh, yeah. So our goal them is to earn this points, you need to make your audience value you at least on a scale from 7 to 9. Well, in order to get the 10 you actually will have to become president in the bonus part off this course, you will learn about openers means of establishing personal contact with the audience. In this part, you will mostly focused on creating value in the beginning of your speech. So one step of the time with friends remember one of the first lectures in this course when we talked about attention. You already know that volitional attention is a choice people make because what you're going to say is irrelevant to them. So what you need to do is you need to make the concept off your speech relevant to the audience. You need to create this value and actually speak it out loud, right in the 1st 345 minutes of your speech. People need to understand what is the value they're going to get in exchange for their time now, Do you know the difference between buying and stealing? Let's say I buy your car so I get the car. You get the money. Well, let's say I steal your car so I get the car and you get nothing. So that's the difference if I give you something in exchange for your time during my presentation on my speech. That's fair if I simply steal your time and spend this time talking about myself, how cool my company and my product or my services That is not fair. So what is it? People do not know, but they need to know. Just say it out loud like, let's say in my presentation, I will teach you how to make more sales online. Well, almost every entrepreneur is concerned about sales, so learning when you wait to get new customers sounds interesting. So do you know where wind comes from? That's because somewhere there's high pressure, and somewhere there's low pressure. So the air starts moving to establish this balance. The same with public speaking. There is a lack of something in the hearts and in the minds of the audience, and whenever you state that you are going to feel this gaps, you create value. There also are four psychological triggers. They may help you to emphasize your value Well. They're called triggers because they trigger certain emotions. And this triggers are to evade, to save, to obtain and to multiply this main point that you're going to deliver. Will it help people to evade something? Let's say evade losing customers. Will this point help people to save something? Let's say save money. Will it help them to obtain something? Update New customers, for example, will help people to multiply something. Multiply revenue, for instance. Let me illustrate it with a real life example. Once I gave a talk about a phenomenon called The Curse Off Knowledge. Now imagine yourself sitting there in the audience and now you see me. This the curse of knowledge is written on the slide behind my back. Does it sound interesting? Yes. Do you understand the value? Do you understand what they're going to get from my topic? I guess. No. So you do not really understand how are you going to benefit from my speech? So what do I do? I introduce myself, my name, my topic. And then I explain. I'll tell you that I'm going to talk about how certain mistakes in public communications lead to losing customers. And most importantly, what can you do to evade that? That's it. People put their cell phones away and start listening. Why? Because I told them that there is a problem, why their business is losing customers and that I will show them a way to solve the problem . There is one more thing we need to discuss. This principle that I have explained might be very familiar to you because quite often you see it on YouTube or maybe on you know me as well. People start their radios by saying something like, Hi, my name is the Afghani, and I will teach you how to be the best speaker in the world. It's common, but life communications, a little bit different when you talk to real people. You need to establish contact because you do not want to sound like a sales agent from a TV commercial. You need to establish this person to person contact before now you need an opener. This is when you greet people, tell that you'd like to see everybody and thank people for their attention. You need to be brief because you remember that you have this were a short period of time when people decide whether you're interesting or not. But remember, this is life communication. This is not just the performance. So don't be a robot and use openers as well. And openers will be covered in the bonus part of this course. So don't worry about them right now. Right now, we concentrate on creating value. So the key points off this lecture at the following number one. You need to define the key value off your speech in one or two sentences. Number two you may make this value stronger by using the four psychological triggers to evade, to save, to obtain and to multiply status merely in the beginning of your presentation. But don't forget to establish contact before. In the next lecture, you will learn how to make sure that different people in your audience actually interested in this value. 11. 6.1 How to avoid being critisized or sabotaged: as you probably noticed in this course, there is no lecture named something like how to overcome public speaking anxiety. Well, that's because this is not just some general course. This course is dedicated toe working with attention. But some techniques presented in this lecture will help you to become more confident as a speaker on stage. Whenever my students asked me about how to overcome public speaking anxiety, I usually ask them, What is it specifically you're afraid off you? People usually say that they do not want to be criticized or sabotaged. On stage were you know how to create value in our speeches, and now we will learn how to make a different groups of people interested in what they're going to say and avoid being sabotaged. So the key concept you need to understand is that all people are different. They all have different experience. Imagine yourself giving a speech in front of people you do not really know at a conference , for example, and you would like to present them. A new CRM system, for those of you who are not familiar with the term serum system, helps you to keep track on everything that's going on between your company and your clients . The calls you managers make visits, purchases, complains, etcetera. Look at the people. Who are they? Some of them entrepreneurs of business owners? Some of them are seals. Some of them are freelancers interested in the subject. Some general subject, like my product, will make you more successful. Just one. Do some narrow targeted message is also what you would like to avoid. Imagine yourself as a freelance just sitting there. And let's say that the speaker starts the presentation by saying that this product actually has to control the work over the sales department. Now we don't have a sales department. Why would you bother paying attention to death? So what could we have done in the example? Provide number one. You should divide your audience into target groups. Number two. You need to fight some common value uniting them, for example. It's losing customers. Everybody is afraid of that. Entrepreneurs and business owners as well. Number three. You need to present this value and number four. You need to adjust this value to each of these groups. So how do we do that? Well, it's quite easy. You should ask questions. You should let the members off. Each of these groups identify themselves. For example, you may ask, Are there any freelancers in the room? Please raise your hands so some people raise their hands and then you say, Okay, thank you. And during my presentation, I will tell you how you can actually manage your client base, and that's OK. Then you may ask other any CEOs of top managers in the room and then you say that OK for you. I'll get specific information regarding how you can optimize the work off your sales department toe increase sales. So this technique that I provided has three main purposes. Purpose number one. You make sure that all the people understand that key value of your presentation for them specifically, even though they are representatives of different groups. Number too. You start not just with the monologue. He already started dialect with the audience. You involve them, and number three needs a little bit more detailed explanations. Imagine that somewhere in the audience, they're people who have tried dozens of different sharing systems, and they have become disappointed by them. So then you show up and tell them that purchase in your particular serum is the best decision they can make, but they have already been disappointed dozens of times. So if they have this negative feelings inside them, tension grows. And all of a sudden you end up here in critical comments or objections, and that's bad segment in your audience helps to avoid that. What you need to do if the thing about what probable x of sabotage you might encounter and that prevent them before their rights, for example, you know for sure that there are people in the audience who do have negative experience with CRM systems. So what you need to do is to ask other any people who have negative experience with CRM systems, please raise your hands from your audiences perspective. From now on, everything that happens you're in your presentation is perceived as going according to the plan. It's not sabotage anymore. These people who actually could criticize you are now your partners, helping you and the audience to understand the subject better. They don't have to shout anything unpleasant that you now they given an opportunity to freely express their opinions and share their experience just in certain points of your presentation, and that's an attention getter as well. Let me illustrate it with a real life example. Once I gave a talk in the conference and I knew for sure that there were people in the audience who came to hear the other speakers, they were interested Maurin sales than in public speaking, and I had to consider despair act while preparing. So what I did is in the beginning of my talk, I asked the audience other people here who actually came to hear the other speakers. So my topic is the 1st 1 And maybe you need to spend some time waiting for the speakers quite going to talk about sales to show up and a few people raise their hands. I think them for their sincerity and told them that I will try my very best to make my presentation as interesting as possible, even though they interested in some other topics. And these people were very grateful. They put their smartphones away, they smiled and everything went smoothly because they were given an opportunity to express their opinion, even though we just wants raising hands summing up. So how do you make people interested in your presentation and avoid being sabotaged. So what you need to do is to break your audience into target groups. Then you need to find some common value uniting these groups. Then you have to present this value, and after that you need to adjust the value to different target groups. Use questions, let members off. Different target groups identify themselves. If there is some negative behavior, you want to award its derived time to prevent it and to make you possible enemies, your friends. In the next lecture, you will learn how to structure the main part of your presentation to keep people on track and interested in what you're going to say. 12. 6.2 The Why and How approach: Have you ever wondered why people Sometimes they're just not impressed by what seems to be a very nice speech or presentation. You prepare well. Tell so much about your concept, your product or your service. But in the end, people just don't do anything. It often happens because the balance between why and how is broken. In this lecture, you will learn while this balances how to structure your speech properly so that people will be involved, that they will follow your topic, and they will be inspired to do what you want them to do. For those of you who never worked in sales now, there are several stages that every sale goes through. They also called the sales fund, and this stage is actually include finding the need off the customer and then some, presenting something that helps to satisfy the need that is quite obvious. I actually need to ask you, what is it you want and then present it to you? This process is very easy to go through in person to person communication, but when we're preparing for our public speech, we need to make slides, prepare handouts, and everything needs to be done before. So this is why many speakers actually tend to skip the stage and jump right into describing their offer. They think that the more they advertise it, the more that tell people about it. The bigger are the chances that people will actually sign up for the project by your product or do anything you want them to do. This can happen sometimes, but this course is about working with attention. We want to make people interested in our topic, and this is when the concept off, why and how comes in the white part gives the audience the information about why is the problem you are talking about so important? And why do people need to actually take some steps to solve it? You may write it down before selling something to the audience. You need to sell the concept off change because people have somehow managed to survive up to this date without you and your service. So why change something? So whenever you present something that can make life just a little bit better, it is still not clear for the audience. Why bother doing that? Because you have not described actual problem that people need to solve. In this case, you just want attract any volitional attention. And after you're done with the UAE part, you come to the how part and describe how are you going to solve the problem mentioned in the previous part? And please remember whatever it is you're offering your product or your service. It's not what people want. People want the solution for their problems. Let's say, for example, people do not buy electric drills because they don't really want them people by holes in walls. They need holes for some reason, And this drill is one way off. Getting this whole done so memorized the concept, its first. You need to sell the problem, and then you need to sell your idea, your concept, your product or your service as a tool off solving the problem. Let me illustrate the concept with a real life example. In the description of this video, you will find a link to a YouTube video off the first iPhone presentation, or you can find the speedier elsewhere. Well, Steve Jobs could have started by saying something. Hey, we may their smartphone with practically no buttons on the front panel and this idea was great, really? Because nowadays almost everybody uses smartphones with sensor screens. But back then, this was an innovation. So Steve had to sell you the concept. Why is it so bad to have many buttons on your friend panel? I want you to boys this presentation and write down the key poise he mentioned in the white part. This concept is very easy to understand, but once you start preparing riel presentation, you usually get puzzled about. What do you put in the white part? How do you make the Y part interesting for your audience? There is an answer that there are two ways. The first way is research. In the usual sales process, you have a chance to ask your real customer about the needs. Well, it's hard to do that in the presentation in public speaking, because you need to prepare the speech before and so do the necessary research in advance. And then simply ask clarifying questions because you already know Where are you going to get and for you? Now questions are more about getting attention and create an interaction. For example, you're presenting a fitness program in the local gym. You may start by asking, Well, how many people here have an experience off promicin yourself to start working out but not actually doing anything? Please raise your hands. You see, in this example you already know the problem. So the question is more about uniting people against the same problem. The second way is you can ask yourself three questions that will help you to clarify the white part. Now the first question is, what is the end result? My audience wants to get in. Our audience is getting fit. The second question is, what is the problem preventing my audience from getting these results? For example, in our case, it's, Ah, people don't do enough sports. This is why they are not fit. And question number three is the most important one. Why are people facing this problem mentioned in question number two? In our case, what can it be? For example, it's the lack of motivation, the lack of time or the amount of money local gyms charge. Now you know specifically what to talk about in the UAE part. They want to know why so many speakers actually frail day presentations. Well, that's because they say something obvious like you should train more and become fit. Welcome to our Jim. Well, do you think people don't do any sports? Sometimes because they simply do not know They have to know. Everybody knows that sport is good. A true professional digs into the problem to help people solve it. So instead of saying something obvious, like do sports, you may actually help people to get read off the problem, preventing them from doing sports. Let's say the reason off the problem is the lack of motivation. But maybe your instructors in the gym do have some psychological training, and they actually able to keep you motivated. Who knows? Well, this is when information becomes relevant. This is when people become interested because you're not talking about some obvious problems they already know. But you are talking about the base, how to solve the problem. So let's sum up before selling something to the audience. You first need to sell the concept off change. You need to sell the problem and explain people. Why do they need to solve it? You might actually use the four psychological triggers you already know. After explaining why the people need to solve the problem you actually explain how your product or service or idea have to get rid of it? What is the connection? In the following lecture, I will instruct you how to use the downloadable work ship that comes with this course to simplify the way you prepare for your presentations or public speeches. See you there. 13. 6.3 How to use your bonus: Hi there. This video is not really a lecture. This is more an instructional video to the document attached. This document is called a speech constructor template. So why do you need it? While preparing my first offline seminars, I realized that no matter how many techniques do you know, it's sometimes really hard to put them all together. You know so much, but it is so hard for you to understand where to use each technique that you know. So one night during a vacation in Thailand, I invented this speech constructor template. Now the document has two parts. Part number one is questions. They help you to clarify your intentions and to make sure that you get all the necessary information. It's usually not about the content. People are usually okay with the content. It's about your audience. It's about their needs. It's about your needs as well. Part number two is the template. It has a lot of gaps that you need to feel in order to get the basic idea of how your motivational speech is going to look like. Now. I say motivational on purpose because there are so many types of speeches, but still Quite often we actually sell some idea we moderate people, even if it's moderating to buy something. So years your speech will require more details. More work, more like polishing. But still, this template is going to save you a lot of time. Right now, I'll go over each of the elements off this template to make them easier for you to use. Please download the file. Open it. You may then looked through the file while listening to the instructions. We'll start with the questions. There you have gaps. Fourth, the three goals of your speech you already know them to inform to entertain. And tomorrow it. The next question is how do I know that my goal is reached? You already know that. I know that to get to your end result, people need to take certain steps. So here you determined this steps on. Also, you determine the criteria for you how to determine whether your speech is a success. The key point of my speech right down the course statement that you are going to make people will forget. Trust me, they will forget 90% of details. So this course statement is going to be the only thing that's left. Just imagine the situation when one of your listeners meets a person who wasn't there at the presentation. So this other person us, your listener would the presentation was about, and you need to determine what is this summary you want this person to hear? What is the core statement? What is the basic idea? Why do I have to give the speech? You know, sometimes we have to give species. For example. Our boss tells us to do it, but still, is there any personal goal? Anything you set for yourself, what is the negative result my audience will get if I did not give the speech now? Actually, this question is connected to the next one. How will my audience benefit from my speech? This questions help you to determine the key value of your speech. You just combine the answers into one sentence and you understand what the value of your speech will be. The next question is, would do I and my audience have in common. Now this is a very good question because people tend to give more attention to the people off our kind, so it helps you to come up with a good opener when you start your speech and also helps you to reduce your public speaking anxiety. Because you know, now that you and your audience are on the same side, why do this? People come to hear me out well, choosing between your speech and let's say a sales later, why do people have to choose the speech? It also helps you to add value to the time you and your audience spent together. After we're done with the questions, you might take this material and then apply it to the structure. Now the basic structure off the motivational speech consists off the introduction, the main part of the turning point and the conclusion. Let's start with the introduction. Introduction has several functions. They are to prepare people for what's coming, to make contact with them and to draw attention. Now you may notice that in this template, the introduction is broken into two parts. It's the opener, the opening and the briefing. It is not on purpose. The goal often opener is tubular poor, with people established personal connection to your audience. Don't be over consumed by it. I've already mentioned openers before in my lecture, So now it's time to get a closer look at them now. There are several options for you to choose from. You might tell a story not just some story, but the story that relates to the topic of your speech so that people feel the importance of it. Now you may start with a joke. That's a tricky one. Handle with caution. I usually use jokes in my lecture seminars and my presentations, but I do understand that serious people usually do not love, even even if the joke is funny. So I treat jokes like stories. What it means is that the joke has to have a conclusion that relates to the topic off my speech. So even if people do not laugh, we still have something to talk about. You also may quote somebody famous if this quote actually relates to the topic of your speech while I was going here. Now that's one of my favorite opens. So what you need to do is to tell a short story about what happened to you shortly before the presentation, maybe on your way there or while you were having breakfast, etcetera, and then relate this story to the topic of your speech. For example, you might tell a short story about the track of gem you saw on your way to the presentation . And this whole track and Jim was because of a minor accident that resulted only in the tiny little scratch on someone's car. And then you may relate this story to the topic of your speech, for example, by saying that sometimes minor issues slow the whole system down in our business, and this is where we're going to talk about. Let's say, optimizing software to make all the computers in your company work faster. The next point is your feelings. It's okay to share them because maybe you've been waiting for this opportunity to give this speech for a year, and this is why you needs a shaken. And it's better for you to tell it to the audience rather than people notice it and think that you came un prepared or you're scared to death. The next opener is called. How nice is it to be around people of my kind. So what you do is you show people that you and them have something in common. You share something Let's say you'll hate slow computers. Briefing helps to said the map and the destination well, basically, to prepare people for what's coming. This is where you stayed, your key value and the goal of your speech. On the next part, you tell people, Why do they have to listen to you? Well, we assume that people know who you are and which company do you represent. But this is the time to sell your expertise. Explain why you specifically given this speech. Then you may segment your audience well. We have a whole lecture dedicated to death. You let different members off different groups in the audience identify themselves on. Then you adjust your key value to them. Then you said the rules of the game. That's an important point because let's say some listeners will hesitate to ask your questions because he or she did not want to interrupt you. But it gets a lot easier if you tell people toe. Ask your questions. Whenever they arise, you give them permission so that they avoid being embarrassed by some person. You may be afraid to screw the timing up, so what you do is your set specific gaps in your speech to answer questions. This tool also helps you to avoid being sabotaged. Let's say, for example, that you're afraid that some people might ask your very difficult questions simply to embarrass you. For example, they may be, ah, secret representatives of your competitors. So what you do is while said in the rules of the game, you ask people to ask you very difficult questions because simple questions. I covered your handouts. So whatever happens after this is perceived as going according to the plan, let's say you get a very difficult question. Well, that's okay, because you ask people to give you difficult questions. So this is going according to the plan, isn't it? Now let's take care off the main part. This is where we take care off the why and how. Combination. Please notice that whenever you're talking about the problem, there are gaps in the template to fill them with attention getters that you're going to use now. You know a variety off them, so please combined using volitional attention and non volitional attention. And then comes the Turing Point. The turning point is when you why turns into how so how are we going to solve the problem that you so thoroughly described? It is the time to repeat your core statement. So then you describe how is actually your offer connected to solving the problem that you have described. And here you do need a lot of attention. Getters, slides, handouts, experiments, success stories, etcetera. After that comes a conclusion. Now the goal of any conclusion is to remind people what the whole presentation was about and to make sure that people make the right conclusions. I guess this is why the conclusion is called The conclusion. You repeat the key poise of your core statement, and then comes a report part. This is where you need to give people the smallest steps they can do on the spot to get to the end result you've talked about. But don't force them. Actually, just invite the people who are interested to take this terse steps. Ask people whether there are any questions and answers, you think people for their attention and then debrief them by debriefing. I mean, reviewing the experience that you and your audience had, and this is the time for you to make sure that people understand everything is going according to the plan. For example, let's say that someone ask you a really difficult question that you couldn't fool. Answer now in debriefing. What you can do is you can once again thank this person for their attention and say that it's always really good to have an audience really interested in the subject. But you need to promise to get back to this question afterwards. This tool is very easy to use. You need to adjust it to your context and your requirements, but it will make your preparations for in your speech less energy and time consuming. 14. 6.4 The final secret: I thank you for dedicating your time to take in this course. I've tried my very best feel it with useful content. Taking this course is a huge step to become a greater speaker. But in orderto achieve real mastery, I want you to practice as much as you can use every opportunity you get. Don't be afraid of being not perfect. A lot of techniques presented in discourse are the results of my own failures. All my observations off how other people fail. Just try to be a little bit better every time you speak. We've covered only one specific subject creating attention. But there is one more technique I would like to share with you. The ultimate technique to becoming a better speaker is to love public speaking love what you do and you will become a greater speaker. Feel free to leave questions or reviews. My name is in Guinea maquina, and I wish you the very best