2020 Marketing MASTERCLASS for Startups and Leaders #1 | Your Model | Brian Bozarth | Skillshare

2020 Marketing MASTERCLASS for Startups and Leaders #1 | Your Model

Brian Bozarth, Chief Marketing Strategist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
21 Lessons (1h 58m)
    • 1. Introduction to the Course

      3:12
    • 2. Welcome to Session 1

      1:21
    • 3. Introduction to Building Your Model

      4:33
    • 4. Role of Marketing

      8:52
    • 5. Importance of Marketing

      3:34
    • 6. Introduction to Building Your Model

      1:06
    • 7. Step 1: Know Your Numbers

      11:36
    • 8. Homework: Know Your Numbers

      2:25
    • 9. Step 2: Measuring

      9:09
    • 10. Experience Mapping

      4:20
    • 11. The Buying Process

      8:19
    • 12. Homework: Buyer Journey Questions

      2:22
    • 13. Step 3: Conversion Rates

      8:09
    • 14. Industry Averages

      12:11
    • 15. Step 4: Building Your Model

      5:06
    • 16. Knowing the Value of a Lead

      4:24
    • 17. Homework: Build The Model

      3:03
    • 18. Step 5: Building Your Scenarios

      8:17
    • 19. Homework: Build Your Funnel

      2:58
    • 20. Practical Campaign Models

      10:23
    • 21. Next Steps

      2:29