(2019) #1 Global Bestseller: Growth Hacking w/ Digital Marketing Masterclass [Version 6.1] | Davis Jones | Skillshare

(2019) #1 Global Bestseller: Growth Hacking w/ Digital Marketing Masterclass [Version 6.1]

Davis Jones, Co-founder of Eazl

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92 Videos (7h 9m)
    • Watch the Trailer for Eazl’s 2019 Growth Hacker Certification Course (Version 6)

    • [Section 1] What is Growth Hacking? (Beginner)

    • [Section 1] Hello and Welcome to the 2019 Course from Your Instructors Davis, Maja, and Jure

    • [Section 1] How to Launch and Run Your Growth Team (Intermediate)

    • [Section 2] Let Google Analytics Release Your Inner Detective

    • [Section 2] How to Measure Traffic Volume and Visitor Interest (Beginner)

    • [Section 2] How to Measure Engagement and Actions Taken (Beginner)

    • [Section 2] Source/Medium: Where's the Good Traffic Coming From? (Beginner)

    • [Section 2] SideBYSide: Set Up Your Google Analytics Property (Intermediate)

    • [Section 2] SideBYSide: Two Ways to Install Your Facebook Pixel (Intermediate)

    • [Section 2] SideBYSide: Voice Command Your Google Analytics Database (Beginner)

    • [Section 2] Reva Minkoff on Using Analytics at Different Stages of Growth (Expert Interview)

    • [Section 2] AARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels

    • [Section 2] An Introduction to Digital Funnels and Conversion Points (Intermediate)

    • [Section 2] Practicum 1: Use GA to Find Good Segments and Enrich them with Facebook Insights

    • [Section 2] Assignment 1: Get Hands-on with Real Data from the Google Merch Store

    • [Section 2] Build an Automated Google Analytics Monitoring System (Advanced)

    • [Section 3] What if Your Focus was So Clear You Found Growth Hacks in Your Dreams?

    • [Section 3] The Fundamentals of Segmentation for Growth Hackers (Beginner)

    • [Section 3] Thomas Paris from MAD Kings on Segments and Acquisition (Expert Interview)

    • [Section 3] SideBYSide: How to Use Facebook Audience Insights (Research vs. Ads)

    • [Section 3] How to Build Personas and Needs Maps through Customer Interviews (Intermediate)

    • [Section 3] Maja Interviews Alen Faljic on Soft Data and Design Thinking (Expert Interview)

    • [Section 3] What are the Building Blocks of a Growth Hacking Campaign?

    • [Section 3] Three Growth Marketing Concepts We'll Use Throughout the Course (Beginner)

    • [Section 3] [Intermediate] Do You Have a Must-have Product or Service? (Intermediate)

    • [Section 3] Practicum 2: Build the Richard Persona in Xtensio with Maja

    • [Section 3] Assignment 2: Plan a Growth Hacking Experiment for the Richard Persona

    • [Section 4] You Don’t Need to Know Everything when You Have Data

    • [Section 4] {Analyze Data} The Fundamentals of Lean Analytics (

    • [Section 4] {Focus on the Inputs} Find and Measure Your Leading Variables (Intermediate)

    • [Section 4] {Prioritize Growth Ideas} How to Use the ICE System in Growth Hacking (Beginner)

    • [Section 4] {Working as a Team} 5 Hats: The Five Skills Needed to Hack Growth (Intermediate)

    • [Section 4] Brian Taylor from Amazon on A/B Testing and Tesla (Expert Interview)

    • [Section 4] Practicum 3: Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks

    • [Section 4] Assignment 3: Build the Richard Persona in the Google Merch Store

    • [Section 5] How to Test Your Way to Language/Market Fit

    • [Section 5] Write Better Copy for Your Emails, Blogs, Websites, etc. (Beginner)

    • [Section 5] Hacking Acquisition: The 8 Seconds Rule and Channel Testing (Intermediate)

    • [Section 5] Try These Methods to Increase Email List Signups (Intermediate)

    • [Section 5] What is Dynamic Creative and How Can You Use It?

    • [Section 5] Savvas Zortikis on Using Viral Loops to Gamify Email Referrals (Expert Interview)

    • [Section 5] Practicum 4: Let’s Launch and Debrief a Dynamic Creative Ad Test

    • [Section 5] Assignment 4: Use Google Merch Store Data to Find Language/Market Fit Ideas

    • [Section 6] What’s the Language Spoken by 65% of the Global Population?

    • [Section 6] The Fundamentals of User Experience (Beginner)

    • [Section 6] Design a Killer Landing Page (Beginner)

    • [Section 6] Romina Kavčič: Language + Usability = Conversion (Expert Interview)

    • [Section 6] Try these Five Methods to Increase Conversions (Intermediate)

    • [Section 6] Practicum 5: How UX Impacts the Way People Shop on Your Site

    • [Section 6] Assignment 5: Reverse Engineer Visual Content for the Richard Persona

    • [Section 7] Imagine Yourself Managing Your Own Digital Airport

    • [Section 7] The Structure, Channels, and Metrics of Online Advertising (Beginner)

    • [Section 7] The Fundamentals of Setting Up Search (or “CPC”) Ads (Beginner)

    • [Section 7] Audiences and the Basics of Social Media Advertising vs. PPC (Beginner)

    • [Section 7] What’s the Most Important Part of Your Funnel?

    • [Section 7] Send More Effective Marketing Emails (Beginner)

    • [Section 7] SideBYSide: Create a Custom Segment in MailChimp (Intermediate)

    • [Section 7] Three Advanced Email Marketing Implementations (Intermediate)

    • [Section 7] SideBYSide: Automate the Delivery of Emails Based on a Trigger (Intermediate)

    • [Section 5] The Fundamentals of Optimizing Awareness and Acquisition Channels

    • [Section 7] SideBYSide: Set Up Basic Link Tracking for a URL (Beginner)

    • [Section 7] Use UTM Tracking to Compare Channels and Content (Advanced)

    • [Section 7] SideBYSide: Append UTM Codes to a Link (Advanced)

    • [Section 7] Practicum 6: Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads)

    • [Section 7] Assignment 6: What PPC Ads Drive Good Traffic to the Google Store?

    • [Section 8] Could Lifetime Customer Value Be the Most Important Marketing Metric?

    • [Section 8] How to Estimate Lifetime Customer Value and Acquisition Cost (Intermediate)

    • [Section 8] Place a Value at Each Point of Conversion in Your Funnel (Advanced)

    • [Section 8] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (Intermediate)

    • [Section 8] Simon Belak on Segmenting and Lifetime Customer Value (Expert Interview)

    • [Section 8] As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel

    • [Section 8] Five Must-know SEO Practices (Beginner)

    • [Section 8] The Five-Point SEO Checklist for Content Marketing (Intermediate)

    • [Section 8] Practicum 7: Engineering On-site Psychology to Drive Conversions

    • [Section 8] Assignment 7: Create Your First Custom Report and Pilot an SEO Strategy

    • [Section 9] How to Mix Social Media and Public Relations to Expand Your Audience

    • [Section 9] Use the RIFE Method to Research Content Ideas (Intermediate)

    • [Section 9] SideBYSide: Mine Your Content Analytics (Intermediate)

    • [Section 9] What Factors Increase the “Viral Effect” of Content? (Intermediate)

    • [Section 8] ...but What Really Makes a Piece of Content “Go Viral?” (Intermediate)

    • [Section 8] Joy Schoffler from Leverage PR on Working the Media (Expert Interview)

    • [Section 9] SideBYSide: Find and Mass Mail Journalists and VIPs (Intermediate)

    • [Section 9] Practicum 8: How to Pick Products and Territories for Expansion

    • [Section 9] Assignment 8: How Would You Expand the Google Merch Store Beyond the US

    • [Section 10] Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party)

    • [Section 10] The Fundamentals of Remarketing Based on User Behavior (Intermediate)

    • [Section 10] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram

    • [Section 10] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB

    • [Section 8] How to Define and Growth Hack Your Retention Cohorts (Intermediate)

    • [Section 10] Practicum 9: Maja and Jure’s Approaches to Retaining Customers

    • [Section 10] Assignment 9: Develop a Post-purchase Flow for the Richard Persona

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About This Class

Become a certified growth hacker! Join the world's BESTSELLING growth hacking course (35,000+ alumni). Help us growth hack the Google Merchandise Store!

The World's Bestselling Growth Hacking Course // Version 6.1 Updated November 2019


New for 2019: Learn Growth Hacking with Real Data from the Google Merch Store! 

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

Introducing…The Digital Marketing Toolkit for the Connected Economy

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:     

  • Compete head-to-head with even the biggest firms in Silicon Valley
  • Build your business with secrets unknown to most entrepreneurs
  • Qualify for more prestigious and higher-paying digital marketing jobs
  • Improve your outcomes with content marketing, social media, and SEO
  • Discover the real potential of email marketing, viral marketing and public relations
  • Lead digital marketing teams to massive increases in conversion rates
  • Multiply your results with growth hacking applied across numerous channels     

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.  

Growth Hacking – The Secret Key to Digital Marketing Mastery    

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.    

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).    

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.   

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).   

Develop a User-Centric Approach to Digital Marketing   

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.

Also, this is version 6 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!

Released November 2018: What's new in version 6?

  • Overview: Hello Eazl Growth Hackers! This year, the course content upgrades are heavily focused on working with on-site user psychology. As the digital world becomes more common in our lives, it's becoming increasingly important to create a sense of scarcity, to provide social proof, and to move towards personalized digital experiences so that we can retain our users. This is also important because the cost of acquiring customers in the digital space is rising quickly. Below, you'll find some specific areas we upgraded in this huge update!
  • Growth hack with Google. This year, you'll be learning how to growth hack using actual data from the Google Merchandise Store. We've re-engineered your learning experience to include the use of this popular e-commerce storefront so that when you learn a concept you can see examples of it applied to a big, real-life digital business.
  • Work with Awesome Practitioners. This year we are so pleased to introduce you to a third co-instructor. In addition to learning with Eazl Growth Strategist In-residence Maja Voje and with Eazl co-founder Davis Jones, you'll also be learning hands-on training with Jure Knehtl--an e-commerce advertising expert who has sold more than $30m worth of products online. Our goal is for you to learn important concepts, meet experts in the field, see these concepts in action, then use the new skills you have. Which leads us to...
  • Brand New Assignments. You all are awesome! We were so impressed with your response to the 2018 (Version 5) assignments that we've made the Growth Hacking assignments in this course even better. In the 2019 (Version 6) Eazl Growth Hacking course, you'll be moving into the role of the Head of Growth for the Google Merch Store. You'll be creating custom segments, looking into data for insights, and launching practice growth experiments for the Google Merch Store.
  • Multiple New Expert Interviews. Maja recruited two fantastic new experts to include in your Growth Hacking learning experience. You'll be learning design thinking from Alan Faljic, a former business designer with IDEO, and referral marketing with Savvas Zortikis from ViralLoops. As always, these experts will now be part of your growth hacker network.
  • Automated Learning with Dynamic Creative. Davis Jones has developed an extensive Practicum for you related to using Facebook's new Dynamic Creative feature as a way of automating your progress towards language/market fit with an audience. You'll learn what this is and how to take advantage of it!
  • You'll also find so much more new stuff inside the course!

 Released November 2018: What's new in version 6.1? 

  • We've just done a massive upgrade to the Version 6 Eazl Growth Hacking Course study guide! Now your study guide has bookmarks that enable you to navigate to the relevant parts of the course study guide based on whatever growth hacking skill you're applying at any given moment. Make sure to check out the new Version 6 study guide!

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Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the publisher and online school that has created of three of the world's  bestselling online business courses on their topics. Today, Eazl is a community of more than 150,000 smart, engaged learners worldwide.

Prior to starting Eazl, Mr. Jones was a professional recruiter (or "headhunter") with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries a...

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