Maja Voje hosts Live AMA on Sean Ellis' GrowthHackers - Skillshare

(2019) #1 Global Bestseller: Growth Hacking w/ Digital Marketing Masterclass [Version 6.1]

Davis Jones, Co-founder of Eazl

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92 Videos (7h 9m)
    • Watch the Trailer for Eazl’s 2019 Growth Hacker Certification Course (Version 6)

      0:58
    • [Section 1] What is Growth Hacking? (Beginner)

      1:58
    • [Section 1] Hello and Welcome to the 2019 Course from Your Instructors Davis, Maja, and Jure

      4:42
    • [Section 1] How to Launch and Run Your Growth Team (Intermediate)

      3:10
    • [Section 2] Let Google Analytics Release Your Inner Detective

      3:23
    • [Section 2] How to Measure Traffic Volume and Visitor Interest (Beginner)

      1:33
    • [Section 2] How to Measure Engagement and Actions Taken (Beginner)

      1:47
    • [Section 2] Source/Medium: Where's the Good Traffic Coming From? (Beginner)

      2:18
    • [Section 2] SideBYSide: Set Up Your Google Analytics Property (Intermediate)

      5:47
    • [Section 2] SideBYSide: Two Ways to Install Your Facebook Pixel (Intermediate)

      2:27
    • [Section 2] SideBYSide: Voice Command Your Google Analytics Database (Beginner)

      3:40
    • [Section 2] Reva Minkoff on Using Analytics at Different Stages of Growth (Expert Interview)

      6:43
    • [Section 2] AARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels

      3:15
    • [Section 2] An Introduction to Digital Funnels and Conversion Points (Intermediate)

      2:29
    • [Section 2] Practicum 1: Use GA to Find Good Segments and Enrich them with Facebook Insights

      16:28
    • [Section 2] Assignment 1: Get Hands-on with Real Data from the Google Merch Store

      3:33
    • [Section 2] Build an Automated Google Analytics Monitoring System (Advanced)

      27:59
    • [Section 3] What if Your Focus was So Clear You Found Growth Hacks in Your Dreams?

      2:52
    • [Section 3] The Fundamentals of Segmentation for Growth Hackers (Beginner)

      2:27
    • [Section 3] Thomas Paris from MAD Kings on Segments and Acquisition (Expert Interview)

      6:46
    • [Section 3] SideBYSide: How to Use Facebook Audience Insights (Research vs. Ads)

      3:04
    • [Section 3] How to Build Personas and Needs Maps through Customer Interviews (Intermediate)

      3:33
    • [Section 3] Maja Interviews Alen Faljic on Soft Data and Design Thinking (Expert Interview)

      7:03
    • [Section 3] What are the Building Blocks of a Growth Hacking Campaign?

      3:27
    • [Section 3] Three Growth Marketing Concepts We'll Use Throughout the Course (Beginner)

      3:57
    • [Section 3] [Intermediate] Do You Have a Must-have Product or Service? (Intermediate)

      2:18
    • [Section 3] Practicum 2: Build the Richard Persona in Xtensio with Maja

      3:22
    • [Section 3] Assignment 2: Plan a Growth Hacking Experiment for the Richard Persona

      1:26
    • [Section 4] You Don’t Need to Know Everything when You Have Data

      3:09
    • [Section 4] {Analyze Data} The Fundamentals of Lean Analytics (

      3:05
    • [Section 4] {Focus on the Inputs} Find and Measure Your Leading Variables (Intermediate)

      2:47
    • [Section 4] {Prioritize Growth Ideas} How to Use the ICE System in Growth Hacking (Beginner)

      2:11
    • [Section 4] {Working as a Team} 5 Hats: The Five Skills Needed to Hack Growth (Intermediate)

      2:17
    • [Section 4] Brian Taylor from Amazon on A/B Testing and Tesla (Expert Interview)

      6:59
    • [Section 4] Practicum 3: Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks

      12:35
    • [Section 4] Assignment 3: Build the Richard Persona in the Google Merch Store

      2:57
    • [Section 5] How to Test Your Way to Language/Market Fit

      2:50
    • [Section 5] Write Better Copy for Your Emails, Blogs, Websites, etc. (Beginner)

      2:51
    • [Section 5] Hacking Acquisition: The 8 Seconds Rule and Channel Testing (Intermediate)

      3:28
    • [Section 5] Try These Methods to Increase Email List Signups (Intermediate)

      3:02
    • [Section 5] What is Dynamic Creative and How Can You Use It?

      1:23
    • [Section 5] Savvas Zortikis on Using Viral Loops to Gamify Email Referrals (Expert Interview)

      5:32
    • [Section 5] Practicum 4: Let’s Launch and Debrief a Dynamic Creative Ad Test

      9:31
    • [Section 5] Assignment 4: Use Google Merch Store Data to Find Language/Market Fit Ideas

      0:29
    • [Section 6] What’s the Language Spoken by 65% of the Global Population?

      2:51
    • [Section 6] The Fundamentals of User Experience (Beginner)

      2:17
    • [Section 6] Design a Killer Landing Page (Beginner)

      2:42
    • [Section 6] Romina Kavčič: Language + Usability = Conversion (Expert Interview)

      5:55
    • [Section 6] Try these Five Methods to Increase Conversions (Intermediate)

      3:15
    • [Section 6] Practicum 5: How UX Impacts the Way People Shop on Your Site

      18:28
    • [Section 6] Assignment 5: Reverse Engineer Visual Content for the Richard Persona

      1:16
    • [Section 7] Imagine Yourself Managing Your Own Digital Airport

      3:13
    • [Section 7] The Structure, Channels, and Metrics of Online Advertising (Beginner)

      3:41
    • [Section 7] The Fundamentals of Setting Up Search (or “CPC”) Ads (Beginner)

      2:42
    • [Section 7] Audiences and the Basics of Social Media Advertising vs. PPC (Beginner)

      2:18
    • [Section 7] What’s the Most Important Part of Your Funnel?

      3:10
    • [Section 7] Send More Effective Marketing Emails (Beginner)

      3:22
    • [Section 7] SideBYSide: Create a Custom Segment in MailChimp (Intermediate)

      2:47
    • [Section 7] Three Advanced Email Marketing Implementations (Intermediate)

      3:15
    • [Section 7] SideBYSide: Automate the Delivery of Emails Based on a Trigger (Intermediate)

      2:59
    • [Section 5] The Fundamentals of Optimizing Awareness and Acquisition Channels

      4:10
    • [Section 7] SideBYSide: Set Up Basic Link Tracking for a URL (Beginner)

      2:31
    • [Section 7] Use UTM Tracking to Compare Channels and Content (Advanced)

      2:51
    • [Section 7] SideBYSide: Append UTM Codes to a Link (Advanced)

      1:46
    • [Section 7] Practicum 6: Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads)

      18:35
    • [Section 7] Assignment 6: What PPC Ads Drive Good Traffic to the Google Store?

      1:25
    • [Section 8] Could Lifetime Customer Value Be the Most Important Marketing Metric?

      3:22
    • [Section 8] How to Estimate Lifetime Customer Value and Acquisition Cost (Intermediate)

      3:21
    • [Section 8] Place a Value at Each Point of Conversion in Your Funnel (Advanced)

      3:11
    • [Section 8] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (Intermediate)

      6:58
    • [Section 8] Simon Belak on Segmenting and Lifetime Customer Value (Expert Interview)

      5:02
    • [Section 8] As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel

      1:09
    • [Section 8] Five Must-know SEO Practices (Beginner)

      3:35
    • [Section 8] The Five-Point SEO Checklist for Content Marketing (Intermediate)

      3:09
    • [Section 8] Practicum 7: Engineering On-site Psychology to Drive Conversions

      29:41
    • [Section 8] Assignment 7: Create Your First Custom Report and Pilot an SEO Strategy

      2:51
    • [Section 9] How to Mix Social Media and Public Relations to Expand Your Audience

      1:27
    • [Section 9] Use the RIFE Method to Research Content Ideas (Intermediate)

      2:23
    • [Section 9] SideBYSide: Mine Your Content Analytics (Intermediate)

      7:12
    • [Section 9] What Factors Increase the “Viral Effect” of Content? (Intermediate)

      2:59
    • [Section 8] ...but What Really Makes a Piece of Content “Go Viral?” (Intermediate)

      3:06
    • [Section 8] Joy Schoffler from Leverage PR on Working the Media (Expert Interview)

      5:46
    • [Section 9] SideBYSide: Find and Mass Mail Journalists and VIPs (Intermediate)

      5:20
    • [Section 9] Practicum 8: How to Pick Products and Territories for Expansion

      15:02
    • [Section 9] Assignment 8: How Would You Expand the Google Merch Store Beyond the US

      0:41
    • [Section 10] Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party)

      3:48
    • [Section 10] The Fundamentals of Remarketing Based on User Behavior (Intermediate)

      2:12
    • [Section 10] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram

      2:42
    • [Section 10] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB

      1:51
    • [Section 8] How to Define and Growth Hack Your Retention Cohorts (Intermediate)

      2:56
    • [Section 10] Practicum 9: Maja and Jure’s Approaches to Retaining Customers

      14:51
    • [Section 10] Assignment 9: Develop a Post-purchase Flow for the Richard Persona

      1:11
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