2018 Complete Marketing Masterclass #3 | CRO | Brian Bozarth | Skillshare

2018 Complete Marketing Masterclass #3 | CRO

Brian Bozarth, Chief Marketing Strategist

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28 Videos (2h 46m)
    • Intro Video

      3:12
    • SESSION 3 INTRODUCTION

      1:10
    • Introduction to CRO

      10:58
    • Defining Conversion

      13:17
    • Building Your Conversion Plan

      7:01
    • STEP 1: MEASURE

      12:19
    • 3 Primary Methods of Data Analysis

      8:49
    • Data Tools and Tags

      7:02
    • HOMEWORK: INSTALLING TOOLS

      7:03
    • Important KPIs

      4:07
    • Funnel Pages

      3:06
    • HOMEWORK: DASHBOARD & REPORTS

      3:47
    • HOMEWORK: SEGMENTS

      3:04
    • STEP 2: ANALYZE

      8:26
    • Funnel Touchpoints

      10:32
    • STEP 3: STRATEGIZE

      0:27
    • Hypothesize

      11:12
    • Prioritize

      2:43
    • HOMEWORK: CRO WORKLOG

      10:17
    • STEP 4: DESIGN

      3:50
    • Mobile Design

      4:43
    • Buzzword Compliance

      1:17
    • User Experience

      3:07
    • Consumer Focus

      2:08
    • What's Missing?

      4:05
    • STEP 5: IMPLEMENT

      10:39
    • STEP 6: LEARN

      4:30
    • Key CRO Takeaways

      2:54

About This Class

Our live Marketing Workshop is now available online!

Serve your customers, develop a marketing playbook, grow your business, make a difference.

This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know. 

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 3 we will focus on Conversion Rate Optimization (CRO)

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.

In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.

At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.

What are the requirements?

  • No experience or audience required.
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.
  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.
  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 
  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

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Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Brian Bozarth

Chief Marketing Strategist

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