2018 Complete Marketing Masterclass #1 | Your Model | Brian Bozarth | Skillshare

2018 Complete Marketing Masterclass #1 | Your Model

Brian Bozarth, Chief Marketing Strategist

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21 Videos (1h 58m)
    • Introduction to the Course

      3:12
    • Welcome to Session 1

      1:21
    • Introduction to Building Your Model

      4:33
    • Role of Marketing

      8:52
    • Importance of Marketing

      3:34
    • Introduction to Building Your Model

      1:06
    • Step 1: Know Your Numbers

      11:36
    • Homework: Know Your Numbers

      2:25
    • Step 2: Measuring

      9:09
    • Experience Mapping

      4:20
    • The Buying Process

      8:19
    • Homework: Buyer Journey Questions

      2:22
    • Step 3: Conversion Rates

      8:09
    • Industry Averages

      12:11
    • Step 4: Building Your Model

      5:06
    • Knowing the Value of a Lead

      4:24
    • Homework: Build The Model

      3:03
    • Step 5: Building Your Scenarios

      8:17
    • Homework: Build Your Funnel

      2:58
    • Practical Campaign Models

      10:23
    • Next Steps

      2:29

About This Class

Our live Marketing Workshop is now available online!

Serve your customers, develop a marketing playbook, grow your business, make a difference.

This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know. 

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 1 we will focus on Building Your Model.

As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.

To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.

The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

What are the requirements?

  • No experience or audience required.
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.
  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.
  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 
  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

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Students

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Projects

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  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Brian Bozarth

Chief Marketing Strategist

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