2018 Business Plan Playbook: How To Make A Winning Business Plan

Brandon A Gibbs, Entrepreneur & Brand Consultant

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69 Lessons (3h 5m)
    • 1. The 2018 Business Plan Playbook

      8:12
    • 2. 1.01 Introduction

      2:03
    • 3. 1.02 How To Make A Winning Business Plan

      1:00
    • 4. 1.03 Intro To Disruption

      0:50
    • 5. 1.04 Course Structure and End Goals

      2:07
    • 6. 1.05 What To Expect From This Course

      0:31
    • 7. Promoupdate

      3:53
    • 8. 2.0 Business Plan Basics Intro

      1:14
    • 9. 2.01 How To Start A Business

      1:16
    • 10. 2.02 Basic Definitions

      4:07
    • 11. 2.03 Some Basic Questions

      0:48
    • 12. 2.04 Types of Businesses

      0:54
    • 13. 2.05 Planning A Sustainable Businesses

      1:18
    • 14. 2.06 Business Structures

      3:06
    • 15. 2.07 End Uses Of Business Plans

      5:22
    • 16. 2.08 Business Plan Basics Conclusion

      2:08
    • 17. 3.01 Breaking Down The Plan - Executive Summaries

      1:10
    • 18. 3.02 Types of Conceptual Plans

      5:48
    • 19. 3.03 Example Executive Summaries

      2:33
    • 20. 3.04 Adding Clarity To Your Business

      2:29
    • 21. 3.05 Examples of Clear Business Summaries

      1:54
    • 22. 3.06 Examples of Defined Customers

      1:38
    • 23. 3.07 Exercise - Defining A Clear Business Idea

      0:58
    • 24. 3.08 Exercise - Defining A Clear Customer

      0:45
    • 25. 3.09 Conclusion for Executive Summaries

      1:06
    • 26. 4.01 Understanding Your Business Introduction

      0:52
    • 27. 4.02 The Importance Of Understanding Your Business

      1:16
    • 28. 4.03 Steps To A Great Business Plan

      2:27
    • 29. 4.04 Critical Development

      1:45
    • 30. 4.05 Research and Observation

      1:34
    • 31. 4.06 Controlled Research

      1:15
    • 32. 4.07 Business Interview Product and Customers1

      5:33
    • 33. 4.08 Your Team

      2:15
    • 34. 4.09 About Your Financials

      7:01
    • 35. 4.10 Your Competitors

      1:58
    • 36. 4.11 Your Business Strategy

      1:59
    • 37. 4.12 Developing Expert Research Skills

      2:33
    • 38. 4.13 Improving Critical Development

      2:13
    • 39. 4.14 The Six Most Important Questions About Your Business

      2:05
    • 40. 4.15 Filing In Your Plan

      1:55
    • 41. 4.16 Understanding Your Business Conclusion

      2:14
    • 42. 5.01 Introduction The Business Plan Explained

      0:55
    • 43. 5.02 Types of Business Plans

      0:41
    • 44. 5.03 When To Use Business Plans

      1:23
    • 45. 5.04 Who Your Plan Is For

      3:35
    • 46. 5.05 Reading Reference Plans

      2:08
    • 47. 5.06 Parts of the General Biz Plan

      1:46
    • 48. 5.07 1.0 Executive Summary I

      3:35
    • 49. 5.08 Executiive Summary II

      5:17
    • 50. 5.09 2.0 Company Info

      2:26
    • 51. 5.10 Financials

      3:48
    • 52. 5.11 3.0 Service/Product Descriptoion

      4:19
    • 53. 5.12 4.0Market Analysis

      8:08
    • 54. 5.13 5.0 Strategy and Implementation

      10:01
    • 55. 5.14 Sales Forecasts

      2:31
    • 56. 5.15 6.0 Management

      2:51
    • 57. 5.16 7.0 The Financial Plan

      7:14
    • 58. 5.17 Business Plan Summary

      0:45
    • 59. 5.18 How The Parts Fit

      1:39
    • 60. 5.19 The One Thing Your Plan Must Say

      2:25
    • 61. 5.20 The Business Plan Explained Conclusion

      2:32
    • 62. 5.21 In Conclusion

      0:56
    • 63. 5.5 PItching & Communicating Your Idea

      10:53
    • 64. 6.01 A Better Business Planned

      1:12
    • 65. 6.02 Things To Remember From This Course

      1:40
    • 66. 6.03 Staying Motivated

      1:51
    • 67. 6.05 Disruptors Handbook

      2:16
    • 68. 6.06 Additional Resources

      1:21
    • 69. Congrats On Finishing

      0:42

Project Description

In my course, I assign some basic questions for anyone starting or interested in starting a business. Write a short essay answering these question about an established business. That will be a reference from which you can in future learn from as you put your plan together.

 A. Select A Company 

  1. A good reference about an established company where you can find enough information to learn from can be found in a few valuable sources. 
  2. Make a list of 3 to 5 types of businesses to research, then scan and select one based on your interest and the ability to find the below questions in section B.

University and local Libraries, business sections, ask for business and business plan listings and a few large volume books should be available.

Reference websites:

www.sba.org

www.score.org

www.referenceforbusiness.com

I don't recommend the many "pop" books on Amazon as they usually lack sufficient information to make a long term solution for a business. These resources above have a family of resources about businesses, markets, industries, finances and law that should be useful to compile valuable information and complete this project.

 B. Answer The Following Sections

  1. What is the company's Unique value proposition?
  2. How do they deliver that value?
  3. Who are their customers? 
  4. What are their primary channels of reaching customers? (store, online, direct marketing?)
  5. What is the process of making/producing their product or service?
  6. What team roles are necessary in the product/service?
  7. What is the price structure?
  8. What is the chief company strategy?
  9. What is the outlook for the next 5 years?

C. Craft An Essay

  1. Write a one page essay about the company describing why the company will continue to be successful or face possible disruption and change over the next few years. Each previous area should be referenced. All parts of a successful business plan help keep the doors open.

 

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