10 Smart Ways To Use Private Label Rights So You Can Grow Your Business | Mike DeVincent | Skillshare

10 Smart Ways To Use Private Label Rights So You Can Grow Your Business

Mike DeVincent, IT Nerd And Experienced Marketer

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12 Lessons (35m)
    • 1. How You Can Benefit Big League By Using PLR

      2:47
    • 2. Use PLR To Build A Big Fat List

      5:10
    • 3. Offer The Perfect Affiliate Bonus

      2:29
    • 4. Sell PLR In The Back End Of Your Business

      3:06
    • 5. Use PLR As An Immediate One Time Offer Upsell

      2:38
    • 6. Repurpose PLR Into Podcast Content

      2:50
    • 7. Turn PLR Into Consistent YouTube Videos

      2:33
    • 8. Benefit Fast By Giving PLR Away Right Now

      2:14
    • 9. Give PLR Away To Your Blog to Attract Buzz

      3:57
    • 10. Resell The PLR On ClickBank Or WarriorPlus

      2:59
    • 11. Make Your Own Offers More Appealing

      2:13
    • 12. Go Forward With Confidence And Freedom ;)

      2:20

About This Class

In this class you'll learn how to tap into the exciting world of "Private Label Rights" to growth hack your business! In a totally ethical and cool way!


So if you're an entrepreneur, blogger, or content marketer, then you might love this course!

Transcripts

1. How You Can Benefit Big League By Using PLR: how you can benefit big league from pl or content. I have a confession to make. I'm addicted to pl r. Pilar stands for private label rights, and you should think of it as white label digital content so you can buy the rights to this content and use it in your business. Because you realised by now how difficult it is to create fresh and unique content for your business. It's almost impossible to do it in a long term and reliable basis. That's why you're going to love pl r because it's much cheaper, then hiring a ghostwriter. And there are so many ways you can benefit Hand over fist from pl r, and it doesn't matter what business you have. There's PL are in every niche, and it comes in a wide variety of shapes and sizes. There are pl our graphics packs pl our articles, Pilar reports, Pilar video courses and every other form of digital content you could think of. But the frustration you might have is that you're not sure how to use pl are effectively. Maybe you have tons of Pilar on your hard drive already, and it's not being used well. What a shame, that is. Or maybe you're a one man or woman team and you're frustrated because you just don't have enough time. Maybe you don't have enough time to write content, brainstorm ideas, create back end products, creates affiliate bonuses, and you have no time to write creative emails or promotions. If any of this is true, you're going to benefit tremendously from this content so you can finally put pl are to use using its full potential so you can build to your audience, your back and funnels and even your email list using pl r. So if any of this sounds awesome, then you're going to enjoy and love every second of this, and I will see you in the next lecture. 2. Use PLR To Build A Big Fat List: build your list using pl R email. Marketing is my secret weapon. Everything I do, whether I'm blogging, posting on forums or writing Kindle books is all about list building. You probably realize by now that building your list should be your main goal. It doesn't really matter if you're a teacher, a coach and author, publisher, affiliate marketer, network marketer, you Demi instructor or anything. The reality is that you need to build your list because it aids all other areas of your business. Even if you change business plans a 1,000,000 times, your email subscribers remain with you so you can build, report and sell over and over and over. And the first thing you need when you build your list is a good piece of often beat. This is one thing most people suffer from. They don't have a good piece of often Bates. An even better idea is toe have 234 or 10 pieces of opt in bait. So how can you bribe your subscribers to opt in to your list? And what type of content can you give them? Well, this is the first way you can use pl R as an ethical bribe or a piece of often bait toe. Lure your end users to subscribe to your email list. You need to offer something really, really cool and enticing to your list. So ask yourself what's the one thing that your audience would inch and crawl over a bed of hot coals to get? What is the one thing they want and need more than anything? If you know your potential audience well and you must know them well, then this is a great question to ask, and that's where pl R comes into play so you could build your list by giving away pl r. And a lot of the Pilar packages out there come with lead capture pages and also known as squeeze pages. It's a simple as figuring out what your end users want and then searching for a cool piece of Pilar that feels that need. And like I said, oftentimes the pl our packages these days come with lead capture pages. One piece of advice I can give you is to repurpose the Pilar a tad bit, just so you brand yourself in the content, so add your own personal touches do not necessarily use the pl are as is at the very least , add an introduction and a conclusion and infuse these portions with your personality or brained message. This way you make the Pilar Mawr you and less generic, and you can also insert affiliate links and maybe webinar registration links or even links to your social media profiles throughout your pl our content. It doesn't matter what business or niche urine you can find quality Pilar that your end users would love. And that's the first way to use pl r as a piece of often baits to attract your mortally beloved email subscribers. One more take. Even if you already have often bait and a lead capture page, why not add? Mawr often beats Have you ever gone fishing? Having multiple lead capture pages and multiple opt in Bates is like adding additional hooks in the water. If you're fishing, the more hooks you have in the water, the more chances you have to catch that big, fat, juicy throat. Thanks for checking this out, and I shall see you in the next lecture 3. Offer The Perfect Affiliate Bonus: use. Pl are as an affiliate bonus. If you're in affiliates. Marketer. One of the best things you can do is offer a bonus to people who buy through your affiliates link. So let's pretend that you're promoting and offer about email marketing. Pretend it's an email marketing training program that teaches how to write copy, how to interact with your subscribers and how to sell using email. So ask yourself, what is the program you're promoting? Lacking? Maybe it doesn't teach how to get subscribers in the first place. Maybe it doesn't tell you which is the best email auto responder to use. Well, that would be the perfect bonus to offer. That's my strategy for finding awesome bonuses that cannot be beat. Simply offer something that the original product you're promoting is lacking. This one way will increase your earnings per click like crazy. This does require work on your behalf because you'll have to put a little thought into your promotions. If you can get review access to the products you're promoting as an affiliate, you can study it to better find the flaws that need fixing. However, to be honest, if you're clever, you won't even need access to that product. Just do your best to study the content of the course and then figure out what is potentially lacking and then solve that problem in the form of a peeler bonus. So offer that Pilar as a bonus to the product you're promoting. And I think this is a really cool way to enhance the proposition, and it's a really great way to use pl r and I will see you in the next lecture. 4. Sell PLR In The Back End Of Your Business: use pl are as a back and offer and cross promotions. Do you have any existing products being sold right now? Do you have a members area? Thank you pages or any existing students? If you currently sell any courses, write any books or publish products or training. Then consider promoting PL R in your back end sales process, which basically means you can repurpose the Pilar package and then sell it. It's as easy as creating a simple sales page with WordPress and then adding a buy button. You can use JV zoo dot com for free, and that would work fine to use as a buy button. Most people are these days, to be honest, actually comes with a unique sales page and thank you Page. So all you have to do is upload the sales letter and start selling it in the back end of your business. So maybe you have a thank you page or a members area. Or maybe you're selling products. Consider promoting PL are in the back end of your product launches or existing training that you already have. So maybe you could create a simple sales page using WordPress or using existing sales page that comes with the Pilar. And then you could promote the pl are on your thank you page or in the members area of your existing products. Or maybe if you're teaching a video course you could promote your PL are in your very video . You could do the same with pdf content. Simply promote your repurposed Pilar in your books, maybe at the end of your books in a resource section, and you can do the same for all of your existing content. So ask yourself what products you have for sale now and asked herself, What products could you promote on your thank you page or in your members area, or in your email, follow up sequence or to your current customers in any way that you communicate with them? Ask yourself that question and then rebrand some existing Pilar to fit that criteria. Thanks for checking this out, and I will see you in the next lecture 5. Use PLR As An Immediate One Time Offer Upsell: use Pilar as an immediate Upsell. The real value of adding an immediate up cell is that your sales could spike dramatically by adding one to your existing offers. So if you're currently selling products of your own on your own websites or on click bank or on JV zoo or on Warrior Plus or with warrior payments, you could easily turn almost any pl r into a one time Upsell. The better thing to do is to ask yourself, What is your product lacking? Or what's something that makes sense to offer as an Upsell, then simply seek up and accommodating pl our offer on Google. In fact, remember back to our example about using pl are as a bonus to your affiliates promotions. This is the same thing with the same process. The most important thing you need to do is figure out what compliments your current products or your future products. So maybe you're teaching a course on how to lose weight. Maybe you could buy 10 pl r e books and turn those into an up sell. Or maybe you could find some yoga tutorials or maybe some awesome diet recipes that come with pl our rights. And if you plan this well enough, you and your end users will actually benefit tremendously because you'll be giving them mawr content that they will appreciate and providing mawr solutions. And they've already proven that they are interested in the subject because they bought your initial offer. So offer them something else as an immediate Upsell, and you will tremendously increase the value of your sales funnel in this way by using pl r . I hope you thought this was cool and I will see you in the next lecture. 6. Repurpose PLR Into Podcast Content: use pl are to create podcasts. You probably realized by now that podcasting is one of the most genius branding strategies , but the problem is that it just takes too much time. Plus, there are lots of work to get going. You need to get podcast hosting a podcast website and figure out the best way to record your voice. That's on top of planning and writing the actual podcast content. That's why Pilar is so useful so you can repurpose Pilar. Then the actual content of your podcast is much easier to create quickly and consistently. This is arguably one of the most ninja methods to repurpose pl. R, because podcasts are really an underutilized method of marketing. If you're a teacher, affiliate marketer, list builder, small business owner or especially if you're a coach or author, I think podcasts are a genius. Move. Why? Well, because it's one of the best ways to build your audience. If you get popular, not only will your email list explode, but everything else will, too. Imagine having a weekly podcast that build your reputation, authority report and prestige while at the same time promoting anything that you want And then if then snowball and your popularity increases. People will be throwing themselves at you for interviews and wanting to pay you to plug their products on your podcast. But the problem is, most people just don't have the time to write podcast content on top of everything else that they need to do. So how did you get the content for your podcast? Well, that's why pl r is so beautiful. The best part is that you can add your own personality to the Pilar. So people get to know you, which is what they really want. And it really is the most important thing. Thanks for checking this out, and I shall see you in the next lecture. 7. Turn PLR Into Consistent YouTube Videos: repurpose pl are to create YouTube videos. Are you frustrated because your YouTube videos just take too long to produce? Or maybe you've stopped creating videos or haven't even created your first video because you don't have any ideas for content? That's the beauty of Pilar, and I think repurpose ing written Pilar content into videos is a brilliant long term strategy, so you could create videos of you just reading the script. You could do talking head videos or power points videos, and you can create them quickly and consistently because there's a never ending ocean of existing and future Pilar content out there. So what would happen if you created fresh YouTube videos every single day of the next month ? Do you think you might get just a tad bit of extra exposure in your niche? Also, remember to always add your own personality, and another tip is to use YouTube to build your email list. So imagine if you created one YouTube video per day. You could then promote your lead capture page in all of your videos so you could turn YouTube into a really effective list growth method, because imagine if for the next 30 days you created a video in your niche. Don't you think you could get some traction if you promoted those videos? Just a little. And wouldn't you be able to create 100 times more videos if you had a mountain of Pilar content to base your videos off? So I think this is a brilliant strategy and I will see you in the next election. 8. Benefit Fast By Giving PLR Away Right Now: give pl are away to your current subscribers. If you have a current audience, you might want to give them the pl our content as a free gift. This can build instance, report. Prestige, goodwill, and you can even use it as a promotion. It's also one of the fastest ways to benefit from pl are that you have right now without doing any extra work. Pretend, for example, your audience is in the email marketing niche. You could easily find a few e books or video courses on that topic. Maybe you could find a cool pl our book on how to build lists, or maybe an email copyrighting swipe file or something like that. So you create a download page, and then do you think you could find some cool affiliates offers to promote on that download page? So think about this on the page. You could have step one, download your free gift, and then Step two could be promoting maybe an affiliates offer. Maybe you could promote one of your own offers or a cost per lead offer or even registration to one of your webinars. The point is that you can use free pl r as an effective give away so you can build goodwill and authority with your subscribers. And you can also monetize that event strategically by promoting almost anything that you want. I will see you in the next lecture. 9. Give PLR Away To Your Blog to Attract Buzz: give Pilar away to your blog's readers. If you have a blawg, start blogging about your Pilar like crazy. So maybe you have a piece of pl are on the topic of weight loss, and you want to give it away to your subscribers and readers. The key here is to promote the heck out of it, and you could be giving it away for free. Or you could resell it. Either way, you should promote the quote unquote event on your blog's. I have actually been blogging since 2010 and I've had a lot of bloggers over the years who just don't make it. It's lonely to be a blogger because most people never blawg long term. So let me give you some blawg survival tips and one major tip I can give you about blogging is toe blawg about everything, because if you ever limit what you blogged about, I think you'll eventually run out of things to say. And if you're giving away Pilar, promote that event everywhere, don't to do anything lack lustre, make everything an event, make it big, promote the giveaway events on your block. One more tip. Herbal blogging. Make sure to join a blogging tribe. I have blogging tribes of mine with audiences well into the millions. So every time I blawg, I have the potential to interact and reach millions. This is rarely the case, of course, but blogging tribes are the single best method to promote to your block and your blog's posts. And you can join a blood tribe or create your own by using tribe er dot com. And it's insane that more people don't to join and create Blawg tribes. The way it works is you enter a tribe and then others will have the chance to read, share and comments on your blood posts every single time you post it shared to the tribe. The beauty of the tribe is that people can share your content with their social media. That's how my blawg tried reaches well into the millions. So join a block tribe blawg every single day, share other people stuff so that they share yours and check out tribe er dot com to create your own tribe or to join an existing tribe. Also, ask me about joining my tribe. I'd be happy to have you as long as you promise to post content a share our stuff as we will share yours. So never forget to make everything an event and then blogged about it. Don't limit the stuff you blogged about or you'll never block anything. And that, my friend, is a recipe for log failure. Thanks for checking this out, and I will see you in the next lecture. 10. Resell The PLR On ClickBank Or WarriorPlus: sale. Pl are on warrior plus or clipping. Cook. Bake is one of the biggest market places on the planet for information products. If you want to sell any type of product, you might wanna check out. Click Bank and Click Bank does allow you to re sell pl our content as those warrior. Plus, the biggest advantage of Click Bank is that it's massive. You can definitely attract affiliates on quick make. Also, click Bank adequately covers every niche that you can think of. The biggest downside is that you have to pay to publish your first products on click make. Then there's also Warrior Plus Warrior. Plus is a marketplace and a payment processor that many publishers used to promote their products and courses. Warrior Plus is smaller than cook make and focuses mostly on Internet marketing. Make money online. Self help and pl are related products. If you want to immediately start reselling your pl r were you? Plus is a great place to start. The beauty of Warrior plus is that it's big enough so you can get affiliates toe help you promote your stuff, and it's small enough so that it's a tightly knit community and what I mean by that is if you publish products on Warrior plus, other people will see that launch. Both affiliates and buyers will see it. I've sold products on Warrior plus seconds after posting it and without promoting it. I'm not saying that's typical, but in my eyes it's proof that buyers lurk on Warrior plus and they look at the products all of the time, and affiliates see your launches. So if you can send a few seals, and if your earnings per click is decent, people will be prone to promote for you. And then you can add the buyer of your content to your list using Warrior Plus. So you're growing your list of buyers, which is the best asset you can ever get. Thanks for checking this out, and I will see you in the next lecture. 11. Make Your Own Offers More Appealing: add as a bonus to your own products. Imagine for a second. If you took 10 e books and turn them into a massive video course. Don't you think that would make as an awesome bonus toe one of your existing products? Do you think your audience would like that? And do you think if you added some bonuses to your existing sales page that your conversion rates would increase just a tad bit? So would it be harder or easier to sell your existing products if you added some awesome bonuses? That's why this is one of my favorite methods. Because if you sell your own products and have your own sales pages, you would, in my opinion, be crazy not to offer some cool bonuses. So ask yourself what bonuses would make the most sense for your current products. What is your product missing, or what topics could benefit your students, readers and buyers the most, and then simply search Google to find some Pilar content on that topic. It's a simple is that, and this one simple strategy is one that I've used countless times over the years to benefit tremendously, and I've had many of my customers. Thank me for the awesome bonuses. So this is a win win and a brilliant strategy that I recommend you at least consider, especially if you sell your own products and you have your own sales pages. Thank you so much for checking this out. And I will see you in the next lecture. 12. Go Forward With Confidence And Freedom ;): how to go forward. I want to let you know that if you have any questions about pl r or if you're trying to figure out how to use your existing Pilar Or maybe if you're looking for some cool pl r ask me. I always have my finger on the pulse of the best Peeler launches that happen all the time. So if you have any Pilar questions, I beg you to ask. And the main thing to remember going forward is how valuable pl Arkan be for your business . It's the ultimate time saving tool, and you can use it in so many ways. One trap you must avoid is just letting Pilar pile up and never using it. I've made Pilar purchases years ago, and I still get very good use out of them. I give them away as bonuses. I used them to grow my list. I used them to brainstorm ideas and niches, and I even brand myself using that content. I can honestly say, As of this time, I get brand new pl are every single month the world is stuffed to the brim with awesome Pilar launches that are happening all the time If you keep your eyes open, you will see new, innovative and fresh Pilar products being developed almost every day. So go forward with confidence and freedom. Be confident because you now realize how valuable Pilar can be and enjoy freedom as you employ. Pl are in your business while saving time, building your audience and yes, even making more sales. Thanks for checking this out and have an awesome day. This has been Mike D Vincent and I'm signing off.