10 Awesome Lead Bait Ideas For Freelancers | Mike DeVincent | Skillshare

10 Awesome Lead Bait Ideas For Freelancers

Mike DeVincent, IT Nerd And Experienced Marketer

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14 Lessons (38m)
    • 1. 10 Super Cool Lead Bait Ideas For Freelancers So You Can Grow Your Email List Stuffed With Prospecti

      2:35
    • 2. Why Is It So Important For Freelancers To Build An Email List? This Might Surprise You...

      2:40
    • 3. Lead Bait Idea # 01

      2:21
    • 4. Lead Bait Idea # 02

      1:53
    • 5. Lead Bait Idea # 03

      2:16
    • 6. Lead Bait Idea # 04

      2:28
    • 7. Lead Bait Idea # 05

      2:28
    • 8. Lead Bait Idea # 06

      2:44
    • 9. Lead Bait Idea # 07

      3:20
    • 10. Lead Bait Idea # 08

      2:53
    • 11. Lead Bait Idea # 09

      3:09
    • 12. Lead Bait Idea # 10

      1:59
    • 13. How To Drive Traffic To Your Lead Capture Page? Here's A Few Quick Ideas...

      4:36
    • 14. How To Go Forward With Utter Confidence!

      2:36

About This Class

In this class you'll learn a ton of awesome lead bait ideas that are designed specifically for freelancers!


So if you're a freelancer, and you want to build your email list, then you'll benefit big time by enrolling in this course!

Transcripts

1. 10 Super Cool Lead Bait Ideas For Freelancers So You Can Grow Your Email List Stuffed With Prospecti: thank you so much for checking out this course in this course you're going toe learn 10 awesome lead magnet ideas that are perfect for freelancers because if you're a freelancer, maybe you've realized that it's more important than ever to build your email list. Think about it. Have you ever been frustrated or downright scared? Because your clients cancel without notice because you're a the mercy of your clients unless you have an email list. That's why you're going to love this course so you can brainstorm 10 different lead magnet ideas that worked perfectly for freelancers. And that is why you should take this course so you can finally have the freedom and confidence that's Onley possible when you have the high quality problem of having too many clients, so you'll never be at the mercy of your clients ever again, because you'll be able to email your subscribers whenever you have an opening, or even if you just want to build report and prestige with your email list or even if you want to sell additional products. So how much is this course worth? Well, if you hired a lead generation specialist to help you brainstorm 10 different lead magnet ideas specifically designed for freelancers that would easily cost to you a few 100 bucks. Probably a few 1000 bucks. What about the time aspect of it? How long would it take you to brainstorm these ideas on your own 10 hours, 20 hours, a few weeks a month? That's why you might agree that this course is definitely worth checking out, especially if you're a freelancer who has ever struggled with getting enough clients. With that being said, I thank you so much for watching this, and I welcome you into my community, and I hope to see you in the next lecture. 2. Why Is It So Important For Freelancers To Build An Email List? This Might Surprise You...: why it's so important for freelancers to build their email list. Imagine this scenario. Your rent is due next Tuesday. You're counting on your freelancing clients payment to come in over the weekend, but suddenly they give you a call or an email toe, let you know that they have found a better freelancer, so they're canceling all future projects and all future payments. Even worse. What if your clients blatantly rips you off or otherwise leaves you kicking dust? Face it. The biggest problem with being a freelancer of any type is that you're always relying and depending upon your clients. Now maybe you've been blessed with having trustworthy clients who know you like you and trust you. But even if that's the case, you probably realize that you are vulnerable one way or the other. That's why you should build your email list as a freelancer. That's why building a list is so important, especially for freelancers, so you can promote your freelancing gigs while keeping your potential pool of clients apprised of your availability. So that's what we're going to do in this course. We're going to discuss 10 lead magnet ideas that are going to help you to build your email list so you can finally have all the confidence in the world to deliver awesome content to your clients, regardless of what business you happen to be in. So that way you're never caught in a rut. If your clients canceled, move on or otherwise hang you out to dry, remember that if you ever have any questions, I am at your beckoned. I have experienced generating many thousands of leads, and if you ever want to brainstorm, simply send me a message or leave a discussion. I thank you again for being part of my course. I'll see you in the next lecture, where we shall begin brainstorming the first lead magnet idea, which is potentially powerful and simple to put together. So I'll see you in the next lecture. 3. Lead Bait Idea # 01: the scarcity method. The first lead magnet idea is something I call the scarcity method. The scarcity method is all about offering a schedule off your availability to your leads and furthermore, making your leads opt in to receive that schedule. This is a genius method for a multitude of reasons, first of which, because you'll be showing off your scarcity. Make no mistake. The easiest method to get Mork Alliance and to make your desire ability shoot through the roof is when you show to your clients and prove to them how busy you are. So prove to your clients that you are hard to get showcased the idea that you are in high demand and then watch them beg you to squeeze them in as they eagerly chomp at the bit for your service. I know that there are several free calendar booking APS that you can use. There are also free WordPress plug ins that you could use. So for a call to action on your lead capture page, you could say something like this due to the high demand of my services. My availability is now limited, often now to check my availability calendar or maybe If you're considering hiring me for services, you must check my availability first. This is lead magnet Idea number one, The scarcity method, which is a genius method to show off how busy you are while essentially teasing your potential clients by inducing a very powerful element of scarcity. Thank you so much. And I will see you in the next election. 4. Lead Bait Idea # 02: the discounts method. The second lead magnet idea is something I call the discounts method. The discounts method is all about offering a discount on whatever service you're offering. There's a few reasons why this is powerful. First, let's pretend that you're offering a 50% discount. A 50% discount is an awesome discount that's very hard to pass up. Second, if someone subscribes to your email list and requests a 50% discount, there's a very good chance that they are not a freebie seeker because you indicate in the very nature off your lead magnet that the client is expected to pay. So when you're lead capture page, you could write something like this. Claim 50% off your first freelancing session with me first time subscribers only, or maybe wants to get 50% off your first gig, then simply fill out this short form. This was lead magnet Idea number two. The discounts method, which is basically offering a discounted gig one way or the other. After your lead subscribes, you can then simply redirect them, toe a contact form or otherwise provide some type of coupon that they can redeem with you when they order their first gig. Thanks so much for checking this out. And I will see you in the next lecture. 5. Lead Bait Idea # 03: the consultation method. The third league magnet idea is something I call the consultation method. The consultation method is all about getting your potential client on the phone. If a client is interested in taking you up on this offer, there's a great chance that they really want whatever freelance service you're offering. So the quality of lead in this case is excellent. This method also allows you to eliminate any potential problem clients by testing the waters to see if their temperament is acceptable to you. Because, as you know, there's nothing worse than a rude CRA marginally client. Even if they're paying you with bricks of gold on your lead capture page, you could write something like this. Does your business need X Y Z service fast. Get your free consultation worth $197 Or maybe for a limited time, you can grab a free X Y Z consultation worth $197. Absolutely zero cost. This was lead magnet Idea number three, the consultation method, which is basically offering a free consultation to your potential client. And if you're too shy to talk to your clients on the phone, you can simply leave instructions after they subscribe for them to contact you via email or Skype. However, using a phone consultation is probably the most worthwhile endeavor. Thank you so much for checking this out. If you ever have any questions about the consultation method or any other method, please never hesitate to give me a buzz. And I'm always happy to bring storm with you. Thanks so much for checking this out. I will see you in the next lecture. 6. Lead Bait Idea # 04: the leapfrog method. The fourth lead magnet idea is something I call the leapfrog method. The leap frog method is all about offering your potential client the ability to skip ahead of your current list of clients. I know, I know this might seem like you're blowing your current clients off. However, this is a very powerful lead magnet idea that will allow you to satiate the greed and lust of your potential client, prompting them to feel like they're getting a superior deal because, quite frankly, they are so on your leave capture page. You could write something like this. My freelancing services are currently booked solid, but you can skip ahead in line by filling out this short form. Or maybe do you need immediate X Y Z service today. Skip ahead of dozens of clients by filling out this short form. This was lead magnet idea number four, the leapfrog method, which is seducing your client by offering them a deal that's quite frankly, impossible to beat while at the same time satiating their greed, lust and need for service. You could even go on to charge a premium for this service if you want, but that's entirely at your discretion. After your lead subscribes to an offer like this, you could then redirect them toe a scheduling widget or simply invite them to call you or even ask for their phone number upon registering on your lead capture page so you can take the initiative to contact them first if you want. Thank you so much for checking out the leapfrog method. If you have any questions about this method or any other method, or would simply like to brainstorm with me, simply reach out and I will see you in the next lecture. 7. Lead Bait Idea # 05: the guru method. The fifth lead magnet idea is something I call the guru method. The guru method is all about offering free consultation or coaching for seven days, 14 days, 21 days or however long you feel comfortable with. This is arguably one of the most powerful lead magnet ideas for freelancers, because during this interval of time, your clients are probably going to be asking a ton of questions. Then you can plug your freelancing services a 1,000,000 different ways while at the same time developing rock solid prestige. Report goodwill and authority. So if your client asks you for advice, you can help them by answering the question ends. Therefore, be providing a legitimate service while at the same time letting your prospect to know that you can offer freelancing. If they require mawr of you on your lead Capture page. You could write something like this. Does your company need a writer? But you're not sure how to proceed applying now for a 100% free seven day consultation? Or maybe if your business needs a writer fast, then apply for a free 30 day coaching session guaranteed to rock. This was lead magnet idea. Number five, the Guru method, which is offering an interval of 100% free coaching. After your end user subscribes to retrieve this lead magnet, you can simply redirect them toe a contact form. Ah, scheduling app or take the initiative to contact them first. The choice is yours. Thank you so much for checking this out. As always. If you have any questions, never hesitate to give me a bus because I am at your service. Thank you so much. And I will see you in the next lecture. 8. Lead Bait Idea # 06: the top methods method. The sixth lead magnet idea is something I call the top methods method. The top methods method is all about offering a list of the top 357 or 10 methods to get better results with whatever it is that you offer as a freelancer. For example, let's pretend that you are a freelance writer just like I am. You could perhaps offer a checklist containing the top 10 things a business needs to know about getting beautiful content written for their business. You could even create a list of the top 10 ways to find an awesome ghost writer the top seven ways to get Mawr out of their freelance writer or even the top five secrets to ensure that their business hires the best freelancer for the best cost. On your lead capture page, you could write something like this. 100% new Free report reveals how to get superior results with your outsource content 100% guaranteed toe work, or maybe download this free report that shows the top 10 ways to use ghost written content to skyrocket your business fast. 100% guaranteed and free. This was lead magnet idea number six. The top methods method, which is basically a report, a checklist or even a video. Siri's talking about the mistakes, advantages, benefits or any type of list that will benefit your end users off course. The secret to all of this is to use the content itself toe plug your own services as a freelancer and tow blatantly promote to your services as a ghost writer prominently throughout the content one way or the other. That's of course, assuming you are a freelance writer. However, as you can agree, it would be relatively easy to transition this no matter what type of freelancer you are. And if you'd like to brainstorm that, never hesitate to give me a bus. Thank you so much for checking this out. I will see you in the next lecture. 9. Lead Bait Idea # 07: the erroneous method. The seventh lead magnet idea is something I call the erroneous method. The erroneous method is all about showing your clients the biggest mistakes that can be made in whatever niche that you're freelancing services are in, and obviously, how to avoid them. This is by far one of the smartest ways to promote to your services as a freelancer, because it will enable you to frighten your clients just a tad bit. It will also allow you to present yourself as the solution to the problem. So let's pretend that you're a freelance programmer. What fears and objections would your clients have? Hiring a programmer? Maybe they're afraid of the programmer ripping them off, being incompetent. Or maybe they're afraid of paying too much money. Maybe they don't know how to properly convey the functional requirements of the project so that they can actually ensure that the programmer is capable of doing the job. All of the aforementioned ideas would be great hot points to include in your lead magnet on your lead capture page, you could write something like this. Most businesses make these seven costly mistakes when hiring a coder, learn how to solve the problems that can save your business 100% free and guaranteed. Or maybe have you ever been ripped off by your programmer? Or do you know someone who has learnt the top five ways to secure your code? 100% guaranteed and free? All of this is up to your creativity. It's also dependent upon your knowledge of your end users. So ask yourself what they're so afraid off, Then simply create a report or a video. Siri's briefly showing how to solve their biggest outsourcing problems, of course, in the video, or report prominently, promote yourself as the solution and provide a call to action Teoh email or contact you, or even to purchase one of your gigs outright. This was lead magnet idea number seven, the erroneous method, which is really powerful and also a cool way to invoke a fear of loss into your clients while at the same time promoting yourself as the no brainer solution. Thank you so much for checking this out. I will see you in the next lecture, and, as always, if you want to ask anything, please never hesitate to ask 10. Lead Bait Idea # 08: the unheard of method. The eighth lead magnet idea is something I call the unheard off method. The unheard of method is all about offering a free hour of your freelancing service for absolutely zero cost. I know what you're thinking. You're thinking, Mike, you've gone too far this time. There's no way I would ever offer my services for free. And if that's the case, hey, I get it. But remember that this might be the single easiest thing to give away and therefore the single best way to build your email list as a freelancer. Maybe you could attach a CAGW yet perhaps your clients can Onley redeem a free hour of work after they pay for their first gig. Or maybe on Lee, if they promise to give you a testimonial, or if they promised to consider you for some type of paid up cell somewhere down the road. This is all up to you, and it's totally at your discretion. The point is, if you're totally uncomfortable with giving away free hour of service, there are other ways you can spin this to your benefit, but it's a great lead magnet to consider if you are willing to give away an hour of your free work on your lead capture page. You could write something like this. Are you frustrated because your ghost writer sucks? I'll write anything you want for one hour for 100% free. Or maybe is your ghost writer making you the laughing stock of you marketplace. Then hire me. I'll write anything you want for a full hour for absolutely zero cost 100% free and guaranteed. This was lead magnet idea number eight, the unheard off method, which is basically true to its name. However, the potential benefits might be through the roof and long lasting. Additionally, this is arguably the easiest way to build your list as a freelancer. So at the very least, it is worth considering. Thank you so much. Remember that I am at your service, and if you ever need anything or would simply like to brainstorm about the unheard of method or any other method, please never hesitate to give me a bus and I'll see you in the next election. 11. Lead Bait Idea # 09: the referral method. The ninth lead magnet idea is something I call the referral method. The referral method is all about obligating your client to offer a refer row in return for some type of free service. This is kind of a no alteration of the unheard of method, except this time the worm you offer has a massive hook attached because you'll be obligating your client to send you a referral. In case you're worried about getting ripped off, you can easily protect yourself. For example, let's pretend a client agrees to send you a referral. Then they join your email list. You could then perform whatever gig that they require, and then you could show them proof that the task is completed. However, you might not deliver that's gig until they send you a referral of some type. This is just one option of how you might protect yourself on your lead Capture page. You could write something like this. Do you need an article written for your business fast getting 100% free article in exchange for a referral 100% guaranteed, or maybe get a 100% free writing gig. All you have to do is tell a friend. Limited time. Subscribe. Now this was lead magnet Idea number nine, the referral method, which is basically offering a free gig of some type. In exchange for a referral, you might be hesitant to give your time for free. However. As you know, referrals can make or break your business as a freelancer, especially if you're currently struggling or even if you offer a premium service. A referral might be a golden opportunity for either you or one of your future clients. Again, if you're afraid of getting ripped off, another thing you might do to protect yourself is request that somebody sends you a real referral before you render any work. Or like I mentioned previously, you could do the work first, then show proof that you have completed the work and then Onley deliver that work once your prospect has delivered a referral. Thank you so much for checking this out. If you ever want a brainstorm or if you ever have any questions, always remember that I'm here 24 7 My only goal is to help you, so I'm always around and I look forward to seeing you in the next lecture 12. Lead Bait Idea # 10: the wisdom method. The 10th lead magnet idea is something I call the wisdom method. The wisdom method is all about offering your personal experience as a freelancer. For example, as a Level two ghostwriter on Fiverr. There's an abundance wealth of tips I could provide to clients who don't want to get ripped off by lame writers. I'm confident that whatever type of freelancer you are, you have some type of wisdom that would be invaluable and perhaps priceless to your potential clients. So when you lead Capture Page, you could write something like this. Never get ripped off hiring a ghostwriter ever again. After writing hundreds of articles I learned thes hidden secrets that can make or break your business 100% free, or maybe after ghost writing for countless clients, I've learned the master secret to never getting ripped off when buying written content. If you wanna learn mawr, subscribe now 100% free. This was lead magnet idea number 10 the wisdom method, which is basically offering your invaluable wisdom that your clients could benefit tremendously from so you gain good, will report prestige and reputation while building your email list and promoting your gigs . Thank you so much for checking this out. If you ever have any questions, I beg you to ask. And I look forward to seeing you in the next lecture. 13. How To Drive Traffic To Your Lead Capture Page? Here's A Few Quick Ideas...: how to get readers to visit your lead capture page Once again, I can likely predict that you're thinking Mike, I can have the best lead capture page with the best lead magnet ever. But if I can't get website traffic than what good is it? Well, one of the best ways to get readers to visit your lead capture page is simply by purchasing pay per click advertising. Even if you are on a tiny budget. You can always search for free Google, Facebook and being coupons so you can get started promoting your lead capture page for absolutely zero cost. In fact, if you don't have a Microsoft of being add center account, I would absolutely recommend that you start there because they often hands out free coupons like candy Facebook Paper Click is also a genius avenue of consideration, because you can target your end users to the end degree. Using Facebook paper Click, for example, you can search for business owners from the United States who have a certain income. You can even specify which type of business they're in, so you can really get laser targeted as tightly as you can around your audience. Another place you might consider advertising as a freelancer is the Warrior Forum. For about $20 you could easily promote your lead capture page in their classified ads section. If you offer any type of freelancing service that entrepreneurs, marketers or business owners would like, then you might consider taking an ad on the warrior form, because for 20 bucks you can't really go wrong. And I suspect that some of the lead magnet ideas covered in this course would worked like gangbusters on the Warrior Forum. If you have absolutely zero budget, then consider promoting some of your free gigs on social media. I mentioned free gigs specifically because I have found that promoting lead capture pages on social media is rather difficult. Contrary to popular belief. However, if you're offering free gigs, then you will probably have better luck attracting some action. Additionally, if you're freelancing, gig can help business owners also consider promoting a link to your lead Capture page in your signature in a posting on the Warrior Forum. In this way, you can promote your lead capture page for free and attract potential business owners one way or the other. Just a quick note on the Warrior forum a lot of people say to promote on the worry of form . Then you find out that they're not even active on the form. I, on the other hand, have thousands of posts on the Warrior Forum and have spans quite a few bucks advertising there. So I consider myself to be an expert on the warrior forum. So if you ever have any questions in that regard about the Warrior Forum, please never hesitate to ask. Finally, in the event that you don't have much of a budget, I recommend that you prominently promote your lead capture page on your blawg. I use a service called Add this dot com to add free pop ups and welcome bars promoting my lead capture pages. I would advise you to do the same. So content marketing is, in my opinion, the best way to promote yourself if you don't have a budget. So to wrap this up, if you have a budget pay per click is the single best way to get traffic to your lead capture pages. In my opinion, if you don't have a budget than I think, content marketing is the best way, thank you so much. I'm going to see you in the next lecture. Remember that I'm always at your beckon. Should you have any questions? And I thank you again for being part of this course. 14. How To Go Forward With Utter Confidence!: how to go forward. I thank you so much for being part of my community. I want to let you know that if you have any questions going forward, I'm always here for you. I've been generating leads at email marketing for years. It's what I love to do. So if you have any questions or just want a brainstorm about all things email marketing, then please remember that I have your back for life. So if you have questions now or five years from now, just let me know I'm never going away, and I promise to never abandon you. The coolest part about all of the lead magnet ideas that we just talked about is that they're so agile. So it doesn't matter what type of freelancer you are. You could be a programmer, a freelance writer, an I T security specialist, a graphic designer. It literally doesn't matter. Another piece of advice I would like to give you is to split test different lead magnets to see which ones that your end users like the most. So maybe you could have one master page on your blawg and then literally promote all 10 different lead magnets to see which one resonates the most with your clients. It's kind of like going fishing. You can always catch more fish if you have different hooks in the water. Only this time we're not talking about going fishing for a big fat throat. Instead, we're talking about your potential to grab as many clients as possible. So that's how you can go forward. Pick one or a few of these lead magnet ideas, build a lead capture page, then start linking to that lead capture page everywhere that you can. Your new job is to promote thes lead, capture pages like crazy so you can finally grow your list and keep them apprised of your future availability as a freelancer well into perpetuity. I thank you so much for checking this out. If you ever have any questions, remember that I'm at your beckon forever and always. This has been Michael Vincent and I'm signing off