10 Awesome Lead Bait Ideas For Coaches And Consultants | Mike DeVincent | Skillshare

10 Awesome Lead Bait Ideas For Coaches And Consultants

Mike DeVincent, IT Nerd And Experienced Marketer

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14 Lessons (45m)
    • 1. Introduction; Your Brainstorm Session Starts Here...

      2:45
    • 2. Why It's So Vitally Important To Grow Your Email List If You're A Coach Or A Consultant!

      2:32
    • 3. Lead Bait Method # 01

      3:56
    • 4. Lead Bait Method # 02

      3:06
    • 5. Lead Bait Method # 03

      3:02
    • 6. Lead Bait Method # 04

      3:24
    • 7. Lead Bait Method # 05

      3:29
    • 8. Lead Bait Method # 06

      3:19
    • 9. Lead Bait Method # 07

      2:18
    • 10. Lead Bait Method # 08

      2:56
    • 11. Lead Bait Method # 09

      3:28
    • 12. Lead Bait Method # 10

      2:44
    • 13. How To Promote Your Lead Capture Page? Here's A Few Tips...

      3:52
    • 14. Conclusion, And How To Go Forward With Utmost Confidnence

      3:45

About This Class

In this class you'll learn a ton of awesome lead bait ideas that are designed specifically for coaches and consultants!


So if you're a coach or a consultant, and if you want to build your email list, then enroll now!

Transcripts

1. Introduction; Your Brainstorm Session Starts Here...: introduction toe lead magnet ideas for coaches and consultants. In this course, I'm going to brainstorm 10 awesome lead magnet ideas that are perfect for coaches and consultants. If you're a coach or consultant and you're not really sure what you could give away to entice your leads to opt in, then I think you're going to love this course so you can build a list and entice your prospects to join your email list so you can continually build massive report, prestige, authority and relationships with your email subscribers. That's why you might love this course so you can finally have the confidence and freedom. That's only possible when you can consistently and reliably generate leads for your coaching or consultancy business. Because face it, you could be the best coach or the best consultants on the planet. But if you don't have an email list, then you're missing the best place to generate an ongoing stream of traffic for your business. If you want a brainstorm. 10 Cool lead magnet ideas for coaches and consultants then this course is for you. So if you want to generate more leads, but you can't think of anything cool that you could give away to your prospects. Then I think you're going to love this course. So ask yourself how much is this course worth? Well, if you hired a lead generation expert to brainstorm 10 different lead magnet ideas with you , it would easily cost you a couple 100 bucks. Probably a lot more. Also, think about the time aspect. Imagine if you had to spend days, weeks or months brainstorming these 10 lead magnet ideas on your own. How much is that worth to you? So if you're frustrated because you can't think of an awesome lead magnet as a coach or consultant, I honestly think this will be the coolest course you take all year. And I'm so happy to brainstorm alongside you. I hope this excites you and I will see you on the inside. 2. Why It's So Vitally Important To Grow Your Email List If You're A Coach Or A Consultant!: why it's so important for coaches and consultants. Toe build their email list. If you're a coach or consultant, there isn't much in the way of lead magnet ideas that you can use to build your list. And if there is any content that teaches thes strategies, it probably costs thousands of dollars or even more. That's why you're going to love this course, because it's never been so important for coaches and consultants to build their email list . Because, as you know, one of the best ways to build report prestige authority and to establish relationships is through email marketing, so you can reach out to your prospects, survey them, pull them, invite them to your webinars and workshops and ultimately get them on the phone or send them to your sales letters without breaking the bank so you can finally tap into a massive audience and communicate to them in a way that makes sense because face it, the cost of advertising is not getting any cheaper. That's why email marketing is so important for coaches and consultants, especially these days, because once you get a prospect on your email list, it's something that can potentially last a lifetime for a one time sunken cost. If that sounds good, that I'm so happy to have you here with me also, remember that if you ever have any questions, please never hesitate to give me a bus. I live and breathe email marketing. It's something I have a ton of experience with. And I can't wait to start brainstorming with you in the next lecture. We're going to dive right in to start brainstorming the 10 different lead magnet ideas that are perfect for coaches and consultants. So I will see you in the next lecture. 3. Lead Bait Method # 01: the email marketing method. The email marketing method is all about offering a 21 day email course. Or if you don't feel like doing 21 days, it could be a seven day email course if you want. This is, quite frankly, one of the most powerful things that you can ever do is a coach for a multitude of reasons , and it's probably one of my favorite lead magnet ideas for a coach or a consultant. First of all, it's very easy to set up. It's also arguably the most effective way to up sell. You're coaching and consulting offers. Also, remember that email marketing is both an art and a science. So not only will you have an excellent opportunity to sell your coaching by emailing than daily with their blessing, but you can also artfully promote your coaching and consulting at the end of each and every email that you ever sent. Remember that there's no right or wrong way to do this, so maybe you could write a seven day email course or a 21 day email course. Just ensure that the emails provide massive value. I would also recommend that at the end of each email simply have a call to action to join a webinar, to fill out a questionnaire or to schedule a call with you. Something else that you should do is tow. Have at least one call to action in every email that you ever sent. Also, remember to provide emotional benefits so your prospects feel good about the potential results that you can offer. So whether you want to make the email course seven days or 21 days is entirely up to you. Either way, you have plenty of leeway to offer an awesome training session, and it's a great opportunity to sell your coaching and consulting services almost any way that you want on your lead capture page. You could write something like this. Give me just seven days and I'll show you how to drive gobs off hungry, targeted traffic to any website guaranteed. Or maybe in 21 days I'll show you how to lose weight and feel better than you've ever felt guaranteed. This was lead magnet Idea number one, the email marketing method, which is offering your prospects. Ah, free email marketing course of any length that you want and in the emails, you should provide awesome content. Be sure to picture coaching and consulting at the end of every email one way or the other, so you could simply have a P s at the end of every email with a call to action, if that's what you want to do. So the good thing about this method is that you're providing awesome value. It's very simple to set up while at the same time still being super cool to your prospects . So this was lead magnet idea number one, the email marketing method. I thank you so much for sticking with me, and I will see you in the next lecture. 4. Lead Bait Method # 02: Let's talk about the promising future method. The second lead magnet idea is something I call the promising future method. The promising future method is all about providing your prospects with the results that they want, so you're essentially offering the benefits of whatever you're coaching or consulting offers. There are countless ways that you can do this. Maybe you can give away a report, a book, a video course or even a checklist or a cheat sheet. The single most important thing is that you want whatever medium you give away to offer the results and emotional benefits that you're coaching offers. This is a really cool way to build a list because you're going to be pre selling the emotional benefits of whatever you're coaching and consulting offers. It's also going to make your prospects connect with you in a deeper way because they'll be emotionally attached to whatever results that you can offer. So let me give you a few examples on your lead capture page. You could write something like this. 100% free report shows exactly how to X y Z and as little as six months guaranteed, or maybe finally, a breakthrough method to easily x y Z and seven days, even if you totally suck at ABC. So maybe you could say finally, a breakthrough method toe. Finally lose your last £10 even if you totally suck at dieting, guaranteed or how to finally build a website in seven days, even if you totally suck at HTML or WordPress or whatever this was lead magnet Idea Number two, the promising future method, which is basically offering your prospects the results that they want after they subscribe . You can redirect them to a report, a video course or even offer them a coaching call so you can pre sell your consulting and services. Thank you so much for checking this out. If you ever have any questions about the promising future method or any other method, please never hesitate to give me a buzz, and I look forward to seeing you in the next lecture. 5. Lead Bait Method # 03: the foot in the door method. The third lead magnet idea is something I call the foot in the door method. The foot in the door method is all about offering your leads. A free coaching call offering a free coaching call is arguably the single best way to sell your coaching services. There's a multitude of reasons why this is true. First of all, it's very risk free for both you and your prospect, because if you can talk to your prospect on the phone for 20 minutes, you're going to know for a fact whether or not you're a good match. As you know, there's nothing worse than a coaching or consulting prospect who just doesn't get along with you. Or, for whatever reason, you're just not a good match. So offer a free 20 minutes consultation or coaching call. If things go well and the conversation goes easy, you can simply offer them your paid coaching call or consultation right on the phone. So after your 20 minutes is up, you can engage how the conversation is going and up, sell them if it's appropriate to do so. So when you're lead capture page, you could write something like this. New subscribers get a free coaching call worth $197. My time is highly limited, so subscribe today. Or maybe do you need more website traffic than claim your free 20 minute coaching call Today. Slots are highly limited, so book your coach and call today $197 riel World value. This was lead magnet idea number three, The foot in the Door method, which is arguably the best and sneakiest method to get your prospects on the phone. If all goes well, they might even ask you about your coaching rates. So this is perfect if you're a timid salesman or are nervous about being a pushy salesman. So after your lead subscribes, you can redirect them, toe a contact form or use a call scheduling app or WordPress. Plug in. If you need any help sorting that out, just let me know I will help as best I can. Thank you so much for checking this out. I look forward to seeing you in the next lecture 6. Lead Bait Method # 04: Have you ever not purchased something because you were too busy trying to find a discount? If that's the case, you're going to love this method. This method is the discount method, which is the fourth lead magnet idea. The discount method is all about offering a discount on your coaching services. There's a major new ones here that's perhaps easy to overlook because if you offer a discounted rate on your coaching or consulting, what type of leads are you going to get? You're going to get the leads who are ready to buy. So please don't make the mistake of thinking that you're getting tire kickers because of your lead. Subscribes to your email list in exchange for a discounted coaching call or an extended coaching offer. You convert your boots that they actually want to pay for your service one way or the other . For that reason, you might get lower often rates with the lead magnets such as this, because not everyone who sees your lead capture page is going toe have any intention of buying, Therefore, a discount would not seem very enticing. However, The prospects that you do get are going to be much higher quality because the very nature of this lead magnet in the Kates that they indeed expect to purchase something from you in the future. On your lead capture page, you could write something like this. Save 50% on your first coaching call. New subscribers get $97 off slots are highly limited and may expire without notice. Or maybe need gobs of free website traffic. Then get your guaranteed coaching call by Tuesday of next week. First time clients get 50% off their first coaching call. Slots are highly limited, so subscribe now. This was lead magnet Idea number four, the discount method, which is basically offering discounted coaching or consulting. This method is designed to attract people who are statistically likely to want you're coaching. So after your leads subscribe, you could redirect them to a contact form or otherwise, include a full number slots in your lead capture page so you can contact them at your leisure. Thanks so much for checking this out. If you have any questions about the discounts method or any of the other methods, never hesitate to give me a bus and I'll see you in the next election 7. Lead Bait Method # 05: the follow along method. The fifth lead magnet idea is something I call the follow along method. The follow along method is all about offering a checklist or a cheat sheet that's directly correlated to whatever results that you're coaching or consulting offer provides. So this could be a list of how to get your client's website up and running a cheat sheet showing the best way to lose weight fast or how to sell their house in 60 days. It all depends heavily upon whatever it is that you're offering. A major tip here is to make whatever you give away very easy to consume. In fact, my advice is to turn your checklist or cheat sheet into an infographic. The reason for that is because infographics are, in general, easier to consume. And your prospects are, in my opinion, statistically more likely to actually consume the data. If you worried, because you have no idea how to design an infographic that I would suggest having one designed on Fiverr dot com for about 5 to 20 bucks, which is absolutely a worthy investment. Of course, you should promote your phone number and email address on the infographic so your prospects are likely to give you a call or otherwise contact you If they like your cheat cheat checklist or the overall process that you've outlined in your infographic on your lead capture page, you could write something like this. 100% free checklist shows how to sell your house in the next 60 days. Guaranteed a $67 value. Yours free for new subscribers only. Or maybe find out why there's a 90% chance you won't sell your house in the next 60 days. And what to do about it, 100% guaranteed. This was lead magnet Idea number five, the follow along method, which is basically offering a checklist cheat sheet that a flow diagram or any process, preferably in the form of an infographic. The reason why I'm always ranting about infographics is because you probably realize that you have dozens of books on your hard drive that you've never read. Infographics, though, are in my opinion, much easier and more enjoyable to consume. Thanks so much for checking this out. I remind you once again that if you ever have any questions or just want a brainstorm, never hesitate to give me a bus and I'll see you in the next election. 8. Lead Bait Method # 06: the affiliate method. The sixth lead magnet idea is something I call the affiliate method. The affiliate method is all about offering. A list of resource is that your prospects would find to be valuable, then monetizing those links as an affiliate. If possible. Let's pretend that you're an email marketing consultant and teach small businesses to use email marketing for their business. Well, maybe you can make a list promoting the top five Resource is that email marketers need but don't know about. So maybe you could promote five different email auto responders as an affiliate or maybe a Web host, a page builder or a lead page builder. You could even create a short video showing the five Resource is that your prospects would find to be valuable. If you're not sure how to find really cool affiliate offers in your niche, I would recommend just searching. Click bank dot com, JV zoo dot com and my personal favorite offer vault dot com offer vault dot com Specifically is the world's largest database of affiliate offers. You might be shocked to see all of the offers they include that you have no idea about all in one handy resource. So on your lead capture page, you could write something like this. Download this free cheat sheet stuffed to the brim with every resource you'll ever need as an email marketer guaranteed or maybe 100% free download lists, every little known but highly powerful resource that all smart email marketers need. This was lead magnet idea number six. The affiliates method, which is basically a Pdf file or even a video Siri's that lists. Ah, handy collection of resource is that your prospects would find to be valuable. You could then promote those services as an affiliate if you want, or even go on to picture coaching offer by saying something like this. If you're frustrated because you're not sure how to use these resource is, then give me a call. Or you could simply add your phone number at the bottom of the pdf or maybe have a link below the video that leads toa one of your sales pages, or maybe even promote one of your webinars. In any event, if you have any questions about the affiliate method or any of the other methods that never hesitate to give me a buzz, and I look forward to seeing you in the next lecture 9. Lead Bait Method # 07: the librarian method. The seventh lead magnet idea is something I call the librarian method. The librarian method is the traditional method of giving away a book report or case study. The important thing here is to remember what you're giving away. You never, ever give away every port, an infographic or a video course. What, you're really giving away our benefits results and the powerful emotions that these evoke. So ask yourself what powerful emotions your coaching provides and then pitcher report from that angle on your lead capture page, you could write something like this. Free case study builds your email list so you can finally tap into a massive audience and become an authority in your niche. Guaranteed or break, the report shows how to grow ripe red delicious tomatoes that will make your neighbors jealous and your family excited every time you serve them. It's up to your creativity to find out what are the emotional triggers that will make your audience and prospects jump. Another major thing is to include calls to action throughout. Whatever report que study or book, you might give away. Make the calls to action, lead your prospects to contact you so you can sell your coaching or consulting one way or the other. This was lead magnet idea number seven, the librarian method, which is basically a really powerful and cool way to interact with your readers by giving them the results and emotional benefits that they want before you even begin to pitch your coaching and consulting. Thanks so much for checking this out, and I will see you in the next lecture. 10. Lead Bait Method # 08: the perfect pitch method. The eighth lead magnet idea is something I call the perfect pitch method. The perfect pitch method is all about pre selling a webinar registration. A webinar is probably the single best way that you can sell your services as a coach or consultant, because you'll be able to tell your story, build massive prestige all the while offering something very valuable to your audience. At the same time, I would recommend setting up an automated evergreen webinar so you can essentially master your pitch, then clone yourself essentially so you can automate your consultation and coaching sales process totally hands free. If you're not sure which automated Webinar platform is the best, that I encourage you to send me a message because I know a few ones that are awesome. And in my opinion, one is above and beyond the others. Also, if you don't have a webinar, I would suggest that you craft one because webinars are arguably one of the best ways to sell your consulting and coaching services while at the same time generating leads. In any event, let's pretend that you're in the traffic generation niche and you are a website traffic coach for a call to action on your leave Capture page, you could say something like this. Attend to this breakthrough online workshop that shows the seven best ways to get website traffic guaranteed or maybe registered to the special online workshop that teaches the seven hardest traffic methods that work for absolutely zero cost. This is lead magnet Idea number eight, the perfect pitch method, which is basically inviting your prospects toe a webinar so you could have a lead capture page. Then, immediately after your prospects subscribe, redirect them to your webinar registration page. Thank you so much for sticking with me. I hope you're having fun because I'm having fun. And if you have any questions, please never hesitate to ask. And I look forward to seeing you in the next lecture. 11. Lead Bait Method # 09: the free opportunity method. The ninth lead magnet idea is something I call the free opportunity method. The free opportunity method is all about offering a free interval of coaching or consulting , be it 24 hours a week or even 30 days. The interval is up to you, but this is arguably the easiest way to generate lots of leads fast. Depending on what you're comfortable with, you could easily generate a vast quantity of leads. Using this method, you could even limit how you're to be contacted. For example, you could offer email or Skype coaching, and if they want to talk to you on the phone, that's when you could start charging them a premium or otherwise pitch your premium coaching services. This also gives you a great opportunity to picture coaching and consulting when the free trial expires. So imagine you have a free coaching client and you're making great headway. They're seeing results. They're having awesome progress. Well, when the coaching interval expires, you could deliver a pitch to then urge them to upgrade to your riel premium coaching service at a premium. This also ensures that you're only going toe work with clients who actually like you and the clients that you could actually help, because if a client isn't interested in you, they're never going to upgrade, which reduces the risk of you getting charge backs or otherwise investing mawr of your time with the prospect who doesn't like your style on your lead capture page, you could write something like this. I need to get MAWR leads for your business. Get seven days of free coaching worth $497. This offer is for new subscribers and for a very limited time. Or maybe want to get your book published by next Tuesday, then claim your free seven day consulting worth $497. This offer is highly limited and can be taken down any time. This was lead magnet Idea number nine The free opportunity method, which is basically offering a free coaching interval to your prospects so you can up sell them when you're coaching expires or even up. Sell them if they want mawr access to you so you would be wise toe. Limit your coaching in some way, for example, by Onley offering email or Skype contact during the trial. Thanks so much for checking this out If you have any questions, always remember that I remain at your beckon and I will see you in the next lecture. 12. Lead Bait Method # 10: thank you so much for sticking with me. Let's talk about the content hook method. The 10th lead magnet idea is something I call the content hook method. The content hook method is all about offering a video course that hopefully sells the emotional benefits and results that your ideal prospects would want. This course doesn't have to be very long. In fact, it could only be 10 20 or 30 minutes if you want it to be that short. Fascinatingly, you could even host a video like this on you do me or skill share or even on YouTube. To be honest, the medium doesn't really matter. What truly matters is that your video offers the results that your ideal prospect would want and then prominently pictures your offer at the end of the video. Another way you could picture coaching is simply by having a massive call to action under your video or under your coupon or under whatever it is that is used to access your video on your lead capture page, you could write something like this. Free video shows exactly how to get more leads and more sales for your plumbing business guaranteed, or maybe 100% free video shows how to make your website drink on the top of Google in the next 72 hours. Guaranteed. This was lead magnet idea number 10 the Content Hook method, which is basically offering your readers a really cool video that shows them the results that they want. This is a great method to show your prospects what to do and then, if they want to learn more about how and why. Well, that is when your prospects shall require your coaching and your consulting, which is why it's important. So follow up with them via email and toe have prominent calls to action on whatever page that they access their video course on. Thank you so much for checking this out. I will see you in the next lecture. 13. How To Promote Your Lead Capture Page? Here's A Few Tips...: I know what you're thinking. You're thinking, Mike, I can have the best lead magnet on the planet, but that's not going to help one iota if I can't generate any traffic. So let's briefly talk about how to get readers to visit your lead capture page. Getting prospects to see your lead capture page as a coach or consultant can be as easy as ordering some pay per click advertisements on Facebook being and Google. I promise Facebook being and Google have more traffic then you could ever handle. If you're on a budget, I would absolutely recommend going with being there the easiest, in my opinion, to redeem free coupons so you could begin split testing your different offers without even pinging a single red cent. I know for a fact that being often gives you $100 in free traffic to new members. So if you're not a member, then this might be the best way to start driving traffic to your lead capture page immediately. Other viable options are, of course, Facebook and Google paper click. However, in my experience, it's harder to get free coupons for Facebook and Google. But Facebook and Google arguably have the best traffic on the planet, so you can literally narrow so closely to your ideal and user on either Facebook or Google AdWords that they're both absolutely worth considering. If you're looking to promote your lead capture page for zero cost, then I would recommend publishing kindle books and prominently promoting your lead capture page at the beginning and at the end of your books. Another great free method to get traffic is by publishing courses on you to me, then promoting your lead capture page in the bonus section of your course, which is 100% legal to do in accordance with you. Timmy policy So you can promote your courses, then up. Sell your students to enroll in your coaching should you wish. There's also content marketing. If you visit my blawg, you'll notice that I promote my lead capture pages prominently all over my block. I then write a ton of content and work hard to promote that content so people see my lead capture pages. So at the end of the day, I think that paper click is the best if you have a budget, especially if you know what the value of your prospects are because then you know exactly how much you can afford to spend on a click and to generate elite. However, I think it's always best to start out trying to find free coupons. So the first thing to do is search being Facebook and Google for free coupons. So it might be wise to spend 20 minutes or an hour trying to find free paper click coupons . Thanks so much for checking this out. I'm here to help you. If you ever have any questions, simply ask because I'm always around and I love to brainstorm with you. I'm going to see you in the next lecture, and I hope that you're having fun. 14. Conclusion, And How To Go Forward With Utmost Confidnence: how to go forward. I want to thank you so much for being part of my community and my class. I also want to let you know that if you ever have any questions going forward, feel free to ask me directly. I've been list building in generating leads for years. So if you have any questions or just want a brainstorm, I've got your back for life. So if you have questions now or five years from now, just let me know I will never abandon you. I would have to say that the coolest thing out of everything that we've been discussing so far is that it's so an gile. You could literally have a new lead magnet for each coaching or consulting offer that you ever have. Another wacky thing you might try is to promote different lead magnets. Why settle on just having one? So maybe you could publish 10 different books on Kindle in. Each book promotes a different lead capture page for each one of your coaching offers, so you could literally Sprinkle different lead magnets in your books and write different content promoting all of your different lead magnets. Or maybe it for promoting lead capture pages on being try treating 10 different ads for 10 different lead capture pages. That way, you can split test to see which offer is resonating the most. With your ideal audience and your ideal prospects, this might sound like a ton of work. Well, in my opinion, it's so important to split test your offers thes days to see which one gets you. The best results, especially since, as you know, the cost of traffic, is not going down any time soon. All of this reminds me of my favorite metaphor. It's kind of like going fishing. You can always catch more fish if you have different hooks in the water. Only this time we're not talking about going fishing for a big fat trope. Instead, we're talking about your coaching prospects, so that's how you can go forward, pick one or, ideally, a few of these lead magnets. Build a lead capture page, then start linking to that lead capture page everywhere. Promote them on your blawg in your books, in your signatures on forums on social media and, of course, with Facebook being and Google paper click. Always be sure to search for free coupons because nothing, I repeat, nothing beats free paper, click traffic. And I'm confident that you can always find free coupons if you look hard enough. So in short, pick a few of these lead magnet ideas. Throw up a few Lee capture pages and start driving as much traffic as you can so you can finally grow your list and keep them apprised of your coaching offers well into perpetuity . I thank you so much for checking this out. It is my honor to have you here. And if you ever have any questions, remember that I am at your beckon forever and always thanks again. This has been Mike the Vincent and I'm signing off.