#1 Global Bestseller: Growth Hacking w/ Digital Marketing Masterclass 5.1 (2018)

Davis Jones, Co-founder of Eazl

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
91 Videos (7h 17m)
    • [Introduction] Eazl’s Growth Hacker Certification Course version 5 (Course Trailer)

      0:56
    • [Introduction] What is Growth Hacking? (Beginner)

      1:58
    • [Introduction] We’re Excited You’re Here. Let’s Get Started!

      7:25
    • [Introduction] How to Launch and Run Your Growth Team (Intermediate)

      3:10
    • [Section 1] The Awesome Little Digital Fly on the Wall

      2:55
    • [Section 1] How to Measure Traffic Volume and Visitor Interest (Beginner)

      1:33
    • [Section 1] How to Measure Engagement and Actions Taken (Beginner)

      1:47
    • [Section 1] Source/Medium: Where's the Good Traffic Coming From? (Beginner)

      2:18
    • [Section 1] SideBYSide: Set Up Your Google Analytics Property (Intermediate)

      5:47
    • [Section 1] SideBYSide: Set Up Your Facebook Pixel (Intermediate)

      2:32
    • [Section 1] 6 Product Launch Tips from Stella, CMO of EQUA Products

      7:24
    • [Section 1] Pirate Metrics! Let’s Expand Your View of Funnels

      3:33
    • [Section 1] SideBYSide: Voice Command Your Google Analytics Database (Beginner)

      3:40
    • [Section 1] An Introduction to Digital Funnels and Conversion Points (Intermediate)

      2:29
    • [Section 1] Maja’s Practicum: Sail Your Pirate Analytics Ship (Intermediate)

      8:04
    • [Section 1] Build an Automated Google Analytics Monitoring System (Advanced)

      27:59
    • [Section 2] Relationship-based Approaches to Persona Development

      3:37
    • [Section 2] Personas: Know Your Customer and Win (Beginner)

      3:33
    • [Section 2] The Fundamentals of Segmentation for Growth Hackers (Beginner)

      2:27
    • [Section 2] Thomas Paris from MAD Kings on Segments and Acquisition

      6:46
    • [Section 2] Digital Approaches to Persona Development and the $100k Survey

      2:49
    • [Section 2] Brian Taylor from Amazon on A/B Testing and Tesla

      6:59
    • [Section 2] Assignment: Develop Personas with Digital Tools

      3:38
    • [Section 3] You Don’t Need to Know Everything when You Have Data

      3:40
    • [Section 3] Three Growth Marketing Concepts We'll Use Throughout the Course (Beginner)

      3:57
    • [Section 3] 5 Hats: The Five Skills Needed to Hack Growth (Intermediate)

      2:17
    • [Section 3] In Growth Hacking, Strategies are Learned not Designed

      2:38
    • [Section 3] The Fundamentals of Lean Analytics (Beginner)

      3:05
    • [Section 3] Find and Measure Your Leading Variables (Intermediate)

      2:47
    • [Section 3] Prioritize Experiments with the ICE System and Find Wins (Intermediate)

      2:11
    • [Section 3] Maja’s Practicum: Run a Growth Marketing Canvas Session (Intermediate)

      14:58
    • [Section 3] Assignment: Generate Growth Hacking Experiment Ideas

      2:49
    • [Section 4] Increase Conversions by Finding Language/Market Fit

      1:25
    • [Section 4] Write Better Copy for Your Emails, Blogs, Websites, etc. (Beginner)

      2:51
    • [Section 4] Design a Killer Landing Page (Beginner)

      2:42
    • [Section 4] Reduce Friction in Your User Interfaces (Intermediate)

      2:17
    • [Section 4] Romina Kavčič: Language + Usability = Conversion

      5:55
    • [Section 4] Try These Methods to Increase Email List Signups (Intermediate)

      3:02
    • [Section 4] Use Social Media as a Testing and Acquisition Channel

      2:39
    • [Section 4] Learn Best Practices for Developing Online Communities (Beginner)

      2:55
    • [Section 4] SideBYSide: Set Up Your Social Scheduler (Beginner)

      2:12
    • [Section 4] Test to Develop Your Acquisition Channel Mix (Intermediate)

      3:28
    • [Section 4] Maja’s Practicum: Prioritize and Manage Your Team’s Experiments (Intermediate)

      10:39
    • [Section 4] Assignment: Rank this Experiment Using the ICE System

      1:55
    • [Section 5] Use Online Ads to Test and Iterate Fast

      4:05
    • [Section 5] Learn the Fundamentals of Online Advertising (Beginner)

      2:42
    • [Section 5] When to Use Social Media Ads vs. PPC Ads (Beginner)

      2:18
    • [Section 5] Launch and Manage Your Online Ads (Intermediate)

      3:41
    • [Section 5] The Fundamentals of Optimizing Awareness and Acquisition Channels

      4:10
    • [Section 5] Send More Effective Marketing Emails (Beginner)

      3:22
    • [Section 5] SideBYSide: Create a Custom Segment in MailChimp (Intermediate)

      2:47
    • [Section 5] SideBYSide: Set Up Basic Link Tracking for a URL (Beginner)

      2:31
    • [Section 5] Use UTM Tracking to Compare Channels and Content (Advanced)

      2:51
    • [Section 5] SideBYSide: Append UTM Codes to a Link (Advanced)

      1:46
    • [Section 5] Maja’s Practicum: Build a Leadpage and Integrate Mailchimp (Intermediate)

      29:00
    • [Section 5] Maja’s Practicum: Set up Google Tag Manager and Hotjar (Advanced)

      13:56
    • [Section 5] Maja’s Practicum: Track On-page Events in Google Analytics (Advanced)

      9:49
    • [Section 5] Assignment: Evolve Your Online Ad Strategy

      3:02
    • [Section 6] Revenue Hacking: Prioritize Profitable Personas and Segments

      3:02
    • [Section 6] Estimate the LTV and CAC of User Groups (Intermediate)

      3:21
    • [Section 6] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (Intermediate)

      6:58
    • [Section 6] Place a Value at Each Point of Conversion in Your Funnel (Advanced)

      3:11
    • [Section 6] Simon Belak on Segmenting and Lifetime Customer Value

      5:02
    • [Section 6] Optimizing Towards High-priority Segments through SEO

      3:09
    • [Section 6] Five Must-know SEO Practices (Beginner)

      3:35
    • [Section 6] SEO Optimize a Webpage for Inbound Traffic (Intermediate)

      3:09
    • [Section 6] Why Voice Search will Drive Search Discovery in 2018 and Beyond

      1:58
    • [Section 6] Davis Guest Practicum: Drive Traffic to a Leadpage (Intermediate)

      5:53
    • [Section 6] Assignment: Estimate Your Lifetime Customer Value (LTV)

      1:28
    • [Section 7] Use Content Analytics to Increase Your Relevance to Audiences

      1:32
    • [Section 7] Use the RIFE Method to Research Content Ideas (Intermediate)

      2:23
    • [Section 7] SideBYSide: Mine Your Content Analytics (Intermediate)

      7:12
    • [Section 7] Three Advanced Email Marketing Implementations (Intermediate)

      3:15
    • [Section 7] SideBYSide: Automate the Delivery of Emails Based on a Trigger (Intermediate)

      2:59
    • How to Amplify Successes through Public Relations

      2:07
    • [Section 7] Increase the Likelihood that Your Content will Go Viral (Intermediate)

      2:59
    • [Section 7] Pour Gasoline on a Viral Spark through the Media (Intermediate)

      3:06
    • [Section 7] Joy Schoffler on Working the Media when You Have Something Newsworthy

      5:46
    • [Section 7] SideBYSide: Find and Mass Mail Journalists and VIPs (Intermediate)

      5:20
    • [Section 7] Maja’s Practicum: Experiment Analysis with FB, GA, and Hotjar (Advanced)

      14:23
    • [Section 7] Assignment: Segment this Audience to Increase Conversions

      1:52
    • [Section 8] The Two Elements of Conversion

      4:00
    • [Section 8] Try these Five Methods to Increase Conversions (Intermediate)

      3:15
    • [Section 8] Remarket to Users Based on their Online Behavior (Intermediate)

      2:12
    • [Section 8] SideBYSide: Set Up a Facebook Pixel Remarketing Audience (Intermediate)

      1:38
    • [Section 8] Growth Hacking Retention Can Dramatically Increase Profits

      3:58
    • [Section 8] Define and Growth Hack Your Retention Cohorts (Intermediate)

      2:56
    • [Section 8] Maja’s Practicum: Install 3 of Maja’s Favorite Conversion Tools (Intermediate)

      14:20
    • [Section 8] Maja’s Practicum: Find Retention Issues and Fix Falloff Points (Advanced)

      25:03
    • [Section 8] Assignment: Try to Fix the Leaky Part of this Digital Funnel

      2:13
    • [Conclusion] Let's Wrap! + How to Request Your Eazl Growth Hacker Certificate

      4:02
33 students are watching this class