⭐️ Building a HUGE Email List & Social Following with Referral Marketing! | Jack Paxton | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

⭐️ Building a HUGE Email List & Social Following with Referral Marketing!

teacher avatar Jack Paxton, Growth Marketer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

16 Lessons (2h 23m)
    • 1. Course Explainer

    • 2. Intro Brand Building Blueprint

    • 3. The Power Of Free

    • 4. How Referral Marketing Works

    • 5. Most Viral Referral Types

    • 6. Choosing The Best Prizes & Rewards

    • 7. Using Perceived Value

    • 8. Designed For Conversion

    • 9. Image Designs That Get Shared

    • 10. Writing Awesome Engagement Emails

    • 11. Lead Quality Tips

    • 12. Organic Marketing Options

    • 13. Paid Marketing Options

    • 14. Converting Leads Into $$$

    • 15. Setting Up A VYPER Giveaway

    • 16. Setting Up A VYPER Rewards Program

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

Brands have been using the power of FREE since the start of time.

Not only that but some of the largest brands in the world (not just your niche) have something in common. They have raving communities/audiences and HUGE email lists to distribute content, products and everything in between too.

So instead of dumping $1,000's into paid ads, learn how to master referral marketing and incentivization for growth!

This training is going to show you how to build a huge email list and social following.

Presented by Jack Paxton, Founder of TopGrowthMarketing.com & vyper.io

Meet Your Teacher

Teacher Profile Image

Jack Paxton

Growth Marketer


Founder & full-stack digital marketer specializing in growth, media buying, and customer acquisition.

Have managed accounts from $100/day to as large as $100k/day with a total spend of over $150 million on accounts like AppSumo, Haculla, Saweetie, Home chef, MyIntent etc.

Teacher at Growth Hackers, Ad World, AppSumo, Lurn, Social Media Examiner & Shopify.

Check out Top Growth Marketing for full list and case studies for social/search ads and email marketing for eCom brands.

Founder of marketing SaaS products (VYPER and HYAX, HYPAGE) 

See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Course Explainer: I think scale multiple brands to millions of dollars, and the most successful ones by far are the ones that have a really engaged community. Bills in barrels. Are you struggling to scale your brands Revenue? Sick of spending money on ads that aren't profitable when you were in, Nobody shares your content. Open your emails or buying products. It's probably because people aren't engaged with your brand brands like Fashion Nova Dollar Shave Club College in a cosmetics. All of these guys have something in common. They have extremely engaged communities and loyal fans. They don't have secret ad strategies or hidden traffic sources that unavailable. T They have people talking about that brand and referring friends, family and co workers. Over the last three years of iPod with me behind the scenes of the most successful campaigns campaigns that have collected hundreds of thousands e mails, social followers and new customers in this course, I'm gonna show you how to replicate this success with giveaways for thorough campaigns and reward programs will also show you how to use influences to amplify these. Take this course if you want to learn how to build your own community, drive more revenue and build a loyal fan base that engages with everything that you do 2. Intro Brand Building Blueprint: Hey, guys. So today I'm gonna be taking you through the brand building blueprint. Now, this is amazing Course, if you're looking to build a brand or scale a brand, I'm gonna show you all of the things you need to know in order to do those. So I'm just gonna quickly go through a little bit of an outline as to what's gonna be included in this course because it is quite a lot of content. But I'm going to speak through it quickly so that I'm only showing me the best parts and the things that are gonna be really relevant to your business, and it's gonna help. You really understand how toe leverage, free referrals, top and bottom of the funnel. And this is really the key concepts that go into scaling a brand. So first off, we're gonna go over the power free and why it works so well. Essentially what it's being used by marketers since the start of time referral, marketing. How that works, how you could automate this, how you can scale this. There's a huge amount of awesome stuff that we could do with referral, marketing, using giveaways, reward programs and referral programs that all the different types of programs you use with your business to scale it, especially leveraging those rewards on using incentive ization referrals, bonus actions, all that sort of stuff. There's a ton of awesome things we can go through and how to use those giveaways and reward programs. A really important part of doing this is having something that people want. So we're gonna go over how to pick the perfect prize. How you gonna attract the right people? With that prize, they were gonna look into designing campaigns that convert and scalable and can hit viral factors. Um, looking at that, we can also look at the bonus actions that are included in those rewards. You're gonna learn a little bit more about those bonus action shortly, then what sort of images you should be creating fuel campaigns, how to create attractive images that get shared and clicked on and engagements Looking at the lead quality. How do you gauge Italy quality? How do you attract high quality leads, traffic and conversions? How did then do email communication with people before, during and after your campaigns, marketing your giveaways and your award programs organically marketing them with paid ads and also how to convert a love your leads into actual customers. So which is gonna jump into a little bit here about the challenges that people usually face as a business owner, especially an online business? So what, you're noticed with really, really successful brands as they have one thing in common? They all have unbelievably engaging audiences. So one challenge that we see a lot of companies have is they don't have an audience to sell to. Yet if once you have an audience, once you have a brand audience that follows, you likes, you, engages with you. It's very, very easy to sell them something. Eso building an audience and owning an audience is one of the biggest challenges we see. Business owners have Alec common ones. Are people not having enough traffic people not having enough followers, people having enough engagement, enough conversions or not enough your traffic converting and then you have low quality traffic, low quality lead issues on. On top of all of that, all this is extremely time consuming, so that is another factor to put into play that you really want to look at the most efficient way to solve all of these challenges. So I'm gonna show you how to do that in this course is gonna be really hands on lots of examples. Lots of case studies really want to dig in and true exactly what you need to be doing because there's so many easy things that people miss at 70 easy things that people should be doing. But then not doing also had correctly do everything you can do. You can put all the effort in the world in, but if you're not putting effort in the right places, you're not going to get the results that you want. So let's dive into the course, and I'm gonna go through all of this very quickly with you so that you don't have to spend hours and hours watching this course. But you're just gonna take the best bits. So yeah, let's dive in 3. The Power Of Free: All right, So in this section, we're gonna go through the power off free and why it has been used by marketers since the start of time. It is so powerful and such a strong word to use. And you need to be using this to some capacity in your marketing strategy. Now I really want to go back, take a few steps back and really figure out why. Free work so well, so free is a super engaging offers a huge amount of value. And everybody likes the person giving away free stuff. So free content, free, product, free advice free really gets people in the door. It gets people to notice. Pay attention. And if you'll notice anything in your news, feed your appetite. Orioles. Everything is offering something for free in exchange for a time. So free is a great way to engage people. Now, I wanted to do a quick little example off a study that was taken out by a behavioral economist called Dan Bailey. So I'm pretty sure I said that name, right. But essentially, what this guy did was he took something that people love chocolate. And then he wanted to do a test to see the power off free. And if it was going to change the behavior buying process, so are they going to buy something if they're gonna buy something, what we're gonna buy and then does changing the equation toe having something for free? Sway that decision. So they started out with a Lindt chocolate of 15 cents on a Hershey's Kiss for one cent, so then went out and they approach everybody in there like which topic do you wanna buy now ? They found 73% of people bought the Lindt chocolate because it's maybe a better product, has better branding, has more brand recognition, and essentially, people were willing to pay the higher amount of 15 cents compared to the one cent for the Hershey's kiss. Eso they really wanted to lynch off. I'm willing to pay for it now. They then went away and made one small change. They decreased by one cent, so the pricing was still relatively the same. But the let trump it was now 14 cents, and the Hershey's kiss was now free. Now this is really interesting because it shows you the power free and how it can change someone's decision on what they want. So then they went out and they figured and they approach everybody and they said, Which chocolate do you want? You want the lint or that? Hershey's kiss 31% of people came back wanting the lint, compared to 73%. And 69% wanted to Hershey's kiss now instead of 27%. So you can see how changing a psychology of offering something for free change, the decision that something was gonna make a which chocolate they actually wanted. So this is a huge example of how cos a using free as well. So some examples free plus shipping, free shipping. All of that stuff was invented long, long ago, but Amazon made extremely popular. They built a huge company off the power off free, free shipping was the biggest driver. And then you look at other things like battle offers or buy one. Get one free offers people always offering something for free to increase the perceived value of a bundle or a prize or a deal, even if the deal isn't necessarily financially beneficial for them. As long as you position at the right way, you're going to get a much better conversion rate. The other thing is our sampling sampling is huge. Free samples ever go to Costco. They do, so they use free so much free. Get people in the door. It grabs attention. It gets him to engage, introduces a brand at a very, very low threshold. People. I'm not too worried about making this season when it's free. The other thing is trials. Free trials in software or any service. Free trials are huge and getting people in the door again low barrier to entry. People are willing to learn about your brand engaged with your brand just if something is for free. So that's addressing those main points that we were saying, like How do you build an audience? How do you engage people? Howdy boomer followers, all of them something for free because it's a very cute, but there's a high amount of value for them, and there's not much resistance for them to take action. You really wanted to take action. The other thing is using giveaways and contests. Offering prizes for free is a huge way. I'm going to show you how you can scale and beat those challenges using giveaways, contents, referral program. Ambassador programs allow this sort of stuff. So we're gonna combine free as well as her feral. So it's gonna be an awesome combination. So let's jump into the next section. 4. How Referral Marketing Works: So in this section off the brand building blueprint, we're gonna go over referral marketing. And so how are referrals scaling brands? Why is it so important and what impacts can have on your brand? So referrals are huge. Being able tohave a referral system built into your business is how a lot of super large brands scaling. Look at dropbox jet dot com. All of these guys are using referral marketing to scale their businesses Now. One of the main reasons for this is that consumers are 8 to 10 times more likely to listen to a friend who is referring them something as opposed to a brand, saving them and add. So there's a huge amount of benefit of having other people introduce your brand to them, as opposed to you trying to introduce your brand to them. Because people trust friends, family and co workers, people don't necessarily trust brands. The other thing is that referral marketing extremely cost effective when you compare it to paid advertising and other platforms like that, or it's extremely time efficient as well. When you compare it to things like Seo and all those things, so you really want to look at how you can use your feral marketing in your business. Another benefit to this is it's extremely automated and scalable, so you could do a huge amount of things with referral marketing. And I'm gonna show you exactly how to use those with giveaways, referral programs and Bassett programs. All those different types of things, because it's got is gonna make a huge difference in how you can scale your brand. So just looking at this example here with referral marketing and how it works. So you're essentially gonna have a vehicle so a vehicle could be giveaway or fill program loyalty program. Whatever its gonna be, it's gonna be something that people sign up to engage with. Now, from that, you're gonna want to incentivize people to refer others as they refer others. They go to that networks. So their networks are their friends, families co working if they have a following hit up there following so they might have email this social followers all that sort of thing. But essentially, when they're incentivized to refer something or introduce your brand to someone else and you give them our award for that they're gonna introduce to those people And then what's gonna happen next is those people are then going to see the incentive and they're going to start introducing your branching new people and referring others. And this process happens again and again and again and again. And that's why referral marketing is so scalable. Because if you have the right incentive and you have the right vehicle, you can really get a huge amount of scalability from that referral system kicking in. We're gonna go a little bit more into how to gauge that a little bit further on. But hopefully from this track, for example, you can see how the masses really get involved and starting a war at small seed audience. So that's a great, great example on how referral marketing works. Um, now, the next part is how you gauge how effective your affair or marketing or vier ality is. So there's an equation for this that you can do, which is the number of invitations sent. So it's gonna be sometimes hard to gauge. But essentially, how many people invited their friends, families or co workers on you? Find out that times that by the conversion rate of essentially how many of those people signed up, and that will give your viral coefficient. Now your viral coefficient essentially says how viral your campaign is. If you don't want to get that technical, you could do something much easier. Which is Just look at the percentage of people in your campaign that were referred. Now you really want engage this on and try and aim for a certain percentage of people participating being referred. If you find that you don't have too many people engaging or referred in your campaign, you might want to see is the prize aligned? Or is the price high enough to get people to share my brand on their personal profiles? Share with their friends, families and co workers? If people aren't sharing, it's pro because your award or your incentive is not high enough. So when we look at the percentages but breakdown, you could see this example. 88 viral score essentially means 88% of the participants were referred in as opposed to directly signed up. And so on the low end, you're gonna have under 10% people signing up from her Ferrell's. The medium range is usually tend to 40% and then the operation is anything above 40%. If you have 40% plus off your participants being referred in this is gonna be a very scalable campaign. And you should try and increase the volume of people seeing this campaign because you know that people are willing to share your brand or share the referral into this program because the price is obviously worth it. So it's really important to choose a really good incentive to get referral marketing to work properly. We're going to go into how to treat a prize, and it's gonna make it a lot easier for you to decide. Now. This is another reason why giveaways work so well because usually people can see that the tangible prize with giveaway It's very easy concept to grasp for a consumer. It's like, OK, if I collect X amount of points, I'm gonna win something. Or if if I refer x amount of people, I'm gonna get this reward so you can really use referral campaigns and give away is extremely well to improve this viral coefficient. Alvar ality school. So that's going to that. And we can take a look at that more. Yeah, I'll see you in the next section 5. Most Viral Referral Types: Okay, so in this section of the course, we're gonna go over types of referrals. So there are a bunch of different programs or a bunch of different types of referral marketing campaigns you can run. They're going to go through a few of those and we're gonna sit find out which one's the best for you. So first off, there are two categories. You can break this down, too. So do you want to do a one off campaign? Or do you want to have something that's evergreen? So one off campaign is usually something like a giveaway contest, waiting list or launch list, so this usually revolves around an end date. And there's all of this hype and buzz that leads up to this final closure date. So this works really well for generating a lot of buzz engagement on a large audience in a very short period of time. But it's not necessarily evergreen, and it's a little bit more work and a little bit more effort that goes into it on The second option you have is going evergreen. Evergreen means something runs continually after you set it up, so this could be a referral programs on your website, you're saying, Hey, refer a friend. Get $10 off that sort of thing. Could be loyalty, rewards program. So once someone does sign up to your email list or becomes a customer, you can put them into a rewards program. And as they complete things like sharing your content referring, other people are making more purchases. You're going to reward them for doing those things. Same with an ambassador program. But you essentially reward people for creating content for you, getting sales for UAL, that sort of thing. So those campaigns and more immigration and you'll set those up and usually forget them for a while now. The other thing is, our referrals work extremely well because again, going back to that section, I just talked about 8 to 10 times more likely to trust the referral. So you really want to choose one of these types of campaigns to drive those conversions or drive those referrals? Because once someone when someone introduces your brand, it's much better than coming from an ad. So first we're gonna look at giveaways and just quickly on Howard giveaway works, I'm sure you're aware that I was gonna recap it quickly. So with a giveaway, you are giving away a prize or reward and in exchange they are going to sign up to the or give away. They are going Teoh collect points in that give away and usually the more points they have , the higher the chance I have of winning. Now there's a lot of variations on this, but that is a super basic concept of how basic giveaway works. Now what you want to do is you want to make sure that you have a really good prize and I'm gonna go into how to choose a really good prize and attract the right people in a little bit. The first is gonna, like go over why you would want to use give away. And what is the reason so you can give away usually revolves around having an end date. As I mentioned before, you can do weekly or monthly giveaways and the price doesn't have to be is big. So if you do a one off giveaway, you might give away, you know, like a trip to Australia. If you would do a weekly prize, obviously you're gonna do a weekly trip to Australia But you might do like, you know, $100 gift card to Qantas. Something like that, so you can decrease the value of the prize if you're gonna do it more frequently. But usually giveaways have a starting an end date, whether it's once off weekly or monthly. Usually there's an end date to it. The other thing with giveaways. You can also include the leaderboard, so leaderboards a really good because it creates a lot of competition and so inviting. You can definitely add the leaderboards to any of your programs and that will get make people compete for that top spot because again, you can have a random prize winner and you'll give away. Or you can awarded to the first place person person with the most points. We're gonna go into rewards a little bit later, but I just want to recap that quickly, so the benefits running a giveaway is your brand. You're gonna get a huge amount of awareness and hyper quickly. You're going to build a very large email list quickly building your social following, booting more engagement, getting a lot of referral leads now the giveaways and much more focused on the traffic engagement and leads and referral programs. Reward programs and such are more focused around sales. So having said that, let's jump Into Water awards program is so explaining how a rewards program works. Usually you set a bunch of prizes that are unlocked as you collect more points. So you sign up to the rewards program, and you might set off with zero points as you do things and engage with the brand like followed a social media joined them. Any chat list share? Share that content, refer Friends. You're gonna unlock points as you unlock more and more points you unlock more and more prizes on this could be discounts free products. All those sort of things experiences, perks, that sort of thing. These are much more ongoing, so you can imagine that once you set this up because it's based on a points in a milestone system, you don't have to award a winner every month, for example, it really is just over going, and it's really people competing against himself. This is really good for getting repeat traffic, engaging with users and leads and rewarding people as they get deeper and deeper into your brand. Um, it's great for building communities and audiences. Now, the benefits to rewards programs is that it generates leads as well a sales, especially if you connect up your Viper Awards program with your E commerce store, whether it's trouble fire, commerce, any of those but you. What you want to do is you want author award people not just for introducing people to your brand but also driving sales. So, for example, you might get 100 points for introducing a new person to the email list. But you might get 500 points for introducing someone who then don't goes and purchases. All of this is tracked through a feral links. And unless it stops and make sure that you're using a system for this so that you can track all of this, a few tips and hacks for creating great referral marketing campaigns is offer a sign up incentive. So a lot of brands will have a rewards program or something, and they won't give anything on sign up. Give them something on sign up, $5 off $10 off or free product or free trial sample pack, give them something to sign up or make that first thing that they get extremely easy because once they take off, that first milestone is gonna be much easier for them to get more and more and more. The other thing is, make your landing pages and make your program really simple. If it's too complicated, people will skip it. They do not want to go and read through pages and pages of instructions. Make sure that it is easy to follow. Maximize the value, so make sure that whatever you're offering them, it's worth their time because people value their time. So make sure that when you're deciding on your prizes for your awards programs or your giveaways, that this reward is worthy of them to share your brand and put their name behind your brand and also whether it's worth the time to go out Hustle for you. Make sure you use incentive ization Gamification. So that comes into the reward types using the milestones and all that sort of stuff. We're gonna go into that a little bit more later. You can also look at the Gamification aspect of using the leaderboard, so you know, dear prizes to the people who collect more points and the power uses essentially the idea for these. You want to collect as many touchpoints as possible. So just to recap some of these campaigns, you have the vital contests and giveaways, which are probably the easiest to set up, and that's gonna grow your audience. Grow your social engagement followers, grow your email list. Then you have your referral, rewards programs, loyalty programs and that sort of thing. And that's gonna be more Evergreen is gonna focus on leads and conversions. It's really going Teoh. Encourage more participation with your audience. It's not gonna grow it as fast as a giveaway or a contest. Then you have ambassador programs, and that's really more focus towards getting people to create content and rewarding people for that. So ambassadors usually go out and advocate for your brand. They're very, very involved in your brand, and that revolves around creating content and that sort of thing. Another thing is, you can create user generated content, these all campaigns invited, by the way and master rewards waiting lists, prelaunch lists or that sort of stuff. So jump in there and take a look high stress. We set some stuff up and walk through it yourself a little bit. And you really understand how these campaigns work and how the incentive ization works. But next time, we're gonna go through some awesome stuff around prizes, awards, all that sort of thing so that we can make sure that once you set up your vehicle, you have the right incentive and you have the right set up to make the most of your campaign. So I'll see you in the next section. 6. Choosing The Best Prizes & Rewards: all right, So in this section off the brand building blueprint, we're going to go over the prizes and rewards. Now, this is really important, because without the right incentive or incentive ization, you are not going to be able to get people to do what you want. So it's really important to make sure that you set up a great prize or you set up some great rewards for your program. So let's go through a few examples here, so picking a prize. So you need to think about this a little bit. This is one of the most important parts off your campaign that you really need to spend some time on. So the first off is how do you attract the right people? So many times I see people attracting, or everybody they going create a giveaway. They set up a $500 Amazon gift card, and they get everybody joining this campaign, and not a single person ends up converting and buying a product in the long run. So really think about a few things. Who is your ideal customer? Okay, so who is that person? What do they like to buy? What do they like to do. So essentially, you are going to give them something that they already like doing and they already want. And that way you're gonna attract that person to participate in your giveaway or your awards program, the referral campaign, because you're gonna be giving them something that they want. And that thing needs to tie in closely to your products so that when you give them that or it's only gonna attract that type of person who's gonna actually turn into a customer. So an example. Here we had one campaign and it was a supplement store supplement company. They set up a give away and what they did there was they offered a home gym. So they were giving waits, racks, all that sort of stuff. And now somebody who doesn't lift weights or doesn't go to the gym is not gonna be interested in this prize, because what are they gonna do with all of these weights and stuff? So it's only really going to attract people who are weight lifters, bodybuilders and all that sort of thing. And they'd identify that they were their main customer in their supplements store, so they aligned their prize extremes and well, and the other thing to note when you're creating your prizes is what is a really higher perceived value doesn't have to be a high value, as in monetary value, it could be a high perceived value. We're gonna go over a few other things around rewards. I'm gonna go into a lot of examples that I just want to speed through this section. But the other thing is, how do you create scarcity around your awards? So to get people excited about something, you want to add scarcity. So is there a time limit on when they can claim it? Is there a quality or quantity limits? Maybe only 10 21 100 available is only available to the 1st 2nd or third person. You can add more scarcity toe. Also your awards to make people more engaged. Thea, the thing is, you gotta make it attainable. So is it something that they want and is it even possible to achieve? So this is more towards the rewards program or federal programs where you're setting milestone rewards, Not so much giveaways, but you really gonna want to say like, Okay, is this an adequate amount of time and points that goes into rich receiving this reward. So, for example, if it's a $5 gift card or something, they're not going to spend 50 hours trying to collect the points to get a $5 gift card. Whereas if it's maybe a $500 gift card and takes a maybe, you know, 10 hours Teoh share everything coming, Everything go out, engage and share your brand It'll that Friends, Family and Co. Because that's a great time spent for them. They're gonna have $500. So really think about is your prize Align with your customer, your target customer. Are you going to attract the right people? When you're choosing that prize, choose things that you're tied. A customer already doing already like this is gonna be a huge benefit in attracting them, and then also see how you can apply scarcity because that will increase the competition to get that prize and then make sure that when you do sit up your awards, whether it's milestones or whatever, make sure that those air attainable. And it makes sense in terms of how much time goes into the reward. So next, looking at the prizes you can, usually due to time surprises. You could do a physical prize, which is the most common when you're just giving a physical product or physical good to someone. Or you could do an experience. So physical is something like it's easy to set up. Usually it's just you buying something. Are you partnering with people and giving away something physical? So you're shipping it to them or there may be getting it from your store. So you're giving 100% coupon code, and they're able to claim that back through their store. Usually it's best one integrates with an economist. All now experiences have a really high perceived value. So in this example we had a music company and they had a bunch off artists touring the company country. And so they would offer tickets to this event because they would have a meeting great. They would have free tickets and they would have, like, a chance to meet the artist. So this is a really, really hypersea value doesn't necessarily cost them too much money to set up. So I really think about how you can you if you want to use physical prizes and rewards or, if you want to use experience, President awards. No reason why you can't use both. A few examples of experiences are events so giving people access to events or the I P access it events that sort of thing meet and greets. So consultation sessions meeting famous people, all that sort of stuff. Experience can also be like flights, accommodation services or that sort of thing. A lot of service companies giveaway experiences on 70 physical products. I would say physical products have a great place for e commerce stores because they are very East Phil as a prize. So let's go through some of these prizes yet. So first off, we have a huge amount of flexibility in terms of prizes with Viper, so you're gonna have a few options. Even I have the points milestone, which we mentioned before goes into rewards programs. You can also do it in give aways, but it's essentially collect X amount of points and unlock this reward. Then you have tears so you might have a V i p t. A gold, platinum, silver whatever, however, you want to name those. But the best example is airline miles and how they do this, you get more perks. The higher tier you have a placement. So this is like first place, second place, top 10 that sort of thing. Or you could have, like 10 to 20 years get X 20 to 30 gets why you have redemptions. So that is, people spending points like cash. That's a great one for award program loyalty program ambassador programs. All the evergreen campaigns use point milestones, redemptions and tears quite well, whereas giveaways tend to use random winners and placements a little bit more so you can see in here. That's the breakdown of the prizes, and how you set that up in Viper is very easy. You just choose which prize you want. So now we're gonna go through some examples. So milestones these are really good. You can see in this example is a fitness example. So you can see that they are offering boot camp classes that offering discounts and that changing it up between dollar amounts and percentages. So it's really important. Teoh, find out which your customers like more. Whether it's dollar amounts off, buy one, get one, freeze the Senate drugs off or they just want free products go through these and take a look. I would say my milestones in the most common because you use them in giveaways and rewards programs. It's very motivational because it is evergreen and people usually competing against themselves, not each other, make the first milestone really easy to achieve because that's gonna get people build momentum. And at once they unlock one thing they're going to start. I'm looking more and more and more, and they're gonna get more involved in the actual process. The other thing is you can make a milestone and look after one point. So as soon as they sign up, they win something. So that goes up to giving some sort of sign up bonus. You can put the sign up bonus in the confirmation email, or you can also put it as a milestone at one point. So the reason you want to do that is so that they can see in the reward section that they're gonna unlock that when they when they sign up, when they collect one point and it helps him understand the point system. So that's the master rewards. Next one, we're gonna go through with the tears so tears are very commonly used with airlines credit cards, those sort of companies that really like to incentivize a lot of usage usage, in this case is collecting a lot of points, and you unlock more privileges as you collect more points. So with airlines is like free baggage free upgrade, better meals, better pricing, all sorts of stuff. Your the amount of flexibility have in tears is huge. This is great for ongoing as well, because you don't necessarily have to monitor it as much as, for example, give away with a top top placement or something like that on, Make sure you pick rewards for the tears that are things like discounts, free shipping or something that's scalable. You don't necessarily want always give away like free product is a tear because you might go from you know, you might have one person join that tear, or you might have 10,000 so you might not be able to necessarily for Phil 10,000 free products. So it's a good idea. Teoh, you know, make the prizes for the tea is very scalable. The next one is redemptions. This is kind of similar, but you're going to spend this like cash. So again you want to make this. That's scalable. So using, like coupon codes, discounts anything that is continually used, you can put that as a redemption. But this is really spent, like points slash cash eso. It's really good in the rewards programs, referral programs, any of the evergreen campaigns. This works really well, and it's a great way because obviously, the more work you do or the more work the participant does, the more they get in rewards. So it's a really cool program that's a really cool prize type to use in like your ambassador program, for example, they could unlock more products, more free products, and they can spend those points like cash to unlock those free products. Now another one of the most common and also easiest options is the random prize winner. So that's when you just choose someone at random to win. And usually that what this means is that the more points someone has, the higher the chance of winning. Because the way that the rent a winner is chosen, it's all of the point support into one. And then from there you are picking someone at random from all of those points. And obviously, if you have 100 points as opposed to one point, you have a much higher chance of winning. So this is great because it's very easy to do with giveaways. That sort of thing, very easy to do with weekly or monthly giveaways to anybody can win. So there's a you know, there's also hope for the people who aren't anywhere near the top off the leaderboard or at anyone near you know, the most amount of points like anybody could still possibly win on. The other thing is that what you can also do is keep people engaged in incentivize throughout the entire campaign. So even if they join the day before the campaign closes, for example, give away, they still have a chance of winning, even if they're going, even if they just signed up in the very last day. Whereas if you're doing a top placement and that obviously not gonna get to the top in one day, so I highly encourage you if you are doing giveaways to include a random winner, usually alongside a first place went up because you want to reward the first place person who put in the most effort and also keep everybody engaged by adding a random winner in there as well. This works really well with partners to so if you are pattering up with a bunch of other companies to create a really good reward, Um, a random winner is great because you can just continually add stuff to this reward and price pack, and it becomes very easy toe allocate to a winner. The next one is a placement. So the placements are interesting because with the placements, you have a few options here. So placements, you have first place second place, third place, the usual. Then you can have, like top 10 top five whatever. And then you can also break it down into segments so you could have like 1 to 10 wins. This 10 to 20 wins that 20 or 30. So you could really have very large groups of prizes that you're giving away. Um, so this is quite common in contests and giveaways. Now, you're not really going to see this in reward programs because there were programs again evergreen. So you're not necessarily going have this option. It's much better in the giveaways and the one off campaigns, the waiting list, all that sort of thing. It is very competitive. Adding a leaderboard is a great idea here so that people can see who's on top so they can continually trying out rank them so out. Ranking them means collecting more points. So the way that they collect points as they refer people, they complete all your bonus actions. And those bonus actions might be spending money in this. Your store might be referring customers or referring leads. It might be liking your social channels. It might be sharing of social posts, commenting on your social post, tagging people in your social post raiding block post sharing log posts. There's a huge amount of things you could do in those bonus actions, which we're gonna go over later. Yeah, my point here is that the placements are probably the most competitive price type, works very well with leaderboards, very well with one off campaigns on, but it's very flexible and how you want to break down those prizes. So, as I mentioned 1st 2nd 3rd top 11th 50. You can also add that scarcity that I was talking about earlier, adding scarcely wherever you can will improve your conversion rates. And then you couldn't really break it out into much larger prizes like 0 to 50 50 to 100 100 to 200 for example. And you can give away large groups of rewards to people in those ranges. So hopefully this is gonna help you choose better rewards and choose which reward type need . I would highly suggest you go with the random winner. The milestone points, maybe the placements. Ideally, you want to make sure that your reward is aligned with your target customer. Make sure it is a reward that only your target customer wants and something that is highly desirable so that the amount of time they're gonna put in matches, the amount of reward they're going to get in return. It's very, very important to align those two. So I'll see you in the next section looking forward to it. 7. Using Perceived Value: Okay, So in this section off the brand building blueprint, we are going to go over how to increase your value offering or perceived value that you are offering people. So when someone signs up, what is the perceived value doesn't necessarily have the monetary value. Just how do you increase the value offered to the people that you're trying to attract and bring into your brand? So one way to do this extremely well issues partners. You don't necessarily have to spend any more money, but you can bring in partners who are going to contribute to your prize. So in this example, you can see that this company had about 8 68 partners and what they offered was that each partner would get a bonus action off, follow us on Instagram. So in exchange to get that bonus, actually, in this giveaway they had to email their list. They have the poster social media, and they had to contribute something to the price. So this increase the value of the prize for this one brand. So they were able to increase the perceived value. They were offering toe all of the participants. And if it doesn't go obviously super excited because the price pack was massive and all of these companies also help promote it. So you can see here that all of the partners collected over 20,000 or so Instagram followers in about 2 to 3 weeks from this campaign. So a few benefits to using partners is you can severely increase the value of the C value of your pricey or offering people. This does work mostly with giveaways, not necessarily too much for our rewards. Programs are ongoing evergreen stuff. You can also built great relationships this way. With brands on. You can also share the winnings and the results. Um, it's really good idea to make a list, uh, only use complementary products and brands and then work your way down the list, build out that criteria for what's involved in being a part of the give away, and then you can go from there. Now, another way to increase the value is Teoh make it seem hard to achieve, so this, for example, is a great way to do it with leaderboards. So with leaderboards, you start introducing Gamification, and that top spot becomes more and more and more valuable, the higher the price point to go, and then more and more people get involved. A great way to increase that perceived value is having influences compete against each other because they have large audiences. So if you're gonna attract a bunch of people into your giveaway who have a very large audience, they're going to increase the volume off the percent the perceived value of the prize as more and more people contribute. So if you see that the top person is on 70,000 points in this case, you must be like, Wow, this is a really high perceived value prize or this is a massive prize because these are putting in so much work to achieve that. So everybody competes against each other. The more people that compete in, the more points that accumulate, the higher the perception of the prizes. You can see there's a long time with a lot of competitions in like, you know, the gaming space and all these sort of things that builds up pressed age. The more people get behind it again leverage the influences as much as possible. Now, a few little growth hacks to improve the value offering is to on also the value that you get out of your campaigns. It's not just keep it silo to one channel, so start getting people to opt in and communicate via messenger. Email. Organic. Your blog's. I really get mawr out more value from your participants, not just not just give them more value, but also take more value. So the higher your perceived value, the more value can take back as well. Having different types Surprises from motivation will also change the perceived value because, for example, someone is motivated. But people are motivated by different things. Some people might just want to win that top spot for the bragging rights, so that is a huge amount of motivation. Motivation for someone who's very competitive milestones might be much more motivating for someone who just likes to competing in himself. They just want to achieve their own goals are marked their own rewards and milestones. It's more about how far they can push themselves, not necessarily how much how many people that can beat out. So milestones are great for getting participants to competing in themselves and block out everybody else. Random winners are great for people who like to feel lucky, and you obviously want to put a little bit of hope in there, so it increases. The value of that price is more and more people join because it decreases the chances of winning eso again. Economies of scale are great here, and obviously, the more people that join your campaign, the better it is for you as well. Tears and exclusivity. So people just like being a certain status. Using tears is amazing. People love saying, like Hey, on first class or ham gold tier gold status, Whatever it may be, tears worked very well for people who are status driven. Exclusivity and fear of missing out is huge in this genre, so you can definitely leverage those types of rewards all of those rewards you can use for different types of people. So try and align who your target market is and who is best suited towards. So, for example, someone in the gaming niche. The first place price might be a really good option. Someone in the beauty niche milestones might be better. Someone in the you know, the influence of nature. Tears might be better because they love exclusivity. There's a huge like really trying to line the prizes again with your target market, it all comes back to having a really good prize that attracts the right person on it, motivates him to go out and collect as many points as possible, because the more points they collect, the more Ferrell's you're going to get, whether it's little sales, the more bonus actions they're gonna complete. So that means more followers, traffic referrals, commenting, engaging, sharing allow. That sort of stuff I'm gonna go through the reward program are the bonus action. Soon you're gonna get a little bit more information about that thing. Last tip that I'm going to say is increase the amount of places that people can sign up. So use the Viper widget. Use the Viper landing page using in bed forms. They all work together. The more places that people can opt in, the more places people can sign up, the more you're gonna have involved. And again, the more people you have involved, the higher the perceived value. Off the prize is also the more engagement and the more social validation you have behind something more valuable, it seems so I'll see you in the next section 8. Designed For Conversion: So in this section of the course, we're gonna go over designing your campaign now. This is really important because there's a lot of factors that go into designing a campaign that won converts to portrays a message clearly and the value clearly on. All of these things are gonna make a huge difference in your difference in your results. So let's jump into some of these slides. I'm gonna give you some examples here, so let's start off with the 1st 1 The landing page Now How? What's important? Battle Landing page. You want to make sure there's a few things that one reason we suggest using the Viper landing page because the page load is fast, the design is optimized for conversion and opt in. It's very clean. It's very customizable to your own brand, so there's a lot of benefits to using the Viper Landing page. You can use the in bed form and dual this yourself. We just usually recommend the pipeline in case it is very easy. Now, a few things. A note. When you are designing and landing page, keep the messaging clear, so show a clear title. What's in it for the participants make it all about the value to the participant. Make it really easy to read what's going, what they could potentially win and get from giving up their time. Also see what they could do in terms off showing showing them. Show them the prizes. Show them the rewards videos. GIFs images are all extremely valuable because you can show them what you're gonna give them in terms of value very, very quickly, as opposed to having to, um, you know, explain it with words, which makes it very, very hard use page dividers. Dividing up the sections is really important. Show validation. So show how many reviews you have show places that you've been featured show any sort of validation to prove that you are a legitimate brand. And because these people have never heard of you that coming to your website, they're coming to your campaign or give away. They don't know anything about you, so you need to prove to them that you are legitimate. So reward giving, for example, reviews ratings using third party ratings using place of being featured uses your existing users. All of these factors can help build that trust and credibility. Three other thing for a giveaway. Learning Paige, make sure that you have a strong call to action. If you find that people are not converting, offers something for them to sign up, give them some reason to do that. The next section. We're gonna go to designing a widget. So what's really important about the widget is that it's great because you can actually take all of your website traffic and convert that into a lead. A Facebook messenger. Subscribe. A social follower, a share on Facebook or instagram. Whatever. You can really turn one person. Visit your website into so many things on. Do you leverage that one visitor much more than if you were to just have a pop pop or something like that? It's much more engaging, and you're giving so much more value. If you create a either rewards program, become a V, I P get $5 off on that, enters them into that funnel where they're then going to start seeing like, Hey, I can win all of these different types of rewards. Of course, this is an evergreen campaign that you would be using as an example with the V. I. P program referral program, loyalty program, whatever. Once I sign up to get that discount, they then see Elise other prizes that they could win. They also see how they could do that by referring. Others complain. Bonus actions might be easy for them to do, so they keep going, and that's gonna turn that one website traffic visit into so many more things. More referrals, more social engagements and shares more followers, etcetera, etcetera. Um, again, you can offer sign up bonuses here. Usually this is a discount. It could be joining the program to receive some sort of exclusivity. So, for example, a lot of people offer free shipping for people in their awards program. They can call it a V I. P. So one awesome way to pull people into your aboards program is cool it a V i p program. So you are essentially giving them a great status. And people like status. And you can also give him some perks. For example, a small discount free shit being express shipping, priority customer support, free returns, extended return policies, all these type of different types of ways you can increase the value that you're offering people. So there's a few options. You can do so make sure that you try out the landing page as well as the widget. They work both at the same time. Same with the in bed form you can, but we usually see people use a landing page in the widget together. Eso people will send out an email to that list or partner up with people. Now send that announced to that list on values that landing page. But they're now also add the widget to their website so that they can leverage all of their website traffic as well. Language is added to that blawg, or choose which pages they want attitude. The last display option on the last thing you're gonna have to design if you want to use all three is the in bed form, so the in bed form is great because you can add it to block posts. You can add it to your blog's. You can add it to any page you want on your website and even added to other people's websites. Essentially, this is a way that you could be extremely customizable, so you can design whatever you want around it, and then just embed the sign up form, which will then lead to the Viper Thank you Page, which will then kick off all of the referrals, all of the bonus actions, and will take on the rest of the campaign. But you can essentially design whatever you want around this in bed form. It works really, really well for people who want super custom. Campaigns also allows you to put your sign up form on your own domain. You can obviously use sub domains and less of the stuff. But if you really want on like domaine dot com, your root domain, you can use the in bed form, and that works quite well also with the sub domains. You can have your referral links all having your own branding in there, so there's a lot of options to make it really close to your branding. So a few troubleshooting things I want to go over if you are finding that people are not signing up to your campaign, so really think back off. Is your offer worth the amount of time a participant has to put in again? Coming back to this your prize is really important, isn't worth your participants time is a perceived value high enough. Can you increase it? Think about Is there any way I could make this price better without spending any more money ? Or is there any way I could make this price better by bringing in partners or changing something really important to think about? That other thing is what your traffic sources How are people finding out about your campaign and joining your campaign is a high quality, low quality, you know, the quality is gonna make a big difference. If you're sending bad traffic, all spam traffic, you're gonna get span results. Does your campaign look legitimate? Can you improve the legitimacy of your campaign? Can you increase the trust signs? How can you convince people that you are a legitimate product? Are there any endorsements? Testimonials that you can use is their ways. You can increase their trust and reduce their barrier that they have. They have this barrier set up, don't subscribe to things, don't buy things, don't do something. It's like a warning sign. If you could decrease those barriers by doing all of these trust signs or adding all of these trust signs, you're gonna have a much better conversion rate. Is your page too complicated? A lot of the time people are designing pages, and that is way too complicated. This way, too much stuff going on. How can you make it simple, Easy to understand. Use segments. Break up your pages, make it very obvious with the value to the participant is on. You have a great time getting more convergence that how do you think about how you're saving your placements, time or money on? One thing that I love to get people to do is go out and ask three or four people. Would you sign up to this? Would you share this to your own social media profile? If people are not willing to share to their own social media profile, chances are your participants are going to either. Now, when it comes to the thank you Page is a whole nother story. So this is a really important page because this is where people are going to get their referral links. They're going to do all that sharing. They're going to see how many points they have. They're going to look at all their awards are available. They're gonna check the leaderboard or the bonus action. So this is a very important page, and you want to drive anybody who signs up back to this page as frequently as you can. So, cool thing you could do here. You can add a thank you video adds a nice personal touch. Send traffic back here as much as possible. So in your emails in your Facebook messenger with your Facebook ads with any ads, just drive people back to this Thank you page viable cookie, everybody. So once they sign up and they took on the original link, they're gonna automatically be looked back in. Add your tracking pixel, so inviting you can add your tracking pixels to all pages and then the thank you Page only make sure you're tracking stuff like that. I highly suggest that if you are an e commerce store, connect your store so that you can now track leads as well a sales and you can also reward purchases so you can give it certainly points per purchase. Very important. Three Other thing is, make sure you're using good imagery, So show off what you're giving away these super clear about it. Show them what you're giving them because it's much easier to show them. Then tell them. So make sure you're using great images and being very visual videos. GIFs image is super important. So one question we also get it's like, Why do we use points? You don't have to call them points. You can call them entry and corn tokens. You can call it whatever you want. But the point is, it's some sort of value tied to that metric, and that metric allows you to do the incentive ization and the reason that you want to use points and giveaways and rewards programs. You can naturally build all of these things like followers engagement email lists, all that so stuff. It just takes a really, really, really long time to do organically. So by using the points, you can incentivize all of these things that usually organically take a really long time to happen. So by using the point system, you can really incentivise anything you like online. Just give them some way to go on complete inaction. Tell them what they have to do, reward them. Points on those points can then be earned can then result in rewards, however, rewards you want to do it, whether it's Nina placements, random winners, tokens, redemptions, whatever you want to do, you're rewarding them for collecting more and more points. Essentially, the points can range in value as well. So you can. You can change the valuable point you see with airline miles with credit cards. All of these guys, these points, because it's very easy to understand a point system, and it's very familiar to people. So using a point system allows for a lot of incentive. Ization allows for a lot of flexibility with how you reward people, and you can also change the value of your points. Now, some of the really important things to incentivize are sharing, so get as many referrals possible to make sure your referrals have I. Hi, I'm outpoints attached to them, also sharing social posts, tagging friends and social posts. The share and referral is really, really important. So use those points for that. It's going to the bonus actions. Bonus actions is something that Viper has where you can allow you saw on that other page on the thank you page, how you had the thank you message then you had on the left the referral thing, and under that you had all of your bonus actions. Now, bonus actions are another way to collect points now. In this example, you can see here there's a few different ways to collect the points. You can make purchases like Facebook pages, retweets stuff. Submit videos to YouTube, watch videos, follow on instagram tag. People imposed write reviews. You can really incentivise so many different things with the bonus actions. And so the cool thing here is you want to focus on. The shares are saying, because organically, it takes a really long time to get a lot of shares. If you incentivize it with these bonus actions, it's a lot faster. Focus your bonus actions on your top two or three channels. So if you're really strong on Facebook and Instagram, go with those ones, they are great. So things you can incentivize with bonus actions are liking social platforms, engaging on social platforms, up voting, all that sort of stuff, leaving reviews, leaving comments, that sort of thing, referrals, leads and sales. Other thing is leaving reviews, creating content and uploading it. All of these different things can be used quite well with your bonus action. So if there's anything in your business that you would like to achieve or anything that you would like more off, think about how you can turn it into a bonus action. If there is not already a template, you can use a custom bonus action. So this is what it's gonna look like on the back end. You're gonna have all your pre made templates here, so you can see this is like, you know it. Visit us on Facebook. Join our Facebook group, share on Facebook. Comment on like this, all these different things on then you can also create your own. So if there's something that isn't temple ties, you can always create your own. It's really important to make sure that you're incentivizing what's really important to your brand. Now, a few of the most popular bonus actions we see follow us on social. That's a massive one, because people do want to build a social following one. It shows that that brand has a higher value to it allows you, Teoh, have multiple communication touchpoints with your customers. So say somebody likes hanging out on Facebook, not Twitter or someone like hanging on Instagram, not Facebook. The more touch points you have with your customers better because it does take 6 to 10 touchpoints before someone is familiar with the brand and willing to go on purchase something from them. So the main point here is build up. Those touchpoints have as many as possible so that you can engage with your people. Build that audience, build that loyal following so it becomes much easier to sell things to them. A few other really popular bonus actions are tag three friends in this post That post could be on any social media platform. Upload a video of you doing something or explaining something or reviewing something share or retweet. This post shared this content on X Y Z can be any platform. Leave a comment telling us X y z so this could be leave a comment on a blood pursed on a social post. Whatever you're creating these engagements, these communications between all of your followers on all of your participants, and you're creating a lot of awareness and engagement on social on. Your blog's everywhere said that people can come to your brand and I'll be like, Wow, there's a lot of engagement happening here. These guys must have a lot going on. This must be legitimate. You're gonna have a lot more kind of like a heavier weighting in the organic algorithms that all of these social platforms have put together. The more engagement that you have, the more people are going to see your content. You can also do things like up votes on different platforms you downloads, whether it's APS pdf, whatever sign ups to APS, programs, platforms, whatever. So there's a lot of different things you can do with these bonus actions, so it's really important to plan these out. Think about it. Putting about 4 to 6 to start with is great. You can always add bonus actions as your campaign goes. If you are doing an evergreen campaigns such as a rewards program, a loyalty program. This is perfect because you can filter out all your bonus actions depending on what's important to your brand at that point in time. So say you have a sale going on or say there's some sort of promotion that's going on, that you want to build awareness about. Get everybody to share that Facebook post about that promotion get everybody. Teoh tagged their friends in the post about that promotion. There's a lot of different things you can do with these bonus actions, and you can always adul remove them as your campaigns go. Same with the rewards. You can add MAWR as the campaign goes along, because that will give them another reason to come back and engage with your campaign. So hopefully this has helped you in designing a really good campaign. Whether it's a giveaway rewards program, it's showing you how to really incentivize people and had a really leverage bonus actions because that is the most powerful feature that you could possibly have in any of these campaigns. Getting somebody to do anything that you would like and giving them points is a huge factor in how you're going to grow your business. So please, please, please spend some time thinking about your bonus actions and really plan them out. I will see you in the next session. Thank you very much. 9. Image Designs That Get Shared: Hey, guys. So in this section, we're gonna go through image design, so this is really important because it doesn't matter how good you'll giveaways or how good your referral campaign is if you can't attract people and get them to opt in or even clicks through to figure out what it's about. So today we're gonna go through a few tips on how to design really good looking images to attract people to click through, whether it's placing it on your website, using it for ads putting on other people's websites all the different place that you would put imagery to promote your campaign, we're gonna show you how to create some good stuff. So first you want to make sure that it stands out. How can you make your image stand out? So that's bright colors that's calling out the value with text, or it's showing people that there's a lot of value in it by text and then also using imagery, so show the image of the value. So what's the prize? Try and put all the prizes in the image of possible really make people want to click on it . So think about the types of cold actions. You could do that very short. You can overlay them in images and then also think about the products that you're offering . How can you put them all into one image now tools. I highly recommend using a camera and step up for the design of the images. They will have some awesome templates, even his copy, and then also want to use a website called Removed Up BG. So if you have any images that you need to remove the background background transparent, that is gonna be your go to highly suggest that you remove the background of all of your images and then put those into one single image that you're going to use for your social posts in your ads and all that sort of stuff. Now, a few of the different image types you're gonna need a header background for your giveaway page. If using the Viper landing page, which is gonna be 14 by 1000 pixels, you're gonna want to use a about have a bundle image. So show one image. It has all of the prizes in there. You're probably going to use that for your social posts on your ads. individual products, prize images, it doesn't be a product. Could be services well, but individual prize images that you're gonna use for your rewards and prizes on the thank you page. And then you're also gonna want to think about potentially making some different ad creatives so that you can, you know, test out a few different types. So the best ratios I want to one which is square 4 to 5 ratio, which is like mobile. So that's kind of like four stories and that sort of thing instagram stories that story Snapchat post op things and then also that you have the old school 1200 by 6 to 8 pixel, which is the landscape banners so designed those types of here some examples, and you don't necessarily just have to make the image about their award. You can, for example, in this example, you can see four hours left, So posting these types of things to your social channels will get people back to those thank you pages you can see in some of these other ones showing off the product. So when a Mac book pro, for example, she would give away all of these things showing the prize is the other thing is, when you announce the winner, you could make an image very easily to announce the winners. Make that an engagement, and one little growth hack here is when you announce the winner. Also, give a runner up prize will give a coupon code that's got a time limit on it, or only available to participants off your campaign on the last one is just like, you know, an instagram image. So make something that would fit into the platform that you're designing for. So Instagram, for example, eyes very kind of like a photogenic Where is Facebook? Might be a little bit more functional, and so in the images may be put in your girls Putting a court action. Make sure you're making the colors bright and appealing. Make sure that people want to click on that. So that's a few tips on creating visuals for your campaign. I'll see you in the next section 10. Writing Awesome Engagement Emails: all right, so in this section, we're going to go over engagement email. So this is really important because you obviously want to engage people. And email is really, really important because most people still run their lives through email. So has a few tips we're gonna go through. So how did prep someone for your campaign whether to give away reward program with something like that, how to engage them during the campaign and what to do after? So it's really important to not only just hit up email but also messenger social media and allow these different channels that you have access to. You wanna have as many touchpoints? It's possible you want to connect with people over all of those channels, if possible. Now, when you are creating your email, you want to make sure your notifying people of different things that are happening So, for example, in engagement email is really there to get them to reengage with your brand. And if you're running a giveaway, that reengagement might be getting them back to the sink. You pay so thank you pages really important because that's where all the magic happens. That's where they get their affair a link. That's where they check their points. That's where they check their rewards, or what the rewards that redeemed. It also has a love, the bonus actions in there. So send e mails, Facebook messenger, social posts and everything you can back to the thank you page to try and get people to re engage in your campaign. That way, I highly suggest you do that focus on the benefits off. Going back to that page is, well, really continually to provide value and remind them of the value are providing to get them to go back and collect more points. This is a quick example on this page off. What a thank you email or a winner? Email should look like I jumped the gun a little bit on this one, but really, the thing I want to point out on this is the engagement here. So I've announced the first place winner and a runner up. We know, basically, if you are running a giveaway, you should probably have both, because that's gonna keep everybody engaged. And then what I did was I made a lucky draw winner to every single post new entered so that is a dynamic variable that you can trigger with someone's name, so it's gonna put their name in there too drawn as a lucky winner. So everybody thinks they have won something now, below that, I have been put in what the lucky winner winds and how they can go about claiming their prize and aboard. Another thing to add into this is make sure that you, um, said the expectation about what you're going to be sending them. Tell them all the amazing things you're gonna send them or that on your email list. Give them an easy opt out, because if they do not want to be on email this, you want to get rid of them as soon as possible. So it be like if you're not interested in receiving awesome updates deals, new product releases, new reviews. Unsubscribe here because you want to be up front about that because you do not want to hurt your deliver ability to make sure you're up front about the opt out. Thea Other thing is, try and get people to reply, so ask him a question. Get them to reply, because that is going to help you get better to live ability in the future. The other thing is, you can remind them to move your e mails into their primary inbox or add white listing URL or email address so that you have much better delivery ability rates, those people the next section. I know we jumped again a little bit, but I'm gonna go back now and say what you should be doing before, during and after your campaign. So before your email campaign, you want to make sure or before you'll give away campaign. You want to make sure you want people up. Tell people something awesome is coming. Tell them that you are releasing a new product, a new campaign. You're giving the biggest deal of the year away. You've got a huge surprise in store for them. Really get them excited about it. So build it up a week or two prior. Get people talking about it, trying to guess what it's gonna be. And then during you want to announce the give away of the campaign. Obviously, things can go for waiting lists as well. Huge in the waiting, the space building anticipation from a building building, the excitement about something so announce it with a welcome email. Tell them what they need to do. Tell him how to engage. Tell them that I need to confirm that email address, all that sort of stuff when they first opt in on. Then you want to show them emails about how they can collect points, how the point system works, used gifts, imagery and video to help you explain this stuff. Essentially show them like, Hey, if you put in the effort, you're gonna get a bunch of these rewards, and it's gonna be really, really good for you. On the other thing is send engagement emails to remind them to come back to check that points level. Check that ranking, see if they're close to unlocking rewards. You could even use a general texting your email like, Hey, you're really close to the next time booking your next reward, and that gets him back to that thank you page back to referring others collecting points, complaining bonus actions. The other thing is, you can, like introduce new bonus actions and rewards like I mentioned in the earlier section, get people to re engage by giving them something exciting or something new to come back and check out and the regular sort of engagement campaigns. You do it based around timing, So it's like, Hey, we're halfway. We've got 22 days left two weeks left, 48 hours left last day, that sort of thing. Make sure you're getting people to really engage that way with time. The other thing is scarcity. So if people sign up, you could say like Harry, this rewards only available for the 1st 5100 people. So send them in engagement email to remind them that these prizes are not gonna be there forever. And that makes them go back to the thank you page in cars and to collect more points. And you're gonna be much better off that way in getting people to engage. Scarcity is huge in any type of marketing. Free, scarce and incentive. Those things. Those three things will help your marketing campaigns in any sector. Ah, lot. How can you offer something for free and add value? How can you make something scarce or increase the scarcity of it usually time or quantity, and then happen to incentivize people to do something? Usually incentive, ization and free can be mixed into one. Just a little bonus. So after your campaign has happened, you're gonna have all of these brand new email leads. You're gonna want to convert them, make sure that you have emailed trips set up to go out and off. Obviously also, send that winner email that I showed you in that last slide. That's really gonna help you get morning, many more conversions, like first email in. It's going to get rid of all the people who don't want to be there, and it's gonna get all the people who do want to be there super engaged. And so the reason I put a lot of emphasis on email here is because people are still running their lives to their inbox. Most people check their inbox as soon as they get to work as soon as they start the day. And even more people will make a purchase through their email this so people might not convert Day one. They learn about your brand that maybe two weeks, three weeks, six weeks, six months later, when they actually need your product, you're gonna be top of mind. You're gonna be on their email list. Any sales you have in the future, they're gonna be on those lists. So it's a really a nurturing game. Make sure you have those email drip set up so that you can then convert them at a later date. After the campaign, the campaign is there to get that first touch point to build a huge amount of engagement to build an audience, and the conversions will happen through re marketing. One of the best remarking channels is email re marketing eso. Hopefully, this is going to help you with your email. Marketing is gonna build your list. Help you engage better with your list. Also engaged with your campaign participants while it's running, and I will see you in the next section. 11. Lead Quality Tips: All right, so in this section, we're going to go over a slightly mawr us kind of scary topic so that security and lead quality Now, these things are really important and don't want to overlook them. When you're running your campaign, especially with giveaways, I definitely want to check your lead quality because you have a huge influx of leads. You're gonna probably have a lot of volume that you want to make sure the quality of that is really important. The quality is really important as well. So highly suggest that you enable the confirmation emails within Viper. So this does a few things. One you can put a you know, welcome messaging, welcome video gift. Whatever. In that email, you can also maybe give them a sign up bonus in there where the discounts and free content , free access or something. Any of those sorts of things on. The other thing you could do is you can then also gauge the participation off that person with the confirmation email. So did they confirm their email? You can also gate the thank you page, so if they do not confirm their email, you can not let them to the thank you page so that make that will keep the quality of your leads extremely high. Now, when I say all of this, just remember more strict you make it, or the harder it is, the less people you're gonna have doing it. But you are gonna have a much higher quality. So it's about finding that balance and usually is comes down to the actual industry as well . So if you have an industry that is very tech savvy, you might wanna have a little bit more strict rules. If you have an industry that is, I'm not so tech savvy. Usually you do not have tohave as strict rules. And so the other things you can do is you can require people to confirm their email address . If it's a referral, you could also require people to confirm that email address before it is sent to your email service. Provide us that someone like Clavero Maoxian so you can make sure that you're only passing quality leads. Now. It's really important to keep a really high quality because gonna make converting those people on the back and a lot easier, so make sure that you are doing the confirmation emails on and find a balance between strict how strict you want to be and how high quality you want, so you want to find something in the middle. I usually suggest only having a confirmation and awarding extra points for confirming. And then on the back end you'll be able to see the people who confirmed or not. I also suggest requiring referrals to also confirm that email address s so that way that you know it's a legitimate referral. There's a bunch of different things you can do there, though, so definitely enable that confirmation email. The next step is, if you are looking at your lead quality, you may be trying to find a winner. So look at the profile. So if I has a really in depth profile, everybody who enters I P addresses who they who they're for all their points, how they collected that points. You can ban them at points, take points away. You do all sorts of stuff, but essentially you're going to really want analyze the profiles of your winners. Look at all the bonus actions that they completed. How did they validate those bonus actions? Look at their social profiles. You could do a bunch of stuff here and do a little bit of research before your water winner . You can also check to see if they're referrals were engaging. So, for example, if they referred 100 people, how many of those 100 people confirmed that email address? How many of them collected more than, say, for example, 10 points? If you find that someone's referred 1000 people and they're all stuck on 10 points, chances are that probably not referring very high quality people. If you look at someone who's referred, maybe 100 people, what they have all collected maybe 200 plus points. They have very engaged referrals, so you can look at those profiles and get a much better gauge off how high quality that lead is also who they're referring. And also look at all that bonus actions on that sort of stuff. So definitely look at the profiles before your water winner. I will see you in the next section 12. Organic Marketing Options: All right, so in this section, we are going to go over promoting your campaign organically. So when you have a campaign, usually have two types of ways that you can promote it or market it. You can organically do it all. You can use paid channels. Now, organic is where you should start because it's free. Eso that is the first place you should start promoting your giveaway on what we're gonna go over is a few things about how you can do this organically. So, first off, understanding how to really kick start your campaign now a campaign with a giveaway is going to start with a seed audience. A seat audience is those 500,000 people that a super passionate about your brand and willing to share everything once you reach that limit or it doesn't have to be 500,000. Build this up over time. But you really want to get this out to all of your super engaged hardcore fans first because they are going to refer the most people and usually people hang out with very similar people to themselves. So if you email your list, if you hit up all your social channels. If you posted all of your Facebook groups, allow your forum's Iran or anywhere any communities he manage or any email issue have any of that stuff anybody who's already heard about your brand? Make sure you get them involved from day one because they are gonna be the ones who start the referral. That snowball is we're gonna build a building build. So you want to make sure that from day one you engage with your best fans or your best customers essentially because they are going to refer it out. Now they know others like themselves, and they will be a great kick Sada for your campaign. So that's gonna get the ball rolling now. Next, you're gonna want Teoh. Definitely check out a lot of the social channels that you have. Posting to all of these social channels is really important. So make a post about your giveaway, posted toe all of your channels and then post updates or information about the campaign every 2 to 3 days. Usually again, it depends how long the campaign is with a rewards program, you're probably not gonna post every 2 to 3 days. You might post you know once a week, once a month or something, just to remind people out to join and engage in that sort of thing. And most of it will be through by email re marketing. But with a give away. It's a short period time. So you want to make sure that you're engaging people frequently, a lot during the run time. Another thing is to on all of these Social Post. Make sure you are answering and replying toe. All of the questions and comments really show as much engagement as possible. In this example. You can see this company is selling a rotating Christmas tree, and they have created a post about this and got a huge amount of engagement on here. I'm gonna tell you how they did this as well. But essentially they are collecting comments that answering comments and that linking back to that products from the comments. It's a great conversion when you actually get people to engage with your post and then you reply it, give them some value, answer that question and also direct them to make a purchase of some sort, great way to convert people. The other thing is everybody else is going to see that, too, so more people can click on that link. The other thing is, you're gonna want to make sure you ask people to tag in that post. So when you create that social post, make that a bonus action in your give away. So you don't necessarily have to pay for all of this engagement, but you're incentivizing it with your own giveaway. So in your bonus action section, make people tag friends in your social post your organic social post. Make people comment. Make people share. All of those are free to do. You're just using the points to incentivize it. And also remember the kind of like be personal with your audiences. Really. Show your brand your character and try and connect with your potential ideal customer again . You wanting to attract your ideal customer? That's the most important part here. Thea Other thing. You can always take these posts. This is a little bit in the next section. You can always take these organic posts and turn them into ads as well. But I'm gonna go over more of that later. Um, so it's really important to make sure that you have social posts on every channel because not everybody likes the same channel, so have one post. At least you'll give away on every single channel and then build the engagement on those posts with your giveaway. The next section is using influences. Teoh promote your campaign so this can be organic because you can incentivized or explain to influences that if they join, they have a much higher chance of winning because I already have a huge audience. So connect with influences, sending personal messages using search tools, connect with them and ask if they would be willing to share the give away. Sometimes you might have to give them free product. You might have to give them a bonus action like, for example, hey, like this influences instagram account, or you might have to pay them, but you can get these organically. Three. Other thing is looking to your own audience. See if you've got people in your audience that already have a large following, so you can use tools to search everybody who follows your instagram account. Who has the most followers reach out to those guys very personal. Be like hey would love you. I know you're a fan of us would love you to share this. So try and identify influences within your current audience as well. Aan den. You can get this afraid, if not its main moved into the paid paid section. Or you might have do favors for this person. Remember to use links to track influences. So links in their buyers all that sort of stuff, get them to use their referral link for the give away. So if you're using a giveaway, you can get them to use their for link to promote everybody. So as they promote everyone, they're getting points and rewarded for that promotion. It's really important to reward people and especially influences for their hard work. And if you get a few different influences going against each other or competing against each other for a top sport, you're gonna have a really good battle between those two and you're gonna collect a lot of engagement. So next section is groups. Now, this is a huge one, because groups and communities are a great way to organically promote stuff. Now, what you want to do is a few weeks out, you want to find the best groups and communities in your niche where all of your customers hang out or target customers hang out what they will do, what they will talk about. So a few things on Facebook groups. Subreddit forums. Cora Medium Slack Trip Advisor There's a bunch of different places that people congregate and build communities. Join 10 to 30 days prior to this, start engaging, add some value in these groups and then connect with the admissions. Want to connect with the admissions? You can then go back at a later date and be like, Hey would love it if you would share our give away. Now you've already provided some value to the community. You already friends with the admin. So this is a nice ask that you can give us with them and they can potentially give you give you some free traffic to promote your campaign. So I pitched the idea to them and, you know, again, this can be organic, but you can also maybe owe them favors, or maybe even pay them, but definitely warned them Priety giveaway going live, get approval and permission before you post in the group. Otherwise you may get bent, so the next thing is if you were going to go down the path of using partners. Now, partners are great organic method because you need to reach out to those partners, build a relationship. They can give you prizes to increase your perceived value. They can also help you market your campaign that you can ask them to email their list poster social, and it's gonna be a great way for them to help promote your campaign with you. So a few ways to find partners is you can hit up co workers or friends, people in your industry that you may know you can ask in Facebook groups or any of that if there's anybody who's willing to pass this fate. I know in the Facebook Viper Group, these people ask me if they want to collaborate in there as well. You can get a list of potential partners and then just cold out Rachel or direct message them on Social. Try and find the marketing manager of the founder, those air to best people to talk to on. Then you want to negotiate the agreement, so the agreement is who gets the email list. Are you gonna share it? Then it would be like, Is there gonna be a bonus action included? So if you they're included in the giveaway, are they going to get a bonus action for liking the Facebook or Instagram page or something like that? How many times they gonna post? Are they going to email the email list? It's best to sort this stuff out before you start your campaign so that there's no surprises when you get halfway through Thea. The thing is, if you can give these guys all of your image assets or your creative and some copy that they can use in their email on that blawg or in their social posts, because if it's really easy and it's just a copy and paste rolled down, much more likely to do it instead of having toe come up with all the stuff himself. So if you give them a promotion pack, that's gonna really help in this promotion packet, literally just being email with some attached files and some dummy text that they can use on social and email and that sort of thing. So really, look at how you can part with people because part of the people is how you're gonna do the most organic, Get the most organic reach. Make sure you're leveraging social as much as possible. Make sure you're leveraging groups and communities as much as possible. Add your widget. Add the giveaway widget to your blogging your website so that you are organically getting people signing up through your own current traffic. And those are a few options you could do for organic reaching traffic. Don't forget to hit up your own community. First, email your list all of your social followers, any groups, urine all of this. Your seat audience and you Your strongest advocates are going to refer the most people. So start there and then branch out. I'm going to see you in the next section. We're gonna go over how to amplify this with paid ads. 13. Paid Marketing Options: All right, So this is my favorite section, the paid promotion options. Now what you really want to do is complete all the organic stuff, have a great campaign season, early signs of success and then scale with paid ads. Now scaling is super important because at scale, that is when you really start to benefit a za brand. Whether it's benefit revenue wise, lead wise, really, all of the profits and all of the big stuff happens when you start scaling. So in this section, we're going to go over how to use pay channels to amplify or your results and get you. You know, the tens or hundreds of thousands of leads, comment, shares, all that sort of stuff. It's really unsure how to hit the big numbers. So first off paid marketing you really need to look at it as a top in the bottom of the final approach is top of the final is cold traffic people who have never heard about you bottom of the final out people who are ready to commit and ready to convert, and that's usually done with the re marketing. So the top of finalist prospecting a lot of the time prospecting is done really, really well with giveaways because it's an easy first touch point. There's a huge amount of value given from the first half point. The friction Teoh commit like an email address or something is very, very low because they're getting so much in return. So usually giveaways. They're a great top of the final option. And so running paid ads. This is a dream that's essentially why we created Viper to get brands to scale really, really well. And we found out that this worked extremely well with paid ads so you could take your clicks that you would use to get for a dollar and get them for 5 to 10 cents. You could take your leads, which you're usually paying $5 for, and get them down to, like, 50 cents. So there's a lot of benefits that you can have from running paid ads and scaling your campaign. So first off, pay traffic is easy because you're essentially just paying for it. You don't have to spend hours or years building up organic audiences this way. You can literally just pay to show your add to the exact person you want to show it to, so it is very effective. It just costs money. So you want to focus on your strongest channels, usually for 90% of brands. This is gonna be Facebook instagram, YouTube and Google Google meanings searching the display network. So those four channels will cover 90% of what you need. So I would really focus on starting on Facebook and Instagram if you're doing give aways. Paid ads don't necessarily make as much sense for referral programs, reward programs, ambassador programs. I would suggest running, re marketing and getting anybody who visits your site to then partake in these referral programs or award programs, or anybody who's purchase to get them to partake in your award program, that sort of stuff. So you would want to use paid ads for that sort of thing. You could also do that re marketing by email, marketing and more organic marketing to you necessarily have to set up for this. The paid ads section is really for scaling for prospecting and top of the final stuff. Focus on your strongest channels Now how we went over in that last section about organic post create an organic post for each one of your platforms and then build up all your engagement on those posts along the comments, likes and shares. Do you suppose is bonus actions and then on that one post and then turn that post into an ad Now the reason you want to do that is because Facebook is looking for posts that have a lot of engagement, because if it has a lot of engagement face looks like Opie will really like this post. People are engaging with people sharing, commenting, liking if they are engaging, that means face. It's giving Facebook positive indicators that this is good content and Facebook wants good content, so they're going to give you much better. CPM cost per 1000 impressions, so make sure you have a lot of social validation on your posts. Turn those posts in tow ads, and you're gonna be able to use those very, very cost effectively. Thea. The thing is, you might also want to create us testing on ads so you might want to set up 2 to 3 image options 23 copy options and test all of those to see which one does best. And then you can turn that into your next social post, for example, to make sure that you are only putting forward the best possible posts that are gonna drive conversions. Now, the other thing is with a giveaway. You want to make sure you are putting your facebook pixel I d in the viper settings because that is gonna pay. Place your paid you and it's also going to paste your lead event. So how is just in any scenario where you are running a top of the final campaign, you want to make sure that you are lying Your goal with what you're actually trying to achieve, you're not gonna be able to go from top of final away your conversion. That's this super common saying you can't take someone out on their first date. Awesome to marry you. It takes time, and you need to nurture them through that process. So top of the funnel conversion goals are usually a lead or some sort of micro commitment. And then obviously the re marketings goal is the purchase. So set up your giveaway. Set your lead pixel event, optimize your lead pixel event. You are going to get much better cost per lead and your campaign's gonna optimize a lot better if you optimize to that conversion goal. Now, the other thing is saved the re marketing for the re marketing campaigns. Um, scaling prospecting is really important because you want to feel that top of the final with his money people as possible for as cheap as possible while still keeping a relatively good quality. Now again, the quality comes down to what your prize is to make sure you have a good prize before you scare this up with paid ads. Now, as you have a really large top of the funnel, you will slowly nurture those people down to the bottom of the final where you're gonna get the people who are the most passionate, most likely to convict now. Usually, what we see with most people are they create these campaigns and usually you can get leads on Facebook and instagram between 50 cents to a dollar. So you should be aiming for that as you're kind of benchmark. Now, let's go through a few other things here. Um, again, I would never choosing your channel. You know all the demographics Instagram, Facebook, YouTube, that sort of stuff. Younger Gemma denigrate demographics like Snapchat talk that sort of stuff. More tech savvy people might read it. Be to be stuff might be linked in Really try and match your channel with your product in your brand. Really be showing your ads where all of your potential ideal customers are hanging out. It's going to save you a lot of time and is going to save you trying to force your ads on someone who's not interested. Make sure you are setting up tracking so most of these paid platforms are going to use pixels. So in most cases you're gonna pace a universal pixel on all pages and then a conversion event pixel, usually on the thank you page again. Remember to test to three different types of image or video 2 to 3 types off copy so that you can find the best combinations and best scenario so that when you scale to maybe hundreds, thousands, tens of $1000 spend, you're doing it with the right copy and the right imagery. Because if you are doing, if you're just testing one thing, you don't know if something else is gonna convert better, so make sure you're testing and using data, make sure you always scaling the best possible one. Now here's an example often add. So this is a paid ad, and we're gonna go over the importance about creative. So now when you're running it on ad, you want to make sure that you're doing the ratios of 4 to 5. So 45 ratio is, you know, it's it's portrait mode. So that is any, like, Snapchat or it might be stories on Instagram and Facebook. All that sort of stuff the most universal is definitely the square placement, so that's one by one ratio. So just make sure that you're doing those two things, and you should be in a pretty good position. I would suggest if you don't want to create too many, just go with the square one that is the most universal. If you are creating videos, make sure that you can loop thumb. So if it's a short video luthan, multiple times different types of video, it could be a selfie introduction. So visually have the camera in front of your face. Talk about your giveaway. Talk about the prizes, show the prizes on that's gonna be very personal way of introducing the giveaway. You could also do product demo videos. You can also do shocking announcement, that sort of thing. So disrupting beliefs or changing up industry norms that sort of stuff. So you really want to have a shock factor to your video to get people to watch them. Usually when you hook that attention in the 1st 3 seconds also really stopped with a great placeholder image and start with a massive statement or a big bang or something like that at the very beginning of your video and then go into your average video. Usually gonna wanna have a 15 2nd version, a 32nd version and a 62nd version. You know, test those See which one does best have a call to action at the end of your video. So tae enter now or playing this gym equipment claim this blah, blah, blah. In this example, you'll see that they are using a great creative because they're showing all of the prizes that calling out That's a home gym giveaway. It's appealing to their audience. It's telling you exactly what you're gonna win and showing you exactly what you can win. So there is a really high perceived value to this because it's all it's taking A lot asked me to do is sign up and give my email address, and I could win a with this stuff that showing me so it's a very easy value proposition for someone to understand. Other things with videos is used. Captions over the videos use captions over image so you can see that this caption here is home gym giveaway. So call out exactly what you're giving away. Call out exactly what it is. Don't try and make people guess people are terrible guessing. Just tell them straight out what it is, what's in it for them. What is the value for them? How you saving of time or money? What is it in it for them? All they care about is themselves, so definitely make sure that it's focused around them, not necessarily your brand. If you do want, you can also tag your products in some of these photos. So, for example, in this example, with the gym equipment, you could also tag that gym equipment if it was in your store as well, he has an extra exposure, gets an extra clicked stories from there in terms of the ad copy. Make sure you're calling out. Make sure appeals to for your targeting. Use a language. Use the lingo. Make sure that it is touching on the pain points. The problems that those types of people have your target audience being those types make sure that you also identify and highlight the solution you are providing. Um, another cool thing that you could do in the copy is, you know, use those validation factors like Where have you been? Featured testimonials, reviews, stars, star ratings, all that sort of stuff. You have to have this all in one ad. By the way, you can distribute us distributed across multiple ads and see which one works best. The other thing is using Emojis. Modi's a great because it breaks up the text. It makes it very fun, very easy to look at on. It helps you comprehend the copy a lot easier than if it's just one big slab of text on that. Make sure you've only got one sentence per line. If you can include scarcity, remember, scarcity and free are amazing. So highlight those two things in your copy, and it will do very well for you. Use Cassidy in terms of its a limited time or it's a limited amount. Now, a few key success factors to running ads here is final. Understand your final top and bottom of the final. What do they mean? Focus your conversion goals for the top of the final on the laid figure Should conversion goals on the bottom of the funnel to the conversion like a purchase. Re marketing again, Make sure you have as much re marketing in places possible. So re marketing by email by ads buy organic by Facebook groups. All those sort of things. Make sure you're doing this much re marketing as possible. That is where all the profits are made. Make sure that you're looking at your daughter, so have a look at your test. See which images through the best See which copy does the best, which landing pages do the best. Andrea Lee Focus on spending all your money on your top performers. Narrow this down to one or two top performing ads and scale those one or two top performing ads. Creative. Make sure you're using existing posts, also known as dark posts, so that they have social validation already built in, and that's gonna help you scale and get much better results from Facebook. The other thing is, make sure you're testing multiple creative like we went over. Now, a few different types of troubleshooting you can do for your ads. You know the biggest one is most of the consumer Internet people consuming the Internet or products or services. Whatever it may be, the consumers are usually on mobile, so make sure your landing page looks really good on mobile. Met that meaning use a Viper landing page because it loads fast. It looks good on my barbell life using in bed. Make sure that works really well. Make sure your ad looks good on mobile. A lot of the time people will design it in a new desktop view, and they want to check the mobile. Be make sure looks good on mobile. If you're using stories or something, make sure there's no overload. Overlapping tack text. Make sure that the messaging is super clear and the value proposition is really clear. What is the product? What are you offering? What is the service? What is in it for them again? I can't stress this enough really emphasize what's in it for them, and they're going to be much happier to opt in if they know that they're getting a good deal. That seven time that saving money. They're getting something for free, especially if they know that one of the only few that getting it for free that's even better. Look at your traffic sources. So is your traffic engaging with your ads that's looking at the click through rate on and give away? You can get click through rates from like 4 to 10% on a regular. Add like a prospecting ad that's going asking straight for conversion. You're probably looking Maura around like 1 to 2% so you can get a lot more traffic and a lot cheaper traffic introduced to your brand using giveaways and contests. Um, make sure that your ad has a strong and clear hook. How's it grabbing their attention? If you would be scrolling through your newsfeed or if you're scrolling through that ad platform or platform, is that going to stop and grab your attention? Is it interesting for them? Are they going to take notice now? Building social validation on your ads is one way to build that credibility. If you see an ad that has zero engagement, chances are you're not gonna be interested. If you see an ad with hundreds of black shares and comments, you're gonna be interesting. You're going to like, I wonder what this is about. Most likely, people are gonna also read the comments. If it's got an interesting capture and it's got an interesting holding image and got a ton of comments, people are gonna want to know what that's about again. Fear of missing out is definitely a thing for my. The other thing is how you save your customers. Time on money. A lot of the time people overcomplicate their ads. They don't make it obvious of how they're saving time or money for their participants again with the free option. That is another way to really engage people and get people clicking. People love free stuff. Also. What does your conversion funnel look like? Break it down? Are you asking for too much in your ad? If you are asking someone who's never heard about your brand to go and purchase something, chances are you're gonna get low engagement. Low click through rates. If you're asking someone to opt into something like a giveaway in exchange for, you know we'll have to do is give up their email address and it could mean $500 with products Chancellor. Probably gonna be more interesting clicking on that. So really think about all of these different things with your ad, Uh, does look good on my ball. It is a load fast. All that sort of stuff is the value proposition. Super clear is the creative and copy on point. Is it really betraying the value to them, are grabbing their attention? If so, how? Just think about that. And then is it noteworthy? Isn't worth isn't worth stopping a scroll. Really think about those things and analyze your ads. You know, from an outsider's perspective, everybody thinks their ads are awesome, but really get other people to review them as well on I can review them in a Facebook group as well, if you'd like some feedback. But really you want to get the third person opinion on this so hopefully this has really helped you out with your paid ad strategy. This gonna work for giveaways and everything. It can also were fewer regular paid ad strategies. A lot of these principles of the same. So jump out there creating ads on Do let me know how that goes. I will see you in the next session. 14. Converting Leads Into $$$: All right, so in this section, we're going to go over how to convert all of your new leads. Now, this is gonna be great because you're gonna learn how to convert all of these new leads you've collected. And this is when you're gonna make all of the r a. Y on all of the campaigns being running. Now, this doesn't just apply to giveaways. It also applies to your awards programs urethral program. You're gonna want to convert everybody. So you're essentially gonna break up your channel into having people who haven't purchased and then having people who have purchased. That's a clear divide between someone who is in your lead phase and someone who is a customer. So just going through this chart here, I know this looks a bit complicated, but essentially, it's just walking people through the process off making a purchase decision. Now, as I said earlier, you can't ask someone out on their first day and asked to marry. You need to go through all of these stages like awareness, consideration, decision making, and then they turn into a new customer. Once a new customer, you want to put them into your rewards. programs and your loyalty programs ambassador programs and get them referring other people because that's how that word of mouth generation happens. So that's really a snapshot of the funnel that you're going to create and you're gonna have your leads. You're gonna qualify your leads, and then you're gonna qualify them for a sale and then convert them. So a few things you're gonna want to remember when you have all of your new leads is re marketing how you re engaging with these people. Make sure you're doing it via ads, email, organic messenger groups, anyway, that you can re engage with these people. Contact them. Be front of mind the better, so people may not convert right away. But you might be able to get them to convert 30 1983 months six months later, as long as you are constantly in their on their mind in their feet in their in box, wherever it may be, the more touch points you have, the better because people don't necessarily need your exact product the day you they get introduced your brand. But when they do need your product, you want to make sure that you're the 1st 1 that they think off because you have built this relationship with them. You have bean there throughout the whole journey, and so they're more than likely gonna purchase from you if you've given them all of this value already. Now, if you're looking for some early and our fast conversions again, you want to add that scarcity like make it so that it's a giveaway only promotion. It's only available for a certain amount of days. This works really well when you send out your comfort, your winner email or you announce your winner on your social channels. That sort of thing. That could definitely generate some quick sales because you are giving a discount or some sort of incentive to purchase quickly. But what you're really gonna want to do is set up three plus months of your email drips one email every 1 to 2 weeks or something. This make sure that you're providing value continually. The other thing is not everybody is going to be fit for the purchase. So you want to make sure that you're getting rid of all the people who aren't necessarily gonna purchase. So that is removing the people who aren't engaging with your campaigns or aren't engaging with your emails every 4 to 8 months, it's really important to get rid of the people who are not interested. Not everybody is gonna want to purchase something, and it's better to get rid of those people who and not opening your emails earlier than just keeping them on their because gonna affect your livability. So every 4 to 8 months, check to see who hasn't opened the last, you know, 10 15 20 e mails, depending on how many emails you're sending and just get rid of those, suppress them, delete them, unsubscribe them whatever. Just make sure that you're getting them off your send a list. A lot of people have dormant lists as well, so they'll email them once every now and again but really doesn't want. Don't we send it to them too frequently? This next chart is a better example off how someone goes from cold being done anything about your brand, not interested all the way to hot. I'm ready to purchase something so you'll see here that there's a different stages of awareness that we also saw in that last graph on this one also shows you what types of messaging you need tohave at each stage of thes awareness is so when people are unaware, this is cold traffic and you want to be telling them stories, secrets, giveaway struck factors. You will be providing a lot of value and a lot of interest you want, pique their interest, get grabbed their attention, hook them in and turn them into a lead or get them into a follower subscriber, whatever it may be, you want to be able to communicate with these people. I did not on a later date or another point in time, because remember, it takes 6 to 10 touchpoints for someone to move away through this process once they become problem aware. So you are showing them that you know there is a problem with what they're doing. There is a problem that needs solving on. You are then showing them the benefits on all the reasons why this problem needs to be solved and why your product is going to solve that problem for them. Now remember, using testimonials, proof, claims, reviews, examples allow that sort of stuff is gonna help really show what your product does why it's good how it's changed the lives of your other customers house gonna change their life. You really need to convince them that your product is a solution to the problem that they have again the next stages solution aware. So they know they need that solution sold. Well, they know that they need help with something. So you're gonna be showing again. Validation. So showing the review, showing the claims and all that sort of stuff, testimonials, all that sort of thing, Then they're gonna be product aware. So they're gonna be like, OK, I now need to make this purchase. Who should I go with now? At this point, you have hopefully nurtured these people enough so that you're the clear winner. But if you find that people are not converting, you might want to start offering a few discounts and a few deals. And again, I suggest running a promotion to your list every life, probably 4 to 6 weeks, or even like 1 to 2 months constantly running some sort of promotion time. These in with like public holidays and other sorts of things are great ways to avoid turning into a discount brand have a reason to do a promotion like Labor Day, Christmas, Thanksgiving, Halloween, whatever it may be. Create a theme for your promotion, but this theme of motion is a great way to push people to make the purchase of your product rather over competitors. The other thing is, you know, make sure that throughout this whole process, you're showing all the value of your product all the ways that it's gonna help them solve the problems that they have. This is really important to follow this chart and really think about where everybody is in this stage of awareness and continually be pushing them down because again, you're not gonna convert everybody. Day one, you're gonna need to nurture these people. Everybody has a different process and time that they're in. Some people will complete this in two days. Some people will take two months. Some people will take two years. Just make sure that you're consistent. You build that audience, you build that engagement, you build that value and you're gonna get paid off eventually in the long run. Now, a few trouble shootings on how to convert your leads or why you're leads might not be converting so is your product offering aligned with their interests or needs. So this will tie back into the reward or the prize he offered, and you'll give away all your awards program. We're feral program. Is it aligned with your target market? If you are offering a 500 gift card Amazon. But you're selling needles for needing, chances are there's not gonna be a huge amount of people who were interested that $500 who were also interested in needle meeting, for example. So make sure that your prize is aligned with what you are wanting to then later on convert like, for example, if you had offered a sign machine or needing lessons or knitting courses or supplies for needing as your prize, you probably have a much higher percentage of those people interested in buying meeting needles later down the line. So again, make sure that your your product and your offering is aligned with the needs of once off the people in on your list. Are you showing the right messaging at the right time? So are you trying to sell too quickly? Are you too slow, you know, offering discounts or promotions around the right times. Are you not doing enough Re marketing one of the biggest issues I see with most brands. As I am not doing enough re marketing run, re marketing ads run, re marketing emails, organic. All this stuff you need to make sure that you are increasing those touchpoints Get through those 6 to 10 touchpoints as fast as possible so that people are gonna opt in and purchase all. They're going to shelve it and come back at a later date. Have you provided enough? Now you get a lot of the time. People are asking for too much that, you know, giving maybe one or two piece of free value free content, you know, promotion or some guides or some industry averages. They're giving some sort of value, but it's not equal to the amount that they're asking for. So, for example, if you're asking for someone to purchase something really expensive, you have to provide a lot of value before they're willing to make that purchase from you. They must go to someone else and make sure that you are offering enough value before you are asking for the sale again. Was your prize attracting the right leads. That's a very big one to be conscious about and goes into the earliest sections of this course on choosing your prize. Very important, having shown what your product, ours, how it works and why it's such the best solution on the market again, really showing product demonstrations, product demos, all that sort of stuff is great. Try and include that as much as you can in your marketing, messaging and your funnels and all that sort of stuff again. Also, are you showing enough testimonials? Examples? One of the best ways to convert people is to show them how your product has changed the lives with your past customers. That is a great way to convert people and convince them that it's a great product now. Hopefully, this has really helped in how you're going to scare your brand, using giveaways and contests as well as rewards and referral programs. Again, the giveaways and contests are more top of the funnel. The referrals and the rewards and loyalty programs are more bottom of the funnel and evergreen, so make sure that you set one than the other up you can set both at the same time, but just remember that they do different things. Bree, watch this. Get all of the value you can from it. Let me know if you've got any questions at Ally would be more than happy to answer any off them. Hopefully this has helped. And let me know in the comments on in the Facebook groups and just email me if you want Jack at five. Of the Ohio, if you ever need anything, I would love to chat, and I thank you so much for taking pot. 15. Setting Up A VYPER Giveaway: All right, so in this section, we're gonna go through setting up a giveaway. So I'm just gonna show you one that's live so that you can see what someone else is set up , and it's gonna give you some ideas. I'm just gonna show you all the features. Allow settings you should enable or disable on how to improve your giveaway of contest campaigns. I said, you're getting better. Conversion rates were getting MAWR leads more social engagements, more purchases and customers. So when you first click on the campaign, or you create your own campaign, so this is one that's already made, which will go through. But if you're creating new one or you have to do is create a new campaign and you choose the type of campaign you want as a bunch of options in here, we are using the viral contest and giveaway. If you wanted to do a referral program or awards program, you would just choose one of those. So there's a bunch of different options there, but this example we're going to go through viral contests on giveaways. So hold on, we're going to get back to the campaign section, and so I'm just going to show you this one here. It's already set up so that all the content is already in there. So when you load up your campaign, you're gonna have a few steps that you're gonna walk through. So the 1st 1 is going to be the sign up view. The next one's gonna be the thank you page. The following is gonna be the settings for your campaign than the launch step, and then you're gonna have your results at the very end. Now, the other thing to note is up in the top left. You have the option to design allow your different types of modes. So the landing pages, what we're on currently, you can use it in bed form. If you want to design your own page and in bed to sign up for another place people do. This is they add the embed form to that blawg or to the bottom of that website so that constantly getting sign ups on leveraging that website traffic. The other option is to use the widget. So when you just click edit, you also have the option to edit your widgets in here as well. But We're going to stick to the landing page today, and it's very easy to design those other ones as well. But they all work together, so I really suggest using the landing page in the widget or the landing page in the in bed . Now, a few things to note here is all the editing options are on the left here. So settings and logos you're studying like your global settings, I suppose so. It's your your fonts, your styles, your colors and all that sort of stuff. Then you've got your head of section, which is this top section here, and you can change your headlines. Sub headline background With the background you can add or remove images. Um, you can also change capacity so you can see that it's not really easy to read the text here so you could want Oneto lower your a pastie a little bit here so you can make the text stand out and really provide the user with a great experience in a clear value proposition . The other thing you can do in the head of section is, um, is add Well, you can obviously design and change everything up here like removing logos and longing buttons and lots of stuff. The other thing I wanted to point out with adding videos or not, you can add a video in that top section. You can also at times removed that or not. So then you have button options, content areas and forms. Now, this is a light thing. If you wanted a doctor theme, you can change the entire color scheme of this. Everything is edible on this page s so there's no real limitations there. Now, just on designing your landing page, make sure you have really clear proposition for the people landing on this page. So what is this? So this is a giveaway for photographers? Great. Now why would I end up under here? I've got a bunch of information about why someone should enter, So I'm calling out the exact thing I'm offering them. So this is a company that does video editing software, and so they're giving away a photographer's ultimate dream pack. So they have their software in there that they're giving away. They're giving away a photographer's backpack they're giving away at Drone and a few more other prizes, and then they're giving a clear call to action. There have been adding in the time. Now this top section is really where you want to hook someone in tow. Either scroll down and get mawr or you want to get them. Teoh, you enter straight on the spot. The other thing is you can look at the mobile you as well, so you can see how it's gonna look on mobile now, as you scroll down the page, This is when you really get mawr room to show off what you're giving away. So section out your prizes on court. So this is the grand prize and were saying exactly what we're giving away and then show what you're giving away. So they're giving away the software we're giving away the backpack. IATA total his backpack, giving away the drone. So really, show off the prizes. Get people excited about your giveaway in campaign. The next option, you're gonna have the additional prizes. So this is a worthy additional things you can win. So it's outside the grand prize. But make sure you're using these line dividers to separate your sections and make your content really easy to read and understand, but also adding some social validation or social proof here. So adding that trust pilot reviews. You can also add testimonials, comments, security badges you can add in way you've been featured. Who uses your products? Celebrity endorsements you can at all sorts of different types of validation There. The other option is Teoh, adding a little bit of a reminder on how it works. And then you can add the form section so the form sections actually really cool because you can add in extra extra fields there if you want to collect more. Information is you want GDP, our compliance and also terms and conditions here so you can edit and generate some default ones and then just adding whatever extra you need, all you can entering your own altogether. So next we're gonna go to the thank you page now. So once you've got someone excited, you've got someone convinced that they want to enter. Now they're gonna go to the thinking paid so on the thank you page. You have options everywhere to change all the text option, so you might not want to call this rewards. You might want to call this prizes. You can change all of this stuff. Now it's really important to also focus on the bonus actions and the prizes or rewards, because the President Awards is what motivating people, so they need to be displayed really well on then. The bonus actions are all the things they need to do in order to win. The prize is now jump back up to the head of section. You can edit all of that. You can again add videos or timers to their colored backgrounds and images, that sort of thing. You can add a leaderboard or not S O that will add that leaderboard. You can remove that. It's completely up to you. If you want to have that, leaderboards usually make a little bit more competitive, and it's a good idea to add. If you have a placement like a 1st 2nd 3rd placement prize for a random winner, it's not so important now. One point thing I wanted to point out for their Ferrell's was that by default, Viper has built in referral system that will reward people when they were for others, decided to give away. But if you connect your store to Viper on the lawn step, you will be able tow also track purchases. So not only will I get rewarded if I refer someone to sign up to give away, but I also get rewarded if I refer a friend who makes a purchase, and you can choose how many points you wanna refer that to. The other thing is that want to integrate your store? You can also reward points per dollar spent. Now, a great way to do that is to, um, really think about what your story is, what you're offering. And if you want to incentivize purchases or if you want to keep this campaign focused on, just leads, you can enable or disable their a federal option as well. Now everybody who loves in will have their own unique You are l. So it's all trapped on the back in the Viper. And then once you connect up your store, your store will send all the information back to Piper as well on who's referred who and how much they've spent in store and all that sort of stuff. Now the bonus actions are this is where you had enabled to save all the dollars spent option. But the bonus actions are really important so you can see a few here, So I've got, like, download, try a. We've got engaged with social, so leave comments, share content, tag, friends, that sort of stuff. Then we've also got, you know, following on instagram uploading an instagram story, liking us on Facebook, all that sort of thing. So we have a bunch of options when it comes to bonus actions. So here is where you re arranged and you can delete, duplicate or edit. And then, if you wanted to add a new one, you have all of these templates here, their pre built, and you can go through these and choose whichever once you want. If there's something that you want to incentivize that's not in the template, you can also create your own so you can choose an icon and go through there. There's hundreds of icons in there. Then you can decide what you want that person to do. How many points you want to give them? Give them some instructions. Give them the girl that you need to go to to complete that action, and then you can make it a daily action or not, and then you can choose type of way that you want to validate that action so you can do it automatic so they just get the points. As soon as they click to go on, complete the action. You can make it a multiple choice down the bottom you can require correct. Answer or not, you can also manually review these or not. So if you wanted Teoh, have an open ended question you could write. What is the code on, say, someone signing up to messenger? You could say, What is the code? What is the secret code? It could be 123 doesn't have a correct answer. Yes, you could ride in 123 And do you want to manually review this or not? So there's a bunch of options in here on how you can. You can pretty much incentivized anything, and then there's a bunch of options and had you can how you can validate that now when it comes to the rewards similar thing, you can edit thes, and you can rearrange them that sort of thing. And so when we take a look at the grand prize, you have the options up here on the different types. Rewards you have. So we're using other. So this will allow you to describe the prize however you like. So in this point was saying chosen at random. But you could say first place, second place, third place, etcetera. Or you can use milestones, redemptions or tears. I'm going to show you that in a second. But essentially, you just need to make sure you have a nice image here showing off what the prize is on. Then you want to. You can add in any extra information so you can see the title here, the description and then extra information. If you need to clarify anything about the prize or award now, the other option here is the milestones. So let's take a look at this. For example. They're giving 20% off if you collect 2000 points. So you can see here that you said 2000 points and you have the option. Teoh edit the email that gets sent out. So once they reach 2000 points of light will send out an email and and you want to put the instructions in there on how to collect that? How your participants gonna collect that prize. You can use a short coat er on. If you want to give out unique codes, you can also add them into your coupon bank Down here. There's a lot of options there on how you want to do that. So that's kind of how you do the bonus actions. And the prize is. There's a lot of options for designing the sign up in the thinking page again, use the landing page and the widget or the landing page in the embed. Now, once you have designed everything, that's when you get into your settings. So you connect your email service provider if you like. Or you can use that here on Web hopes on the other options down here is to how you want to treat people who fled. I get flagged for being a cheetah so you can disable enable that you can put in your email address. You can also decide to enable or disable the confirmation email, and you can edit the confirmation email. So this is email. They're going to get a soon as they sign up. It's good idea to put a little bit of information now. Once you have launched a giveaway, you're not gonna be able to edit this unless you poured your giveaway, because this will affect everybody currently in the give away. But here you'll see that there is points to confirm your email so you can choose how many points you want to confirm. You want to give someone for confirming that email. It's really important to get them to confirm that, you know, because that shows a higher interest in your brand. The next section here is required email confirmation to complete bonus actions. So this means, if you wanna have really high quality, require people to confirm that email address before they can even get to the thank you page . The next one is required email confirmation before you automatically push your emails to your PSP. So this is to keep really high quality in your email service provider. This'll Last option is only give points for referrals if the referral confirms that email address. So I highly suggest that you enable this so that anybody who gets referred the person referring only gets the points. If they're confirmed that email address, you can also ban I P addresses. Add in tracking code. All that sort of stuff you want to add in your global tags or global tracking in this top box because this is all pages and then the thank you page is only for your confirmation or like your completion tags. The last option down here is to you the social validation so you can add a fabric on. You can enable or disable the social proof, and and you know there's a bunch of stuff that you could do with that with the different ways you can name it. So you could say someone who has just entered someone who just claimed the prize, someone who's just rename the prize, that sort of thing. Now, when you get to the launch step, this is where you're gonna finish up your settings for your campaign, so you have a starting end day or the other option is. You could make this evergreen ever grains of great because you can draw someone weekly or monthly, and it's just a really easy concept of people to grasp. Add in all of your metadata and meta information, so that's how it's going to show up on social. Whenever somebody links out to it, you wanna turn it live or switch your campaign liable. Not so you can switch between liable, not live. And then the last section is gonna be published and install. So this is gonna have your your elf you give away. If you want to add a sub domain, you could do that. And the sub domain means that your entire campaign is going to be hosted on your sub domains. It would be like contest dot your domain dot com and then all of the referral links and all the share links will also be your own domain. Now you have the code for the bed form. Remember, you can design that on the sign up on the thank you step, and then you'll have the code for the widget again you'll design. There is on the sign up in the thank you step. The other option down here is if you're using a sub domain or if you're using in bed, you can actually choose to have people when they share their link, redirect to a different page. So by default it will direct to the Viper landing page. Because the Viper Landing pages the one we designed, it's really fast loading it has the clear structure on value and benefits to the person signing up to give away. But if you, for example, have a different page that you designed yourself or you want Teoh get people sharing their referral links and instead linking to a sales page or a block post, which you have the widget on, you would then want to choose. Choose your own landing page, and whatever you put in here is the page that is gonna get shared when people are shared their referral link again. This is how to install the tracking four stores. You can do Shopify and connect with Shopify App, or you can use the HTML in there. So what? You go through all of that. Your campaign is ready. You can just click lime and you're good to go. And the other option here is to take a look at all of the information that we have in here on how to promote your campaigns. On the last step, we have the results so you'll see a list of all of your participants. You'll be able to go through all of your manual review bonus actions. You can pick winners in here, so this will pick them at random, so that's a very easy way to pick them. And then you just notify them once that one. Also, another thing to look at is, you know you can click on people's profiles and you can go into that profile and take a look to see if anybody else has signed up under their I. P address. You can have a look at all of their referrals, which I p address they signed up for. How many points that referral has if they're cheater or not. If they confirm that email or not, then you can take a look at if that purchased on, then any referrals who have purchased you have a teeter analysis done there. You can mark them as a cheetah. Delete them will ban them. You can recent that confirmation email. You can take a look at all of the bonus actions that they have completed and the answer that they submitted when they were validating that. And you can also see the breakdown of all of their points having in their points, and you can add and subtract points from them as well. There's a lot of stuff that you can do in there, but yeah, definitely. Take a look through setting up your own campaign, and it's really basic. Just follow the steps through, make sure that you are really thinking about the end user and how you can provide value to them, and then in exchange, you'll get value back. So let me know if you've got any questions, but hopefully this is helpful in running you through how to set up a viral contest or give away with life. 16. Setting Up A VYPER Rewards Program: So in this video, we're gonna go through setting up a rewards or referral program. Now, when you go and sit up your campaigns, you have a bunch of options. And so we are focusing on these ones here that revolve around referrals and rewards to these usually evergreen campaigns. And you'll want to set these up so that they integrate with your you're website, your email flow, your ads, ads that you're running. So ideally, you want to get people into this program. And, as they do mawr, things like refer your brand to friends refer customers complete bonus actions like leaving reviews, buying more products, sharing, sharing content, all that sort of stuff you're going to get, you know, a loyal fan base, and you're gonna be able to increase your engagement and get people more involved with your brand. So this example set up is going to really focus on reward programs, and these are all very similar. When you look a reward programs and referral programs, loyalty programs, ambassador programs, all of these very similar. The idea of it is that you are setting up this program so that your customers or traffic or leads can join this program and be much more engaged with your brand. So we're going to take a look at this as as an example, Um, so I'm gonna run you through the set up of a rewards program here, so you have to sign up your thank you page designs. Here. You'll have your campaign settings and you'll watch settings. And then at the end, you'll have your results in the top left. You're gonna be able to design a landing page and in bed for Maura contest, which it? Sorry, it's not a contest with its It could be any widget. And the main thing here is that you wanna have a landing page so that you can redirect people to that page. So say you have an email and in the thank you email after a purchase, you say, join our V I. P program or join our referral program. During our awards program, you have a place to send that person to go and sign up on a landing page explains a little bit more about it. You can also add your V I P program or awards program to your website using the widget. I would suggest using them together. There are very powerful combo. The other thing you can do is if you want to design your own landing page. You can also design your own landing page and just have the in bed form embedded. You can also embed that on your bloke on your internal linking pages. You can really embed this wherever you like. So this is an example off a water bottle company who is setting up a rewards program. So the idea of this program is to get their users, whether it be a leader or custom, not more involved with the brand. So that would be creating content. I'll be sharing that content that will be referring, others that sort of fun stuff, and it really breaks down what it is. So you sign up to become a V I p to this program, and as you collect points, you unlock more awards, so you start off by collecting 200 points. You get $10 off 400 points. You get 20% off 600 points. You get a Bible and get one free offer and 1000 points. You get a free bottle so you could see as the participant engages more with the program and collects more points. They get higher, higher awards on on, Sign up there asking for their name, email country as well, so you might want to limit it to a certain country. Now you can also have your terms and conditions there. So on the when you're designing this on the left, you're gonna have alot of your options here. And you can also click an edit anything if you want to change colors, change phones, that sort of thing. The main point that I want to make with this page is have a clear value proposition for potential participants. So get them engaged with the program. Get them excited about the rewards. Make the rewards really easy to understand. You know, another thing is, you could have. We could have added more images in here to show exactly what these prizes look like. Gift cards and $10 off that really good. They don't necessarily have to be your store. That could be the other stores as well. You can really get pretty creative with the prizes and rewards there and really show the incentive of signing up here So you get a free border bottle on, then the benefit of what that product does. It's a water bottle that cleans itself. So you're really showing the benefit of the product. You're getting people excited because you're giving it away for free. All they have to do is sign up and then complete all the bonus action. That's all the stuff. So that leads us to the thank you page. Thank you. Pages when they sign up and they're gonna have the option, Teoh complete all of these actions over here to unlock their awards. And so the way that they have done it here is that said, You know, V I p is once you're signed up to become a V i p, you have a V i p leaderboard. He are. So you have a bunch of people that have collected the most points and here you can see all the rewards that they've got. Eso those. These are very similar to the ones. Well, these exact same as the ones that they had on the last page. Because these surprises that you unlock as you collect more and more points now the way that people unlocked points is you refer people, so that could be a referral of an email sign up, or it could be a referral off a purchase. The other thing you can do is you can incentivize purchases eso you can give a certain amount of points per dollar spent. So that really encourages people to become loyal customers to you. And the more that they spend with you, the more awards you give them. For example, if you would give someone a point Padilla spent, I spend $100 in your store and I get you know, they unlock prizes or even just maybe 10 points. So the way that this is set up so that you're encouraging more spending because the reward and the payoff is much bigger. Eso If they would spend 100 they would get 1000 points so they would get essentially a free bottle if they spend $100 with you so you can really structure it. How you like you can integrate this with the store on the launch step. But yeah, I really encourage you toe check out those features because they're very powerful for getting more revenue from your current customers and also getting convergence from but leads, who are participating in your V I. P or awards program. You can really call this program many, many things. It's how you want a position with your brand. And the other thing is, it's really about increasing the amount of touchpoints. So when someone gets familiar with the brand, they need toe, interact or engage with that brand 8 to 10 times before they're willing to make a purchase or willing to really recommend that brand. So really, get them involved with all your social media, get them watching your video is following you on instagram, Facebook or that sort of thing, reward them for writing reviews. Reward them for also leaving video testimonials, all that sort of thing for re posting your content, tagging friends in your content. Another one is uploading images and video, so get them to make a If they are customer, you can get them to make a video or a review of the product and upload, and you reward some points there. Now you can change the amount of points that these are worth. So, for example, here you could change this. Say this is a really important thing for your brand to collect. You might want to save save the this reward as a higher point amount so that that's a much higher incentive to do that Bonus action Now coming back to the bonus actions, you can rearrange them here. So, for example, this one might be really important, so we might want to put a higher up on. The other. Thing is, you can edit, duplicate and delete these bonus actions or add new ones. A lot of these air Temple ties you have the user generated content, which was the one we just had a look at. So that's when people captured their own content by a video or image and send it into you. You can have a Spotify, APS, social channels, all sorts of things. Now, if you want to incentivize something a little bit more unique that's more closely aligned to your brand, only you can also use to create your own. So that's just asking them what tell asking them what they need to do, setting the amount of point you're gonna give them, giving them some instructions get linking them to where they can complete the action, and then you can decide how you want to verify whether automatic using a question using multiple choice. So there's a lot of options there on what sorts of things you can incentivize. If you want a program without referrals, you can always disable the referrals, and you can just keep it just the bonus actions or just the purchases. It really depends on how you want to structure your your campaign. Now again, the main point is to use the milestones to continually reward people the more and more engaged they get with your brand similar to all of our other campaigns, You can't use your email service provider. You can use Web hooks, email settings and security tracking codes and pixels, all that sort of fun stuff when you come to the launch step. I just want to go over this a little bit because the publishing its toll is important. So remember that you can use a landing page in bed former widget all the same time. Um, you can also set up sub domain so that your rewards program, where referral program looks much more integrated into your brand so that you don't have any any third party girls or anything, so that makes it much more seamless. The other thing is adding a widget to all the pages you want that display on. If you have a particular page that you want people to share when they use their referral link, you can also add that in here. So say you have a customized page that explains what your V I P referral or awards program is about. You can decide to put that in there as well, and that will replace the referral link and, uh, you that people will be directed to that page instead of the Viper landing page. Now, this is how you connect your store. You can connect with Shopper five iron App, or you can place this hatred female on the thank you page, and that will track the conversions. And it will send them back to bypass so that you can see who is engaging. You can see how much people are spending. You can also see if they're referred people who are spending. So that's a really cool feature that you should definitely integrate with your campaign. The other thing here is you can take a look at people's profiles in here, you can see if people are engaging. If you can see who people are referring, you can see if they're spending money or not in your store. So these are awesome people. And then if they make purchases, you'll have that purchase information under here on. You can go through and see all of their bonus that you can see all of the fields that they answered in the sign up. You can see how they collected that points. You can add and subtract points as well, so you can manage your users from within this results tab. So the main thing here is you really want to send up a rewards program to engage with your customers or potential customers and get them more involved with your brand. Now, this is an ever grain campaign, so you really just have to set this up once and then as you, you know, get more and more people into the program. It gets bigger and bigger, and you get more and more people getting behind hind, your brand. And if you do have a, for example, a promotion or a campaign coming up, you can always add in some bonus actions that a specific. So if you have, like a Mother's Day or Christmas or Easter or Veterans Day, if you have something coming up that you want to promote, you can just start putting them in here. And you can filter out these bonus actions as the campaign goes along. That same with the rewards. You can use milestones, or you can use tears so you can change up how you how you want to reward people as well. I'm so very flexible in how you want to set up this program, and it allows you to really connect much deeper with your customers and potential customers . So let us know if you got any questions about our reward or a ferrel programs again, these could be called ambassador Programs V. I. P. Programs all sorts of things. The main point is that you are giving people value in return for them, completing all of these actions and getting involved with your brand