As a teacher on Skillshare, you know that marketing your class is just as important as producing a quality one to begin with. When you’re working on a new class, you’re already thinking about how to tease the launch on social media, and the varied ways you can celebrate and promote it when it’s finally published and out in the world.
But what about your existing catalog of classes that aren’t brand-new, but are just as fantastic as the new ones? Continuing to market and promote older classes can be critical to their ongoing success, resulting in more minutes watched and more student reviews over time.
Best Practices for Promoting Older Classes
Just because a class has been published for some time—whether that’s several months or a couple years—doesn’t mean it can’t still offer a lot to your students and the Skillshare community. Those older classes just need a little extra attention.
Use Discussion Announcement Emails
Anytime you want to get the word out about one of your older classes, you have two options. You can email within a class, which will email all the students in that class. Or you can email from your profile page, which will email all of your followers. Both of these options send a Discussion Announcement email.
Think strategically about how to do this. Can you share that you’re working on an exciting new project that relates to the older class? Or maybe your older class has a seasonal tie-in, and you can send those emails when that season rolls back around.
Mention an Older Class in a New One
Odds are, your older classes relate to—or even complement—a new class you’re working on. The new class description, as well as the intro and outro videos, provide ideal opportunities to direct students to those older, relevant classes.
You can even make older classes prerequisites, or just next steps for students to continue learning once they’ve completed the new class.
Encourage Your Students to Go on a Learning Journey
If your classes build on or complement each other, encourage your students to take them in sets, as a series, or in a particular order. This can put your students on a learning path that begins with your older classes.
Share Student Reviews and Projects
If your older classes have drummed up some nice reviews and resulted in some stellar student projects, you can share them through Discussion Announcement emails. You can also broadcast them on your social channels (hopefully with a tag for the student who posted it!) to celebrate and draw attention to the older class.
Always, Always Use Your Referral Links!
What better way to promote older classes than your class referral link? Not only can you increase your minutes watched, you can also generate referral earnings and royalties from your older classes.
It’s Not Old, It’s Classic
Just like a classic novel, older classes can stand the test of time and continue teaching for months and years after their initial publication.
By continuing to promote your older classes, you can encourage engagement among your students, give them a more comprehensive learning experience, and help ensure your continued success as a teacher.
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