Startup PR: Getting Press on a Tight Budget

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Why do the work? #JustBECause

Updated Thu, Jan 17th 2013

THE STORY

I was 17 years old and had decided to become a social entrepenuer. My only problem was that there was nobody that I could identify with for resources, tools, stories and the like. That had either were young just like me or someone actually doing the work. The reason I created Just BE Cause: Ah Ha Moments to INspire the Next Generation of Change Makers book is simple, this is exactly what I needed when I created my first social venture, The SWT Life. This book has been in the works for the past two years and as the Marketer Seth Godin says it is time for me to finally SHIP. It will be released in February 2013.

1) One sentence Pitch

Just BE Cause is a brand new book about social entrepreneurship for Millennials that want to change the world; it’s written by 33 contributors of the Millennial generation and some really cool adults, because there is no text written by us speaking directly to us.

So next time you wonder why you do the work remember that you do it #JustBECause

2) Email Pitch

Excellent Day Erica,

First and foremost I would like to say THANK YOU for the work and innovation you are committed to creating in the world. Because of your dedication, you continue to inspire me and I appreciate you!

I am writing to let you know that I recently completed a brand new book called Just BE Cause: Ah Ha Moments to Inspire the Next Generation of Change Makers. It's about social entrepreneurship for Millennials that want to change the world; it’s written by 33 contributors of the Millennial generation and some really cool adults, because there is no text written by us speaking directly to us.The reason I created Just BE Cause is simple: It is exactly what I needed when I created my first social venture, The SWT Life at 17 years old. Just BE Cause has been in the works for the past two years and as the Marketer Seth Godin says, it is time for me to finally SHIP. This book will be released in February 2013.

The reason I am writing you is to ask if you would be interested in either (a) partnering to create content geared towards your audience or (b) allowing me or any of the other contributors to write a guest post.

Below is a blurb:

Just BE Cause is a collection of stories, anecdotes, and wisdom from community leaders, innovators, leverage experts, executive directors and CEOs. The book breaks down Social Entrepreneurship–providing definitions, examples, and history–ultimately advising Gen Y on how to use our unique values and ideologies to create social change and spread the world's wealth while doing it. Ideally, those who read it will use the gems to help them start their own socially-motivated entrepreneurial enterprise.

Here is the website:
www.justbecausebook.com


Thank you in advance!

In Gratitude,
Syreeta Gates

3) Assets

Blurb on Just BE Cause:

We’ve all been frustrated with the way things are, and I hope I’m not the first to tell you that you have the power to do something about it. You have an alternative to working for “the man”, being a cog in the machine, grinding, hustling, the day-to-day struggle. You can use your passions to build a social 
mechanism that makes a difference. 

Just BE Cause is a collection of stories, anecdotes, and wisdom from community leaders, innovators, leverage experts, executive directors and CEOs.  The book  breaks down Social Entrepreneurship – providing definitions, examples, and history, – and ultimately advises Gen Y on how to use our unique values and ideology to create social change and spread the world’s wealth while doing it. Ideally, those who read it will use the gems to help them start their own socially-motivated entrepreneurial enterprise.

www.justbecausbook.com

Just BE Cause includes insights from folks who are featured by and/or are:

  • TED Fellows
  • NGO Leaders
  • Sandbox Fellows
  • Founders of "Dangerously Ambitious" - a one-of-a-kind summit for social innovators
  • FORBES: "Names You Need To Know"
  • StartingBloc Fellows
  • Glamour Magazine’s "20 Amazing Young Women Under 25" Co-Features
  • MPPs from Georgetown
  • "GenJuice's Top 100 Most Desirable Mentors"
  • Fast Magazine's: "100 Most Creative People"
  • Board Members, Seven Roses Foundation
  • Ambassadors to the United States - focused on rural economic development in Africa
  • Ivy League University Grads
  • Theil Fellow
  • Founders of Canadian non-profits making education more accessible to young girls in emerging economies
  • Founders of entrepreneurshipEDGE
  • Professors

Check out how Just BE Cause got it's name:

http://www.justbecausebook.com/video

Here are some testominals  about the book from some really dynamic people:

“Leadership is an action everyone can take, not a position few people can hold. Just BE Cause will help you step up and take action on behalf of the issues, causes, and people you care about.”

—Paul Schmitz, CEO of Public Allies, author of Everyone Leads: Building Leadership from the Community Up

“The stories in Just BE Cause totally reinforce that ALL THINGS ARE POSSIBLE! This will inspire people to be the change they wish to see!”

—Chris “Kazi” Rolle, social entrepreneur and founder of the Hip Hop Project

“Syreeta has sparked a gem of a book that reflects the best of the Millennials and will in turn inspire them—and the rest of us, as well—to even greater work.”

—Tony Wagner, EdD, Innovation Education Fellow, Technology and Entrepreneurship Center at Harvard University

 

“One part future mogul + one part social entrepreneur = Syreeta Gates. She is at once a young, brilliant, technologically savvy activist and visionary professional. Syreeta's magnetism drew together a powerhouse crew of contributors for this inspirational project. Be informed, be inspired, BE!”

—Toni Blackman, US hip hop ambassador/artist/social entrepreneur

“Just BE Cause should be read, gifted, assigned, or sung to every Millennial. Imagine Adam Bryant's Corner Office but for the freelance-hustling, network-wrangling rock stars among us. Gates makes big action possible by giving the microphone to those who have already done the work, and in a language we want to speak, they tell us how they did the work. This book reintroduces you to yourself as someone who, at any and every moment, can be what you want to see. And now you'll know how.”

—Libby Ashton, founder of rEDesign

Book Cover

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