Startup PR: Getting Press on a Tight Budget

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Mewe Press Kit

Updated Wed, Jan 23rd 2013

1) One Sentence Pitch

Mewe is the first comparison site that helps purpose driven travelers find, book & rate their perfect voluntourism package and also enables them to crowdfund their selected cause.

2) Email to Erica

Dear Erica,

I recently read your blog post on staycation and wanted to get in touch with you regarding a startup idea that has the power to get Americans travel again - for a good reason. 

There’s no doubt that interest in volunteer travelling is on the rise (Source: TIES).

But we believe the process to find the right volunteer travel experience is not as simple as it could be.

Just google ‘volunteer travel’ and ‘voluntourism’ and you’re left to wade through dozens of sites from all manner of private and charity organisations offering all sorts of packages. Finding the right package from a reliable partner, is a time consuming and confusing business.

So we decided to do something about it by creating Mewe

Mewe is the first comparison site that helps purpose-driven travelers find, book and rate their perfect voluntourism package and also enables them to crowdfund their selected cause.

We’re in the early stages of development, but we’re excited by Mewe’s potential to positively impact communities in need by getting people to take more holidays that matter.

To help us get to where we want to go, we’ve recently been selected (from over 1400 entries) by StartUpChile for their early stage entrepreneur accelerator program. With this funding, our goal is to build and launch Mewe within the 6 months we will be based in Santiago. http://startupchile.org/word-is-out-here-are-the-105-new-suppers/

We’d love to talk to you some more about Mewe, volunteer travel or StartUpChile, if you have the time.

Or, if you have any questions or want to know a little more about the team, feel free to get in touch with us via this email, this number +56 969 654 190 or Twitter @mewe_co

Cheers

Rob, Liane, Valli.

3) List of Assets

I) Logo

II) Video

http://vimeo.com/45235559

III) Landing Page

IV) Facebook Page

https://www.facebook.com/mewevoluntourism

4) Press Kit

We are going to do press closer to the launch date. Until then we will be collecting more assets, such as the working website and will be developing our press kit when we've got more material...

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