Create Your Product Story

Understanding Your User

Discussions:
Discussions:
- Who is your target user?
- How can you reach people who fit your target group? (Example strategies: coffee shops, Facebook/Twitter, Google AdWords, Craigslist, dog parks, mommy groups, tourist hotspots, sitting in an airport, asking people at bus stops...)
Project Milestone #1: Create Your User Story
By interviewing and surveying target users, you can put together your user story—a narrative about who the person is using your app, why they are using it, and how it fits into their life.

The aim of this task is to get you out there in the field actually talking to people, ideally a mix of people you know and don’t know. As any statistician will tell you, you need more than one data point to draw conclusions; try to talk to 5 people in person, and survey (online) at least another 25.

Fill out the User Story template and submit.
Group Work: Interview each other
Organize a time to meet up and discuss the things you have learned. Present your rough idea and interview each other on your idea, or the sample app idea. Break into pairs (in real life) or hangout and take turns!

Creating a Product Story

Discussions:
Discussions:
- Sketching and alternatives to get your idea across
- Testing ideas out without building (Example strategies: “concierge” services, faking it, Wizard of Oz, keynote, walk throughs...)
Project Milestone #2: Create Your Product Story
“Put the user first, and all else will follow”. Now you need to think more deeply about the product itself, sketch out some of the basic screens, and fill in the details based on what you learned about your user in week 1. You will also plan out some of the first steps to testing out this idea WITHOUT building the app.

Go back to your users (or find new ones) with your product story and your sketches!
Group Project: Share Your Product Story and Get Feedback
Share your product story and get feedback from the group.

Additional Resources

Resources:
- Week One - Guide to the User Story & Interviewing
Suggested Reading:
Resources:
- Week Two - Guide to the Product Story
- Business Model Canvas - Fill this out about your idea. Watch the video!
- The Value Proposition Canvas - You just finished step 2 in Week 1.
- The UX of Minimum Viable Products
Suggested Reading:

Zo Guthrie

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