Still in progess....

+Name & Location: Compton New Orleans,LA/USA

+Brand Name: Space Broccoli: featuring the Tunes

+Slogan/Mission Statement:

"All in Yo Face Wit it" "Blurring the Lines" "Big Kids at Play"

Our mission is to supply customers with functional yet collectible apparel through graphic t-shirts and comic entertainment.

+Logo (Wordmark):

Space Broccoli featuring the Tunes - image 1 - student project

+Mascot/Icon:

Space Broccoli featuring the Tunes - image 2 - student project

+About/Backstory: It all started...I always wanted my own character/logo but I could never come up with anything, same idea with clothes wanting to do my own thing but no idea was sparked for me. Months later in the fall of 2009 I entered college, my second week I was introduced to the Tunes (now about 16 people). That had to be the best thing to happen for me, they’re my friends/brothers/family. One day in the dorm room I saw Herb's "tunechi" character, the Tunes mascot, and somebody said "we should get shirts made” from there I took full initiative to make our first batch of Tune sweatshirts. After wearing them all together at homecoming people asked about them a lot. Mike made us a Facebook page and got us a nice little following. Then I began coming up with shirt designs for fun and finally created my character. I felt "the Tunes" wasn’t really a unique enough brand name, soon after I stumbled upon creating the phrase "SpaceBroccoli,"

Space Broccoli featuring the Tunes follows 4 close college friends/roommates and the various situations they get into. Their main goal is "tryna comeup/make it" which can easily related to by most. The brand uses the comics (soon animation) as complimentary material, to add to the fun of collecting each clothing piece, create a laugh here and there. We are Blurring the Lines by merging real life and exaggerated cartoon life, while having an All in Yo Face mindset, an ultimate expression of "Big Kids at Play."

The naming of Space Broccoli feat. the Tunes:

Here's the Space Broccoli part- Even though I, like many other people, don’t like broccoli it is normal to wonder why this name...why not space strawberries or something right? Well, I have friends that participate in extracurricular herbal activities, and I'm the one known as not being a normal participant would go over to Ground Zero and ask "Where's the Tropicana Orange Diesel?" or "Where's the Kush Berry Muffin?" "Where's the green Pokémon?"...etc. until one day I said "where's the Space Broccoli?.” After I said that one I was like, that ish was cole lol.
Featuring the Tunes- As I said I didn’t feel as though the Tunes was unique enough for a brand name and it didn’t sound like something I would say I'm wearing, "I got on a Tunes shirt?" Nah. But, I was also uncomfortable just calling the brand Space Broccoli, like how could I forget about my team the tunes? That’s messed up. The complete name was inspired by the musical band and artist Maze feat. Frankie Beverly, since I've listened to them growing up here in New Orleans, where they perform at Essence Music Festival. From that spawned Space Broccoli featuring the Tunes... space broccoli first because its the more unique part and most likely what people will refer to it as, just like they say Maze (usually thinking its the singer)...featuring the tunes is second even though they are the main stars just like Frankie Beverly.

+Brand's visual introduction:

Space Broccoli featuring the Tunes - image 3 - student project

Space Broccoli featuring the Tunes - image 4 - student project

Main Characters:

Space Broccoli featuring the Tunes - image 7 - student project

+Images of Collection CADs

First Shirt release: SB1

Released January 1,2013

Price: $29.99 USD

Space Broccoli featuring the Tunes - image 8 - student project

Second & Third Releases: Dumes Day & Dumes Day Re-release

Released June 15, 2013. This shirt was made in honor of our brother Jarrod Dumes who passed on Feb 3 2013 Superbowl Sunday.

Price: $29.99 USD

Space Broccoli featuring the Tunes - image 9 - student project

Release July 30, 2013. Many people missed out on the first release and dumes day celebration party so, I decided to go against my wish of only releasing shirts once by re-releasing an alternate version of the original piece

Space Broccoli featuring the Tunes - image 10 - student project

Unproduced mock-up

Space Broccoli featuring the Tunes - image 11 - student project

Customer Profile/Target Market: 16-30 yr old (College age crowd/Urban /HipHop/Skaters/People that owe Sallie Mae)

Clothing brands, Vinyl Figures, collectible cards, cartoons, comics, humor, sneakers, skater,music,FRIENDS=This is our customer base people that are into some combination of these things.

Space Broccoli featuring the Tunes - image 12 - student project Contact email: justcoolcompton@spacebroccoli.com

For more info check us out on all our social platforms.

Website | http://spacebroccoli.com

Facebook | https://www.facebook.com/pages/Space-Broccoli/218351878286991

Twitter | @Space_Broccoli

Tumblr | http://EatYoSpaceBroccoli.tumblr.com/

Instagram| http://instagram.com/Space_Broccoli

Vine| SpaceBroccoli

Compton SB.

Founder of Space Broccoli

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