Kickstart your small business' social media campaign

Getting Started

Use the Module resources to get ideas about best practices for your profile setup and discover strat
- Use the Module resources to get ideas about best practices for your profile setup and discover strategy tips.
- Guided account setup for social media accounts - Video tutorial will walk you through the basics of G+, Twitter, Pinterest and Facebook Page setup. The Google account is your first priority because it will give you the power of Google's many tools (G+, Local, YouTube, etc.) to help gain brand visibility.
- If you already have social accounts up, please share with the class for feedback from the instructor and classroom. I will help walk you through using "SEO" tools to optimize the profiles throughout our class. Links will be shared in your Project area.
- Once your accounts are set up, please share links in the project sharing area. If you have questions, please post them in the discussion area so I can answer during office hours!
- Follow tutorial to create a more professional Facebook cover and resize logos for each platform we're reviewing. Share your creations with the instructor for feedback and ideas.
Initial Profile Share
Share your profiles with the class and instructor for feedback. Add all links you'd like reviewed into your Project! Feel free to share when you're ready - there is no rush, but this is the best way to get some initial feedback.

The Social Profile

Watch
Watch the video lesson.

Why Optimize

Watch
Watch the video lesson.

Optimization

Review of profile layouts to explain components which need optimization Optimization of social media
- Review of profile layouts to explain components which need optimization
- Optimization of social media accounts using search engine optimization strategies
- Read article: http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/ This is one of my FAVORITE reference tools for optimizing any social profile. We'll also review how to pick keywords based on your company, so be sure to share your projects so we can evaluate the related keywords as a group.
Continued Profile Sharing
Share your profiles for review + continued optimization/feedback.

Content and Strategy

Watch
Watch video lesson.

Finishing Your Project

Review of content development strategies Review of content management tools available (Hootsuite, fo
- Review of content development strategies
- Review of content management tools available (Hootsuite, for example)
- Calendar a one-month plan for continued content generation, and create an outline of your goals for the month, and your target audience
- Outline your strategies for reaching that target audience
Final Profile Share
Share your content and social strategy for feedback.

Additional Resources

Students will set up select social media accounts (Facebook PAGE, Twitter, Google+, and Pinterest), and we will walk through the profiles to learn how search engines read content so that each profile is optimized. Please review these wonderful resources to get a feel for how profiles work and how to maximize their layouts for your branding.
- http://youtu.be/GFLnYVMmxRs - Video Tutorial 1: Basic Account Setup (4 accounts in a simplified setup approach)
- http://www.youtube.com/watch?v=jqHXknkTHa4&list=LLVT6IZrOd5555pA65IUg4PQ - Social Media Discussion - Social for 2013, Social Predictions and SEO/Social Ties
- http://www.tednguyenusa.com/infographic-sizing-up-your-social-media-sites/
- http://marketingland.com/three-proven-social-media-seo-opportunities-30276
- http://diyadventurer.com/skillshare/ - Download my .psd guide to help create a cover that won't get cut off by the profile photo.
- http://www.youtube.com/watch?v=AbLuNmfxWKc - Make a basic Facebook cover using a template you can update over and over again!!
We will walk through students’ setup profiles to learn how search engines read content so that each profile is optimized, and why this is essential for search engine visibility and local visibility.
- http://www.youtube.com/watch?v=7p-n4ZV6Wcg - Why and HOW to optimize without being an SEO expert.
- http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx - Some optimization tips and recommendations.
- http://mashable.com/2013/03/20/pinterest-redesign-infographic/ - The NEW Pinterest has changed the game. Find out what you need to know for your business.
- Share some questions about content or your content samples so we can review and share ideas as a group.
Students will learn the best ways to engage customers with inviting, entertaining content and gain knowledge about ways to fuse traditional marketing tactics and customer intelligence into their social approach.
- http://www.youtube.com/watch?v=g873GEP4mEc - A coworker gives his best tips for content strategy.
- http://www.youtube.com/watch?v=xvw93NMLvG0 - Content tips and strategies for social.
- http://webdesign.about.com/od/writing/a/aa031405.htm - 10 easy tips for content writing
- http://noteasytoforget.com/36-super-succinct-social-media-rules-one-sexy-infographic/ - 36 Social Media Rules
- http://mashable.com/2013/03/13/social-media-business-commandments/ - 10 Internet Marketing Commandments
- http://www.bizjournals.com/nashville/blog/socialmadness/2013/03/3-top-business-uses-for-social-media.html - 3 more common business uses for social.

Penny Birch-Williams

Artist, Entrepreneur

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