Viral Map: UGS

i. want to be able to hook their friends up with a job.

ii. Want to expand their network.

iii. Give recruiter good referrals to build mutually beneficial relationship.

iv. Referral fees for candidates!

v. Social recognition (successful referral results in facebook notification “Candidate X helped Person Y get a job!”)

i. Increases talent pool

ii. Reduces degree of separation between firm and candidate

iii. Increases fill rate

i. Given access to a greater talent pool than would be possible through internal development

ii. Reduces hiring costs

iii. Reduces hiring risk

iv. Increased versatility and time utility w/ candidate selection

List out all things you could possibly charge each player for on the service.
1. Candidates

i. Candidates will have direct access to a recruiter whom they can build a relationship with.

ii. Not really sure.. .candidates are the commodity here, so I don’t really want to charge them.

i. [not sure]

ii.

i. [Not sure…]

Short reason why you think the player would be motivated to need their contact or pay for the service.
1. Candidates

i. Candidates want to learn about contract opportunities

i. Firms want qualified candidates.

Paul Luckey

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