William Burks Spencer – Creative Director/Writer

William Burks Spencer is a copywriter with over 10 years of experience in advertising. He has worked at agencies including Wieden+Kennedy Portland, London, and Shanghai; Crispin Porter+Bogusky, Boulder; BBDO New York and London; Mother London; BBH New York; JWT New York and London; Leo Burnett Chicago; La Comunidad Miami; Y&R New York; TBWA New York and others on brands such as Nike, Google, Powerade, Target, Nokia, Starbucks, and Virgin. William has also taught advertising at Miami Ad School in London and Pratt Institute in New York and given talks on advertising at Princeton University, Columbia Business School, and Miami Ad School in Hamburg. He has degrees from Princeton University and VCU Brandcenter.

Follow on Twitter: @wspencer & @breakinginbook

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Mitchell Ratchik – Creative Director/Art Director

Mitchell Ratchik is an award winning Art Director/Creative Director who has 18 years as a working professional in the advertising industry. He’s worked for several of New York’s top shops, including TBWA Chiat Day, BBDO, DDB, McCann, McGarry Bowen, Dentsu, Ogilvy & Mather, Publicis and JWT. Some of the clients he’s worked and produced on are: IBM, Motorola, Sprite, Miller Lite, Smirnoff, jetBlue, Domino’s, Royal Caribbean, Lincoln, Ford, HSBC, U.S. Coast Guard, Wheat Thins, Kahlua, Lenovo, HP, Yahoo and Citi. He has also taught advertising for over 8 years at Parsons School of Design, Pratt Institute and AdHouse. His past students have gone on to win awards from the One Show, Communication Arts, Clios, Cannes, L’uerzer’s Archiveand Addy’s as well as landing high profile jobs. He is experienced in all areas of advertising, including integrated branding and creative strategy. He has been freelancing for the past 6 years as a Creative Director.

Mitchell Ratchik

i like turtles

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