Determine the One Metric That Matters for You

Pre-Product Exploration & Validation

Run two experiments using the Validation Board.
Run two experiments using the Validation Board.
What did you learn?
Please describe how you setup and conducted your experiments, and what you learned from the results.

Measuring Product/Market Fit

Measure Product/Market Fit for your product and determine whether to pivot or persevere.
Measure Product/Market Fit for your product and determine whether to pivot or persevere.
What are your next steps?
Should you pivot or persevere? Why? What's next?

Experiments for Growth

Interview a startup CEO or VP of Marketing that has grown a successful product or exited a company.
Interview a startup CEO or VP of Marketing that has grown a successful product or exited a company.
Write a blog post about your interview
What did you learn from the interview? Please write a blog post. Brownie points for linking back to this class!

Additional Resources

This week we'll focus validating your early-stage idea through customer development and experimentation with the Validation Board. Please see the resources on the Week 1 Learn Board to guide you through the process.
This weeks we'll focus on measuring product/market fit and pivoting a product based on customer feedback. Please see the resources on thed Week 2 Learn Board to guide you through the process.
This weeks we'll look at how successful startups implement a growth strategy and run experiments to scale a product once it has product/market fit. Please see the resources on the Week 3 Learn Board to help guide you through the process.

Michael De La Maza

56