Optimize your app for discoverability

App Store Optimization

Share your completed ASO project for feedback
Be sure to include:
- An optimized description for your app for Android and/or iOS
- Ideas or final designs of a unique icon
- A table filled in with keyword and ranking analysis of your competitors
- Your app's unique pitch for getting Featured by Apple or Google.

Additional Resources

Welcome to App Store Optimization! This unit will be broken into five sections:
1. Understanding discoverability
2. Optimizing your description
3. Design an eye-catching icon
4. Outmaneuver competing apps
5. Increase your chances of being Featured
This class is built to be flexible, so that you can either learn all five parts at once, or break them up depending on your schedule. If you sit down and bang these out, the whole process should take about two-three hours. Each part is designed to be 20-30 minutes with the project exercise included.

Now, let's begin!

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Each exercise corresponds with a lesson part. When you complete all five exercises, you will have an actionable gameplan and deliverables to help you pursue your ASO strategy.

Watch: Intro video

Part 1: Understanding Discoverability
Watch: Part 1: Understanding Discoverability video
Complete: Part 1 Exercise (doc)

Part 2: Optimizing Your Description
Watch: Part 2: Optimizing Your Description video
Complete: Part 2 Exercise (doc)

Part 3: Design an Eye-catching Icon
Watch: Part 3: Design an Eye-catching Icon video
Complete: Part 3 Exercise (doc)

Part 4: Outmaneuver Competing Apps
Watch: Part 4: Outmaneuver Competing Apps video
Complete: Part 4 Exercise (doc) / Worksheet (doc)

Part 5: Getting Your App Featured
Watch: Part 5: Increase Your Chances of Being Featured video
Complete: Part 5 Exercise (doc)

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Here are some additional resources to help you while you work on your project and afterwards

Keyword resources
- http://mobiledevhq.com
- http://searchman.com
- http://appcod.es
- Friday Review - Submit your app to Google's editors - https://www.google.com/moderator/#16/e=1ddd8a (may be discontinued)
- http://99designs.com/
- https://www.odesk.com/

Mark Rosenthal

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