Hey Guys!

My name is Lauren Fundora and I am super pumped to share my project with you. Instead of creating a label for an existing product, I thought this was a great opportunity to flex my conceptual brain muscles and make up a product and a label. When I was brainstorming all my ideas kept leading me back to things inspired by film or TV. I thought about doing a label for Thor's Hammer, Superman's Hair Gel, even a label for Benny the Jet Rodriguez's shoes....it was a tough decision but I settled on a wine label for Tyrion Lannister from Games of Thrones.

As a character Tyrion is completely intriguing and the world and history of GOT is so vast that there is great reference to be inspired by.

Mood Board 1:

Tyrion Table Wine Label - image 1 - student project

Mood Board 2:

Tyrion Table Wine Label - image 2 - student project

Making these mood boards helped me realize that I want to create a label that feels like old world GOT but could live in today's world.

Initial Sketches:

* These sketches were scanned in and then brought into photoshop. I cleaned them up and used levels to take the grays out and punch up the blacks. I also erased some bits to get my mind thinking about how distress and texture could add to these treatments.

Tyrion Table Wine Label - image 3 - student project

Tyrion Table Wine Label - image 4 - student project

*6/12/13

Refining Sketches - Round 2:

After my initial sketches, I went back to the drawing board to try and explore a different feel. My first 2 sketches were not grasping at the vibe I had in my head. The discovery stage of any project can be the most revealing and rewarding part, so I started with some thumbnails bits and I even experimetned with some pen and ink on watercolor paper. Then I picked some selects and cleaned them up in photoshop and started to put the labels in context of the bottle.

The Wine Bottle:

I had a couple ideas about the kind of bottle I wanted to use and how the label would interact with it. I think the shorter neck bottle felt right immediately becasue of the tone it sets when you look at it and because it parallels Tyrions physicality in a great metaphoric way. Also, it has a more historical/heritage feeling to it. The label placement and printing method is still up for debate? I like the idea of a tag that hangs from the handle, maybe a simple wax seal? They love lose wax seals on GOT. The latest sketches address a label that would be printed directly on to the glass of the bottle or painted by hand.

Tyrion Table Wine Label - image 5 - student project

Tyrion Table Wine Label - image 6 - student project

*Select Sketches below (refined in PS)

Tyrion Table Wine Label - image 7 - student project

Tyrion Table Wine Label - image 8 - student project

The above sketch is my favorite so far. I think it's the one that I'm going to develop. I'm still working in grayscale because I haven't been ready to think about color but I think I might keep it simple.

More progress to come this weekend!

Lauren Fundora

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