Design and market your own sneaker concept

Concept Inspiration

Once you've made your way through the resources for this week, get to work on your project.
Once you've made your way through the resources for this week, get to work on your project.
1. Collect images, videos, music, quotes, etc, whatever inspires you! Host it on dropbox, build a pinboard on Pinterest or any other format that works for you.
2. In 3-5 sentences, describe your target audience. Who is buying this shoe?
3. Tell us the underlying narrative of your sneaker concept.
Storyboard
Please share a PDF or JPEG with the items described in the steps.

Concept Sketchbook

This unit is a big one... first sketches! For next steps, take your concept from the previous unit a
This unit is a big one... first sketches! For next steps, take your concept from the previous unit and turn it into an initial sketch. Share your work in the Projects section of the classroom.
Sneaker Sketches
Share your progress in your project section to get feedback from other students

Tech Pack Creation

For next steps on your project:
For next steps on your project:
1. Use the lesson's resources to put together your tech pack.
2. Share the next iteration of your sneaker sketches.
Tech Pack
Share your progress in your project section to get feedback from other students

Marketing and Sales Plan

For next project steps use the resources above to:
For next project steps use the resources above to:
1. Build your go-to market strategy.
2. Write up your communications strategy.
3. Create a sample of the advertising material you imagine using - poster, banner, ad, commericial, anything!
Let's wrap this project up right!
Marketing and Sales Plan
Time to step outside your design-self for a moment and start thinking about how you're going to market and sell your hot new shoe.

Additional Resources

Keith Swenson

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