Create your own 7-part leverage plan.

ASSIGNMENT

You'll create a 7-part leverage plan for your business. Using the video lessons, the class resource guide, and your own smarts, you'll take advantage of the tools available to every entrepreneur. Use them to build your business, to understand it, and to avoid pitfalls. The work you and your fellow entrepreneurs do is so important. This is the least I can do: to stand up and show you how to avoid the things that will get you stuck, while (at the same time) digging deep to help you make a difference.

DELIVERABLE

Share each of the following in the class project gallery. Consult the additional resources for guiding questions and details.

Business model (10 sentences max): List the assets you have or will acquire; list the human resources you will contrbute or hire; describe your customer and what they get from doing business with you; and finally, outline what's hard, unique, and repeatable.
Freelancer vs. entrepreneur action steps: Determine who you are to understand your unique goals.
Funding plan: Answer key questions about money needed for your business.
Hiring plan: Commit to a human resources vision that helps you make good hires that contribute to your business.
Business name: Include your core brainstorm words, associated words, and purchase a final dot com domain name. This is a tactical exercise in digital marketing and storytelling. (Don't use the word "branding," please.)
Partner approach: Delinate a plan for partnerships that addresses core responsibilities and decision-making power.
Cash flow and pricing plan: Answer key questions to understand monthly profit and address extreme scenarios.
Competition chart: Find your niche and fill it. Create a quadrant chart that pinpoints your competitors and identifies an empty spot to position your business.

ADDITIONAL RESOURCES

Download the class resource guide for detailed project steps, recommended reading, and links.
Download my Skillshare Startup Toolbox of 20 questions.

Juan Martin

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