Recently while going through a startup accelerator program, I realized that many of my entreprenuer colleagues didn't know the basics and best practices of hsetting up their Google AdWords campaign to spend ad dollars wisely and gather data effectively for comparing results.

Over the last 5 years, my expertise has been in Pay-Per-Click (PPC) online advertising, creating and managing AdWords and Bing campaigns with budget ranging from a few hundred dollars a month upwards to .5M. Several of my past clients have included wellknown startups and Fortune 500 clients such as ModCloth, Safeway, Home Depot, and Macy's. Through my experience I have leanrned how to keep target markets in focus and build your camapign to reach them, how to effectivley manage and trim excess spending, and to test test test.

Jennifer Seigal

35

38