Create a strategy and visual narrative for a brand

Building a Strong Brand

Project Tasks:
Project Tasks:

As you work on your final project - a brand strategy and visual narrative - you'll want to get through each of the smaller tasks on this list. If you do each of these things, they'll ladder up to your overall strategy / final project.
- Define the product / person you're building a brand for. It can be a brand you work on, it can be yourself, or it can be a brand that you simply love and want to use for this project.
- Define the values associated with the brand you've chosen.
- Define the tone of voice of the brand you've chosen.
- Define the communication platform that articulates what your brand stands for
- Identify the target audiences you want to communicate your brand to
- Share photos and links (to videos, sounds, music, etc.) that represent the brand you're working on.
- Bring it all together in a visual and sound narrative that brings your brand to life in exciting ways

Project Discussion and Review

Final Office Hours

Additional Resources

Resources:

Check out these articles, case studies, and links to prepare for creating your own visual brand narrative:
Here's the slideshow from the livestream lecture.

Here are the videos and images mentioned in the class lecture:
- Apple Store in NYC [image]
- Apple Think Different original ad [video]
- Volvo Brand Film [video]
- iPod commercial [video]
- iPad ad [video]
- Jay-Z's livestream from Barclay's [video]
- "My Daddy Loves Me" Volvo commercial [video]
- Decode Jay-Z [video]

Jennifer DeSimone

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