There's nothing more interesting people! It's my philosophy and also what drives my fascination in Needsfinding or Ethnographic. When first getting out of school I was on-boarded as the Manager of Innovation to launch a web app for a business focused in the meeting space. During the product development process I ran interviews, UX testing groups, facilitated ideation sessions and observed people creating events online.

It was also around this time that my unhealthy obsession with understanding people started. I started a consulting firm called Drawing Insights, and ran qualitative research for a range of mid sized brands including consumer packaged goods, non-profits, even doing work for huge higher education institutions.

When I'm not chasing old women down the isles of a grocery store with a camera in hand, I'm trail running upstate, scuba diving in Mexico, or partaking in general shenanigans with a good group of friends.

Jason Wisdom

Manager of New Business for Last Exit

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