I manage the operations of the User Experience group in Ogilvy New York with service to North America network’s creative team. The UX group is a multidisciplinary unit with Information Architects and Interaction Designers, Content Strategists and Planners, Usability Analysts, as well as Business Analysts.

Over the last ten years, I’ve helped design solutions for clients including American Express, Continental Airlines, DuPont, IBM, J&J, Metlife, Motorola, Time Warner Cable, and Unilever.

I’m a certifiably decent Usability Analyst (HFI), a member of the Association for Computing Machinery (ACM) and Usability Professionals Association (UPA). My background is in film and social studies at Goldsmiths’ College, University of London, with also a keen interest in field and media research while at the London School of Economics. Additionally, More details at: http://www.linkedin.com/in/hyloke

Hae-Yin Loke

Executive Dir., User Experience Group, OgilvyOne

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