Build a social ad strategy that will win a big client

RFPs

Developing Creative Ideas

Project Milestone #1
Submit your deck of creative ideas and units to respond to the RFP. PDF format.

The Brand Responds

Will Your Campaign Succeed?

Feedback and Q&A
- Feedback on your plans
- An additional chance to revise before the final week

Additional Resources

Discuss Week 1's question here.
Discuss Week 2's question here.
- Sample Media Plan in Google Docs and Template for You to Fill Out (copy and make your own duplicate, then share the link in the Discussions tab)
- David Ogilvy, "We Sell or Else" http://bit.ly/OBBjri
- BuzzFeed Toyota Campaign: http://www.buzzfeed.com/toyota
- Buzzfeed Pepsi Campaign: http://www.buzzfeed.com/pepsinext
- Office hours youtube video
Discuss Week 3's question here.
- Follow up Brand Brief & Negotiation
- Confessions of an Advertising Man (David Ogilvy)
- GE Case Study
Discuss Week 4's question here.
- Mock Market Feedback
- Schick Case Study
- A Big Life in Advertising (Mary Wells)

Greg Leuch

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