I'm designing a logo for my friends baking company.

Name

Salem Sweets

Target Audience

Suburban women between 20 and 55

Location

South Salem (Vista) NY - Mostly sold in a small local stores as well as catering.

Something like this?

Salem Sweets - image 1 - student project

Salem Sweets - image 2 - student project

Salem Sweets - image 3 - student project

Salem Sweets - image 4 - student project Salem Sweets - image 5 - student project

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Option 1 - Ano half upper lower

Salem Sweets - image 9 - student project

Option 2 - Ano Half Regular

Salem Sweets - image 10 - student project

Option 3 - Ano bold regular

Salem Sweets - image 11 - student project

Still working on cleaning this up and choosing the logo type but here's the basic idea.

Salem Sweets - image 12 - student project

Sketches :

Salem Sweets - image 13 - student project

Salem Sweets - image 14 - student project

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Salem Sweets - image 16 - student project

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Salem Sweets - image 20 - student project

Salem Sweets - image 21 - student project

Mood boards (links first because the boards are giant as images):

http://pinterest.com/ginarafaella/skillshare-class-concept/

http://pinterest.com/ginarafaella/skillshare-class-icons/

http://pinterest.com/ginarafaella/skillshare-class-color/

http://pinterest.com/ginarafaella/skillshare-class-layout/

http://pinterest.com/ginarafaella/skillshare-class-typography/

Salem Sweets - image 22 - student project

Salem Sweets - image 23 - student project

Salem Sweets - image 24 - student project

Salem Sweets - image 25 - student project

Salem Sweets - image 26 - student project

Gina Furnari

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