Fran Biderman-Gross is the founder and president of Advantages, a communications strategy company that helps brands get noticed by telling authentic stories through purposeful marketing.

In 1992, Advantages was born in the basement of Fran's New York home as a printing company. Fran transformed Advantages from a simple print shop to a communication strategy company that integrates traditional media with digital marketing, measurably increasing ROI for her clients.

Known as the "Printing Princess", Fran shares her expertise in print/digital integration, branding, awareness creation and memorability through consulting, speaking and workshops.

Fran's approach has helped many companies improve their existing communication and spread the word through unified messaging and visuals. She has also helped several ventures take a new idea and make it a quick success. Consistently, she has delivered in retail, manufacturing, and service industries.

Fran's specific expertise includes:

Refining companies' core values and communication strategies
Helping companies unify their message in different communication channels
Initial brand positioning, including logo design and website building
Identifying alternative revenue streams to get the highest ROI
Building a marketing process from the ground up
Product design, description, and packaging
Product marketing execution
Business development and deal making
Integration of print and digital marketing for increased ROI

Fran has been a longtime member of the Entrepreneur’s Organization where she has served the board and the global organization with her skills. She is also a graduate of the MIT Entrepreneurial Executive Program. Fran leverages her status and connections to regularly expand opportunities and capabilities for her clients.

Fran Biderman-Gross

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