Elizabeth McVay Greene is the founder of Plovgh, the most direct market for farmers. Along with the Plovgh team, she advises farmers every day on their production and marketing plans, and builds tools to make it easier for them to sell their crops.

She has a family background in agriculture - her grandfather ran Cargill when she was a kid and her mother spent her career as a grain trader. Dinner table conversations frequently touched on corn prices and weather, and the farmer's interests were always front and center. After 14 years of living in New York City, Elizabeth relocated to McVay Farms, a 600-head beef cattle ranch in Central Minnesota. One of her favorite pastimes is getting her horse saddled before dawn and riding out for a day of work with the herd.

Lizzy Greene

Founder at Plovgh

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