There's little doubt that Facebook has become a disruptive force for businesses large and small. With more than 1 billion users - more than 600 million visiting the social network daily - having a Facebook brand page has become as vital as having a website.

Yet, many small businesses and entrepreneurs struggle to create and maintain a lively Facebook brand page. Sure, it's easy to sign up, but so many elements can seem confusing.

So we're here to help!

This class is designed to help you launch an engaging and striking Facebook brand page. We'll provide the basic knowledge you need to build a page, understand how Facebook displays various posts and content, and be comfortable with Facebook's guidelines and analytics. Our class will be taught by Offerpop experts who have worked with household names (Viacom, Unilever, Amazon, Saks 5th Avenue, Etsy, etc.) to build, launch and improve social marketing campaigns.

What will we cover in class?

We'll break down the key elements of a successful brand page - from setup to building a fan base. By the end of the course, students will have a working knowledge of Facebook's guidelines, best practices, and admin tools.

Topics will include:

How to Setup Your Brand Page - We'll detail the various elements and options of a Facebook brand page including your Timeline, profile photo, cover photo, as well as staying within Facebook's guidelines and best practices.
Understanding Facebook Stories - We'll look at the various types of content and posts you can include, the differences between posting links, photos and text, and best practices for managing and promoting your content.
Admin Panel Basics - We'll explain the different elements that make up the Facebook admin panel including Facebook insights, what various metrics mean, and what stats you should track.
Getting the Hang of Apps and Tabs - We'll examine the apps and tabs section, and show some of the promotions and campaigns you can run on your page, and layout Facebook's promotional guidelines.
How to Grow Your Fan Base - We'll explore ways you can start growing a fan base both on Facebook and off, and outline Facebook acquisition strategies and campaigns.
Examples of Facebook Marketing Stars - We'll finish by covering some brands who have really nailed the Facebook page formula.

What will we do in class?

In this class, you'll launch and build out your own Facebook brand page, populating it with the must-have elements for a successful social marketing presence. You'll also identify best practices and examples of Facebook brand pages within your own industry. You'll also begin to look at expanding your marketing presence across the social network.

Who is this class for?

This class is specifically designed for beginners. The materials will be equally valuable for marketers and entrepreneurs just starting in social and small businesses. Come ready to learn!

Check out the first installment of our new comic strip series: Social Marketing Heroes. Enjoy!

Cecilia Culverhouse

Consultant

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