I'm the co-founder of Paperless Post, a startup that has delivered about 70M online invitations to about about 30M unique recipients since it launched in April 2009. Out business model is based on a virtual currency around customization and volume.

Paperless Post's first expansion was beyond invitations to holiday cards and other kinds of stationery, then to logo-branded invitations. Most recently, in October 2012, Paperless Post launched the ability for users to also order hard copies of their online design. The line is called PAPER by Paperless Post.

Paperless Post has revolutionized both the style and substance of its category. It has introduced design as a core value of the medium, removed ads, and changed the way people look at the vertical. The company has raised at total of $12.3M in angel and venture financing, over half of which was in May 2012.

I've been recognized as one of CNN Money’s Most Powerful Women Entrepreneurs and Fast Company’s Most Influential Women in Technology in both 2010 and 2011. I was named a New York Venture Fellow in 2012 by the New York City Economic Development Corporation. I received a B.A. in Classics from Harvard College in 2006.

Alexa Hirschfeld

Co-Founder, Paperless Post

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