Curated by Skillshare
4 Classes (3 hours 26 minutes)
- Materials
MailChimp or other email management service
- Final Product
Custom email marketing plan
- Level
Beginner
Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp
Get a quick overview of the best tactics for boosting your business through email. You'll learn three key concepts to get you started (Automation, Optimization, and Personalization) and how to deploy these elements to further your specific business goals using the popular email management tool MailChimp.
Build an Email List: Email Marketing Strategies to Build and Grow Your Audience
Next up, dive deeper into hands-on email marketing strategies. You'll learn in detail how to build an email list of engaged subscribers, prioritize your opt-ins to maximize conversions, build your first automated welcome sequence, track analytics, and much more.
Email Marketing: How to Build an Effective Strategy for Your Company
Finally, learn how to apply all the concepts you've learned to working within a formal company structure, including collaborating with other teams, constructing creative briefs, and building out a marketing calendar.
Success on Substack: Craft a Subscription Newsletter Worth Reading
As a bonus for creatives looking to bring forward a more personal voice, learn how to turn email into its OWN exciting destination for your audience. Whether you aim to launch an email newsletter from scratch on Substack or give a fresh look to an existing newsletter on another platform, you'll create flexible email templates, develop strategies to monetize your audience, and design personal rituals to help you stay committed to your newsletter.
Congratulations! You’re All Done.
You did it! You’ve completed the full Learning Path. We can’t wait to see where these skills take you next.