The class will be broken up into two parts:
We'll begin by running through a quick Introduction to Online Video Landscape & Strategy.
We'll dedicate the lion's share of the class to YouTube Strategy specifically. You'll walk away with a working knowledge of:
Rob Davis serves as Executive Director of Ogilvy's Advanced Video Practice. Rob began working with interactive video in the decidedly narrow-band era of the early 1990’s. After running the creative side of IN Jersey, a pioneering ISP/ news site sold to Gannet, Rob launched the world’s first mass-audience interactive TV game show, MTV’s 1999 hit webRIOT, which pioneered "2 screen" iTV. As Executive Producer of Convergence for MTV Networks, Rob put interactivity at the forefront of the VH1, MTV and Nickelodeon brands. He later launched iTV shows on NBC, TBS, History Channel and GSN.
More recently as VP of the digital media operations at Rainbow Media, Rob revitalized the interactive businesses of the AMC, IFC and WE networks by transitioning them from static web sites to dynamic content experiences. Rob initiated Rainbow’s interactive advertising business and opened three e-commerce stores. After completing his BA at the University of Scranton in 1990, Rob earned an MS in TV/Radio/Film from the Newhouse School at Syracuse University in 1993 and was later inducted into the alumni “wall of fame."
Marcus Andrew is currently a Strategist in Ogilvy's Advanced Video Practice, which he joined in September 2011. Beforehand, he successfully completed Ogilvy's year-long Associates program, rotating in areas such as digital strategy, account management and strategic planning. He is an entrepreneur at heart, managing a graphic design, apparel and content company with his brother, Isaiah. He hails from the Washington, D.C. area by way of Chicago, and completed his undergrad studies at Duke University, studying Pyschology and Economics.