Tweeting With Purpose

This session provides the tactics you need to build a following of key stakeholders, including customers, media professionals and brand advocates, and leverage those relationships to get your messages noticed in the constantly moving Twitter stream. Learn how to create engaging content, develop an authentic and transparent tone and generate compelling content that will capture the attention of your brand’s fans and attract new followers.

You'll also learn how to:
  • Leverage search keywords and hashtags to find followers who will engage with your brand
  • Use free or low-cost tools to build your Twitter following and monitor your audience
  • Track media professionals and bloggers and target messages to them 
  • Tweeting With Purpose


    Future dates will be in Williamsburg
    New York, NY

    Mon, April 16th, 2012

    7:00 pm - 8:30 pm EDT

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Nada Arnot

Nada Arnot is a digital media professional with significant experience in online marketing and social media. Currently, she is the Chief Digital Officer at a New York PR agency, providing strategic counsel to clients on how to use digital to move their brand forward and foster relationships with online influencers.

With over 10 years of digital experience, Nada has been responsible for large-scale audience development and search engine optimization programs for iVillage and over 45 NBC Universal brands. She got her start in digital media in 2001 when she was working for the Government of Canada.

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