Startup Roadmap: All You Wanted to Know About Starting a Tech Biz

, An open incubator where ideas meet execution

Come join the HubPages team, as they walk you through the main considerations you need to bear in mind, such as Funding, Marketing, PR & Social Media, and Talent Acquisition, as you are starting your business. They have great advise to share as HubPages--a website designed around sharing advertising revenue for user-generated articles and other content on specific subjects--has been one of the 50 most visited US sites on the Internet and was recognized as one of the “2010 Hottest Silicon Valley Companies"!

Book the whole series for a special price (email us), or just the class you are particularly interested in for $25!

Session #1: Money Matters
Tuesday, October 4, 5:30 - 7:30PM

So you want to start a tech business, but are anxious about money matters. Do you need an Angel funder? Do you need to save your own money? Do you need to ask a VC? How do you talk to a VC anyway? And what happens after a year or two? Do you HAVE to be profitable? What happens if you are not?

In this 2 hour class, Paul Edmondson will draw upon his own experiences of getting from a garage in Berkeley to running a 25 person successful business in SF. He will offer a detailed how-to on each step of the financial life of starting a tech business - from the boot-strapping days, to getting VC funding, and getting to profitability.

About your Instructor: Paul Edmondson is the CEO of HubPages, where he has led the company from a start-up in a garage to a Quantcast top-100 company according to online traffic. Paul was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000. Paul held group management positions at MSN Entertainment over product management, quality management, operations, and business management. Paul left Microsoft as the Group Product Manager of MSN Entertainment to start HubPages.

Session #2: Getting the Word Out with Online Marketing
Tuesday, October 11, 5:30 - 6:30PM

Do you have an awesome online or mobile start-up idea, but are wondering how to get the word out? Figuring out how you'll be dividing your budget and time between search engine marketing, online branding campaigns, launch events, conference attendance, and other promotional efforts can seem daunting.

In this 1-hour class, Jason Menayan will go over the options available to startups looking to maximize the return on their (often limited) means, including options that should become more attractive to startups as they begin to scale.

About your Instructor: Jason Menayan is the Director of Marketing at HubPages. He was the first employee hired, in September 2006, and has overseen the growth of the community from under 500 contributors to over 200,000, from under 1,000 articles to over 1,000,000, and from under 25,000 monthly visitors to over 36 million. Jason worked at Quinstreet, managing their flagship education site, before working at HubPages, and is a graduate of Stanford University and the Rotterdam School of Management.

Session #3: How PR and Social Media can get you from Fab to Famous
Tuesday, October 18, 5:30 - 6:30PM

You are a tiny start-up with a giant idea. You have the technology, the team, but not yet the publicity or the critical mass of users. How do you get from fabulous to famous? How do you get the attention of both the journalists and your community and keep both demographics engaging with you? In this class, Pia Chatterjee and Simone Smith with discuss the details of this journey, with real life examples of PR and Social Media do's and don'ts.

About your Instructors: The PR and Community Managers respectively at HubPages, Pia and Simone are constantly finding ways to create stories, excitement and interest in HubPages. Both quirky, quick and fun, they take communications as far as it will go without creating a crisis.

Session #4: What to look for in a Technical Team or Co-founder
Tuesday, October 25, 5:30 - 6:30PM

You have a great idea for a tech business. But you can't get it off the ground on your own. You need a co-founder and a team of can-do engineers. But time is short. As is money. You don't want to make the wrong call. What qualities in your team should you be on the look-out for? What kind of people thrive best in a fledgling company when you haven't even gotten off the start-line? Who should you rely on to be your partner when you are putting your life's savings on the line?

About your Instructors: Paul Deeds and Jay Reitz, co-founders of HubPages will share case-studies and anecdotes of their hiring process and offer attendees a check-list of what they should look for when hiring a technical team or partnering with a co-founder.

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PARISOMA Education

An open incubator where ideas meet execution

A rising venture capitalist, Aaron Holiday has helped 7 startups raise more than $7M in seed stage capital over the past 9 months. After 6 years on Wall Street building financial trading technology for Goldman Sachs and disruptive technology for GFI Group, Aaron went on to receive an MBA from Cornell. As a lead for eLab, an early stage business accelerator, Aaron has advised companies that have gone on to accelerator programs such as Y-Combinator and Tech Stars. 

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